Search Engine Land

MARCH 8, 2023

It’s what engages customers, inspires them, and keeps them coming back. As the global economy moves closer to a recession, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. In the modern e-commerce world, personalization is everything.

E-commerce 99

E-commerce Campaign Engineering Customers 99

Understanding the Sales Force

MAY 10, 2023

We know what doesn't work in a recession. We know what doesn't work in a recession. Who would have guessed that smart people wouldn't see that coming? All the requirements have been met. We have already seen these factors occur across the board: Low QoQ GDP. High interest rates. Massive layoffs. Stock Market down. Cost-cutting.

Quota 137

Quota Closing Sales 137

Martech

NOVEMBER 14, 2022

I hope my insights will give you some direction, help you set some goals and put you in the right frame of mind in the next five minutes before somebody comes down the hall to request another Black Friday email campaign. A global recession is coming. No matter what American politicians say, a recession isn’t just a U.S.

Retail 108

Retail Campaign Clients Technology 108

Search Engine Land

NOVEMBER 16, 2022

Talking about a recession isn’t always enjoyable. Defined technically as a period of a significant decline in economic activity , a recession (and the looming potential for one) directly affects marketing. There have been plenty of recessions – some fairly recently. What did B2B marketers do last time? Hindsight is 20/20.

B2B 94

B2B B2C A/B testing Healthcare 94

Sales Hacker

JULY 28, 2022

New pricing pressure has seemingly come out of nowhere. Learn what these leaders did in 2008 when the recession hit and what they wish they had done differently. You’ll learn: What these leaders did right in the 2008 recession — and what they wouldn’t do again. How to see change coming, and what to do about it.

Price 87

Price Sales Sell 87

SaaStr

JUNE 2, 2022

But as a history lesson, let’s use my own startup Adobe Sign / EchoSign to see what happened in ’08-’09 … the worst global recession any of us have ever seen. You can see here even in June ’09, the peak of that recession arguably, we doubled sales over ’08: #2. That never even slowed down.

Start-ups 120

Start-ups Growth Customers Sales 120

Sales Hacker

MARCH 9, 2023

New pricing pressure has seemingly come out of nowhere. In this live replay, learn what these leaders did in 2008 when the recession hit and what they wish they had done differently. Your buyers are tightening their budgets. Sales cycles are getting longer. So we’re calling in the big guns.

Price 67

Price Sales Sell 67

Martech

JUNE 7, 2023

This is where sales and marketing have to come together. You’re looking for a way to motivate them, and this is where knowing their personality type comes into play. Looking to get off the treadmill of producing what seems like never-ending content and feeding the ABM machine hoping you get a hit? Invest in getting the list built.

Drivers/motivators 100

Drivers/motivators Closing Prospecting Process 100

Salesforce

JULY 28, 2022

An economic recession is likely on the way — at least, that’s what more than two-thirds of economists believe, according to a study by The Financial Times. To ensure your company is recession ready, develop a game plan for your sales organization that focuses on investments in tools, training, and effective sales tactics.

Cross-sell 98

Cross-sell GTM Quota Contract 98

Martech

MARCH 22, 2023

They ask, “What can I do to insulate myself from the coming economic apocalypse if it happens by being innovative and agile?” If anything, they are accelerating. Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. So, that doesn’t sound like a pullback to me.

Cross-sell 94

Cross-sell Education Price Campaign 94

Martech

SEPTEMBER 22, 2022

Don’t come back here until it goes off or you complete your list. With everything else on your plate, now you also have to factor in inflation-shocked consumers and a potential economic recession , no matter where in the world you are marketing. Set a timer for five minutes if you need to. Turn off your screen and… Go!

Appointment 104

Appointment Profit margin Retail Price 104

Martech

JANUARY 4, 2024

That recession never happened, at least not in 2023. Consumers may have struggled with gas prices, the cost of some food items and (as always) the cost of housing over the course of the year, but come holiday time those purse strings were loosened. Consumers spent $220.1 billion online during the recent holiday season, up $10.4

Drivers/motivators 94

Drivers/motivators Retail Price Follow-up 94

Sales Pop!

NOVEMBER 24, 2022

approaches a recession. You’re likely already experiencing a slowdown in the market with winter and a looming recession, so use your spare time to strengthen your return customer base. Being a successful real estate agent in a booming housing market is relatively easy. The housing market has cooled in recent months as the U.S.

Real Estate 98

Real Estate Transportation Commission Territory 98

Heinz Marketing

OCTOBER 25, 2022

As a recession looms, organizations are now speaking less of scale and more of efficiency. The growing threat of recession is scary, but turning your lens inward now enables you to hit the gas when this downturn ends. How quickly priorities change. Make no mistake, this is a bummer. Inflexibility within the workflow.

Growth 120

Growth Follow-up Start-ups Strategize 120

Martech

OCTOBER 23, 2023

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. The result? The simple logic was visibility.

Finance 119

Finance Trust Market share Strategize 119

The Advantexe Advisor

OCTOBER 20, 2022

The whispers of a coming recession have turned into shouts just as the leaves have accelerated their fall from the trees. Many business leaders and experts are predicting a significant recession hitting us soon and it seems inevitable that there will be a downturn in the economy. The best companies are preparing today.

Closing 70

Closing 70

The Advantexe Advisor

MAY 26, 2022

As many Americans get ready for the long weekend and the chance to get some well-earned downtime with family and friends, the storm clouds of a significant recession are formulating on the summer’s horizon. By definition, a recession is two consecutive quarters where the gross domestic product (GDP) contracts.

Drivers/motivators 72

Drivers/motivators Contract Start-ups Service 72

SaaStr

AUGUST 31, 2022

And a great story about tougher times from CEO Matthew Prince: Personally, if I think back, my career has been defined by recessions, I think a lot of people’s are. Recessions have always been hard, but they’re also formative moments to focus and ultimately improve. Its stock roared up 27% after its last earnings release.

Growth 105

Growth Pipeline Engineering Customers 105

Partners in Excellence

DECEMBER 6, 2022

It also helps us think about what we want to achieve in the coming year. In the past 18-20 months we’ve seen organizations facing increasing challenges in achieving overall revenue goals–none of this is surprising in light of the news we read on the global economy, inflation, and recession.

Quota 105

Quota CRM Growth Up-sell 105

Martech

APRIL 5, 2023

Are we in a recession or not? Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing. If you don’t have one, come up with one, even if it’s just for the present quarter. Furthermore, 76% of UK and 70% of U.S.

Profit margin 125

Profit margin Objectives and Key Results A/B testing Strategic planning 125

SaaStr

JULY 18, 2022

Startups: THIS IS THE WORSE RECESSION SINCE THAT TULIP THING I READ ABOUT IN SCHOOL pic.twitter.com/qGKuXLchFQ. While hardware changes are coming in lower than expected, for SaaS and software overall — times are still very good. Yes, $100B more in 2023. — Jason 2022 SaaStr Annual Sep 13-15 Lemkin (@jasonlk) July 15, 2022.

Growth 131

Growth Price 131

ConversionXL

MARCH 19, 2020

companies covering the period 1982–99, which included a recession during 1990–91. The study focused on what happened during the recession that affected performance after the recession. A Harvard Business Review (HBR) study of 4,700 public companies looked at the three years before, during, and after recessions.

Growth 121

Growth Non-Profits Price Promote 121

Sales Gravy

OCTOBER 22, 2022

Economic winter is coming. And with it is going to be a recession. This Time Will Be Different This recession will be different than anything we've recently experienced because we'll also be dealing with inflation. You've got to get right with reality and reality is, winter is coming. Storm clouds are brewing.

Technique 74

Technique Up-sell Presentation Start-ups 74

Heinz Marketing

JANUARY 28, 2023

Why Great Customer Marketing is Your Best Weapon in a Recession By PathFactory Through regular and thoughtful customer marketing, you have an opportunity to create advocates that will sing your praises in all the places you can’t reach. This comes at a time when facing one of the most challenging labor landscapes in the contact center.

B2B 110

B2B Customers Strategize Contact 110

Sales Gravy

AUGUST 27, 2022

In a recession, everything and everyone will be examined for its value. If you want to succeed at any job, make yourself invaluable. Go the extra mile; make them never be able to imagine what life without you there would be like. Ross Mathews Selling in a crisis is tough. Losing your job during an economic downturn is worse.

Commission 115

Commission Pipeline Follow-up Up-sell 115

Partners in Excellence

AUGUST 4, 2022

We are going through all sorts of hand wringing and belt tightening as we look to a potential recession. We are seeing large layoffs in anticipation of growth challenges in the coming months/years. Some where the status quo is OK, at least until they better understand the ramifications of the slowdown, potential recession.

Growth 76

Growth Pitch Pipeline Start-ups 76

Heinz Marketing

OCTOBER 24, 2020

Investing In People Builds Resilience Against The COVID Recession. Why companies that have invested in the workforce are more likely to be buffered from the worst of the COVID recession. Many companies may be taking the wrong approach when it comes to prospecting if it’s really as hard as everyone thinks. Thanks, Megan Moller.

B2B 87

B2B Networking Prospecting Price 87

Martech

JANUARY 5, 2023

This despite concerns about inflation, possible recession and supply chain issues. The data comes from Adobe Analytics , providing insights into more than one trillion visits to U.S. A strong Cyber Week. The five days between Thanksgiving and Cyber Monday, known as Cyber Week, made a major contribution to this growth. It saw $35.3

Retail 98

Retail Price Represent Gaming 98

Sales Hacker

DECEMBER 22, 2022

At Mindtickle, we recently commissioned a survey of 500+ sales leaders , sales reps, and sales-adjacent professionals to find out how they’re approaching sales enablement – and how that might change in the midst of a potential recession. Per new research, a mere 26% of organizations say 90% or more of their reps met quota last year.

Quota 90

Quota Strategize Cross-sell Commission 90

Martech

FEBRUARY 15, 2023

It’s what engages customers, inspires them, and keeps them coming back. Because recession-like conditions are on the horizon, it doesn’t mean that your company’s marketing and revenue-generating efforts have to suffer. In the modern ecommerce world, personalization is everything.

Campaign 112

Campaign Strategize Technology Technology 112

Martech

JANUARY 25, 2024

Dig deeper: Building a brand strategy: Essentials for long-term success Building a fortress takes time, deliberation and a steadfast commitment to the ‘why’ Companies and the individuals they employ need strong self-awareness, which comes from acknowledging, not hiding, our quirks. Absurd, right?

Strategize 120

Strategize Clients Campaign Trust 120

Martech

OCTOBER 12, 2022

The data comes from a survey of 539 B2B marketers conducted by research and advisory firm Demand Metric for Integrate, the precision demand marketing platform. Inflation is in the lead, closely followed by the lingering impact of COVID, fear of an economic recession, global political instability and the disrupted supply chain.

B2B 109

B2B Campaign Technology Technology 109

STAR Results

APRIL 20, 2021

We see this in times of recession when companies scale back on training, sales automation tools, and support materials. When it comes to the success of a CRM implementation, your front-line sales managers are critical in ensuring usage and compliance. When it comes to sales managers, a one or two-day coaching course is nice to do.

Sales 271

Sales Sales Support CRM Networking 271

Martech

MAY 9, 2022

In addition to the many obvious answers (theft is wrong, this means analytics/KPIs are entirely fictitious), there is another coming around the bend. If/when the recession hits, marketing budgets are going to get a lot tighter fast. If/when the recession hits, marketing budgets are going to get a lot tighter fast. Let us know!

Campaign 100

Campaign Price Technology Technology 100

Partners in Excellence

AUGUST 2, 2022

The global economy–are we headed to a recession, how will inflation be impacted, what does this mean to our ability to grow, what does this mean in terms of actions we might take to curtail spending, hiring? We are, in the very least, facing huge uncertainty. We still face supply chain challenges and uncertainties.

Represent 72

Represent Gaming Process Customers 72

Martech

OCTOBER 3, 2023

For executives, Citizens Bank might send them content written by an economist about an upcoming recession, or other market trends. And these channels can come from unlikely origins. In that time, she’s seen a great deal of change in how customers do their banking, in corporate and personal accounts.

Customers 116

Customers Cold Call Territory Launch 116

Sales Hacker

JUNE 28, 2022

How do they weather a recession? Quotes: “The organizations that can drive fundamentals are the ones that are really going to see that acceleration as we come through this uncertain time.” — Ryan Blackwell. ?The past ~15 years have seen a massive boom in the American economy. His advice? Focus on the fundamentals. powered by Sounder.

Territory 75

Territory Meeting Customers Sales 75