SaaStr

JANUARY 11, 2024

Dear SaaStr: Is it Normal for Series A, B and C Investors to Buy Up Previous Seed Investor’s Equity? Right now in fact, I have two portfolio companies doing Series B and C rounds where there is “secondary” for the earliest investors. Now this math really only works at later stage rounds.

Price 100

Price Up-sell Start-ups Sell 100

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. As with any new tool, we’re still learning its capabilities, limits and how to best utilize it to get the results we want. This is the area where I get the most excited and the type of work that has been keeping me up at night.

Healthcare 130

Healthcare Entertainment Retail Education 130

SaaStr

FEBRUARY 22, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. I have known Deepinder for several years, and he has great product instincts and hustle. And how big is your current fund? Check that out here.

Growth 105

Growth Networking Technology Technology 105

Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. How will AI streamline your operations? Personalization. Customer insights.

Objectives and Key Results 116

Objectives and Key Results Strategize Technology Technology 116

SaaStr

DECEMBER 21, 2023

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. And how big is your current fund? We specialize in late Series A/early Series B investments, writing checks of $5-$15 million. Check that out here. Venture is cyclical.

Gambling 103

Gambling GTM Legal Contract 103

Search Engine Land

MAY 3, 2024

I’m not sure whether you’d call it work shaming or effort shaming, but people are being called out for wanting to work more. But there is a real difference between working because you have to and working because you enjoy your work. She works for a fairly well-known SEO agency in the UK. “I

Contract 120

Contract Start-ups Drivers/motivators Meeting 120

Search Engine Land

APRIL 24, 2024

Dig deeper: How to benchmark PPC competitors: The definitive guide What is brand bidding (and why I don’t recommend it) Brand bidding in PPC is like putting up a sign right next to your competitor’s store, hoping to attract their customers. Looking to improve your PPC lead generation efforts?

Legal 134

Legal Contract Gambling Lead generation 134

Martech

MAY 8, 2023

Approach this series as an opportunity to set the tone on the frequency and type of communication users should expect. Dig deeper: What is marketing automation and how can it help B2B marketers? Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing.

Hospitality 117

Hospitality Drivers/motivators Clients Growth 117

Search Engine Land

JANUARY 31, 2024

I’m happy with what we are seeing in the earliest days of SGE.” As I mentioned earlier, we are surfacing more links with SGE and linking to a wider range of sources on the results page , and we’ll continue to prioritize approaches that add value for our users and send valuable traffic to publishers.”

Launch 138

Launch Education Conversion Campaign 138

SaaStr

AUGUST 10, 2023

Harry and I did our latest deep dive on 20VC the other day and there’s a lot in it! Is Series A a Dead Zone: How does Jason analyze the Series A and B environment today? What has changed in what investors expect and want to see in potential Series A and B investments? When does it come back?

Growth 97

Growth Price Product Sell 97

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive.

Education 110

Education Entertainment Networking Legal 110

Martech

APRIL 15, 2024

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. A: Yes, I am Brazilian, correct. A: I never really liked economics in itself. When I was finishing up college I had the opportunity to do an internship at a project that was funded by the Brazilian government.

CRM 105

CRM Retail Technology Technology 105

Search Engine Land

JANUARY 11, 2024

While there are undoubtedly many other applications of these technologies for SEO and digital marketing, my aim with this analysis is to: Inspire you to think creatively about available machine learning APIs and how you use them daily. and understanding how these elements form grammatically correct sentences.

Objectives and Key Results 142

Objectives and Key Results Follow-up Start-ups Engineering 142

SaaStr

MAY 9, 2023

So when I was a founder, I didn’t pay much attention to how VC funds themselves worked. I just pitched them. But fast forward to today, and there is an incredible amount of information about how the industry actually works, and we put a bunch of the best stuff on SaaStr itself. What That Means.

Pitch 144

Pitch Growth 144

Search Engine Land

MAY 20, 2024

How did we get to this point? How did we get to this point? There has not been a week in 2024 during which I have not received at least one email from a blogger in dire straits, bemoaning the loss of their livelihood due to these recent updates. I have professionals for that. It’s the same for email marketing.

Niche 127

Niche UX Construction Start-ups 127

SalesLoft

APRIL 25, 2024

In this three-part series, you’ll learn how a Salesloft AE lands multiple mega deals — from prospecting to selling to power, to delighting them as customers — so you can replicate his success. Albert: Alright Corey, I’m curious to know. Corey: I’m set for life, man! Corey: I’m set for life, man!

Commission 52

Commission Contract Legal Up-sell 52

Martech

MARCH 4, 2024

Step 2: How could we have known? Marketing automation is a great tool. It allows companies to set up campaigns that run on their own without further human intervention. This saves time and greatly expands what your marketing team can accomplish with limited resources. Hi Mailstop 34” isn’t much better than “Hi [First Name].”

Campaign 130

Campaign Cross-sell Contact Follow-up 130

Search Engine Land

MAY 21, 2024

This article covers how to formulate a general approach to defending your position at the top of the mountain, and then I’ll dig into three scenarios you’ll have to prepare to deal with once you get there. You did it. Time to go have a beer and cash those sweet SEO checks. You never win SEO.

Territory 92

Territory Growth Lead generation Launch 92

Openview

MARCH 1, 2021

Axonius , which lets organizations manage and track computing-based assets that are connecting to their networks — and then plug that data into some 300 different cybersecurity tools to analyse it — has closed a round of $100 million, a Series D that values the company at over $1 billion ($1.2 billion, to be exact).

Networking 199

Networking Technique Represent Closing 199

Martech

AUGUST 17, 2023

I recently spoke to a CMO who said, “We have to be more aligned with sales and customer success. But, I also know that my team has a hand in every stage of the customer lifecycle and driving revenue.” I am fortunate enough to have many conversations with CMOs, but not every time does one bring a smile to my face; this one did.

Growth 97

Growth Technology Technology Start-ups 97

Martech

JULY 24, 2023

One of the things I brought back from vacation, besides a great tan and lots of memories, is a treasure trove of email ideas. As I mentioned in my previous MarTech column , I don’t work when I’m on holiday, but relaxing in a new environment always unleashes my creative energies.

Cross-sell 94

Cross-sell Real Estate Retail Represent 94

SaaStr

FEBRUARY 19, 2024

So the other day I did a 20VC with Harry Stebbings, and one of the topics that came up was the Hopin founder ‘s $100m+ secondary that the CEO took out of the company. I didn’t really know why until I dug in with Harry: If VC’s were willing to hand a founder $100m to buy some of their shares, what’s wrong with that?

Trust 103

Trust Up-sell Closing Sell 103

Search Engine Land

MAY 20, 2024

However, I have found the framework incredibly useful for content ideation, with customer fit and value at the heart of the process (as it should be). The idea I am pushing here is that most of the talk and content around SEO strategy is not actually about strategy but is focused on tactics and planning.

Non-Profits 129

Non-Profits Drivers/motivators Finance Service 129

Partners in Excellence

MARCH 10, 2024

Preface: I’m departing from my normal process of introducing a new story about selling. I’ve told the story of a variety of others. But of all the stories I’ve read and that I anticipate reading, this is the most impactful. It’s caused me to reflect and look deeper into myself than I might have.

Sell 120

Sell Up-sell Start-ups Growth 120

Martech

FEBRUARY 28, 2024

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. Q: How far back does the business thing go? A: As a kid, I always dreamed of having my own company. I would wake up and remember having these very vivid dreams that I built a hotel or restaurant. I hate this.”

Clients 107

Clients Management Consulting Start-ups Consult 107

SaaStr

DECEMBER 27, 2023

10 Things That Always Work in SaaS Marketing with SaaStr’s Jason Lemkin A popular hands-on session on what always works to get you more leads. #3. 10 Things That Always Work in SaaS Marketing with SaaStr’s Jason Lemkin A popular hands-on session on what always works to get you more leads. #3. Sales-Led or Product-Led?

B2B 103

B2B Growth Closing Product 103

Martech

MAY 21, 2024

Earlier this year, I outlined seven actionable tactics for niche marketing , focusing on the benefits and challenges of niche segmentation. Drill down on performance data for insights into what’s working by placement, messaging and creative, then adjust and continue to test further. What is hyper-precision targeting?

Campaign 107

Campaign Niche Territory Construction 107

SaaStr

MAY 19, 2023

Then it hit Series B and C. It hit Series A last year. That’s … low: And one problem I see is too many founders using a dated playbook for venture fundraising. Let me just share 10 Simple Suggestions on How to Make Fundraising a Smidge More Successful in 2023: #1. And really worst of all is multiples.

Gaming 109

Gaming Growth Trust Meeting 109

Salesforce

MARCH 22, 2022

Through trials and triumphs Mentorship and representation The power of allyship Salesforce’s Trailblazer series—and why it matters. In the new Salesforce+ series, Trailblazer , viewers are introduced to five Black leaders and their inspiring stories of transformation and giving back. I walked past @salesforce west and saw this!

Represent 98

Represent Technology Technology Consult 98

Martech

AUGUST 7, 2023

Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work. Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work. The problem isn’t so much that reactivation programs don’t work.

Objectives and Key Results 96

Objectives and Key Results Promote Drivers/motivators Cross-sell 96

Search Engine Land

MARCH 12, 2024

This article covers: How Gemini functions in Google Ads. This article covers: How Gemini functions in Google Ads. How to make the most of these for your campaigns. How to build Google Ads campaigns with Gemini for Search To use Gemini for Search, follow the standard process of building a new campaign.

Campaign 131

Campaign Conversion Clients Technology 131

Martech

JANUARY 24, 2024

“Paddy and I both have a background in business analysis and agile software development,” said Wright. I was wondering what more we could do. I was using AppSumo, the app marketplace, and I spotted StreamAlive.” We wanted to learn more about it, so we set up a meet-up community in Birmingham in the U.K.”

Meeting 110

Meeting Start-ups Presentation Launch 110

Partners in Excellence

OCTOBER 9, 2023

Last week, I had the privilege of speaking with Howard Dover’s Digital Prospecting Class at UTD. I had no prepared materials, it was a Q&A about how to connect with prospects more effectively. It’s a series of questions focused on their roles, performance, changes/challenges, and their outlook about the future.

Customers 116

Customers Prospecting Clients Up-sell 116

SaaStr

AUGUST 24, 2023

How much optionality do you give up when you raise venture capital? If you raise a Series A at a $40m valuation, now you have to sell for at least $120m for the math to work out. IMHO, only raise a Series A round once you’re sure you have something good, with real value. Now it starts to get harder.

Price 91

Price Up-sell Gaming Start-ups 91

Martech

MAY 3, 2023

To help with that MarTech and Harris, a/k/a the Google Whisperer, created our series Getting Started with GA4. For every vendor you work with, ask what the support model for GA4 will be. In the example below I’ve got three different URLs, but the page title looks exactly the same and I cannot tell the difference between them.”

Start-ups 110

Start-ups Gaming Conversion Customers 110

SaaStr

DECEMBER 14, 2023

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. And how big is your current fund? Bessemer’s typical growth stage investment is $20 million+ for series B+, but we invest through pre-IPO. Check that out here.

Finance 100

Finance Growth B2B Trust 100

Martech

NOVEMBER 1, 2023

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. It’s easy to see how this has driven his career, going from direct sales to data analytics to consulting on strategy and decision-making and writing for MarTech. I was not enjoying the classes at all. How can I help you?

A/B testing 109

A/B testing Technology Technology Start-ups 109