Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. This type of uncertainty isn’t just a B2C problem. This might not seem like a big issue. This change is making lots of people uneasy.

Trust 126

Trust Customers Healthcare Service 126

Search Engine Land

APRIL 19, 2024

Armed with the list of problem URLs, you could then prioritize pages for review using the PageSpeed Insights tool. Below are several free and paid tools that can help you pinpoint your problem pages and prioritize their optimization. The data is also not easily downloadable to a CSV for monitoring.

Appointment 124

Appointment Start-ups Process Customers 124

Salesforce

APRIL 9, 2024

Way back in 1914, engineer and data visualization pioneer Willard Brinton observed that while companies went to considerable effort to analyze and catalog their information, most failed to draw useful conclusions from it. All your data is, at long last, unified, harmonized, and accessible to every business app and user.

SQL 110

SQL Retail Service Represent 110

Search Engine Land

APRIL 1, 2024

Google is investigating an issue causing incomplete data in Ad Manager Reach reports. Affected users are able to access Google Ad Manager but may not have access to the most recent data. When will the problem be fixed? Google said it will provide an update at 5pm ET on April 1 with more information about this problem.

Represent 119

Represent Process 119

Partners in Excellence

JANUARY 25, 2024

In this post, I’m going to make the argument, that based on what I see in too many selling initiatives, is that we, as a community, have migrated from focusing on helping customers solve their problems to just beating the competition. While we claim to want to help the customer solve their problems, we aren’t.

Customers 125

Customers Objectives and Key Results Growth Objection handling 125

Martech

DECEMBER 28, 2023

The problem is the CMOs and CEOs who are demanding their marketing teams leverage AI have no idea what problems AI would solve for those teams and no idea how it fits into their existing marketing strategies or technology stack. Without a clear problem statement and use case, you will be wasting hours in the AI rabbit hole.

Government 117

Government Technology Technology Start-ups 117

SaaStr

MAY 17, 2024

As Product leaders, you have to build trust with CEOs and founders, align on vision and strategy, stay focused on the customer’s problem, and effectively navigate misalignment to ensure your product has the greatest chances of success right out of the gate. But how do you tactically achieve all of that? It’s obvious, but how do you do this?

Product 92

Product GTM Trust Growth 92

Martech

MARCH 4, 2024

Before you insert a field into some marketing creative, make sure you have appropriate data in every record and make sure there’s a fallback such as “if the field is empty, insert ‘valued customer.’” Create a requirements document for new data. You can do that sort of thing with a customer data platform.) Recover quickly.

Campaign 133

Campaign Cross-sell Contact Follow-up 133

Search Engine Land

MAY 3, 2024

Google’s local search results have been shifting quite a bit since the start of 2024. As with the rise of Reddit and other forums , Google is trying to serve users more relevant and relatable content – and in the local space, that means showing users more localized content.

Service 130

Service Trust Clients Cross-sell 130

Partners in Excellence

FEBRUARY 2, 2024

As we started the company, we realized this technology could be used in dozens of industries applying it to hundreds of different problems. We could take millions of disparate data points, providing insights that were never before possible. My feeds are filled with all sorts of stuff on Generative AI and LLMs. We will move beyond this.

Manufacturing 125

Manufacturing Engineering Technology Technology 125

SaaStr

DECEMBER 13, 2023

Dave Kellogg, EIR at Balderton Capital and 25-year C-level veteran, shares the top 14 signs that you have a SaaS metrics problem, the five reasons those symptoms exist, and a SaaS metrics maturity model with five layers to help you move the needle at every stage. By understanding the problems, you can extract the solutions. 3: Deja vu.

X-functional 117

X-functional Trust Presentation Drivers/motivators 117

Martech

MAY 3, 2024

If these statistics also apply to the CMO’s entire organization, then it’s clear we have a trust problem with marketing leadership. Introducing objectivity through data In “Hamlet,” Shakespeare writes, “There is nothing either good or bad, but thinking makes it so.” If you dive deeper, you’ll find that CEOs don’t seem to trust CMOs.

Trust 123

Trust Objectives and Key Results Campaign Finance 123

Martech

FEBRUARY 7, 2024

There will be a significant movement toward improving people’s problem-solving skills as they learn to use automation with their human brains. I remember when the web was brand new, unknown and scary to many people. The company I worked for was extremely traditional and vowed never to have a website or allow employees to use email.

X-functional 123

X-functional Cross-sell Territory Retail 123

Martech

APRIL 17, 2024

TruAudience’s identity graph is based on data from more than 98% of U.S. The problem that is the focus of this partnership is the reported low match rate between a business’s first-party data and the third-party data from advertising platforms like Google and Facebook.

Campaign 103

Campaign Customers Process 103

Partners in Excellence

JANUARY 9, 2024

But a reverse problem has been accelerating. We analyze the data, we do comparative analysis with other situations, we develop data based engagement strategies, we develop our scripts, our sequences, we program every interaction. It’s increasingly difficult to discern what’s real and what’s fake.

Presentation 131

Presentation Follow-up Customers Trust 131

Salesforce

MAY 20, 2024

We asked more than 4,800 marketers about how they’re using new data and AI tools. The results found in our new State of Marketing report reveal trends that are impacting marketers — emerging AI, data unification, and personalization tools — and the challenges they face to continue to create customer connections in a new era.

Territory 90

Territory Follow-up Trust Start-ups 90

Martech

APRIL 11, 2024

It processes high-volume, continuous user feedback, and data sets such as support tickets, app reviews, and Net Promoter Score/Customer Satisfaction Score (NPS/CSAT) responses. Channels analyzes and classifies incoming data making it easier to identify patterns before they become problems. EXL and Quilt.AI

Technology 111

Technology Technology Campaign Promote 111

Partners in Excellence

JANUARY 30, 2024

Can I show you what results you might realize…” Sometimes, the product pitches are thinly veiled by a problem: “Is lead/demand gen a problem for you? What would happen if we changed our outreach strategies to focus on problems? They need to understand the problem before they can even think about the solution.

Product 105

Product Sell Pitch B2B 105

Salesforce

MAY 20, 2024

To do this with such a rapidly increasing fan base, the Fever use trusted artificial intelligence (AI) in their customer relationship management (CRM) platform to connect with fans and keep data secure. When the WNBA’s Indiana Fever selected a college basketball phenom with the first pick in this year’s player draft, fan interest surged.

Gaming 97

Gaming Sports Teamwork CRM 97

Martech

MAY 15, 2024

We help them navigate emerging trends in technologies and solve their biggest problems with enterprise-ready startup solutions. What we haven’t seen as much is how you take these personalized interactions that have emerged, particularly with chatbots, and use that data to optimize your marketing campaigns and messaging.

Retail 110

Retail Cross-sell Technology Technology 110

Search Engine Land

JANUARY 18, 2024

The research conducted by Consumer Reports indicates that, on average, an astonishing 2,230 companies actively share data about each user with the social networking app. In some instance, users had their data shared with Facebook by as many as 7,000 companies. Why we care. How the study worked. US statistics. What Facebook is saying.

Non-Profits 129

Non-Profits Legal Represent Networking 129

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

Government 130

Government Campaign Follow-up Conversion 130

Salesforce

NOVEMBER 13, 2023

LLMs are already solving problems that used to require custom applications to be built, or that were just not possible to solve with traditional applications. They don’t have access to current data or private data that they were not trained on. We are at an inflection point in the history of application development.

Customer Relationship Management 130

Customer Relationship Management Trust Relationship Management Presentation 130

Search Engine Land

APRIL 26, 2024

Analyze Google Search Console data Google Search Console is where you’ll be notified if your site has been issued with a manual action. The March 2024 core update has been a volatile, mammoth update. It’s been a long and turbulent road for some. It can be overwhelming when you hear that an update has finished rolling out.

X-functional 131

X-functional User Experience UX Follow-up 131

Martech

MARCH 8, 2024

You must examine your existing infrastructure, skillsets, data governance and success measures. Before starting any initiative, you need to identify the specific problem you’re trying to solve. A common mistake is stating the problem as something you’ll solve with generative AI. Can you also sustain those changes?

Objectives and Key Results 131

Objectives and Key Results Strategize Government Technology 131

Martech

MARCH 6, 2024

There’s a problem with the infusion of generative AI into marketing: finding people with the skills to use it. This isn’t just a problem for marketing, of course. It requires knowing data analytics, mathematical concepts, and the ability to think critically. Q: You’re a data scientist, but most marketers aren’t.

Engineering 111

Engineering Campaign Presentation Consult 111

Partners in Excellence

MARCH 6, 2024

We seem to be on diverging paths, and this creates problems for both buyers and sellers. They are focused on solving a problem. So they may not know there may be a better way to do things, or there may be a competitive threat, or that they have a problem and should change. What don’t buyers need from sellers?

Education 137

Education Trust Sell Product 137

Search Engine Land

FEBRUARY 6, 2024

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. Data campaigns that align with media trends garner media coverage to enhance a reputation.

Represent 127

Represent Engineering Niche Service 127

Search Engine Land

APRIL 18, 2024

And that might be part of the problem: “the death of cookies” could now be one of those familiar phrases you skim over without understanding the depth of its ramifications. You own first-party cookies and the data they collect, which won’t be impacted by the Chrome update. What’s changing from a marketing perspective.

GTM 120

GTM CRM Campaign Conversion 120

Salesforce

NOVEMBER 6, 2023

Read the post Step 1: Identify the right use cases for generative AI in business Any application of generative AI has to start with the question, “what business problem am I trying to solve?” A tip: Focus on the problem, and avoid the temptation to fit the solution to the problem.

Strategize 111

Strategize Technology Technology Clients 111

Martech

APRIL 22, 2024

This has created a big marketing problem for Adobe and potentially a big legal problem for Firefly’s users. In addition to brand damage, it also means Firefly doesn’t solve the problem it is supposed to. And that’s the problem. There’s that level of scrutiny and concern around the viability for commercial use.”

Legal 117

Legal Technology Technology Trust 117

Search Engine Land

MARCH 22, 2024

But a lot of people have tried to just make a better search engine than Google and it is a hard technical problem, it is a hard branding problem, it is a hard ecosystem problem. Once upon a time, these were the most popular search engines in the world. Then along came Google. It did Search better. Why we care. A better way.

Engineering 132

Engineering Launch Product Market share 132

Martech

MARCH 18, 2024

Although the overwhelming majority of retailers (93%) report using genAI in some form to improve in-store and online CX, many are struggling with access to siloed data. Collecting customer data is not the big problem (67% say they can do that); it’s cleaning and “harmonizing” it (fewer than half). Why we care.

Retail 104

Retail Customers Process Product 104

Martech

FEBRUARY 22, 2024

Brands can now access granular targeting information through software that provides data points via facial recognition and other cognitive responses. Leveraging these data points can create thousands of niche targeting pools and personalized advertising options. This requires a departure from traditional mass advertising approaches.

Niche 122

Niche Territory Education Referrals 122

Salesforce

FEBRUARY 26, 2024

We’ve all heard it’s important for businesses to be data-driven. To be successful, businesses need employees who can explore, understand, and communicate with data. And with the rise of artificial intelligence (AI), accessing and analyzing company data accurately has never been more important.

Government 90

Government Represent Presentation Prospecting 90

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? The problem of marketing ROI is simple, but it’s difficult to solve. While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. The costs of brand development add up.

Click Through Rate 120

Click Through Rate Promote Finance Technology 120