Search Engine Land

MAY 6, 2024

This requires diving deep into the performance data to uncover valuable insights that can inform optimization strategies. The data from your paid search campaigns contains a wealth of insights waiting to be uncovered. An equally important task is optimizing and scaling those campaigns for maximum effectiveness and impact.

CTR 95

CTR Objectives and Key Results Click Through Rate Campaign 95

Salesforce

FEBRUARY 26, 2024

We’ve all heard it’s important for businesses to be data-driven. To be successful, businesses need employees who can explore, understand, and communicate with data. And with the rise of artificial intelligence (AI), accessing and analyzing company data accurately has never been more important.

Government 90

Government Represent Presentation Prospecting 90

Search Engine Land

OCTOBER 2, 2023

YouTube has updated its analytics platform to provide enhanced audience insights. Creators will now have access to data analyzing membership cancellation, and will also be able to compare new and existing viewer data for the first time. Here, you can now select whether you want to see data from new viewers or returning viewers.

Launch 119

Launch User Experience Engineering Conversion 119

Search Engine Land

MARCH 11, 2024

These technologies empower businesses to analyze vast amounts of data, extract valuable insights and automate repetitive tasks with remarkable accuracy and speed. Content management systems can use AI algorithms to determine the optimal timing and frequency of content distribution based on audience behavior and platform analytics.

Technology 126

Technology Technology Engineering Strategize 126

Search Engine Land

MARCH 1, 2024

best date spots in {city}, best small towns near {city}, best {service provider}, best {software type}, best {software type for}) Checklist (e.g., YouTube checklist) {type} software (e.g., SEO software, analytics software, ERP software) Date ideas in {location} (e.g., YouTube checklist) {type} software (e.g.,

Non-Profits 137

Non-Profits Consult User Experience Presentation 137

Search Engine Land

APRIL 29, 2024

B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Hyper-personalization using first-party data Focusing on hyper-personalization to engage our target audience is necessary, but it has become even more difficult as Google cracks down on personalization policies in Google Ads.

B2B 103

B2B Lead generation Education Campaign 103

Search Engine Land

NOVEMBER 8, 2023

To do so, you must know how to interpret Google Analytics 4 (GA4) data for informed insights. Sign in to Google Analytics. To try to help you see what’s possible, Analytics will automatically fill the template with a sample implementation. Drag and drop the Event button from Node Type to the Starting Point.

User Experience 114

User Experience Start-ups Follow-up Gaming 114

Search Engine Land

AUGUST 7, 2023

Google Analytics 4 reports now have additional customization capabilities through Match Types. Report Filters now support the Match Types ‘begins with’, ‘exactly matches’ and ‘regrex’, giving marketers more control over their reporting. Why we care. Adding report filters. What has Google said?

Customers 96

Customers Territory Engineering Presentation 96

Salesforce

MARCH 7, 2024

What are the primary types of email segmentation? These targeted groups are typically based on behavioral or demographic data, such as geographical location, previous purchases, or specific actions taken on your website. Back to top ) What are the primary types of email segmentation? Why is email segmentation important?

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Salesforce

MAY 20, 2024

We asked more than 4,800 marketers about how they’re using new data and AI tools. We asked more than 4,800 marketers about how they’re using new data and AI tools. Even fewer are fully satisfied with their attempts at unifying customer data to improve the customer experience. What did we find?

Territory 113

Territory Follow-up Trust Start-ups 113

Search Engine Land

DECEMBER 7, 2023

It offers free analytics on product performance, pricing, demand and more. We’ll cover how to pull Merchant Center data into BigQuery for powerful analysis and use the Shopping Content API to automate feed updates. Performance report Provides a detailed breakdown of data for ads and free listings. Price updates.

Retail 100

Retail Product Non-Profits Profit margin 100

Martech

OCTOBER 31, 2023

There are a lot of criticisms about Google Analytics 4 (GA4), some are valid (the user interface!) and some sound like people who want Universal Analytics (UA) back. However, UA was the product of a very different online era, one that had few restrictions on the gathering and use of people’s data. Visits aren’t a useful metric.

Promote 120

Promote Start-ups Price B2B 120

Search Engine Land

MARCH 1, 2023

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics platform, using a dramatically different interface and walking through a new setup process. With the basic gtag.js

GTM 134

GTM Start-ups Conversion Engineering 134

Martech

JUNE 28, 2023

One of the attractions of Google Analytics 4 (GA4) is getting a sophisticated web analytics tool free. However, there are a lot of other analytics tools that can compete with it in both features and price. Matomo is an open-source analytics platform that provides similar features to Google Analytics.

A/B testing 115

A/B testing User Experience Referrals Price 115

Search Engine Land

AUGUST 10, 2023

YouTube is launching a new analytics report to show your new and returning viewers by format type. You will find it on the Content > All tab in YouTube analytics. You’ll initially see data based on the past 28 days by Shorts , Videos and Live. What it looks like. Why we care. Why we care. The video announcement.

Launch 94

Launch Engineering 94

Martech

FEBRUARY 8, 2024

It was followed by “over-dependence on technology” (46%), “making data ‘AI-ready’” (41%), and “AI potentially replacing my role” (36%). And now, here are this week’s releases: ZoomInfo’s ZoomInfo Copilot is an AI-powered solution that unifies a company’s go-to-market data, including CRM data and ZoomInfo’s data.

Technology 100

Technology Technology Campaign Education 100

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. MOps is increasingly recognized as the backbone of successful marketing strategies, wielding data, technology, and analytics to drive decision-making. Why the disconnect?

Intrinsic 126

Intrinsic CTR Strategize Presentation 126

Martech

JANUARY 17, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Looking to take control of your data? Click here to download!

Customers 112

Customers Campaign Process Technology 112

Martech

MARCH 6, 2024

It requires knowing data analytics, mathematical concepts, and the ability to think critically. Q: You’re a data scientist, but most marketers aren’t. You know how to think about data and ask the questions that make the best use of the AI. It enables marketers to ask questions about the data.

Engineering 111

Engineering Campaign Presentation Consult 111

Martech

SEPTEMBER 25, 2023

There are a lot of complaints about Google Analytics 4 (GA4). Others are based on perception or “what I’ve heard is…” Those are the subject of the final installment of our three-part series of conversations about Google GA4 with Russ Ketchum, product director of Google Analytics. He also gives us a peek at upcoming GA4 developments.

Clients 130

Clients User Experience Launch Customers 130

Search Engine Land

NOVEMBER 6, 2023

Every thorough migration plan should include a detailed checklist outlining all key areas of technical SEO, content, page speed and performance, analytics benchmarking and more. are present and properly labeled across all indexable page types and landing pages. However, website migrations come with considerable SEO risks.

CTR 125

CTR UX User Experience Engineering 125

Search Engine Land

SEPTEMBER 21, 2023

Attribution Analytics is a first-party measurement solution that analyzes the full customer journey on the social platform, from awareness to action, providing insights into how users make purchases. TikTok Ads Manager launched Attribution Analytics with a feature called Performance Comparison. Why we care.

Launch 109

Launch Customers Campaign User Experience 109

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. In the first part, we discussed how to recreate Universal Analytics’ reports. Explore and custom funnels are two of the reporting types we talked about in part one.

SQL 98

SQL A/B testing Angle Strategize 98

Search Engine Land

APRIL 4, 2024

We’re looking for a couple of common signs: Big data discrepancies: Google Search Console is reporting vastly different metrics than your internal analytics platform. Other channels: If site traffic is down across the board, there’s a good chance something is up with your Analytics tracking code or Tag Manager implementation.

Referrals 128

Referrals CTR Territory Sports 128

Search Engine Land

APRIL 9, 2024

Brands should utilize LinkedIn page analytics to understand their audience better and tailor content to different audience segments. While there’s no one-size-fits-all solution, using the findings from this study can help you make data-led decisions about the type of content you post. Engagement. Why we care. Video posts.

Strategize 122

Strategize Follow-up Process 122

Martech

JUNE 27, 2023

It’s only a few days until Google turns off the free version of Universal Analytics (UA), currently used by more than 28 million websites. If you haven’t yet transitioned to its successor, Google Analytics 4 (GA4), on July 1 Google will automatically do it for you. GA4 is a fundamentally different platform from Universal Analytics.

Healthcare 106

Healthcare Price Clients Meeting 106

Search Engine Land

SEPTEMBER 20, 2023

Accessing data. To view data in the Checkout Journey report, it’s necessary to integrate ecommerce events (website instructions or mobile app instructions) into your store. Device category: The type of device from which user activity originated. Google has launched a new report to help brands identify checkout problems.

E-commerce 138

E-commerce Launch Territory User Experience 138

Search Engine Land

SEPTEMBER 29, 2023

The key to local SEO data is in its name – it’s local. But how do you find these gaps in Google Analytics 4? Insights previously accessed through Universal Analytics are scattered across several dashboards in GA4, with new processes on the platform for filtering and accessing local data. you’re missing something.

Objectives and Key Results 131

Objectives and Key Results Territory Campaign Growth 131

Search Engine Land

JUNE 27, 2023

Google is officially sunsetting Universal Analytics (UA) this Saturday, July 1. And if you haven’t yet switched to Google Analytics 4 (GA4), Google will do it for you. GA4 is a powerful analytics platform – but is it the right solution you – even if it is free? GA4 is a fundamentally different platform from Universal Analytics.

Healthcare 98

Healthcare Engineering Clients Meeting 98

ConversionXL

JULY 30, 2021

Google Tag Manager (GTM) allows your team to collect data essential to making smart marketing decisions. Why Google Tag Manager is important for tracking behavior and solving analytics problems. Why Google Tag Manager is important for tracking behavior and solving analytics problems. Increase the value of your analytics.

GTM 140

GTM Follow-up Start-ups Campaign 140

Search Engine Land

MAY 6, 2024

Learn about key failure points, deciding which URLs to keep, prioritizing them and using efficient tools. Common causes of SEO declines after a website redesign Here are a handful of items that can wreak havoc on Google’s index and rankings of your website when not handled properly: Domain change. New URLs and missing 301 redirects.

Drivers/motivators 131

Drivers/motivators Meeting Launch Referrals 131

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Finance 123

Finance Retail Government Networking 123

Salesforce

DECEMBER 8, 2023

Types of email marketing What is the best email marketing tool? More comprehensive data collection and management now make it possible for emails to focus on the specific wants and needs of each individual customer. Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email.

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Search Engine Land

JUNE 28, 2023

Google Analytics 4 (GA4) is a sophisticated web analytics tool. Luckily, there is no shortage of analytics tools that can compete with it, both in features and price. Here, we’ve compiled a list of 15 free and low-cost alternatives to Google Analytics 4 that you may want to consider. Piwik has free and paid plans.

A/B testing 103

A/B testing User Experience Referrals Price 103

Salesforce

NOVEMBER 20, 2023

As a service manager, imagine spending 10 minutes in the morning reviewing your most important key performance indicators (KPIs) — and in that short time quickly seeing which types of cases have the highest handle times. These are real-world applications of today’s customer service analytics. Here’s what you need to know to benefit.

Service 59

Service Customers Contact Promote 59

Martech

JANUARY 19, 2024

Email tactics like lead nurturing and personalized offers based on customer data are simply too complicated for marketers to generate and deliver at scale without some form of automation. Here are some of the other features that will help you create the type of targeted, relevant messages consumers crave.

A/B testing 132

A/B testing B2C Appointment Campaign 132

Martech

OCTOBER 3, 2022

At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with data analysts. A key part of this is understanding data’s limitations.

Manufacturing 126

Manufacturing Government Represent Campaign 126