Highspot

OCTOBER 7, 2020

SEATTLE, WA — October 7, 2020 — Highspot, the revenue enablement platform that makes every customer conversation count, today announced at Spark 2020, its inaugural global user conference, the launch of the industry’s only natively-built end-to-end revenue enablement platform.

Launch 52

Launch Go To Market High impact Pitch 52

SaaStr

OCTOBER 20, 2023

It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. After the launch of ChatGPT, they went from 30 leads a week to 10,000.

Growth 114

Growth Launch Territory Legal 114

Sales Hacker

SEPTEMBER 8, 2023

Here are the 5 biggest takeaways from the session: Falling Seed to Series A Graduation Rates During the boon 2020 and 2021, the graduation rates from Seed to Series A sat well-above historical averages. Investors took advantage of that arbitrage and looked pretty smart. There’s more opportunity than ever today.

GTM 115

GTM Launch Growth Networking 115

Martech

MARCH 14, 2023

SAP floated the platform in 2020 but retained a majority share. “SAP intends to remain a close go-to-market and technology partner, servicing joint customers and continuing to contribute to Qualtrics’ success,” said SAP CEO Christian Klein in a release. Qualtrics describes itself as an online survey tool.

Launch 98

Launch Service Technology Technology 98

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. Taking an ecosystem-led approach has become the standard for all new integration launches at RollWorks. All aboard!

GTM 117

GTM Growth Campaign B2B 117

SalesLoft

NOVEMBER 17, 2020

Originally designed to help sales development functions manage high call and email volumes, companies in this segment can now deliver sizable productivity gains to entire revenue teams… — Laura Ramos and Mary Shea, Forrester Research, Now Tech: Sales Enablement Automation Q2 2020 , May 2020. The Big Picture.

Sales 105

Sales Territory Technology Technology 105

SBI

MAY 28, 2020

Seismic Spring 2020 Release Enhances Sales & Marketing Teams’ Ability to Work Remotely. San Diego, CA (May 28, 2020): Seismic, the industry-leading and award-winning sales enablement platform provider, today announced enhancements to its Seismic Storytelling Platform. Magazine Best Workplaces of 2020 , Inc. ’s

Appointment 43

Appointment Sales Prospecting Launch 43

Martech

JUNE 26, 2024

The other, more established, launched its first user conference this year and is still discovering new ways to extend the value of that event. was founded in 2020 as a virtual events platform for B2B field and event marketers to host interactive virtual and hybrid events. Take a look at what they’re creating. Goldcast.io

B2C 114

B2C Launch B2B Prospecting 114

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Bellroy understands what captures the attention of their target audience (beyond the relevant challenges) based on their market research. Why buy now?

Product 110

Product GTM Construction Launch 110

SaaStr

DECEMBER 26, 2022

and go-to-market partners, to understand what’s happening in the space. . “G2 Some call this the ‘ecommercization of software,’ and this trend signals a highly disruptive shift in how we go to market with software. In a 2020 survey, 22% purchased software through a cloud marketplace versus 60% in 2021.

Go To Market 98

Go To Market Follow-up Up-sell Trust 98

Sales Hacker

JULY 19, 2022

When we launched a new product in September 2020, our go-to-market team was determined to do so in a data-driven, highly iterative manner. And we’re just one example of many companies out there that are doing something totally different in their go-to-market motion. What we learned came as a big surprise.

Education 111

Education Pipeline Follow-up Clients 111

SBI

SEPTEMBER 10, 2020

TechTarget Launches Prospect-Level Intent to Dramatically Accelerate Technology Marketing and Sales Engagements. NEWTON, MA – SEPTEMBER 9, 2020. Entry Point topics are user-defined within the platform and fully customized based on your go-to-market strategy and historical sales wins. TechTarget, Inc.

Technology 43

Technology Technology Launch Prospecting 43

SBI

AUGUST 31, 2020

Seismic Launches Interactive Content to Improve Digital Engagement for Marketers and Sellers in Summer 2020 Release. SAN DIEGO, CA (August 31, 2020) –. With our Summer 2020 release, we are bringing sales content to life.” About Seismic. Media Contact.

Launch 26

Launch Commission Presentation High impact 26

Martech

OCTOBER 18, 2023

One Optimizely executive described their go-to-market as “ threading the needle.” “We launched a program a couple of years ago that we called ‘Customers for Life,'” he said. ” That doesn’t mean abandoning the mid-market or small businesses. . “We don’t play the short game.

Government 132

Government Gaming Start-ups User Experience 132

Heinz Marketing

SEPTEMBER 6, 2021

I want to get into what you’ve done in Newsela, but I mean, let’s talk about public versus private sector marketing and go-to-market in general. How big of a shift was it to go from commercial to public sector? What were some of the biggest pivots you saw in differences in your go-to-market strategy?

Pipeline 117

Pipeline Sales Up-sell Government 117

Martech

OCTOBER 19, 2023

One Optimizely executive described their go-to-market as “ threading the needle.” We launched a program a couple of years ago that we called ‘Customers for Life,’” he said. “We On the one hand, he explained, it was essential to offer customers what they want and need. We don’t play the short game.

Government 120

Government Gaming Start-ups User Experience 120

Miller Heiman Group

MAY 13, 2019

CSO Insights Chief Research Officer Seleste Lunsford shared what’s driving the strongest sales results in today’s global markets in a preview of the 2019 World Class Sales Practices Study, which officially launches in June. The report finds that what sales managers do today was the responsibility of sales directors two years ago.

Technology 82

Technology Technology Pipeline Strategize 82

Sales Hacker

FEBRUARY 9, 2024

Notable News: ZoomInfo finally got to visit onsite to ring the Nasdaq bell in Times Square, as its June 2, 2020 IPO was conducted virtually during the pandemic. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM. View the launch live demo on demand. Jaleh Resaei – Mutiny.

GTM 75

GTM Real Estate Launch Contact 75

Highspot

FEBRUARY 11, 2020

Today, building true-blue customer love has become an essential part of any go-to-market strategy. Too often, transformative products launch, gain momentum, and fizzle out. Is sales enablement on your list of 2020 investments? Best of all, these insights are straight from the people who know best — real-world users.

Product 72

Product Technology Technology User Experience 72

Highspot

SEPTEMBER 15, 2020

“Enablement has been a vital go-to-market element for us,” said Don Matejko, President and Chief Revenue Officer at Shift. Following a thorough review process, across the go-to-market leadership team, we unanimously selected Highspot due to its user interface, personalization capabilities, and ease of use.

Technology 52

Technology Technology Product Sales 52

InsightSquared

DECEMBER 30, 2019

Whether you are in Sales, Marketing or RevOps—we believe the best is yet to come. We look forward to ringing in the new decade with you and reaching many more goals in 2020. Having a set of fundamental beliefs that guide why we do what we do and how we go about doing them is critical to driving the clarity of our function.

A/B testing 12

A/B testing Pipeline Engineering Represent 12

Sales Hacker

MARCH 15, 2022

He launched a division specializing in technical sales and sales engineering. In 2020, he was appointed CEO. Asad Zaman : We specialize in helping companies build their go-to-market teams. We went from sales to the entire go-to-market org, practices, technical sales, and executive search. Asad, welcome.

GTM 103

GTM Technical Sales Quota Growth 103

InsightSquared

JUNE 28, 2019

Over the course of 3 days from June 12 to June 14, Ramp 2019 brought together more than 400 sales, marketing and business operations practitioners to learn from the world’s most recognized go-to-market professionals. In the meantime, make sure you sign up to receive the latest Ramp 2020 updates.

GTM 54

GTM Launch Go To Market Meeting 54

Cience

OCTOBER 6, 2020

As buyers, industries, and the greater world shift (2020 has taken this to the extreme), it’s critical to update as your business and your buyers evolve. In this instance, Company X may define their target audience as Marketing Managers, Rev Ops, Email Marketing titles, and a separate cadence for C-suite audiences, including CMOs and CEOs.

B2B 105

B2B Lead generation Contact CRM 105

Sales Hacker

MARCH 2, 2021

Lessons Michelle learned in 2020 [20:37]. Outreach has been a longtime sponsor of this podcast and they just launched a new way to learn. Lessons Michelle learned in 2020 [20:37]. There were a lot of small and medium-sized businesses that realized they needed to pivot to more digital-first go-to-market strategies.

Referrals 65

Referrals Contract Cross-sell Sales 65

Outreach

NOVEMBER 18, 2020

That was a challenge for a global financial services company when it launched an initiative to improve the customer experience at its call centers, Gallup reported. Think Past Launch. One of the biggest mistakes of change management is only planning a strategy up until launch. Show Permanency of the Change.

Launch 52

Launch B2B Management Consulting Consult 52

SaaStr

APRIL 2, 2019

Join us for SaaStr Annual 2020. Now over the next couple of days, you’re going to hear some great talks about the founding story, and about that initial business success. I’m going to share with you successes and failures and my top lessons learned. Let’s talk a bit about go to market and how you sell that.

Growth 92

Growth Appointment Launch Product 92

SaaStr

JUNE 11, 2019

Join us at SaaStr Annual 2020. Lloyed : And so maybe one of the things in the early days is I need to get the produce market fit, or maybe I need to get the two million ARR. And then you identity I’m missing someone on the go-to-market or growth side. Join him as he shares his top lessons in building great teams.

Engineering 108

Engineering Growth Promote B2B 108

SaaStr

DECEMBER 17, 2019

Join us at SaaStr Annual 2020. This Schwab product, they launched it and a month later they had $10 billion in assets under management. That allows us to have a very different go to market strategy. So, all of our user acquisition is focused on someone hits our docs, our docs or our marketing page. Ari Levy | Sr.

Finance 77

Finance X-functional Non-Profits Launch 77

SBI

FEBRUARY 25, 2020

At the change of each year, we scour thought pieces on the web for chief marketing officer (CMO) trends that we must be attuned to in the coming year. The anticipated priorities in 2020, for instance, include some form of: Deepen customer knowledge through advanced analytics. Your company: is launching a new product/service offering.

Customers 49

Customers Cross-sell B2B Strategize 49

SaaStr

SEPTEMBER 13, 2020

Transcript of Episode 373: Byron Deeter: I’m going to dive in here with a little bit of an overview. To say that 2020 has been unusual, and unprecedented, and momentous would all be understatements. Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently.

Non-Profits 84

Non-Profits Strategize Trust Growth 84

SaaStr

JUNE 12, 2020

This interview was recorded in February 2020. But we launched this product called SaaStr University just a couple of days ago to take all of our 6,000 articles and blog posts and organize it for the next generation, and we already have almost 4,000 founders on it. What are you doing to empower that long tail in 2020?

Start-ups 79

Start-ups Engineering Product Follow-up 79

SaaStr

APRIL 4, 2019

Join us for SaaStr Annual 2020. But they are actually accompanying us in the sales cycle and it’s certainly something that’s accelerated our time-to-market but also our success as well. So I’ll give you a flip perspective from a sales and marketing standpoint. Want to see more content like this session?

Engineering 68

Engineering Strategize Technology Technology 68

SaaStr

JUNE 23, 2019

Join us at SaaStr Annual 2020. Lloyed : And so maybe one of the things in the early days is I need to get the produce market fit, or maybe I need to get the two million ARR. And then you identity I’m missing someone on the go-to-market or growth side. Join him as he shares his top lessons in building great teams.

Engineering 82

Engineering Growth Promote B2B 82

SaaStr

JULY 15, 2022

It’s pretty good, someone did a Tweet storm the other day on Zeb from ClickUp’s presentation at SaaStr Annual 2020. Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. First of all, on go-to-market and sales and marketing, be very, very wary of folks that want to outsource your core.

Growth 114

Growth Cross-sell Start-ups X-functional 114

SaaStr

MARCH 19, 2019

Join us for SaaStr Annual 2020. Ceci Stallsmith – Director of Platform Marketing @ Slack. Then on the go to market side just over 40% of new ARR comes indirectly around the world through partners. I’m happy to talk about both of those as we go through this session. I run platform marketing at Slack.

Engineering 49

Engineering Launch Start-ups Contract 49

SaaStr

MARCH 31, 2020

Join us at SaaStr Annual 2020. I’m Guillaume Cabane and today I’m going to talk about The Playbook To Running Growth Experiments At Scale. My focus is SaaS and my job is to create a defensible go-to market moat, right? Because that person failed at doing that job, which is launching product successfully.

Growth 57

Growth Engineering Launch Commission 57