Martech

DECEMBER 8, 2023

Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search functionality within the app. The use of topic tags simplifies the process for users to discover your posts and engage with your brand.

Conversion 118

Conversion Process 118

Martech

SEPTEMBER 8, 2023

This new approach to serving targeted ads stems from the interest-based targeting proposal known as Topics (part of the Privacy Sandbox Project). Topics last year replaced FLoC (Federated Learning of Cohorts) as the preferred way of allowing ad targeting. Users will be able to review topics assigned to their profile and remove them.

Technology 118

Technology Technology Follow-up Start-ups 118

Search Engine Land

SEPTEMBER 27, 2023

Under the new best practice recommendations, creators will be able to earn ad revenue on content discussing topics such as: Sexual and domestic abuse. This means content that addresses these topics without going into graphic detail can now be fully monetized. Eating disorders. Why we care. What else is changing? SUBSCRIBE See terms.

Education 108

Education Promote Campaign Engineering 108

Search Engine Land

MAY 12, 2023

Google is now rolling out the related topics search filter feature on desktop search results. The related topics filter first launched on mobile search last December. Google posted this news on Twitter : “Last December, we made it easier on mobile to explore topics related to your search. What it looks like.

Launch 116

Launch Engineering 116

Search Engine Land

APRIL 10, 2023

Google Bard is making it easier for people to explore more topics within Google Search by using the “Google it” button. Search related topics in Bard. The post Google Bard adds more search topics to “Google it” button appeared first on Search Engine Land.

Campaign 114

Campaign Engineering Presentation Product 114

Search Engine Land

MAY 23, 2023

Google has launched a new search system named “topic authority” to help surface relevant, expert, and knowledgeable content in Google Search and Google News. Google said this “helps determine which expert sources are helpful to someone’s newsy query in certain specialized topic areas, such as health, politics, or finance.”

Launch 97

Launch Territory Finance Trust 97

Martech

OCTOBER 6, 2022

This week, popular clothes and accessories retailer Hot Topic launched a Halloween-themed line of digital collectibles on Roblox. It’s the first metaverse activation for the company, which operates 800 Hot Topic and BoxLunch stores, as well as related e-commerce platforms. Hot Topic’s Halloween Forever Collection on Roblox.

Launch 98

Launch E-commerce Retail Gaming 98

Search Engine Land

JANUARY 26, 2022

While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design. Please visit Search Engine Land for the full article.

Engineering 84

Engineering 84

Force Management

DECEMBER 28, 2021

As you settle into your new normal or continue to navigate ongoing change, here are a few topics that may help you stay the course. Motivating and supporting sales teams in an ever-changing economic environment is no easy feat. Congratulations on making it through another year.

Drivers/motivators 107

Drivers/motivators Sales 107

Martech

AUGUST 13, 2021

The Real Story’s Tony Byrne has much more to share on this topic below. Is FLoC switching from cohorts to topics? . “Given that the API is about user interests,” he said in a video of the meeting posted online , “it might make sense to stick to topics instead of cohorts.” And yet, they demand content.

E-commerce 124

E-commerce Retail Entertainment Engineering 124

Search Engine Land

JANUARY 25, 2022

The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history. Please visit Search Engine Land for the full article.

Engineering 135

Engineering 135

Martech

JANUARY 26, 2022

Earlier this week, Google announced the Topics API , its latest ad targeting proposal aimed at replacing third-party cookies. Topics may be a more realistic option than FLoC, marketers say. Topic diversity and other potential hurdles for advertisers. The closest topic Google has (at the moment) is ‘Food & Drink.’”.

Launch 88

Launch Trust Clients Start-ups 88

RAIN Group

AUGUST 17, 2022

If you’re responsible for designing or implementing sales training for your organization, you know the effectiveness of training varies greatly. It might not be implemented properly, land well with participants, relevant to sellers’ daily work, or it might be forgotten completely in the days and weeks following the training.

Sales 131

Sales 131

The 5% Institute

MAY 9, 2023

The solution to these problems may lie in providing your sales team with effective B2B sales training topics. In this article, we will explore the key B2B sales training topics that can help you boost your sales team’s performance and drive business growth.

B2B 52

B2B Objection handling Negotiate Technique 52

Heinz Marketing

APRIL 24, 2023

Here are some of the topics related to the use of AI that the B2B industry might want to know about: Use cases B2B businesses would be interested in learning about real-world examples of AI being used in their industry. This could include topics such as data governance, data quality, and data privacy.

B2B 96

B2B Government Technology Technology 96

Search Engine Land

JANUARY 28, 2022

In Part 6 of our series, we detail the process behind crafting pillar pages for MarTech to better organize our topical coverage. Please visit Search Engine Land for the full article.

Engineering 93

Engineering Process 93

Gong.io

MAY 6, 2020

Today, the US Patent and Trademark Office issued patent #10,642,889 titled “Unsupervised automated topic detection, segmentation and labeling of conversations”, which protects our technology for understanding topics in customer conversations. Sure, it detects when people talk about the topic, pricing in this example.

Technology 96

Technology Technology Price CRM 96

Search Engine Land

FEBRUARY 8, 2022

Want to resume searching for topics you did days or weeks ago? Google Chrome’s new Journeys feature makes it easy to do. Please visit Search Engine Land for the full article.

Engineering 96

Engineering 96

Sales Hacker

JANUARY 11, 2022

Sales is not an easy topic for academia to teach, in part because it’s so cross-disciplinary. The post The Preeminent Cross-Disciplinary Topic In Academia Is… Sales? You have to know about marketing, persuasion, technology, and strategy — to start with. powered by Sounder. Listening on a desktop & can’t see the links?

Finance 78

Finance Strategize Sales Technology 78

Martech

JANUARY 25, 2022

Google will replace Federated Learning of Cohorts (FLoC) with a new interest-based targeting proposal called Topics, the company announced Tuesday. The Topics API will share a limited number of topics of interest, based on the user’s recent browsing browsing history, with participating sites without involving external servers.

Sports 86

Sports Represent Technique Start-ups 86

Sales Pop!

DECEMBER 12, 2022

CBD topicals are a popular alternative to smoking or vaping and can be used for pain relief and other conditions. You can find many different brands, like Koi CBD , for Cannabidiol topicals on the market, but not all of them are made with natural ingredients that won’t harm your health. coli or salmonella. Read The Label.

Manufacturing 52

Manufacturing Price Legal Up-sell 52

The 5% Institute

AUGUST 15, 2019

We regularly hold sales training sessions with our clients, and some of the feedback we often receive from them is that their sales meeting topics can be boring or stagnant. This article is to help you with ideas that you can potentially introduce as sales meeting topics. 8 X Sales Meeting Topics To Share With Your Team.

Meeting 98

Meeting Objection handling Drivers/motivators Sales 98

criteria for success

APRIL 15, 2020

Ongoing sales training is key to developing your team, but it can be hard to think of topics to cover. Here are 5 creative sales training topics to use when you’re training your team. Follow-up emails are one of the most basic selling tools, but they’re not the easiest sales training topic. Practice Building Rapport.

Entertainment 80

Entertainment Sports Follow-up Sales 80

The 5% Institute

FEBRUARY 17, 2020

Although sales training topics will vary depending on your industry; there are a few that remain tried and tested and proven to generate the best return on your time and investment. In this article, we’ll be sharing five effective sales training topics to regularly use with your sales team. Sales Training Topic #1 – Sales Targeting.

Sales 75

Sales Cold Call Clients Presentation 75

Force Management

DECEMBER 15, 2020

2020 was a year unlike any other. Many of us are still working through unexpected and unique challenges. The Force Management content team worked to publish content that was relevant and helpful to a sales community that was navigating unprecedented times.

Networking 135

Networking Sales Product 135

Force Management

NOVEMBER 3, 2021

Our October episodes provide a refresher on key sales fundamentals that your reps can use to stand out from the competition and move their deals forward faster. Each episode provides tactics your salespeople can add to their approach as they prepare for their next sales conversation. Send these episodes to your sales team today.

Sales 108

Sales Conversion 108

Search Engine Land

NOVEMBER 19, 2021

In its early tests, advertisers were able to avoid appearing next to exclusion categories 94-99% of the time. Please visit Search Engine Land for the full article.

Engineering 106

Engineering 106

Search Engine Land

JANUARY 3, 2022

Campaigns can continue to deliver to impacted targeting options until March 17, 2022. Please visit Search Engine Land for the full article.

Campaign 121

Campaign Engineering 121

Iannarino

APRIL 22, 2024

The Challenges of Establishing Authority in Sales Workshops The group in the workshop I was conducting wasn’t quite ready for the two topics I was teaching. The first obstacle was the concept of being One-Up, and the corresponding need to be an expert and an authority.

Clients 251

Clients Sales 251

Heinz Marketing

APRIL 13, 2020

The post This is Marketing’s Leadership Moment: 8 topics on the mind of CMOs this past week appeared first on Heinz Marketing. Think of it as coffee with CMOs – you can participate actively or simply watch and read what others are thinking. Get registered with a hands-free calendar invite here.

Inside sales 102

Inside sales Appointment Pipeline Conversion 102

Search Engine Land

FEBRUARY 16, 2022

Google is soliciting feedback for its initial design proposals and is expecting to launch in beta by the end of the year. Please visit Search Engine Land for the full article.

Launch 87

Launch Engineering 87

Partners in Excellence

FEBRUARY 26, 2020

Someone tried to suck me into a LinkedIn discussion on cold calling today. The article declaring cold calling dead was written by a colleague I deeply respect, and I have no disagreement with the points in her article.

Cold Call 111

Cold Call Prospecting High impact Pitch 111

Adaptive Business Services

MAY 2, 2018

There is so much to this topic that, I have to warn you … this will be article number one in a multi-part series. The post Off Topic – Channeling My Inner Clapton appeared first on Adaptive Business Services. So, I called my staff together and solicited their opinions on whether or not I should do this. Stay tuned (guitar joke).

Electricity 48

Electricity Drivers/motivators Up-sell Price 48

Anthony Cole Training

DECEMBER 1, 2023

There are two sides to this topic of motivation. Both must be addressed to fully understand this topic of motivation and the impact on sales results. One side is how are your salespeople motivated and what motivates them. The second side is how effective are you as a sales leader at motivating your sales team?

Drivers/motivators 239

Drivers/motivators Sales Growth 239

Search Engine Land

OCTOBER 27, 2021

Google app campaigns, podcast knowledge panels and more. Please visit Search Engine Land for the full article.

Campaign 78

Campaign Engineering 78

Hubspot

NOVEMBER 9, 2016

Where there were maybe 10-20 ‘big keywords’ that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword.

Engineering 78

Engineering User Experience Conversion Lead generation 78