Search Engine Land

OCTOBER 17, 2023

These include: Product/business reviews SparkToro Reddit Analysis of your competitors’ owned media Standard SEO competitive research tools First, let’s review what SEOs should be using (with a couple of bonus use cases). Topics and categories your competitors are writing content for. Paid traffic. Trends over time. SUBSCRIBE See terms.

Angle 125

Angle Strategize Strategic planning Territory 125

Search Engine Land

APRIL 24, 2024

Consider laser-focusing on the customers ready to buy from you right now – your competitor’s unhappiest clients. Alternatively, you can target your competitors’ audience. You bid on the names of your competitors so that when someone searches for them online, your ad shows up, too. Customers trying to cancel services.

Legal 108

Legal Contract Gambling Lead generation 108

Iannarino

JULY 12, 2021

Following this new model is all but certain to eliminate your legacy approach competitors. He then asks the client a set of questions designed to get them to confess that they have a problem. Salesperson B executes the same approach as her competitor, working her way to the client’s pain point. One widget is as good as the next.

Cold Call 310

Cold Call Clients Follow-up Prospecting 310

Search Engine Land

MAY 9, 2024

Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. Why not all Amazon mentions might lead to the ecommerce giant (and what it means for AI). Who will give the answers?

Engineering 108

Engineering Networking Clients Construction 108

Search Engine Land

MARCH 11, 2024

Entity competitor analysis is the key to unlocking higher rankings and staying ahead of competitors. Entity-based competitor analysis isn’t about mimicking existing content. Help you reveal unique entities your competitors target and the ones Google associates with your niche. The result?

Niche 124

Niche Strategize Engineering Represent 124

Partners in Excellence

MARCH 15, 2024

The key opportunity we sellers face is our customers posing a question to themselves, “Should we do things differently?” ” This is the critical question that initiates a change process, creating opportunities that we can pursue. ” What would happen if they didn’t consider this question?

Consult 109

Consult Meeting Customers Process 109

Tibor Shanto

AUGUST 10, 2021

Questions are the weapon of choice for consistently successful salespeople, so listen up the half that aren’t making quota. But most sales professionals don’t approach question in a strategic fashion, meaning going beyond the obvious. Take closed ended questions, most people have bought into the myth that they are bad.

Appointment 274

Appointment Quota Prospecting Education 274

Martech

MAY 10, 2024

Not to mention Google’s alleged monopolistic practices that have hurt advertisers , users and competitors. This new approach could be a game-changer for how people get information from the internet and a significant challenge for industry leader Google. Rumor has it. Why we care. That would be an example of a cool thing. Going at Google.

Launch 98

Launch Gaming Product Process 98

Tibor Shanto

AUGUST 24, 2021

How much curiosity is there in it for them after sitting though the same questions over and over? Don’t be surprised if prospects find it becomes dreary after the third time they’ve endured those questions. Don’t be surprised if prospects find it becomes dreary after the third time they’ve endured those questions.

Objectives and Key Results 326

Objectives and Key Results Quota Technique Prospecting 326

Search Engine Land

DECEMBER 5, 2023

There are two ways to do this: By including several static questions and quantitative variables. Through suggestive questions. Static questions and quantitative variables Static questions with quantitative variables work well for fashion or other multi-use products (e.g., Business email address Subscribe Processing.

UX 118

UX Retail User Experience Trust 118

Veloxy

FEBRUARY 22, 2022

I’m going to answer the last question and share with you our ten best practices for leveraging social selling to close the deal, earn the trust of your customers, and build your confidence in the field forever. You can find your customers on message boards like Reddit or question-and-answer sites such as Quora.

Sell 231

Sell Niche Referrals Sales 231

Search Engine Land

SEPTEMBER 15, 2023

Preliminary steps: Ask the client the right questions Some clients come to the table operating from info collected in word-of-mouth interactions, social media posts, and headlines rather than a detailed understanding of what AI is and how it works. But managing client expectations remains critical. Creating and experimenting with prompts.

Clients 138

Clients Objectives and Key Results Legal Engineering 138

Search Engine Land

SEPTEMBER 14, 2023

While Google has previously stated that it sees TikTok as a search competitor, the social media app is clearly intensifying its efforts in the search arena. This shift in user preference raises questions about whether Google might find itself facing a more concerning competitor in the search space than previously anticipated.

Engineering 133

Engineering 133

Iannarino

JULY 28, 2021

Many believe that cold calling is dead, but the successful use it to outproduce their competitors. The Gist: Teaching salespeople to avoid making cold calls stunts their growth and development. Synchronous communication offers many benefits for salespeople, including improved confidence. Master Cold Calling with this FREE eBook.

Cold Call 350

Cold Call Clients Contract Meeting 350

Martech

APRIL 8, 2024

Prompt: Interview questions? Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics. Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. I am trained with MarTech content.

Strategic planning 94

Strategic planning Technique Strategize Process 94

Search Engine Land

MARCH 7, 2024

You can find out how much they know and what they think about your website and competitors. Sample questions to ask: What research have you already done? Make it easy to find answers to common questions. Bonus: Answering user questions well could help you appear in People Also Ask. What surprised you about this site?

Territory 86

Territory UX Start-ups Follow-up 86

Search Engine Land

OCTOBER 23, 2023

If you rely solely on ChatGPT , albeit a powerful tool, you are missing a largely impactful opportunity in SEO – getting recommendations directly from the source. Enter Bard , Google’s answer to the AI chatbot revolution. It’s trained on a vast dataset that includes Google Search. Further, unlike ChatGPT, Bard has native access to the live web.

Niche 140

Niche Engineering Strategize Consult 140

Search Engine Land

APRIL 26, 2024

Today’s SEO landscape is fraught with uncertainty, marked by: Frequent Google updates. The transformative rise of AI. The significant influence of the digitally savvy, brand-agnostic Gen Z. Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death.

Product 108

Product Launch CRM Start-ups 108

Search Engine Land

MAY 11, 2023

I used to spend countless hours trying to optimize my content, making educated guesses on how to win those elusive featured snippets. The process was time-consuming and very hit-or-miss. Here, I’ll share my seven-step process for using ChatGPT to optimize for the paragraph-style featured snippet. Check mobile and desktop.

Start-ups 127

Start-ups Technique Education Promote 127

Search Engine Land

JUNE 26, 2023

Weaknesses: Areas where you are at a disadvantage relative to your competitors and should be addressed. With AI’s integration into search technology, the pace of change is quickening. Knowing where to allocate your time and effort best is an increasingly complex task. W eaknesses. O pportunities. Attack and defend.

Objectives and Key Results 98

Objectives and Key Results Engineering UX Follow-up 98

Martech

APRIL 11, 2024

That’s a question I’m asked regularly, likely because all companies are curious about their competitors. As with all AI, asking the same question multiple times can get different answers. “What marketing technologies should a (fill in the industry) company have in their martech stack?” However, both left me wanting more.

CRM 124

CRM Retail Technology Technology 124

Search Engine Land

APRIL 4, 2024

After over 15 years of playing an SEO private investigator – in-house and as a consultant – I’m sharing 13 questions that have helped me close even the most curious cases. After over 15 years of playing an SEO private investigator – in-house and as a consultant – I’m sharing 13 questions that have helped me close even the most curious cases.

Referrals 123

Referrals CTR Territory Sports 123

Search Engine Land

JANUARY 11, 2024

The key questions become: Which links does Google see as authoritative endorsements? Simply proclaiming your own expertise and trustworthiness is not enough. What other sites say about you carries more weight. This explains the long history of link building in SEO. Links still matter for quantifying E-E-A-T.

Trust 128

Trust Engineering Represent Follow-up 128

Search Engine Land

APRIL 1, 2024

Your competitors’ pages are ranking well, even though (subjectively) they’re worse. Use the performance report in Google Search Console and filter the results by the page in question. You put time, energy and a lot of hope into a webpage. But it just won’t rank. Yours deserves to be top of Google. So why isn’t it? This is key.

Technique 124

Technique Legal User Experience Represent 124

SaaStr

APRIL 5, 2024

How do you sell against the competition or become a market leader in a very crowded space? SaaStr’s CRO Confidential podcast host Sam Blond chats with the CRO of Apollo, Leandra Fishman, about just that. Leandra has over 30 years of experience leading large sales and revenue teams. This hypergrowth platform raised $100M at a $1.6B

Sell 76

Sell GTM Price Contract 76

Partners in Excellence

FEBRUARY 17, 2024

They are blind to what competitors might be doing. They are blind to the emergence of new competitors/approaches/or solutions. These tend to fall into two categories: “Mis-diagnoses,” incorrectly identifying the problem/solution; and Missed Diagnoses, not recognizing that something might be changed or improved.

Manufacturing 117

Manufacturing Represent Clients Education 117

Search Engine Land

APRIL 9, 2024

Without AI assistance for PPC bidding and creative decisions, your conversion rate will typically be lower than that of competitors who use machine learning to their advantage. In the application process, I included the question: “What is the most interesting thing about you that’s not on your resume?”

CTR 112

CTR Campaign Strategize Gaming 112

Martech

FEBRUARY 8, 2024

Less intense competition and the right intent More specific keywords are easier to move to the top, as there are almost no competitors fighting for them. To convert them, you need to speak their language, address their pain points, and answer their questions. So, why start from the bottom in B2B?

B2B 115

B2B Gaming Niche Appointment 115

Search Engine Land

SEPTEMBER 25, 2023

In response to a DOJ question about whether Google had an advantage in using BERT over competition because of its user data, Lehman testified that Google’s ‘biggest advantage in using BERT’ over its competitors was that Google invented BERT. “Pretty much everyone knows we’re using clicks in rankings.

CTR 140

CTR Click Through Rate Engineering Technology 140

Search Engine Land

MARCH 22, 2024

And, as Authoritas put it in their analysis: “These new types of generative results introduce more opportunities for third-party sites and even competitors to rank for your brand terms and related brand and product terms that you care about.” ” Google SGE displayed for 91.4% of all search queries. SGE links. On average: 10.75

Product 123

Product 123

SaaStr

MAY 9, 2023

The best sellers are very skilled listeners, and they do the following three things: They ask clear and purposeful questions. One of the most essential things SaaS founders need to get right is their sales strategy. SaaStr Workshop Wednesdays are LIVE every Wednesday. Sign up for free. #1

Objectives and Key Results 102

Objectives and Key Results Sales Up-sell B2B 102

Search Engine Land

OCTOBER 18, 2023

To avoid having these fundamental problems in your Google Ads account, you need to ask yourself 10 important questions before you create your account. Keyword and bidding strategies are outdated. What’s the story of the account? Was the Google Ads account well thought out and planned? Was the Google Ads account well thought out and planned?

Launch 114

Launch Campaign B2C Trust 114

Search Engine Land

APRIL 16, 2024

As far as different teams go, your brand or client’s sales and customer service teams have a wealth of real-time information about customer questions, issues, use cases, challenges, etc. To me, it’s the perfect time to put some under-utilized SEO research initiatives that we know are effective back in the spotlight. Customer research.

CTR 113

CTR Growth Campaign Service 113

Search Engine Land

NOVEMBER 16, 2023

Yet, the question arises: if Google is truly the best, why spend billions to maintain default status? Google’s final witness at the federal antitrust trial, Kevin Murphy – an expert economist and semi-retired University of Chicago professor, accidentally disclosed how much Google pays Apple while being questioned on the stand.

Engineering 118

Engineering Gaming Closing Process 118

Partners in Excellence

OCTOBER 23, 2020

The sales person started asking me questions about my business, what I wanted to achieve, challenges we faced. He started focusing on what was wrong about the competitor’s solutions. He started focusing on what was wrong about the competitor’s solutions. The sales call started nicely.

Presentation 145

Presentation Sell Customers Product 145

Search Engine Land

FEBRUARY 9, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Clients 117

Clients Engineering Consult User Experience 117

Martech

NOVEMBER 17, 2023

Yet, the question arises: if Google is truly the best, why spend billions to maintain default status? Google’s final witness at the federal antitrust trial, Kevin Murphy, an expert economist and semi-retired University of Chicago professor, accidentally disclosed how much Google pays Apple while being questioned on the stand.

Engineering 108

Engineering Gaming Closing Process 108