Search Engine Land

SEPTEMBER 18, 2023

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO. The website was for a small multiple sclerosis (MS) charity. Excitement turned into panic.

Launch 122

Launch Engineering Technology Technology 122

Search Engine Land

FEBRUARY 3, 2023

Since I left that path and started working on websites, I’ve worked on many websites for international businesses in my SEO career. I am fairly proficient in two languages other than English, but I know my limitations and would not publish translated text for a website in either one.

Territory 121

Territory Engineering Start-ups Launch 121

Search Engine Land

SEPTEMBER 5, 2023

Here is why this is a problem and what can be done about it. Any amount of mature content can cause Google to label a website as “adult” and limit its exposure for most queries. Whenever practical, mature content should be separated from the main site by moving it to a subdomain.

Represent 129

Represent Start-ups Conversion Education 129

Martech

OCTOBER 30, 2023

The DNS maps a domain name to the IP address hosting the website and the IP sending mail for a particular entity with a different domain name. The DNS maps a domain name to the IP address hosting the website and the IP sending mail for a particular entity with a different domain name. This can be executed as a “welcome” email.

Trust 118

Trust Drivers/motivators Strategize Legal 118

Hubspot

MARCH 20, 2018

If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. A Country Subdomain Before the gTLD. This brings us to your section option: subdomains. Types of Domain Structure. A Country Subdirectory After the gTLD.

Retail 100

Retail CTR Represent Engineering 100

Search Engine Land

MARCH 24, 2023

Google adds practice problems and math solver structured data and Search Console reports 2021: Google came up with new structured data and Search Console reporting to help educational websites understand which pages had these content types. on SEO by the Sea. And here’s the patent.

Engineering 112

Engineering Non-Profits Transportation Networking 112

Search Engine Land

JANUARY 19, 2023

9, 2012: What is Google’s view on guest blogging for links? Search in Pics: Indoor lifeguard tower, tractor & wall art 2017: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

Engineering 93

Engineering Campaign Launch Represent 93

Hubspot

JULY 7, 2020

And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. As you create more content for these markets, they'll get more chances to click on your content and boost your website's authority. Even though you might be ranking on the U.S.

Territory 101

Territory Engineering Presentation Technique 101

Martech

FEBRUARY 4, 2022

Like the previous version, each element in this Periodic Table also includes the following information: An Element symbol A short description of the element a label showing what category it belongs to A correlation symbol that shows whether it is a positive or negative contributor to optimization or deliverability. Compliance.

Legal 113

Legal Trust Strategize Drivers/motivators 113

ConversionXL

JULY 30, 2021

They help you monitor website or app visitor activity so you can optimize your site based on behaviors. Most websites need several tags in order to track different behaviors and user flows, like form submissions or page clicks. The more tags a website has, the more difficult it can be to manage. Enter Google Tag Manager.

GTM 140

GTM Follow-up Start-ups Campaign 140

Hubspot

DECEMBER 13, 2018

Every marketer wants their content to rank well in search engines, which is why we invest so much time into our websites’ Search Engine Optimization (SEO). What is a Canonical Tag? After all, even middle schoolers are taught that you can’t just copy and paste content from a website and call it your own.

Territory 71

Territory E-commerce Engineering Follow-up 71

Hubspot

NOVEMBER 11, 2019

Below we'll cover some items to add to your checklist as well as some website elements to audit to ensure that your pages are prime for crawling. Below we'll cover some items to add to your checklist as well as some website elements to audit to ensure that your pages are prime for crawling. Your website has multiple pages.

Engineering 70

Engineering Follow-up Start-ups Product 70

Heinz Marketing

SEPTEMBER 9, 2021

Behavioral tracking methods through marketing automation follows a user’s path through your website and helps your marketing team understand prospects’ interests and where they are in the purchasing lifecycle. What types of content does the platform support? If so, what does that include? Without further ado….

B2B 123

B2B Objectives and Key Results CRM Campaign 123

Hubspot

AUGUST 17, 2015

This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. After an analysis of more than 15,000 of our customers’ websites, here’s the takeaway: Websites that aren’t mobile optimized had an average of 5% decline in organic traffic.

Follow-up 78

Follow-up Start-ups User Experience Lead generation 78

Hubspot

JANUARY 14, 2015

If your website is focused on an audience larger than just one country, you probably have spent some time thinking about the best ways to organize and optimize your site for different countries. 2) Create subdomains for each country or language. 3) Create individual country-targeted websites on Country Code Top Level Domains (ccTLD).

Retail 75

Retail CTR Represent Launch 75

Hubspot

MARCH 23, 2013

So, for instance, if you wanted to see what kind of content HubSpot, and only HubSpot, had on marketing automation , doing a site:search would limit the results to only HubSpot's marketing automation content. Pay attention to the subdomain (the letters that precede a domain name, like www. Enter the Google site:search. or info. )

Pitch 74

Pitch 74

Search Engine Land

JANUARY 12, 2023

2017: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. It is impossible to pay for a better ranking.”

Engineering 92

Engineering Transportation Launch Trust 92

Hubspot

NOVEMBER 11, 2020

Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Once you're done creating the quality content, you still have the challenge of presenting it in a way that clearly dictates what your blog is about. Microsoft Stories.

Trust 101

Trust Follow-up User Experience Promote 101

Hubspot

JANUARY 29, 2016

We've got a confession to make: We've been making a few rookie SEO mistakes within our own website. More importantly, we'll show you what we did to fix them and how these solutions resulted in us growing our organic traffic by more than 50% in just one month. But even experts make mistakes, right? The Importance of Technical SEO.

UX 53

UX Engineering Follow-up Start-ups 53

ConversionXL

JANUARY 12, 2016

Peter Drucker famously said, “What gets measured gets managed.” ” But what if your measurement data is incorrect? What if you’re not measuring correctly or completely? What if there’s a whole pile of things you think you’re measuring when really… you’re not? Problems arise.

Campaign 91

Campaign Referrals Follow-up Territory 91

Hubspot

NOVEMBER 2, 2018

The thought of creating your own website may seem overwhelming. Well, I have good news for you — there’s a software out there that’s so easy to use, virtually anyone can successfully create a unique and professional-looking website for their business, blog, portfolio, and more. WordPress.com offers to host your website for you.

User Experience 101

User Experience Start-ups Follow-up Niche 101

Hubspot

OCTOBER 23, 2017

Have you ever noticed that some URLs start with "[link] while others start with "[link] Perhaps you noticed that extra "s" when you were browsing websites that require giving over sensitive information, like when you were paying bills online. But where'd that extra "s" come from, and what does it mean? What is SSL?

Finance 66

Finance Start-ups Contact Technology 66

Hubspot

JANUARY 2, 2013

Evaluate what's working, and what's not, so you can spend your time and dollars more wisely? That's way easier to do when you understand what all the things you're measuring actually mean. So I figured it's high time to break down what all those sources actually mean. What Your Website Sources Really Mean.

Referrals 74

Referrals Campaign Start-ups Engineering 74

Hubspot

APRIL 3, 2015

Most companies don''t think of themselves as ecommerce, but if you''re using your website to sell a product, you are in ecommerce! Adding the high-volume and fast sales cycle ecommerce business to any existing website can allow you to learn more about your customers, learn it faster, and make money as you do. 3) Personalization.

Non-Profits 69

Non-Profits Up-sell Price Start-ups 69

ConversionXL

JUNE 10, 2020

That’s because they’re biased toward big sites—they elevate tons of mediocre stuff on massive websites while burying phenomenal content on smaller sites. If I told you that a post earned 30 links and 100 shares, how would you respond? Wow, must’ve been amazing!” “Not Total flop!”. That matters, especially when it comes to content research.

Represent 74

Represent Real Estate X-functional A/B testing 74

Hubspot

JULY 19, 2010

The other 75% is about earning links from authoritative and relevant websites. Your rankings are based on the relevance of your page to those keywords, as well as your website's overall authority on the web. To achieve perfect on-page keyword optimization, you need to know what to do and what to avoid. Page Title.

Engineering 61

Engineering User Experience Gaming Process 61

Search Engine Land

FEBRUARY 23, 2024

Migrating a large website is always daunting. The painstaking process of matching URLs on your current site to the equivalent version on the new website. Big traffic is at stake among many moving parts, technical challenges and stakeholder management. Doing this process manually for a single person would usually be days of work.

Process 138

Process Start-ups Service 138

Hubspot

JUNE 2, 2016

If you've ever been tasked with buying a domain name, you've probably heard of terms like hyper text transfer protocol, subdomains, top-level domains, and more. Before the dot, you'll find the subdomain (www). But what we're going to dive into below concerns the text that comes after the dot: the top-level domain (TLD).

Transportation 49

Transportation Objectives and Key Results Trust Campaign 49

Hubspot

SEPTEMBER 24, 2010

You need to create a clear and relevant menu while setting an inviting table to draw them in and get them to read what you serve up. You need to create a clear and relevant menu while setting an inviting table to draw them in and get them to read what you serve up. Writing a great blog post is just like making a fantastic dinner.

Engineering 58

Engineering Networking Follow-up Customers 58

Search Engine Land

MAY 15, 2023

Your website is the center of your digital marketing world. Yet, all too often, SEO is not deeply embedded when a new website is being designed (or redesigned), and SEO thinking is often only addressed after a site has launched. This article explores why – and how – SEO plays an integral part in the website design process.

Engineering 102

Engineering Click Through Rate Follow-up Service 102

Search Engine Land

FEBRUARY 19, 2024

Having proper schema structure on your website. Today, consumers are looking for more personalized experiences and relevant conversations across all touch points. The behavior of a local consumer is changing rapidly in the world of AI-powered search. With cookies going away, this challenge becomes even bigger.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

Hubspot

APRIL 30, 2012

So now that Google has confirmed that the new update is completely live, how can you tell if you've been bitten by an angry Penguin -- and what should you do about it if you have been? Google and Search Engine Land have both shared some great advice, so let's dig into what you can do if you're suffering from Penguin backlash.

Engineering 73

Engineering Technique Follow-up Launch 73

Hubspot

MAY 12, 2010

It is likely that if you have spent some time optimizing your website, you rank well in search engines for your company name and related terms. This content will not only help increase search traffic but also drive better quality prospects to your business' website. The media business online is about impressions and clicks.

Manufacturing 70

Manufacturing Lead generation Engineering B2B 70

Hubspot

MAY 13, 2010

Want to learn more about your website - Is it set up for success? Once logged into Google Webmaster Tools you will have access to three primary areas for review - site configuration (managing your website), your site on the web (how Google sees you), and diagnostics (where Google is getting stuck). Is it site too slow? How can I tell?

Engineering 61

Engineering Up-sell Sell 61

Hubspot

JULY 21, 2015

New name, new logo, new website. But if you’re brave enough to overhaul your company name, logo and website all in one go; read on. If you don’t have the right permissions you won’t be able to update the old website information to the new one (we’ll cover this one later as well). Considering a rebrand? Step 1: Preliminary Work.

Process 77

Process Engineering Follow-up Start-ups 77

Hubspot

OCTOBER 11, 2010

Website redesign can be lethal or liberating for your business. Know what you are getting into before you sign the contract. Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. If blogs get people to your site, what gets people to your blog?

Construction 63

Construction Entertainment Niche Contract 63

Lead Fuze

OCTOBER 18, 2023

Have you ever felt like a detective, trying to piece together the fragmented journey of your website visitors? Well, that’s exactly what cross domain tracking can feel like. But, what is it exactly? Imagine being able to track users across multiple domains without inflating metrics or missing out on valuable data points.

E-commerce 52

E-commerce Referrals Follow-up User Experience 52