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AI-powered martech news and releases: August 8

Martech

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

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How marketing leaders can transform marketing from a support function to a growth driver

Martech

The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., This underscores a critical insight: from an investor’s standpoint, marketing has the potential to create long-term value akin to infrastructure or technology investments. His tone was friendly, but his message was unmistakably candid.

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For consumers, AI is the new IoT

Martech

When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We It is a technology added to products even when it provides little or no value for the consumer. “ Why?

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How event marketers can use hologram technology for live and hybrid experiences

Martech

Instead of using Zoom and showing a remote participant on a screen, they can use hologram technology and place a three-dimensional version of the person on a stage, or in a boardroom. Most recently they partnered with WeWork to allow members access to holograms in 11 locations, including New York, Los Angeles, Miami and Washington, D.C.

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Unriddled: Twitter Takes Washington, Facebook's Follow-Up Changes, and More Tech News You Need

Hubspot

Twitter (and Facebook) Takes Washington. Tony Romm and Craig Timberg of The Washington Post covered the day's events in more detail. Now, Facebook has unveiled Rosetta: a new AI technology that can extract text from images and video frames (in up to 24 different languages). It's tech news: explained. Read full story >> 2.

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6 Tips for Using Sales Acceleration to Close Deals Faster

Salesforce

Organizations are increasingly turning to technology to automate repetitive tasks, such as follow-up emails and scheduling meetings, with automating workflows ranking in the top five of IT leaders’ data priorities , according to the Salesforce State of Data Analytics Report.

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Snowflake goes all in on Unified ID 2.0

Martech

using Snowflake’s data sharing technology. to date are Oracle, Nielsen, The Washington Post and a number of CTV providers. With its addition to the Snowflake Data Marketplace, Snowflake customers will be able to directly activate audiences on any platform that has adopted Unified ID 2.0 profiles without breaching consumer privacy.