Martech

OCTOBER 25, 2024

Shifting from pilot projects to widespread implementation demands a strategic approach. This multidisciplinary team of decision-makers and experts throughout the organization should encourage responsible and effective adoption, focusing on everything from risk management to upskilling talent to building trust.

Objectives and Key Results 135

Objectives and Key Results Government Trust Technology 135

Martech

APRIL 30, 2025

At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. The personal touch is the best way to generate trust and trust is everything to a buyer. No technology can replace it. We need to get wet and get in the game. Itll be good enough.

B2B 112

B2B GTM Strategize Commission 112

Martech

DECEMBER 9, 2024

Technology can handle compliance, but accountability is a human responsibility. Human role : Marketers ensure campaigns respect privacy, foster trust, and use data ethically to deepen customer relationships. Marketers are the stewards of ethical practices, ensuring technology serves both customers and brands.

Campaign 122

Campaign Strategize Technology Technology 122

Martech

JULY 29, 2024

Unlike other recently hyped technologies (e.g., What happens when adopting a technology such as AI outpaces leaders’ understanding of its potential, its current application and its potential for harm? the metaverse ), greater AI investments have real and near-immediate potential to provide ROI.

Technology 140

Technology Technology Education Follow-up 140

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. Ive seen first-hand how businesses, marketers, and students grapple with the demands of evolving technology and the relentless pace of change.

Strategize 124

Strategize Trust Technology Technology 124

Martech

JULY 16, 2024

AI can help identify patterns and predict outcomes based on historical data, but these insights must be aligned with clear, strategic goals. However, CMOs must ensure that their teams are trained to interpret and act on AI-generated insights, bridging the gap between technical data analysis and strategic decision-making.

Finance 124

Finance Non-Profits Click Through Rate Strategize 124

Martech

SEPTEMBER 19, 2024

AI can gather data and make predictions from past events, but it still can’t match the strategic insights or emotional understanding experienced human marketers provide. How can a PR professional write a pitch based on a court transcript if that transcript’s accuracy can’t be trusted? Phrasing and terminology need to be exact.

B2B 135

B2B Legal Negotiate Trust 135

Search Engine Land

JULY 29, 2024

Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. Continuous adaptation: Both involve ongoing adaptation to changes in algorithms and technology to maintain and improve content visibility and performance. How is GEO different from SEO?

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Martech

SEPTEMBER 25, 2024

Clarity and alignment are crucial,” he emphasizes, noting that vague reporting on performance can quickly undermine trust. Transparent goals and reporting allow stakeholders to see what’s working and what isn’t, paving the way to rebuild trust.” Haphazardly introducing new technology or agencies is not enough to yield success.”

Objectives and Key Results 117

Objectives and Key Results Trust Technology Technology 117

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. The answer? You’re not alone. Up to 72% of U.S.

Government 112

Government Technology Technology B2C 112

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Loyalty programs have evolved beyond simple points systems to sophisticated, data-driven strategies that leverage technology and personalized experiences.

Cross-sell 110

Cross-sell Drivers/motivators Strategize Promote 110

Martech

JANUARY 9, 2025

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Moreover, these AI agents will enable brands to maintain a coherent voice and presence across all touchpoints, fostering stronger customer loyalty and trust. Adoption is already underway.

Drivers/motivators 129

Drivers/motivators Represent Contact Service 129

Search Engine Land

JULY 16, 2024

Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction and the institutions shaping it. Ethical AI usage helps build trust and credibility with audiences.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Martech

JUNE 18, 2025

The real advantage comes when combining automation with intention, empathy and strategic clarity. They’re turning tech stacks into trust stacks by pairing automation with a buyer-first lens. They’re turning tech stacks into trust stacks by pairing automation with a buyer-first lens. Email: See terms.

GTM 101

GTM Strategize Trust B2B 101

Martech

JANUARY 2, 2025

These models mix in-house technology with third-party solutions. Rather than overburdening IT teams with full platform builds, retailers will adopt frameworks that support custom program design while leveraging existing infrastructure, said Aran Hamilton, CEO of RMN orchestration technology company Vantage.

Retail 119

Retail Networking Transportation Hospitality 119

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work and unlock nuanced understanding of social conversation.

Technology 127

Technology Technology Government Legal 127

Heinz Marketing

AUGUST 9, 2024

However, as powerful as AI is, the human touch remains irreplaceable in fostering genuine connections and building trust with customers. This automation frees up your team to focus on creative and strategic initiatives that require a human touch. Here’s how you can achieve this balance effectively.

E-commerce 115

E-commerce Campaign Follow-up Trust 115

Sales Pop!

MARCH 18, 2024

Whether it’s optimizing routes, improving communication with drivers, or investing in technology. There are several strategic approaches that can help companies in the heavy-haul trucking sector operate more efficiently. Heavy-haul trucking companies can leverage technology solutions such as GPS tracking systems to monitor.

Strategize 130

Strategize Transportation Drivers/motivators Networking 130

Martech

SEPTEMBER 27, 2024

If an ad appears alongside harmful or inappropriate content, it can lead to negative associations that erode consumer trust. Balancing the trifecta Mastering the balance of ROAS, brand safety and brand suitability requires advanced technology. However, success also depends on a proactive and strategic marketing team.

Campaign 127

Campaign Conversion Strategize Trust 127

Martech

DECEMBER 23, 2024

I am the first generative AI chatbot for marketing technology professionals. Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. Case studies Why.

B2B 108

B2B CTR Click Through Rate Strategic planning 108

Martech

JULY 30, 2024

While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies. Identifying variations in strategic approaches Where similarities exist, so do distinctions. For example, businesses earn an average of $5.78

X-functional 113

X-functional Territory Customer Relationship Management CRM 113

Martech

FEBRUARY 3, 2025

Whatever the problem, they don’t just throw technology at it. This strategic foresight can spark transformation. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? The interconnected nature of modern marketing technology complicates decisions. But this approach carries risks.

Finance 107

Finance Technology Technology Drivers/motivators 107

Salesforce

OCTOBER 30, 2024

What does “trusted AI” actually mean? Allen Hoem Director Product Management, Einstein Content Insights at Salesforce Question 4: What does “trusted AI” actually mean? Trusted data is when you can be confident that your data is accurate and secure. What you’ll learn How does AI get smarter? AI is reaching a maturity phase.

Campaign 111

Campaign Trust Strategize Promote 111

Closing Bigger

SEPTEMBER 18, 2023

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance.

Strategize 116

Strategize Sales Pipeline Non-Profits 116

Martech

MARCH 14, 2024

They’re asking themselves questions like: How can I trust this business or build a working relationship if I don’t even know who’s talking to me? When the speaker’s credibility matters more than the content they share, it’s time to be more proactive about how you build trust with customers across every channel.

Trust 128

Trust Customers Healthcare Service 128

Martech

APRIL 24, 2025

Your inbox will have an assistant you trust to streamline your communication and organization. My email friend Dela Quist calls this “ prompt psychology ,” which is “the art of shaping human-AI interactions through tone, trust and emotional awareness.” The technology isn’t robust enough — yet.

Technology 121

Technology Technology Trust Strategize 121

Sales Hacker

FEBRUARY 7, 2025

Building trust with mainstream customers is paramount, as they tend to seek social proof, industry references, and assurances of long-term stability. It specializes in creating personalized shopping experiences for customers by leveraging machine learning and AI technologies.

Price 107

Price E-commerce Cross-sell Profit margin 107

Martech

JANUARY 7, 2025

Authority and trust. For B2B, this content should be strategically distributed across all stages of the buyer journey: awareness, education, technical understanding of solutions, and ultimately purchase intent. Gains mentions in trusted publications to improve how LLMs perceive your brand. Semantic SEO. Technical SEO.

B2B 112

B2B Engineering Education Trust 112

Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. And technology buyers also buy on emotion.

Strategize 117

Strategize B2B Legal Launch 117

Martech

APRIL 8, 2025

While the technology delivers on those promises, it’s also raising new questions: Will AI replace agency roles? These questions aren’t just operational they’re strategic. They increase the need for strategic oversight and creative interpretation. Should clients expect lower costs as workflows become automated?

Strategize 118

Strategize Clients Trust Campaign 118

Martech

DECEMBER 9, 2024

What new capabilities does your technology provide that are driven by AI and other data solutions? Human connection is what make campaigns resonate and drive action something genAI alone cannot achieve authentically or with trust. AI assistants let project leaders focus on strategic decisions and determine next steps.

A/B testing 117

A/B testing Gaming Technology Drivers/motivators 117

Martech

SEPTEMBER 24, 2024

Paid media investment in search, social media and digital display advertising is soaring, along with offline spending on event and influencer marketing and TV — all at the expense of marketing technology , human resources and agencies. Hire an email accelerant Not every digital marketing agency understands email, trust me, I know.

Promote 127

Promote Represent Technology Technology 127

Martech

FEBRUARY 20, 2024

Crafting compelling and relevant content The main purpose for B2B content marketing is to build authority and trust between your brand and the buying team. Content will be passed over if it isn’t useful or trusted. AI technology was used in content marketing long before OpenAI’s release of ChatGPT. Get MarTech! In your inbox.

Strategize 133

Strategize B2B B2C Trust 133

Martech

MARCH 18, 2025

A hard truth for GTM professionals After many years in technology marketing, I love to write about GTM. AI is what historians often refer to as a super technology, meaning that it works both ends of the field. Community and peer-validated selling Buyers will trust verified peer insights over vendor-driven messaging. The reason?

GTM 116

GTM B2B Education Consult 116

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. Adopt vocabulary that resonates, engages and inspires trust. Corroboration from multiple trusted sources across the web.

Engineering 115

Engineering Niche Technology Technology 115

Martech

DECEMBER 11, 2024

By exploring both approaches, we’ll delve into the strategic implications and practical considerations for businesses of all sizes. Bringing together specialists with complementary skills ensures AI projects are technically robust, strategically aligned and ethically sound. Here are the key roles in the AI dream team.

Objectives and Key Results 110

Objectives and Key Results Strategize Engineering Healthcare 110

Martech

JUNE 20, 2024

This involves prioritizing, identifying and implementing the right technologies and tools to facilitate your marketing organization’s growth and provide the greatest return on your investment. any technology investments risk potentially wasting valuable human and financial resources. Without a foundation in clear objectives (i.e.,

Strategize 105

Strategize Niche Technology Technology 105