Martech

OCTOBER 11, 2023

So, the million-dollar question is: How do you build and maintain brand awareness (let alone drive revenue) in this new landscape? So, the million-dollar question is: How do you build and maintain brand awareness (let alone drive revenue) in this new landscape?

Start-ups 129

Start-ups Launch Gaming Promote 129

Search Engine Land

FEBRUARY 20, 2024

This is where the concept of “experience forecasting” comes into play. Experience forecasting aims to match SEO efforts with user intent , entities , and the concept of E-E-A-T , creating more targeted and effective content to address a user’s problems and possible objections to buying.

Construction 99

Construction Growth Engineering Service 99

Understanding the Sales Force

MARCH 20, 2024

Warner Wallace where he used his skills as a cold-case homicide detective to examine the claims in the Gospels in the New Testament. The author admits that until he conducted his “cold-case investigation” of the New Testament, he was an atheist, a certain non-believer. It will be worth it! million salespeople.

Process 133

Process Pipeline Sales Gaming 133

Search Engine Land

SEPTEMBER 7, 2023

Entities These are the foundational concepts or things in content. ” But they can also represent more complex named concepts, such as events like “The Olympic Games” or places like “Mount Everest.” Here’s our roadmap: What are the differences between entities, topics and keywords?

Objectives and Key Results 136

Objectives and Key Results Niche Angle Networking 136

Search Engine Land

MARCH 21, 2024

Additionally, conversions in the report and explore modules will be transitioned to key events, maintaining the same measurement capabilities as the legacy conversion concept. Additionally, the Advertising workspace in GA4 will introduce new cross-channel conversion performance reporting, extending beyond Google Ads. Action needed?

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Conversion Represent Process Product 109

Partners in Excellence

OCTOBER 24, 2023

Recently, Martin brought up the concept, “Are you an indispensable partner?” ” My mind started going crazy with the potential of the concept of being an Indispensable Partner. We want to expand our relationships with our customers, finding new opportunities to work with them. But think about B2B buying.

Trust 110

Trust Gaming B2B Contact 110

Search Engine Land

MAY 13, 2024

Practical SEO strategies : How to optimize your content for this new landscape. We rarely stop to think about the lightning speed of modern information access. Try picturing a time when answers lived only in libraries – it seems archaic now. This capability is the result of an evolution from keyword to entity-oriented search.

Engineering 78

Engineering Construction Start-ups Process 78

Martech

APRIL 4, 2024

That’s the philosophy behind my concept of helpful email marketing, which has defined my approach to email for 26 years: When you help others achieve their goals, they will in turn help you achieve yours. What takes email marketers from good to great? Strategic thinking is essential to email success. They help others find solutions.

Strategize 90

Strategize Growth Campaign Legal 90

Search Engine Land

DECEMBER 14, 2023

In this article, I’ll explain why brand mentions are the new backlinks. Well, Google themselves filed a patent on the very concept. ” Known as the “ Panda patent ,” it introduced the concept of express links and implied links. Like a dark cloud on the horizon, Google will eventually launch its new AI-powered search engine.

Drivers/motivators 136

Drivers/motivators Sports Engineering Follow-up 136

Search Engine Land

NOVEMBER 2, 2023

In our previous article, we delved deep into the meta-skill of learning advanced concepts that elevate one’s SEO game. Ask yourself, how often do you get a great idea, learn a new skill, or start a new affiliate project, and you never see it to completion? What is the most valuable meta-skill you can learn as an SEO?

Objectives and Key Results 107

Objectives and Key Results Drivers/motivators X-functional Clients 107

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. Here’s why. Demand conversion (e.g.,

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B2B Manufacturing Technology Technology 125

Martech

MAY 2, 2024

However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Understanding and engaging the buying group is critical for B2B success. Influencers Make my job easier.

B2B 121

B2B Drivers/motivators CRM GTM 121

Partners in Excellence

MARCH 13, 2024

We were at Endicott, New York, where most of entry sales training was conducted. The concept of working with clients, coming back to an office to “pick the brains” of experienced sellers on how best to deal with client challenges does not exist. Preface : I met John Callies in our very first sales training class for IBM.

Sell 114

Sell Finance Clients Up-sell 114

Martech

APRIL 5, 2024

In some cases, CMOs and other leaders may want to pursue new technologies as this landscape evolves quickly. Treat your marketing processes like any new customer-facing campaign or channel Choose your use cases wisely. Treat your marketing processes like any new customer-facing campaign or channel Choose your use cases wisely.

Strategize 99

Strategize Campaign Technology Technology 99

Martech

OCTOBER 13, 2023

Every working day begins with the question, what’s the net new? Marketing departments have near-term and long-term responsibilities to the corporation. Near term is entirely driven by the needs and maturity of marketing operations. This is the first in a series of articles exploring aspects of this responsibility, and how to succeed.

B2B 122

B2B Prospecting Gaming Campaign 122

Martech

OCTOBER 2, 2023

With martech utilization plummeting to 33% , CMOs and their teams must maximize their stack’s value before seeking budget increases or new additions. The experimental marketer bridges this gap by having a strong foothold in both and being flexible enough to learn new concepts on the fly. Enter the experimental marketer.

Technology 113

Technology Technology Strategize Education 113

Martech

APRIL 24, 2024

Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. However, meeting these heightened expectations is no easy feat.

Customers 108

Customers Represent Promote Start-ups 108

Sales Hacker

JANUARY 30, 2024

As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Part of this re-evaluation has led many to believe it’s time to bid farewell to the Marketing Qualified Lead (MQL) as a primary metric and embrace the concept of pipeline as the new kingpin of success in marketing efforts.

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Pipeline Represent Pitch CRM 90

Search Engine Land

MARCH 29, 2024

In this article, we’ll explore how schema markup, particularly the use of descriptive markup, linking entities and connecting to external data sources, can establish trust with Google and potentially reduce the chances of being deindexed. In some cases, JavaScript is the culprit. So why is this not happening?

Trust 106

Trust User Experience Engineering Clients 106

Force Management

OCTOBER 8, 2020

The impacts of the pandemic have left many sales leaders to shift priorities and find new ways to equip their sales teams to succeed. We’re supporting customers right now in implementing their strategic initiatives virtually to ensure their sales organization can execute on new revenue goals and benchmarks. Read it here.

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Objectives and Key Results Launch Strategize Sales 147

Martech

MARCH 1, 2024

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. This last one is a biggie.

B2B 121

B2B Cross-sell Pharmaceutical Account management 121

Sales Pop!

FEBRUARY 20, 2024

Our conversation centered around his new book, “Iceberg Selling,” and the critical importance of understanding customers on a deeper level. The Iceberg Selling Concept Karl Becker introduced me to the concept of “Iceberg Selling,” A sales approach that goes beyond the surface-level understanding of customers.

Customers 64

Customers Account management Sales Clients 64

Search Engine Land

MARCH 5, 2024

Although Google hasn’t said anything actually new to sharp-eyed industry watchers, it is important to shine a light on what has been subtly said, formalize it and apply it to digital marketing. Information satisfaction and helpful people-first content The core concept we should be focusing on is information satisfaction (IS).

Engineering 96

Engineering Clients Follow-up User Experience 96

Search Engine Land

DECEMBER 15, 2022

While Google updates this document several times per year, the latest version, updated today , came with notable changes to the structure of the document, with many new sections and tables added and a total of 11 new pages worth of content. . Google is now introducing the concept of E-E-A-T, which stands for. Experience.

Trust 119

Trust User Experience Manufacturing Government 119

Martech

NOVEMBER 10, 2023

The right insights on first-party data can empower you to stay ahead of the curve — and take advantage of new opportunities to engage with your customers. First-party data While it’s not a new subject, first-party data remains a significant challenge for organizations globally.

Customers 114

Customers User Experience Strategize Drivers/motivators 114

Partners in Excellence

FEBRUARY 17, 2024

We talked about some fascinating concepts: Mis-diagnosis and Missed-diagnosis. Both concepts are hugely important, so I need to separate writing about them. Recently, I had a fascinating conversation with Dr. Howard Dover about some programs he and Becc Holland are conducting with his students. I encourage you to read both.

Manufacturing 77

Manufacturing Clients Contract Presentation 77

Search Engine Land

NOVEMBER 22, 2023

Unlike previous edits to the Search Quality Guidelines, which have introduced significant, new concepts ( like the new E for Experience last year ), the latest updates to the Search Quality Guidelines seem much more focused on user intent and needs met. Google is: Refining what it means to provide high-quality search results.

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Meeting Represent Engineering Conversion 141

Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience.

A/B testing 121

A/B testing Campaign Networking Engineering 121

Partners in Excellence

OCTOBER 5, 2023

There are other concepts intermingled with trust and trustworthiness. We’ve created a new concept, “Deepfakes.” We know trust and trustworthiness are critical in our ability to engage prospects and customers. It’s a foundation of our ability to develop and maintain relationships.

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Trust Construction Represent Technology 122

Salesforce

SEPTEMBER 7, 2023

Learn MuleSoft skills on Trailhead with new hands-on challenges Get more feedback with Enhanced Quizzes For the first time ever, you can now learn MuleSoft skills and get hands-on experience for free on Trailhead , Salesforce’s online learning platform. Learn MuleSoft skills on Trailhead with new hands-on challenges What is MuleSoft ?

Start-ups 142

Start-ups Process Product Customers 142

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. It’s a challenge beyond being more efficient with limited resources. We must rethink what it means to be effective in marketing. It’s a safe target, a comfortable goal. A few tweaks here and there.

B2B 129

B2B Construction Strategize Growth 129

Search Engine Land

NOVEMBER 10, 2023

The right insights on first-party data can empower you to stay ahead of the curve — and take advantage of new opportunities to engage with your customers. First-party data While it’s not a new subject, first-party data remains a significant challenge for organizations globally.

Customers 107

Customers User Experience Strategize Drivers/motivators 107

Search Engine Land

APRIL 19, 2024

While Google’s responsive search ads (RSAs) have come a long way from the simple text ads of the past, there are still plenty of opportunities to optimize and take your PPC performance to new heights. Let’s dive into seven proven strategies that can help you elevate your Google responsive search ads game. This is why.

CTR 106

CTR A/B testing Objectives and Key Results Campaign 106

SaaStr

NOVEMBER 3, 2023

When we raised the first SaaStr Fund in 2016, this concept was still fairly new. The post New 20VC Roundtable “Founder-Led VC Funds: Are They Any Better?” Harry Stebbings was kind enough to invite us back to 20VC’s latest roundtable on a niche but very interesting topic — Founder-Led VC Funds.

Niche 106

Niche 106

Sales Gravy

AUGUST 4, 2023

Learning is never wasted, and even reviewing familiar concepts can provide new perspectives. Sales training and enablement isn’t just for new hires. And you might think, “There’s nothing new here.” Sales enablement is a critical investment for companies looking to increase sales. This way of thinking is dangerous.

Sales 82

Sales Presentation Technology Technology 82

Search Engine Land

FEBRUARY 26, 2024

Fortunately, there are techniques you can use to make AI-written text more human-like, engaging and fun to read. This article will explore ways to get more life-like, conversational content from AI. Specifically, we’ll look at how to customize the prompts you give ChatGPT so it better understands the tone, emotion and audience you want to target.

Niche 130

Niche Follow-up Technique Education 130

Search Engine Land

DECEMBER 7, 2023

It leverages sitemap data to reveal how often your competitors publish new – or update existing – content pieces. Content velocity This concept is straightforward: regular publication of relevant, high-quality content on a topic suggests to Google that the site is a current and authoritative source in that area. Here’s how.

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Niche Technique Presentation Gaming 115