Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

Strategic planning 95

Strategic planning Technology Technology Strategize 95

Martech

DECEMBER 12, 2023

After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I heard someone at MOps-Apalooza say something about companies buying software that they never fully implemented, I think my ticket for next year’s conference would be paid for.”

Drivers/motivators 124

Drivers/motivators Technology Technology Campaign 124

Search Engine Land

APRIL 8, 2024

Although Google hasn’t officially bid to acquire the online marketing software company, valued at $35 billion, experts are discussing whether such a move could curb competition. This is due to the presence of several major players, such as Microsoft, Salesforce, and Adobe, in the customer relationship management (CRM) software sector.

Customer Relationship Management 111

Customer Relationship Management CRM Relationship Management Engineering 111

Search Engine Land

APRIL 8, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Finance 102

Finance Manufacturing Referrals Construction 102

Martech

APRIL 11, 2024

The evolution of martech: From automation to AI As marketing technologists, we’ve lived through our fair share of technology explosions. The rise of cloud-based software. But in our zeal to harness technology, operations and automation, we fail to accomplish marketing. Technology is great at automation and efficiency.

B2B 125

B2B Manufacturing Technology Technology 125

Martech

NOVEMBER 14, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt: What does a Marketing Technology Manager do? Answer: A Marketing Technology Manager, also known as a maestro, plays a crucial role in the implementation and integration of marketing software within an organization.

Technology 100

Technology Technology Customer Relationship Management Negotiate 100

Martech

MARCH 28, 2024

It’s part of the hype cycle of any new technology. Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. It’s all part of the technology lifecycle. Is your marketing team tired of hearing about AI? Enhanced targeting.

CRM 125

CRM Technology Technology Campaign 125

Martech

MARCH 8, 2024

A well-articulated purpose guides the selection of appropriate AI technologies and aligns them with the organization’s strategic goals. As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. Can you also sustain those changes?

Objectives and Key Results 121

Objectives and Key Results Strategize Government Technology 121

Salesforce

APRIL 30, 2024

Here, we break down customer service metrics, show how technology and AI can enhance tracking, and describe a few you can start implementing in your strategy now to stay competitive. Customer service metrics are the performance indicators you use to measure everything from agent efficiency to customer satisfaction.

Service 52

Service Customers Objectives and Key Results CRM 52

Salesforce

JANUARY 2, 2024

While these pieces capture both the most fantastic and menacing ideas about this kind of technology, reality has been catching up since the 1950s, when Alan Turing published his paper, “Computing Machinery and Intelligence.” Artificial intelligence isn’t new. he was met with so many barriers, including computing limitations and cost.

Government 115

Government Trust Technology Technology 115

Martech

NOVEMBER 20, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt: What do I need to know about event technology products? Prompt: What do I need to know about event technology products? Answer: When it comes to event technology products, there are several key factors to consider.

Strategize 109

Strategize Technology Technology Lead generation 109

Search Engine Land

MAY 10, 2023

The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors , this report shows us which providers matter most. And what can this report teach us about the characteristics of the top loyalty software providers?

Referrals 104

Referrals B2C Technology Technology 104

Martech

MARCH 27, 2024

Ultimately, all the technology in the world isn’t worth the investment if the data it relies on is poor. It does have to be a power user of your system or someone supporting the group utilizing the software. That’s great and exciting. But there’s one thing in the way: our data. They’ll admit that. Can you blame them?

Territory 122

Territory CRM Manufacturing Pipeline 122

Martech

JUNE 7, 2023

More than half of the marketing technology used by small and medium-sized businesses (SMBs) is redundant, according to a new survey. SMBs spend approximately $43,500 annually on martech it seldom uses, according to the report by Capterra, an online marketplace for business technology. This redundancy is expensive and inefficient.

Technology 97

Technology Technology Consult Service 97

Martech

APRIL 12, 2024

The software provides three architecture options, allowing IT teams to choose the best approach for their organizations. The software consists of modular solutions, including Customer Data Platform, Audience Builder, Journey, Identity, and Real-Time CX, which can be easily added or expanded to meet changing customer needs.

Customers 100

Customers B2C Healthcare Retail 100

G2

APRIL 22, 2024

Solar design software is revolutionizing the way sales teams operate. This technology accelerates the adoption of solar energy and improves sales presentations and accuracy.

Sales 52

Sales Presentation Technology Technology 52

Martech

APRIL 23, 2024

After your company invests in marketing technology, you might think your research into such solutions is over. Locking down their tools to make their solutions more valuable is especially problematic with products built on open-source software or promising open standards. Has your vendor changed their product or marketing strategy?

Government 89

Government Technology Technology Trust 89

Martech

APRIL 15, 2024

Its objective was to increase the exportation of Brazilian software to the U.S., Because I loved the data part of digital marketing so much, I ended up going towards marketing technology, CRM and customer data. This interview has been edited for clarity and length. She is currently global customer CRM senior manager and CDP advisor.

CRM 99

CRM Retail Technology Technology 99

Sales Hacker

APRIL 30, 2024

Eric Gilpin is Chief Revenue Officer of G2, the world’s largest and most trusted software marketplace. Their account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. It’s flexible, scalable ABM built for you.

GTM 67

GTM Customers Contract Go To Market 67

Salesforce

DECEMBER 5, 2023

With every custom application , cloud service, customer account, proprietary technology, and remote work log-in, your risks multiply. With every custom application , cloud service, customer account, proprietary technology, and remote work log-in, your risks multiply. What is cybersecurity? How does cybersecurity work?

Networking 105

Networking Technology Technology Trust 105

Sales Pop!

APRIL 17, 2024

Thankfully, choosing the right vacation rental software can provide your rental business with a hub for managing many of the most common activities needed to maintain and promote vacation properties. Let’s look at some common vacation rental problems that could be solved through modern management practices and better software.

Commission 52

Commission Hospitality Price Manufacturing 52

Martech

MAY 10, 2023

The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors , this report shows us which providers matter most. And what can this report teach us about the characteristics of the top loyalty software providers?

Referrals 89

Referrals B2C Technology Technology 89

SaaStr

NOVEMBER 17, 2023

We’re on the brink of one of the biggest technological advancements of our lifetime — AI. For the first time in twenty years, we have a blank canvas, complete artistic freedom to reimagine everything in B2B software. There is a close parallel between how the internet disrupted society and software and how AI will, too.

GTM 104

GTM Technology Technology Up-sell 104

Martech

DECEMBER 2, 2022

When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want and working around its shortcomings. Congratulations, you’re now in the technology business. Building your own custom system. Buying something you can customize.

Customers 112

Customers Technology Technology Price 112

SaaStr

DECEMBER 18, 2023

At SaaStr Annual , IBM’s VP of Software and Technology Raj Datta and Director of Startups Kylie Rutherford shared how AI is changing the game for companies of all sizes. AI has been with IBM for 20 years, and now they have Enterprise-grade software. To partner with SaaStr, contact us here ! ….

Gaming 97

Gaming Technology Technology High impact 97

Partners in Excellence

APRIL 5, 2024

It was my move to the software industry with Dun & Bradstreet Software in 1991 which first introduced me to carrying a quota – at that time for Services into new and installed base accounts. As you will see, Martin has a fascinating and rich career an selling. So it remains stimulating and exciting after many years.

Sell 106

Sell Territory Consult Contract 106

SaaStr

APRIL 3, 2024

As the kickoff to our first fully digital SaaStr AI Day, Jennifer Tejada , the CEO of PagerDuty, chatted with Jason Lemkin, SaaStr CEO and Founder, about navigating the shift to Generative AI and what Artificial Intelligence in SaaS might look like in the next 6 months, as well as years to come. How to Buck Up and Go Long in SaaS?

Healthcare 95

Healthcare Trust Drivers/motivators Start-ups 95

Martech

MARCH 18, 2024

I am the first generative AI chatbot for marketing technology professionals. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Understood?

A/B testing 105

A/B testing Click Through Rate Objectives and Key Results Campaign 105

G2

JUNE 5, 2023

Modern technologies shape the era we live in. Among these paradigm-shifting technologies, virtualization stands out as it continues to transform our relationship with hardware, software, and data.

Technology 96

Technology Technology 96

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. It was the early aughts. And martech was about to turn the world on its head. Drive more.

B2B 117

B2B Technology Technology Pipeline 117

Martech

JANUARY 3, 2022

The explosion in marketing software accelerated the rise of marketing operations. The rapid proliferation of marketing software applications and the need for professionals to select, deploy and operate them, accelerated the prominence of the field and its practitioners. What do marketing operations professionals do?

Drivers/motivators 119

Drivers/motivators Technology Technology Campaign 119

Martech

NOVEMBER 30, 2023

You need the technology to enable these things. The people are critical of course, but you need the technology to work really well.” On the marketing software front, HubSpot has demonstrated the benefits of community ; Salesforce’s Trailblazer community counts millions of members worldwide. ” Why we care.

B2B 98

B2B Education Technology Technology 98

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Carry out regular maintenance and support to sustain any technological advantage from purchasing an advanced tool. Unifying marketing technologies. Dig deeper: My stack is bigger than your stack, so what?

Transportation 111

Transportation Technology Technology Consult 111

Martech

MAY 24, 2022

As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. What are the tools and software that enable AR and VR? We’ll cover: What is augmented reality (AR)?

Sports 136

Sports Construction Gaming Transportation 136

Martech

NOVEMBER 1, 2023

Whether it’s marketing, languages, technology, new board games or even stand-up comedy, he’s always looking to find out more and share it with others. And at the time I was working on this technology start-up with my dad, doing it part-time. Do you want to buy our software solution?” Ruben Ugarte has a passion for learning.

A/B testing 101

A/B testing Technology Technology Start-ups 101

Search Engine Land

DECEMBER 20, 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Campaign management software helps keep stakeholders organized. Campaign management software helps keep stakeholders organized. Modern marketing campaigns often have many moving parts.

Campaign 103

Campaign Assembly Line Launch Government 103

Martech

OCTOBER 26, 2023

While Miller dissects the issue in detail, this article aims to provide insights into how marketers can reverse this trend and extract more value from their marketing technology investments. Tip 1: Avoid shiny object syndrome Marketers have long been enamored with technology and the promise of what it can deliver.

Technology 109

Technology Technology Drivers/motivators Presentation 109