Remove the-problem-with-assumptions
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The Problem With Assumptions

The Sales Hunter

It can seem painless to make an assumption from reading someone’s email, but the real question is what is your assumption, and is it correct? That is where the problem lies. Think about the number of times you have made an assumption only to be proven wrong later. Do not assume anything! Never assume; always verify!

Start-ups 100
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Leads, Top Of Funnel, Do We Really Understand?

Partners in Excellence

Focus on the top of the funnel and everything else will work out. This seems to dominate so much of the conversation I see. It’s not wrong, but it’s not completely right. But this thinking drives our focus on MQLs, SQLs and massive prospecting efforts. What drives our Top of Funnel requirements is what happens in the funnel itself.

Pipeline 111
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How Your Client Justifies Buying from You

Iannarino

If you look a level or two deeper than the average salesperson, you might notice that your clients are operating from a set of once-true assumptions that are no longer accurate. These assumptions are now conflicting with a new reality that they have not yet recognized or addressed. You Make Sense of Their World.

Clients 320
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Elevate your PPC with ChatGPT: The art of asking disconfirming questions

Search Engine Land

The researchers wanted to see what types of questions would lead the sellers to disclose the problem. fewer than one in 10 sellers disclosed the problem. More than 10x as many sellers disclosed the crash when asked, “What problems does it have?” What problems does it have? Try using disconfirming questions.

Angle 95
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How to Create a Sense of Urgency in the Mind of Your Customer

Cerebral Selling

The case was compelling and included conservative assumptions that they agreed made sense. After all, the prospect agreed that solving the problem was important and we even helped them quantify the value of making the purchase. Indeed, the customer may have considered solving the problem to be important.

Customers 193
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Optimization beyond data: Design thinking for SEO

Search Engine Land

It’s a human-centered framework for problem-solving the way a designer would – by setting out to solve a problem using creativity rather than data alone. Define: What problem are we trying to solve The next step involves analyzing your audience data to define the SEO challenges you aim to address. It’s a proven approach.

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ChatGPT Just Wants To Make Us Happy… And That’s A Problem

Partners in Excellence

This is not to say that ChatGPT can’t be useful, challenging, or get us to reconsider our assumptions, biases, or the fact we may be wrong. Everyday, we see horrible applications of GenAI tools. And in a very large sense, it’s not the fault of the tools–even many of the hallucinations, they suffer from.