Salesforce

OCTOBER 1, 2024

Some retailers may be missing out on opportunities to rev up sales through the end of October. It can be difficult to predict which merchandise will sell well and which could flop. If your forecast is off, you could end up with lots of inventory to discount on November 1st, eating into your margins. Back to top.

Retail

Martech

SEPTEMBER 12, 2024

The company’s unique selling proposition — its commitment to delivering premium coffee experiences in a welcoming environment — is undermined by trying to cater to everyone. The appointment of a new leader who is seen as highly competent pushed Starbucks stock up 25%. The company must adapt and evolve. Processing.

Appointment

Martech

JULY 24, 2024

To answer that, let’s take a sample marketing campaign where we’re selling all-inclusive Mexico vacations and see where AI can help. As for channels, it gave me every relevant channel in existence, and when I asked it to split up the budget, it was sort of random. AI saves us time and is often more accurate than humans. Processing.

Campaign

ClickFunnels

JULY 24, 2025

Because when you set your business funnel up the right way, a single one can branch into several ways to make money. The secret is an innovative structure, a good game plan, and a strategic platform to help you build. Re-Engage Past Buyers With Automated Follow-Ups 7. You’re not just selling a product. Yep—just one.

E-commerce

ClickFunnels

MAY 6, 2025

Whether launching a new course, selling physical products, or building a membership community, the funnel is your path to sustainable growth. Sales Funnel Stages To reach that final sale, you’ll need to strategically guide the customer through multiple stages of the funnel. Sell smarter. Surveys Ask more. Learn more.

Growth

Salesforce

AUGUST 15, 2024

By automating routine tasks such as invoicing, inventory management, and email marketing, businesses can reduce their teams’ time and effort, freeing up their days for more important tasks like strategy and selling. Some small business tools can significantly boost productivity by streamlining daily operations. Back to top.)

Product

Sales Gravy

FEBRUARY 20, 2025

Silence shutting up and listening is your secret weapon. If you just wait, if youll just shut up, what comes next is where the real magic lies. Now, Im not saying you should clam up entirely. Strategic silence is not about becoming a mute. Silence shutting up and listening is your secret weapon.

Up-sell

Sales Pop!

JUNE 30, 2025

The worst approach is to begin by focusing on what you are selling. For more Insights, visit Elinor’s Amazon Author Page Communicate to Attract Interest Sales Tips: How to Strategically Build Top-Tier Teams 1. Don’t give up – find a better way!’ Establish Transparency My motto is, ‘Trust is the soul of sales.’

Growth

SaaStr

JUNE 5, 2025

Companies like Abridge in Bessemer’s portfolio are selling “tens of millions of dollars of contract value to large hospital systems” by automating medical scribing and back-office operationsdirectly replacing labor costs rather than just improving software efficiency.

Hospitality

Sales Hacker

DECEMBER 17, 2024

I have no idea what episode we are currently on, but it’s getting up there. They’re signing the renewals, the cross-sell, up-sell. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. So you are number one.

GTM

Salesforce

JULY 18, 2024

Get articles selected just for you, in your inbox Sign up now Increasing loyalty with AI-driven personalization MOL Group’s digital transformation began a few years ago, when they decided to make the switch from being a traditional fuel retailer to a digitally driven consumer goods retailer and integrated mobility service provider.

A/B testing

Hubspot

JANUARY 8, 2025

Youre selling something to someone who just wouldnt budge. If I just described a familiar struggle one you might know all too well Im here to share a solution that might be the answer to your prayers: Gap selling. Truthfully, gap selling takes patience, practice, and persistence to master.

Intrinsic

Heinz Marketing

AUGUST 13, 2024

Tighten up that ICP. Building your processes to be repeated from the start will set you up to hit the gas faster if you see promising results. Stagger launches : While batching is great for the strategic tasks, it can hinder the execution ones. Expect a few bugs in your workflow and be ready to fix them as they pop up.

Campaign

Sales Pop!

NOVEMBER 30, 2024

As we march towards the end of 2024 and another selling year, we work to close deals and position ourselves for a strong start to 2025. While focusing on these two selling success factors, we need to also consider a broader and more all-encompassing topic – our markets. And how well can you sell and serve remotely?

Transportation

Partners in Excellence

NOVEMBER 6, 2024

It’s “strategic planning season” for many companies. They are presenting the strategic goals and numbers for the coming year. In discussing the strategic goals for the organization, most take the numbers, run the math based on growth objectives, identifying plans for the coming year. Anyone can run the numbers.

X-functional

Heinz Marketing

JULY 9, 2025

This model reflects the real internal journey accounts take—from first signal to full strategic partnership—by aligning sales, marketing, customer success, and product around how buyers adopt innovation over time. Initial Adoption and Strategic Buy-In Once the pilot succeeds, a few strategic leaders begin to take a more active role.

Growth

SaaStr

MAY 2, 2025

For these important strategic documents, he now has a three-party approach: himself, a Salesforce executive, and an AI agent working together. This collaborative approach is delivering superior strategic thinking beyond what either humans or AI could produce independently. “Agents can only go so far without the data and apps.

Strategize

Sales Gravy

JULY 31, 2025

If you're only showing up in one place, you're not showing up at all, which is why top sales reps are making multi-channel prospecting a priority and leveraging LinkedIn to get ahead. "The The reality of buying and selling is that everyone has different preferences, and as a salesperson, we need to use as many tools as possible.

Prospecting

Search Engine Land

JULY 16, 2024

They still make money by selling courses and books to the naïve public on “how to make easy money by mass-producing content with AI.” Using AI for enhanced workflow and efficiency AI can streamline many repetitive tasks, freeing up time for creators to focus on more strategic and creative activities.

Click Through Rate

Veloxy

OCTOBER 22, 2024

Reduced Time Spent on Manual Tasks I’ve worked with sales teams that would spend hours each week on tasks like: Updating CRM entries Following up with leads Tracking email engagement It’s not only inefficient, but it also distracts from what really matters: selling. AI automates these tasks.

Prospecting

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members.

Cross-sell

Search Engine Land

AUGUST 22, 2024

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Prioritize promoting top-selling products and limit spending on those that don’t perform well. Business email address Sign me up! Ideal strategic approach for exploring new market opportunities.

Campaign

ClickFunnels

JUNE 10, 2025

While forms are essential tools for collecting information, a true funnel guides visitors through a strategic sequence that builds trust, offers value, and motivates them to act. Then, nurture that relationship through follow-ups, emails, and personalized content. Let’s say you sell a fitness program.

E-commerce

ClickFunnels

MAY 13, 2025

In just 3 hours, you can set up a funnel that turns clicks into customers—no technical skills required. 5 Steps to Build a Strategic Sales Funnel 1. Your sales funnel is essential because it strategically creates a series of interactions with potential customers that will lead to results. Why is a Sales Funnel Important?

E-commerce

SaaStr

JUNE 19, 2025

Most teams give up after iteration #3. Turns out the tool was sending prospects emails about “revolutionizing their blockchain strategy” – for a company that sells accounting software. Humans handle the strategic thinking and relationship building. The fix : Treat AI training like you would train a new SDR hire.

Objection handling

ClickFunnels

JUNE 3, 2025

That’s why it’s so important to make a funnel that strategically guides your prospects through several stages, ultimately resulting in a purchase. You must understand your buyers and what motivates them before you can sell to them. Your sales won’t increase unless you connect with the people you’re attempting to sell to.

Trust

Search Engine Land

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members.

Cross-sell

Martech

APRIL 30, 2025

Profit is the long-term metric Im signing up for. Email: Business email address Sign me up! The best marketers sell every day of their lives. Dig deeper: How B2B marketing is becoming a strategic growth driver How does marketing become a stronger partner in martech? Whats our goal? Thats the future. Heres one example.

B2B

ClickFunnels

JUNE 17, 2025

When used strategically, social media becomes a powerful way to bring new people into your sales funnel. You’re showing up where your audience already spends their time, on platforms like Instagram, TikTok, Facebook, LinkedIn, or X. Forget about selling at this stage. But it can also be much more.

Sales

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Instead, set up a sequence to do it for you, making sure people don’t forget about your event and increasing attendance. Then, follow up with a recording link and a quick survey to get feedback.

Appointment

Search Engine Land

JULY 15, 2024

.’ In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. All channels have a role to play, and the best strategies often integrate channels strategically to support each other. Digital PR.

Entertainment

Sales Hacker

FEBRUARY 7, 2025

From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn. Users could sign up for free and get 2GB of storage, which could be expanded by referring friends.

Price

SaaStr

MAY 11, 2025

Heres how you can level up: Stop Spraying and Praying : The era of blasting 10,000 generic emails is mostly over. Dont just pick random accounts to blastbe strategic. Focus on Solving Problems, Not Selling Features : The biggest mistake SDRs make is talking about features or offering to buy coffee. Even with AI. No one cares.

High impact

Hubspot

DECEMBER 2, 2024

That‘s why I’ve put together this handy guide that covers some key strategies to help on both of those fronts — a resource that will help ensure your team sells effectively through the remainder of the year and that your business remains top-of-mind with buyers as Q4 comes to a close. They‘re your best shot to close deals as Q4 wraps up.

Sales

RingDNA

JUNE 15, 2025

Author Robert Louis Stevenson once stated that “everyone lives by selling something.” ” No matter the products or services you’re selling, sell them better and you’re likely to live better. When formulating an ideal sales strategy, what you are selling matters less than to whom you are selling.

B2C

Search Engine Land

JULY 22, 2024

Niche sites, influencers and publishers Niche sites, influencers and media companies create content for small business Saturday, have round-ups sharing the best of Black Friday and Cyber Monday, as well as listicles of the best XYZ. With fewer days until free shipping and time to publish, now is the time to line up the lists.

Niche

ClickFunnels

JUNE 10, 2025

Whether you’re selling to other businesses (B2B) or directly to customers (B2C), think about your business’s unique needs when picking the best software. While relatively simple in practice, the method behind the process must be strategic. You might be a startup looking for powerful tools without breaking the bank.

A/B testing