Martech

MAY 15, 2024

How did this lead you to customer experience? From there, with the background in marketing and digital, I started thinking about how all of it starts to come together. And really all the pieces of a business come together to serve the customer better. So that’s where I moved into customer experience.

Healthcare 101

Healthcare Technology Technology Sports 101

Martech

FEBRUARY 8, 2024

Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. We were doing it all back then, with very little playbook guidance: Lead magnets. Lead capture forms.

B2B 123

B2B Technology Technology Pipeline 123

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives? As I often say, a true lead demonstrates intent to discover or purchase your product — yes, it’s that simple.

B2B 123

B2B Lead generation GTM CRM 123

Search Engine Land

JANUARY 4, 2024

Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. When advertising on platforms like Google, you’re restricted to reaching people searching for your product or service.

Objectives and Key Results 125

Objectives and Key Results Lead generation Campaign Up-sell 125

Search Engine Land

MARCH 27, 2024

But is ABM the right approach for your business? This article explores the potential benefits and challenges of implementing an ABM strategy, along with key factors to consider when evaluating its suitability for your organization. This alignment can lead to improved communication and a more streamlined sales process.

B2B 121

B2B Objectives and Key Results Strategize CRM 121

Search Engine Land

MARCH 29, 2024

Does it ever feel like your SEO recommendations and projects get lost in the shuffle or deprioritized by other teams? If you work in-house, you’ve likely experienced the “fear of missing out” (FOMO) when it comes to getting your optimization work properly resourced and implemented. Sound familiar ?)

X-functional 128

X-functional Objectives and Key Results Meeting Engineering 128

Search Engine Land

DECEMBER 8, 2023

That should lead to better results for advertisers. Once you integrate your 360 ad platforms, you can find the new GA4 reports by choosing the specific integration summary card in the Acquisition overview report. First user source: This indicates the primary sources of first-time visitors to your site. Why we care.

Campaign 127

Campaign Engineering Start-ups Conversion 127

Search Engine Land

FEBRUARY 15, 2024

Lead follow-up strategies. CRM setup The most common issues for CRM setup revolve around tracking, as well as lead scoring and progression. CRM setup The most common issues for CRM setup revolve around tracking, as well as lead scoring and progression. These include: CRM setup. Mobile website UX. Ad-to-landing page alignment.

B2B 123

B2B UX CRM Campaign 123

Martech

OCTOBER 17, 2023

B2B marketing platform Integrate has announced the release of a new solution designed to ensure that lead data remains compliant with privacy regulations. This comes in the context of legislation, especially in Europe, where collecting lead data without proper consent or opt-out options could lead to fines and reputational damage.

B2B 122

B2B Trust Campaign Meeting 122

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? It’s coming from every direction. But ChatGPT is far from the only AI game in town. But ChatGPT is far from the only AI game in town. Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools.

CRM 129

CRM Technology Technology Campaign 129

Search Engine Land

APRIL 5, 2024

Here’s a practical example from my SEO consulting: A client lost several times due to Google algorithm updates. This will lead to wasted resources, money and time. Doing maintenance audits regularly is like getting your teeth or car checked out. “ SEO audits are a waste of time.” There are enough of those already.

Hospitality 125

Hospitality Consult Clients Construction 125

Salesforce

MARCH 20, 2024

Did it come from a trusted source, like a peer-reviewed journal in your industry, or a dubious one, like a smart-sounding comment scraped from social media? You can’t know why the AI does what it does until you understand how the LLM was trained and where its data came from. No, it’s all the ingredients.”

Government 113

Government Healthcare Trust Represent 113

Search Engine Land

APRIL 4, 2024

Where do you even start? Together, they make up the framework for a methodical analysis that covers all your bases and uncovers all the issues. Together, they make up the framework for a methodical analysis that covers all your bases and uncovers all the issues. Where is non-brand performance down?

Referrals 143

Referrals CTR Territory Sports 143

Martech

MARCH 27, 2024

But is ABM the right approach for your business? This article explores the potential benefits and challenges of implementing an ABM strategy, along with key factors to consider when evaluating its suitability for your organization. This alignment can lead to improved communication and a more streamlined sales process.

B2B 113

B2B Objectives and Key Results Strategize CRM 113

Search Engine Land

APRIL 30, 2024

“Sushi Kingdom is a 15-minute drive from here, but they have the most amazing fatty tuna shipped in from Japan.” Think of a five-letter word that means ‘tired’ ” Oh, and your butler refuses to take any money from you. It mainly wants to compete with your dog to be your best friend without all the licking.

User Experience 135

User Experience Niche Service Closing 135

Search Engine Land

MARCH 12, 2024

It combines your expertise with Google AI. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.” How to make the most of these for your campaigns. Working with Gemini comes with certain tradeoffs.

Campaign 133

Campaign Conversion Clients Technology 133

Search Engine Land

APRIL 30, 2024

You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Eventually, you craft a detailed persona : Alex, 37, from Chicago, who enjoys protein smoothies, drives a Lexus and dreams of traveling to Asia. Ready to refine your approach? Let’s dive in.

CTR 133

CTR Real Estate Legal Clients 133

PandaDoc

MAY 7, 2024

An effective lead management process is one of the most critical factors driving sales through your funnel. When you capture the attention of a potential customer, this is the moment a lead is born. However, how that lead plays out, whether that person becomes a paying customer or client, is another matter.

Process 52

Process Lead generation Objectives and Key Results Legal 52

Search Engine Land

MAY 3, 2024

Flash forward to March, this same SERP is almost exclusively full of service area pages for the specific city I’m searching from. You should write about your most important services on each page and link to the generic service pages if needed to provide more context. This can look very different depending on your industry.

Service 134

Service Trust Clients Cross-sell 134

Search Engine Land

NOVEMBER 27, 2023

High-potential keywords are phrases that bring relevant traffic to your website and lead to revenue. To find keywords that actually lead to sales, it’s important to explore other sources that combine website traffic with actual conversions. Knowing this helps you tailor your marketing to their interests.

UX 139

UX Strategize Referrals Conversion 139

Search Engine Land

NOVEMBER 22, 2023

This article covers tips for preparing and executing local SEO strategies when your client opens a new physical location, including: Critical tactics like optimizing online listings, websites and citations. Once you have the business details, plan tactics to reach your client’s target audience and engage potential customers effectively.

Niche 138

Niche Promote Campaign Launch 138

Search Engine Land

JANUARY 22, 2024

And if you don’t like it, build your own search engine. This is where we can now tell the untold story of the Great SEO heist. When I hear your idea, I gain knowledge without diminishing anything of yours. In the same way, if you use your candle to light mine, I get light without darkening you.

Engineering 138

Engineering Legal Education Trust 138

Search Engine Land

JANUARY 8, 2024

Google has clarified that the snippets it presents within the Google Search results primarily come from the content on the page and not from structured data or your meta descriptions. But there are some cases where Google may use other HTML elements for your snippets. What Google said. What changed.

Presentation 134

Presentation 134

Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. So, why start from the bottom in B2B? From my perspective, there are several key reasons. People who come from it are already looking for a solution, not a definition. Where can top-of-the-funnel content come in handy?

B2B 120

B2B Gaming Niche Appointment 120

Search Engine Land

JANUARY 10, 2024

This article outlines key strategic aspects you must review, from high-level business considerations to the specific data, tools, content and technical elements that drive results. Whether you’re aiming for minor tweaks or bigger changes, this checklist will help set your SEO program up for success in the next 12 months.

Strategize 144

Strategize Launch Start-ups Engineering 144

Martech

APRIL 11, 2024

B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. The evolution of martech: From automation to AI As marketing technologists, we’ve lived through our fair share of technology explosions. Demand creation: Creating demand for your specific brand over other brands. Here’s why.

B2B 130

B2B Manufacturing Technology Technology 130

Sales Gravy

MARCH 9, 2024

You'll learn the significance of how understanding personality styles will elevate your sales skills, help you build deeper relationships, and improve your closing ratio. You've got your quiet thinkers, your chatty Kathys, your decision-makers, and those who need a bit more hand-holding. You know it, I know it.

Sell 95

Sell Pitch Quota Gaming 95

Martech

SEPTEMBER 19, 2023

A recent study found that such alignment brings 208% more value from marketing with 108% less effort. Let’s dive into this growing trend to discover how the synergy between BDRs and the marketing team can impact your strategy and outcomes — and help you outdo your competitors. Marketing efforts also generate leads.

Objectives and Key Results 121

Objectives and Key Results SQL Lead generation Drivers/motivators 121

Martech

JANUARY 25, 2024

A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. I think of three words — that’s it, just three — that will frame my priorities or personal goals for the coming year. It comes from author and speaker Chris Brogan , who popularized this technique nearly 20 years ago.

Government 135

Government Strategize Start-ups Technique 135

Search Engine Land

MAY 8, 2024

There are mixed reports on the return for SEO ranging from $3 to $5 for every $1 spent. There are mixed reports on the return for SEO ranging from $3 to $5 for every $1 spent. Therefore, focusing on both SEO and UX within your digital marketing strategy is critical. At first glance, these two objectives may seem contradictory.

UX 125

UX Objectives and Key Results User Experience Legal 125

Martech

AUGUST 2, 2023

Where they differ is that recordings are a lot more difficult to parse than digital data. Call analytics is essential for improving marketing, developing sales leads and proving ROI, according to Amber Callan, COO at Agile & Co., If you’re not tracking calls, you could be missing up to half of your leads,” said Callan. “I

Sales 96

Sales Clients Price Contact 96

Search Engine Land

MARCH 13, 2024

I will share with you my top five tips to make your content feel more human and to ensure it speaks to the people digesting it. Be clear on who the content is for and what motivates them Knowing your customer goes back to the basics of marketing, but often when we get into a rhythm of delivering website content for SEO, it can be forgotten.

Drivers/motivators 126

Drivers/motivators B2B B2C Quota 126

SalesProInsider

FEBRUARY 22, 2024

What is the impact of your beliefs on your ability and commitment to attract and convert your ideal prospects? Your belief is a major factor in the energy, effort, and activity that you put forth in the lead generation activity to fill your funnel and the sales conversations that convert those prospects.

Clients 126

Clients Referrals Pitch Lead generation 126

PandaDoc

MAY 16, 2024

Generating leads is vital, but it’s only half the battle — you also need to figure out which leads are most likely to become paying customers. That’s where lead qualification comes in. Key takeaways: Lead qualification identifies high-quality leads who are likely to buy. What is lead qualification?

Legal 52

Legal Pitch Cross-sell Follow-up 52

Search Engine Land

MAY 20, 2024

If you are a niche blogger focused on building a site on which the majority source of your income is display ads from Google, 2024 has not been kind to you. From Facebook to Reddit to X, the talk of the Internet in blogging has been the utter wasteland of decimated traffic patterns caused by Google updates.

Niche 124

Niche UX Construction Start-ups 124

Martech

JANUARY 31, 2024

There are certain qualities all strong leaders possess, regardless of their role in the organization and the circumstances under which they lead. Lofty goals can come as a shock and sow the seeds of self-doubt. You might gather some data to help make your case. They’re just in very different jobs.

Objectives and Key Results 117

Objectives and Key Results A/B testing Legal Finance 117

SaaStr

MARCH 20, 2024

We were coming off an environment where startup funding was as fruitful as ever. With personal experience from EchoSign and other high-growth companies, he was spoiled when it came to those companies raising money from exceptional VCs. Do you have to double your headcount to make it from $10M to $20M or even $2M to $5M?

Quota 99

Quota Finance Drivers/motivators GTM 99