Martech

MARCH 14, 2023

Since SAP bought Qualtrics in late 2018, it has moved to integrate its AI-driven experience management capabilities across SAP’s customer experience solutions, including SAP Service Cloud and SAP Sales Cloud. SAP floated the platform in 2020 but retained a majority share. Qualtrics describes itself as an online survey tool.

Launch 83

Launch Service Technology Technology 83

Cience

APRIL 27, 2020

And in a more general business sense, it has been a whirlwind start to 2020. We were buried by what seemed like weekly stock market record highs, and the lowest unemployment rates in history. Nearly all B2B marketers use email to distribute content ( 93% to be exact ). Okay, maybe closer to a whiplash. Let’s Talk!

Hospitality 66

Hospitality Angle Contract Appointment 66

Sales Hacker

MARCH 2, 2020

Here they are… The 97 Best Sales Books in 2020. Productivity. 80/20 Sales and Marketing. The Go-Giver. You don’t have to be subservient, forfeit your self-respect, or fake enthusiasm about your product or service. It’s all practical advice — no cutesy stories, no rants, and no product pitches.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

SaaStr

JANUARY 31, 2020

How does being a developer-first product fundamentally change the go-to-market? How does Eugenio approach the issue of agency when selling to CIOs but having devs use the product? What have been Eugenio’s biggest lessons in what it takes to make a freemium product successful? We had Guy from Snyk.io

Price 67

Price Engineering Trust Product 67

SaaStr

JANUARY 10, 2020

Prior to Crossbeam, Bob founded Stitched, a powerful ETL service built for developers that was acquired by Talend in 2018. In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * Harry Stebbings: Welcome to the very first SaaStr podcast of 2020.

X-functional 52

X-functional Start-ups Drivers/motivators Go To Market 52

Sales Hacker

SEPTEMBER 8, 2023

Here are the 5 biggest takeaways from the session: Falling Seed to Series A Graduation Rates During the boon 2020 and 2021, the graduation rates from Seed to Series A sat well-above historical averages. Most of the cost of building the product (R&D) is completed in the early-stages of a company’s lifecycle.

GTM 90

GTM Launch Growth Networking 90

SaaStr

OCTOBER 20, 2023

She joined a team of two, and there was a lack of product-market fit beyond small groups of researchers. In June 2020, they launched GPT3 — its first state-of-the-art large language model. years, going public, and even ringing the bell at NASDAQ. The reality was product market fit wasn’t quite there yet.

Growth 89

Growth Launch Territory Legal 89

Martech

AUGUST 22, 2023

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. And they are continuing to expand their production capabilities. Let’s review them now.

B2B 73

B2B Process Manufacturing Customers 73

SaaStr

APRIL 3, 2020

Anthony Kennada: That’s where I fell in love with startup life in general and for the next few years to bounce around from sales roles to business development roles, to product roles, effectively everything but marketing until I landed at Gainsight. So I don’t think we’re product constrained.

Growth 67

Growth Start-ups B2B Campaign 67

SaaStr

MARCH 19, 2021

Shopify, since last year, has nearly tripled in market cap driven by the rise of e-commerce, but also the digital payments and the QR code system they provide for contactless payments. Zoom’s market cap grew over 4X to reflect that. Product-led Growth. Then if we look at the top five public cloud companies.

E-commerce 74

E-commerce Construction Growth Price 74

SaaStr

MAY 8, 2020

He’ll cover remote work, team management, sales, marketing, product development, and more. How do you deepen that relationship and look to build those maybe more product champions when your key primary contact is in the higher echelons? So, how do you get people using and loving your product asap?

Cross-sell 67

Cross-sell Contract Start-ups Up-sell 67

SaaStr

DECEMBER 7, 2020

Gainsight – Build Products Your Customers Will Love with User Analytics and In-App Engagement. . We understand a lot is evolving when it comes to product best practices and product-led growth initiatives. At Gainsight, we are helping product leaders from companies of all sizes turbocharge their 2021 product strategy. .

Contract 61

Contract Growth Start-ups Service 61

Highspot

FEBRUARY 22, 2021

It connects everyone from marketing and sales to post-sales in delivering a unified buying experience that wins, retains and expands customer relationships,” said Robert Wahbe, CEO, Highspot. “Scaling your go-to-market strategy is a complex process with a large gap between strategy and action. We close this gap.

Growth 129

Growth Strategize Sales Contact 129

Sales Hacker

APRIL 1, 2021

If you’re an OEM or selling physical products, this one’s for you (sorry, SaaS folks). As the world is starting to reopen, there is likely room for your products in new markets, if you understand the complexities and risks. You may also have implemented new technologies and capabilities during 2020.

E-commerce 67

E-commerce Territory Transportation B2C 67

SalesLoft

NOVEMBER 17, 2020

Today’s top-performing sales reps use data, intelligence, and productivity tools 30% more than average performers. Sit down with your marketing content strategist and review existing materials (eBooks, case studies, blog posts, testimonials, etc). Otherwise, you’ll be paying for a service that you’re not using but should be!

Territory 105

Territory Sales Technology Technology 105

SaaStr

FEBRUARY 7, 2020

Karen Page: But I think no matter the stage there’s going to be risks and the nature of the beast when it comes to investing is that your risk is going to evolve with the growth of the company. Early stage, there’s going to be demand risk and product market fit risk, but later the risk is about the ability to scale.

Strategize 67

Strategize Pitch Growth Networking 67

SaaStr

DECEMBER 1, 2021

SaaS spending dipped in the first half of 2020 at the start of the pandemic but has since reaccelerated. The total number of unique products…that a company buys on average, just in the first half of this year is higher than we’ve ever seen –– on average, 124 software products per company,” says Malko. .

Repeat business 91

Repeat business Growth Trust Product 91

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Martech

FEBRUARY 10, 2022

Acquia’s Customer Experience report found that 94% of marketers claim their organization had changed their digital customer experience strategy in the 18 months following the 2020 pandemic. To address these issues, Bianchi recommends marketers turn to CX solutions found in marketing technology. “The

Technology 111

Technology Technology Trust Presentation 111

SaaStr

JANUARY 2, 2024

This is where they started, but startups weren’t adopting the product as much with a discount, and there was a lot of conflict with the sales team. The only challenge with a free term is there’s nowhere else to go. You can’t keep giving software away for free, so you have to get creative with other features and services.

GTM 70

GTM Growth Start-ups Follow-up 70

SaaStr

MARCH 31, 2022

What you’ll see in that cloud spend box is actually Gartner’s 2020 estimate for infrastructure as a service spending for companies, which was $50 billion. And if you also look at the platform as a service category, that’s also an additional $50 billion of spend, and that’s typically with those same vendors.

Cross-sell 76

Cross-sell Finance Strategize Technology 76

Lead Fuze

NOVEMBER 30, 2021

This article is specifically for companies that are selling physical products. There are new markets that have been opened up and need your products. The 2020 changes are all about e-commerce, and how it’s a driving factor in the way that people get work done. A company in the Financial Services or Banking industry.

E-commerce 52

E-commerce Territory Transportation Retail 52

criteria for success

MARCH 25, 2020

Or, your supply chain is drying up and you are facing production or delivery delays. Upcoming Dates: Wednesday, March 25 2020 at 10 AM EST. Tuesday, March 31 2020 at 10 AM EST. Wednesday, April 1 2020 at 3 PM EST. Click Here to Register. Sales Training Ideas for Productive, Fun, and Growth-Focused Sales Meetings.

Cross-sell 66

Cross-sell Sales Up-sell Meeting 66

Highspot

OCTOBER 7, 2020

SEATTLE, WA — October 7, 2020 — Highspot, the revenue enablement platform that makes every customer conversation count, today announced at Spark 2020, its inaugural global user conference, the launch of the industry’s only natively-built end-to-end revenue enablement platform. Natively-Built Training and Coaching.

Launch 52

Launch High impact Go To Market Pitch 52

SaaStr

JANUARY 25, 2021

Key Considerations from 2020: Look at the data. Tie your deal to a corporate objective such as a digital transformation, or a cloud-first initiative, or a new product line. A product needs to be sticky for it to work, and the churn manageable. Analyze or re-map your target account identification prioritization.

Cross-sell 63

Cross-sell GTM Territory Sales 63

Highspot

OCTOBER 7, 2020

Revenue enablement today is all about helping anyone who talks to the customer make every conversation count — whether it’s using that conversation to move a deal forward, drive a renewal, or help a customer maximize the value of a product or service. Marketing can land their go-to-market strategy.

Strategize 52

Strategize Gaming Go To Market Service 52

Salesforce

AUGUST 24, 2021

The research surveyed executives, team managers, and individual contributors across marketing, sales, commerce, service, finance, and IT. Research suggests that even as customer expectations, market dynamics, and technologies have rapidly evolved, the way companies use CRM systems is not keeping up with the times.

CRM 98

CRM Finance Customer Relationship Management Technology 98

Heinz Marketing

OCTOBER 12, 2020

How Prospecting has Changed in 2020” and our guest is Eric Quanstrom , CMO at CIENCE Technologies. I think that number one, outbound works because it’s taking a very specific targeted approach to having a vendor solution provider services based company that wants to land a specific logo or specific logos going forward.

Pipeline 133

Pipeline Cold Call Sales Clients 133

criteria for success

APRIL 1, 2020

Upcoming Dates: Wednesday, April 1 2020 at 3 PM EST. Thursday, April 2 2020 at 3 PM EST. Wednesday, April 8 2020 at 10 AM EST and 3 PM EST. Click Here to Register. You need to know what you’re going to market with and why people should want to buy it. We want to hear how COVID-19 is affecting you and your business.

Sell 97

Sell Prospecting Up-sell Territory 97

SBI

SEPTEMBER 29, 2020

SAN DIEGO & MENLO PARK – [September 29, 2020]. Seismic has emerged as the clear sales enablement and marketing orchestration leader with revenues nearly four times its nearest competitor. Magazine’s Best Workplaces of 2020, among other company and workplace awards. Morgan served as financial advisor to Permira.

Territory 38

Territory Finance Strategize Growth 38

Sales Hacker

JULY 16, 2020

In May 2020, Facebook announced it was buying the gif search engine , Giphy, for $400 million — primarily for its Instagram product. This makes a gif search engine extremely valuable to the most-used products of our time. Like its acquirer, Facebook, and its many products including Instagram.

Pipeline 96

Pipeline E-commerce Cross-sell Referrals 96

SaaStr

FEBRUARY 9, 2021

In today’s SaaStr podcast episode, Harry Stebbings sits down with Ryan Bonnici, Chief Marketing Officer at Whereby to chat about how to market at scale. com and in 2020 was shortlisted at #26 in Forbes’ ‘World’s Most Influential CMOs.’ How many people are actually typing in your website and coming to our product site?

Territory 61

Territory Launch Up-sell Meeting 61

SaaStr

SEPTEMBER 12, 2019

Congratulations you’ve built a product that’s proven itself in the marketplace! So how can you leverage that product’s success to obtain the valuation and funding you need to scale? Join us at SaaStr Europa 2020. Product-led growth is something, interestingly enough, that I’ve been doing my whole career.

Growth 40

Growth Product Price Up-sell 40

SBI

MARCH 17, 2020

March 17, 2020 12:00 PM Eastern Daylight Time. A former Co-Founder of ClearSlide and CEO of Apollo, Benton’s career is defined by revenue generation and applying the voice of the customer to guide product innovation. Conversation Intelligence is a must-have solution for go-to-market teams. Jim Benton Joins Chorus.ai

Cold Call 37

Cold Call Quota Growth Conversion 37

Cience

OCTOBER 6, 2020

These documents enable SDRs to not waste time targeting contacts and accounts who don’t project as great-fit customers or those who do not need your service/product. As buyers, industries, and the greater world shift (2020 has taken this to the extreme), it’s critical to update as your business and your buyers evolve.

B2B 105

B2B Lead generation Contact CRM 105

Cience

OCTOBER 27, 2020

If someone Googles “marketing campaigns,” could you blame them for thinking the only way to go to market is through increasing inbound leads? You’d think there was nothing else in the marketing world but SEO, content writing, blogging, webinars, and ads. No longer should emails be sent blindly from mass blast lists.

Campaign 63

Campaign Cold Call GTM Contact 63

InsightSquared

FEBRUARY 10, 2020

10, 2020 – InsightSquared , the leading provider of revenue intelligence solutions, has announced the addition of Todd Abbott as President and Chief Operation Officer, and James Davison as Vice President of Products. That’s what we are here to solve,” James Davison , Vice President of Products. BOSTON — Feb.

Product 12

Product B2B Growth Engineering 12