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This day in search marketing history: January 7

Search Engine Land

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. 2020: The user comments appeared in the search results for queries related to live TV shows.

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SaaStr Podcasts for the Week with Work-Bench and Initialized Capital — May 8, 2020

SaaStr

How have you seen the best engage with offering pilots, and what’s the structure of the pilots that you tend to advise when selling to enterprise? So, our company, Arthur, an explainable AI company, realized that the regulated industries they sell into also want their solution on prem, even during a pilot phase.

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5 Interesting Learnings from Palantir at $1 Billion in ARR

SaaStr

While most of us sell at a lower ACV, there are still interesting things for us all to learn re: enterprise buyers and selling. And government contracts in particular were on fire, growing 74% year-over-year. Yes, selling to the government takes time. But not until 2020, really. Yes, they got a Covid boost.

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TechTarget Announces Closing of BrightTALK Acquisition

SBI

NEWTON, MA – DECEMBER 23, 2020. Industry research indicates that the majority of marketers expect virtual events to be the norm past 2020. Additionally, there are a significant number of customers that currently only have relationships with either TechTarget or BrightTALK, providing an opportunity to cross-sell.

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How To Measure the Return on Digital Sales Experiences

Salesforce

Digital engagement hit a tipping point in 2020, with 60% of interactions between brands and consumers happening online, according to the 4th edition of the Salesforce State of the Connected Consumer report. Workflows that automate contract reviews and approvals accelerate deal cycle times. Upsell and cross-sell rates.

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Goodbye to cookies: Digital advertising’s leap in the dark

Martech

In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. “(T)he changes mandated by Privacy Sandbox will require substantial development and infrastructure investment costs for both buy and sell-side technology companies. It was not friendly.

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Is the Head of Sales Job Going Extinct? The Rise of the CRO

Salesforce

The CRO leverages cross-functional knowledge to create a complete view of the customer lifecycle from bringing in new leads to closing deals to renewing customer contracts. Screenshot from this Future of Selling video (1:13). Short answer: 2020 happened. CRO in the organizational chart.

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