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Are Your Strategic Partnerships Your Passive Sales Force?

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan Today, more than ever before, strategic partnerships, both formal and informal, are an important element of conducting business. What will you do to strengthen the mutual quality of your formal and informal strategic partnerships? Can they be your passive sales force? (c)

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Rethinking Account Development: A Customer-Led Growth Model for B2B

Heinz Marketing

This model reflects the real internal journey accounts take—from first signal to full strategic partnership—by aligning sales, marketing, customer success, and product around how buyers adopt innovation over time. Strategic Partnership Now, you’re not just solving a problem—you’re shaping strategy.

Growth 88
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OpenAI is ‘going to build a search product’

Search Engine Land

Strategic partnerships. ChatGPT “search” remains quite limited for several query types. However, ChatGPT set a new traffic record in June, attracting 2.9 billion visits, according to Similarweb. This was a 96% increase, year-over-year.

Product 97
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How to inflation-proof your marketing in 2025

Martech

Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Instead of focusing solely on top-of-funnel awareness metrics, consider indicators like sales-accepted opportunities, proposal-to-close ratios and account expansion rates. Processing.

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Expensify and TripActions Announce Strategic Partnership

Openview

The post Expensify and TripActions Announce Strategic Partnership appeared first on OpenView.

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Why It’s Easier for Second-Time Founders to Raise Venture Capital. Even With Nothing Even Built Yet.

SaaStr

They know how to build strategic partnerships, and will get the benefit of the doubt here. First timers will struggle here, by contrast, for many many years. They know how to grow quickly once they have product-market fit. They know how to fundraise. They know how to close Big Deals. And they know how to go enterprise from Day 1.

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Marketers must adapt to a changing world

Martech

This led him to GetResponse, a Polish email marketing company seeking a marketing leader who could represent the brand as a local face in the United States, form strategic partnerships and drive awareness through public speaking and industry events. He transformed a challenging situation into an opportunity for connection and growth.