Remove 2020 Remove Growth Remove Pipeline
article thumbnail

70% of Pipeline from Marketing Comes From Just 4 Things

SaaStr

So leading SaaS growth stage VC fund Insight Partners surveyed 100+ of its top later-stage B2B companies to see how they did marketing and demand gen and pipeline creation in particular. What they learned: Marketing drives 48% of pipeline across B2B companies. And we all got out of practice here in 2020-2022.

Pipeline 112
article thumbnail

The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz

SaaStr

In 2020, we transitioned from a physical selling universe to a virtual selling universe. That elongated sales cycle created pipeline supply shocks. And she said ‘you would not believe the amount of pipeline we’ve been able to generate with an AI SDR. ‘ Great! So how much business has it closed?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. at an earlier stage, you just have to take big swings. at an earlier stage, you just have to take big swings.

GTM 76
article thumbnail

Top 10 Interesting Learnings From Figma’s IPO Docs … That You May Have Missed

SaaStr

Beyond the obvious metrics of explosive revenue growth (48% YoY at almost $1B ARR!!) The Cohort Expansion Phenomenon: Multi-Year Growth Rates Customer cohorts show remarkable durability and growth over time. Here are the hidden gems: 1.

article thumbnail

Sales Engagement: What You Need to Know in 2020 and Beyond

Sales Hacker

It’s the question that will help companies stand out as we put 2020 behind us. But the best SEPs go beyond activities, enabling sales leaders to dig deep into messaging, pipeline, and customer campaigns. Read More: The Forrester Wave : Sales Engagement, Q3 2020. No, that’s not the setup for some obscure go-to-market joke.

article thumbnail

19 best sales influencers you must follow in 2020

Salesmate

19 best sales influencers to follow in 2020. His Twitter account is constantly ignited with sales, marketing, and growth hacking tips. Besides sales, Dan talks about growth and business strategies as well. Janice posts amazing sales articles on her LinkedIn on sales pipeline, sales leadership, sales closing techniques, etc.

Technique 143
article thumbnail

B2B Reads: Expectations Crushing Creativity, Remember 2020, and Lego Inspiration

Heinz Marketing

How to Remember 2020. Amid the hope of 2021, if we close our minds to 2020, we will be doing ourselves a disservice. If Marketing Is as Critical as Sales Is to the B2B Pipeline, Why Don’t We Formalize Training for Marketing Teams? Thank you for the great read, Jonathan Baker. Thanks for the great read, Jennifer Smith.

B2B 119