Remove whats-this-bs-about-helping-our-customers
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Why SMBs need an online CRM solution

Sales Nexus

In this podcast, SalesNexus CEO Craig Klein speaks with MarTech Podcast host Benjamin Shapiro about the reasons small-medium businesses could take advantage of an online CRM solution to service their customers and scale their business. However, we quickly learned that digital marketing was going to be essential to filling our funnel.

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How to create B2B Email Campaigns that get results

Sales Nexus

In this world where customer communications is growing increasingly complex, we are getting more and more requests for our attention. What do you need to do to separate your B2B email campaigns from the rest of the crowd, and to stand out amidst all the sales noise? Listen to the podcast here. CK: That’s a huge challenge.

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Build an email marketing strategy to support your business

Sales Nexus

What are the advantages of strategically using email in marketing your business? In this podcast, SalesNexus CEO Craig Klein continues the conversation with MarTech Podcast host Benjamin Shapiro about the advantages of email marketing. Then, we’ll start to get things tuned in and figure out what works.

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Add SMS Marketing to your B2B Campaigns

Sales Nexus

Are you looking for another way to reach out to your customers? In the third episode of this MarTech Podcast series, SalesNexus CEO Craig Klein and Martech Podcast host Benjamin Shapiro explore how to appropriately utilize SMS marketing to communicate with your customers. BS: SMS is a big thing all of a sudden. And that works.

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10 top marketing podcasts for 2024

Martech

We’re here to help. We guarantee you’ll find at least one, and likely more, that can help you. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing? This podcast is not about tactics or tips, but about thinking critically and responsibly about marketing.

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What’s This BS About Helping Our Customers?!?!

Partners in Excellence

We read all the time that we are supposed to be helpful to our customers. We have to help them understand the need to change, perhaps inciting them to change. We have to help them through their buying process. But, what about us–the sellers? We have our goals and quotas to make.

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Pega: AI will power the autonomous enterprise

Martech

“The emergence of AI in new ways is compolementing our traditional view of AI and creating enormous opportunitie and risks.” Pegasystems, as it was then known, added customer decisioning, CRM and CX capabilities in the 2010s. “It just leads to the customer being spammed; it’s dreadful.”