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Who is to Blame for Bad Leads? Marketing or Sales?

The Sales Hunter

Ah, the blame game. Gee, sure sounds like a lot of Sales and Marketing Departments. The question “who is to blame for bad leads” seems to get asked anytime […]. It never ends, just like the merry-go-round that spins round and round.

Gaming 82
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Surviving Tough Times….

Partners in Excellence

Businesses, industries and markets are being restructured, profoundly. I thought it useful share a few of the things we have learned with our clients or observed in the performances of other companies over the past year: Down markets bring all past “sins” to the forefront. This economy does not forgive bad strategies.

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What is the Difference Between a Hot Call and a Cold Call?

Veloxy

With the ever growing size of sales technology stacks , the standard telephone can get lost in the array of options—especially for outreach. Couple the aforementioned facts with the reluctance on the part of inside sales and outside sales reps to call leads, and the phone can collect dust faster than a broom. a Hot Call?

Cold Call 234
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The 10 Best Entrepreneurial Books That Everyone Should Read

ClickFunnels

But the question is, who can you trust when it comes to sustaining your business? But the question is, who can you trust when it comes to sustaining your business? In the world of the Internet, everyone is running a channel posing to be the “marketing guru.” So, who will you trust when it comes to that?

Trust 246
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How ABM strategies bring marketing and sales together

Martech

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges.

B2B 141
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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

When The Verge published “The people who ruined the internet” on Nov. Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? So, predictably, the article did what it seemed designed to do: The Verge made many search marketers angry, including me.

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Firing the Whole Revenue Team Doesn’t Usually Work

SaaStr

I’d invested in a PLG-first company that was transitioning at millions in revenue to being more sales-led. And the VP of Sales and Marketing were … well … pretty good. Well, the VP of Sales struggled a bit at their ACV, it wasn’t his strength. The CEO becomes the interim VP of Sales.