This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.
I am the first generative AI chatbot for marketing technology professionals. Answer: The role of a marketing technology (martech) manager is pivotal in bridging the gap between marketing and IT within an organization. This position focuses on leveraging technology to enhance marketing efforts and drive business growth.
Tech stack : Surge in technology adoption, particularly in marketing automation and data collaboration platforms. Explore strategic collaboration with external partners to combine and analyze data assets. Conduct a comprehensive evaluation of your current tech stack and identify any outdated, underperforming, or redundant technologies.
Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge.
DAPs are no-code solutions that integrate seamlessly with various technologies, and by fostering user adoption, these platforms help organizations maximize the potential of their tech investments. Register now to save your seat!
The Impact on Sales Enablement and Customer Engagement AI-driven podcasting is not just about creating compelling content—it’s also about using that content strategically for sales enablement. Sales reps can use these AI-refined podcasts to educate themselves on nuanced topics, effectively making podcasts a learning tool for the team.
In my previous article , I listed the six core competencies for those who manage marketing technology. Defining generalized system understanding for marketers Marketing technology must be aligned with marketing processes to realize the most value to companies. Even with top-tier solutions, they often use a mix of tools.
It’s a strategic powerhouse intersecting with every aspect of the business. Marketing, at its best, is the strategic intelligence fueling sales growth,” said Allen Richey, Chief Operating Officer at PacTech. “By This facilitates the sales process, promotes broader adoption, and maximizes the return on technology investments.”
The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing skill sets, training opportunities, and identifying personnel or skill gaps. For example: Strategic performance measures. Are your technology tools integrated?
Now, retail success depends on integrating a blend of diverse technologies to thrive. This session is your guide to boosting efficiency, enhancing customer experience, and driving profitability through strategic planning. The era of all-in-one platforms is over. Integrate modular tools to meet your unique needs.
Also review what technology and tools your team employs. Online resources, courses, and seminars in the industry can help keep your team up-to-date on the latest trends, techniques and technology. These technologies enable your sales reps to spend more time on strategic initiatives.
No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.
To thrive in this climate, focus on using data analytics, embracing technological efficiency and reimagining what marketing means in an age of economic pressure. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Email: Business email address Sign me up!
In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. This underscores a critical insight: from an investor’s standpoint, marketing has the potential to create long-term value akin to infrastructure or technology investments.
Our expert speaker will delve into high-impact use cases, provide insights to evaluate your organization's readiness, and share best practices that empower teams to transition from a reactive to a strategic approach. 🛣️ Strategic Roadmapping: Build and execute a realistic AI implementation plan.
However, understanding its strategic importance is crucial. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.
Quarterly Stack Reviews : Every three months, gather key stakeholders to a) Review the entire stack’s performance; b) Identify tools for potential elimination or upgrade; and c) Discuss new technologies that might fill gaps in functionalities. Whatever you do, don’t be a hyper-consumer.
Unlike other recently hyped technologies (e.g., What happens when adopting a technology such as AI outpaces leaders’ understanding of its potential, its current application and its potential for harm? the metaverse ), greater AI investments have real and near-immediate potential to provide ROI.
These models utilize ID-free technology, which predicts the value of an ad impression without identifying the user, offering a privacy-safe solution for advertisers. This data-driven approach provides real-time intelligence, aiding strategic planning while complying with GDPR and CCPA.
Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration. Dig deeper: Strategic vs. tactical decisions: How to find the right balance 2. It’s time we address it head on.
Marketers really, really want AI to free up time: 80% said they want the technology to “reduce time spent on repetitive, data-driven tasks.” More than half of CEOs/Presidents, CMOs and other C-suite types expect the technology to disrupt employment. However, only 40% of managers and entry-level employees think this will happen.
The second says that marketers should have a strategic view of the different platforms and how they hold and use customer data. Architecture vision competency means having a strategic view of marketing technology systems, as well as an understanding of how these tools are used when it comes to collecting and acitvating customer data.
These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. And if the campaign is evergreen, there must be oversight as well.
Bessemer’s Talia Goldberg and Google Cloud’s COO Francis Duza were kind enough to join us at SaaStr AI Summit 2025 on what’s driving the fastest technology adoption in decades. This isn’t just about improving productivity; it’s about expanding the entire addressable market for technology companies.
What was once a manual, time-intensive process can now be handled by smart technology, freeing SDRs to focus on strategic, high-impact activities. A tool is only as good as its implementation, so choose vendors that will help you onboard the tool successfully. Conclusion As AI continues to advance, the role of the SDR is evolving.
Why traditional account management falls short The conventional customer success model, while valuable for retention, often lacks the sophisticated orchestration needed for strategic growth. The limitations become evident in several areas: Reactive engagement versus strategically prioritizing customers by propensity to expand.
This provides a single source of truth for your business and allows for more strategic decision-making and personalized engagement. The reports generated from analytics are used by organizations to understand performance, optimize processes, and guide strategic planning. CRMs offer a comprehensive view of customer data. Back to top.)
Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. Continuous adaptation: Both involve ongoing adaptation to changes in algorithms and technology to maintain and improve content visibility and performance. How is GEO different from SEO?
Like any technology, AI has limitations within its current form. Now, such technologies can attempt to make analytical determinations based on their input data. Many technological innovations (the internet, the calculator) were originally considered “cheating” by wider society. Business email address Sign me up! Processing.
This gives strategists the ability to actually strategize. A Digital Advertising Operating System (DAOS) , like Fluency, can help you solve the challenges of both scale and performance while safely incorporating emerging technologies like automation and AI.
I am the first generative AI chatbot for marketing technology professionals. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. I am trained with MarTech content.
Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI. This lets you react to campaigns in real time — optimizing performance and reaching high-intent audiences at crucial moments.
Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Technology & Tools: AI, analytics, automation, CRM, and other Martech tools. Benefits of Early Budget Planning There are many benefits to getting started early.
Balancing the trifecta Mastering the balance of ROAS, brand safety and brand suitability requires advanced technology. However, success also depends on a proactive and strategic marketing team. Regular audits and continuous monitoring of ad placements are essential.
Resilience and reinvention: Miguel Hill’s career transition During the pandemic, I coached Miguel Hill, an independent insurance professional with a background in information technology. Speak your mind strategically; don’t shy away from challenging the status quo.
Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction and the institutions shaping it. While everyone understands this new technology’s potential benefits, no one can predict the future.
As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. The answer? You’re not alone. Up to 72% of U.S.
AI can help identify patterns and predict outcomes based on historical data, but these insights must be aligned with clear, strategic goals. However, CMOs must ensure that their teams are trained to interpret and act on AI-generated insights, bridging the gap between technical data analysis and strategic decision-making.
Dig deeper: AI content creation: Ushering in the unimaginable 7 emerging trends to watch If there’s one thing I’ve learned in my years of covering marketing technology , it’s that the only constant is change. And boy, is the AI landscape changing fast. Here are a few trends that have me on the edge of my seat.
A Center of Excellence (CoE) is a centralized team within an organization that manages all aspects, including leadership, best practices, research, and support and training, of a specific technology platform. As a result, your CoE will position your organization to achieve its strategic goals.
Considerations for a successful transition By following this checklist, Emma can make marketing a strategic partner on the GTM team and help navigate the transition to product-market fit effectively. Training : Develop a skilled team to maximize the value of marketing technology investments.
According to the Salesforce State of Commerce report: The data shows that businesses in all industries can benefit from embracing the latest technologies. Taking an innovative approach to using this technology can result in outcomes that are better than expected. The latest technology does more than store data in the cloud.
While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies. Identifying variations in strategic approaches Where similarities exist, so do distinctions.
Niccol must balance short-term results with long-term strategic thinking to navigate these challenges. Here’s how: Create personalized experiences: Use technology to make tailored recommendations and experiences. While returning to Starbucks’ roots is essential, more than a cookie-cutter approach will be required.
We organize all of the trending information in your field so you don't have to. Join 26,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content