Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. SEOmoz Launches Open Site Explorer, A Competitor (Replacement?) What Time Is The State Of The Union?

Engineering 93

Engineering Campaign Launch Represent 93

ClickFunnels

JUNE 18, 2021

Adam Enfroy launched his blog in January 2019. And then he went on to make $812,718 in 2020. Guest posting is the best way to build links as a new blogger: You identify popular blogs in your niche. You can find keywords by typing in a niche keyword into the YouTube search bar, then picking one of the Autocomplete suggestions.

Minimum Viable Product 229

Minimum Viable Product Assembly Line Niche Sales 229

SaaStr

JANUARY 11, 2022

Launched in 2013, it has over 2000 employees and more than 60M active users. Solve for that moment and niche, and then iterate for scale once you’ve validated. . Start niche, go wide. When Canva first launched, live collaboration among users was the future for design. Canva hit $1B in ARR at the end of last year.

Niche 82

Niche Drivers/motivators Launch Growth 82

Hubspot

MARCH 5, 2021

Since launching in 2005, the video giant's founders have learned time and time again that content doesn't need to be long to engage audiences. While there's no word on a global launch yet, Pichai recently told the press , "We are looking forward to expanding Shorts to more countries this year.". What YouTube Shorts Could Look Like.

Launch 101

Launch Niche Entertainment Government 101

Hubspot

JANUARY 26, 2021

We can all agree that 2020 was a particularly uncertain and uncomfortable year. Yet more products were launched in 2020 than the two years prior: 7% more than in 2019 and 18% more than in 2018. Between April 2019 and April 2020 , angel and seed funding went up 27%, Series A funding went up 15%, and Series B funding went up 8%.

Gambling 98

Gambling Finance Launch Start-ups 98

Capterra Sales & Marketing Software

JANUARY 12, 2022

Additionally, according to the 2020 Gartner Marketing Technology Survey , nearly two-thirds of marketers have fully deployed or are piloting influencer marketing programs—so there’s a good chance your competitors are already utilizing and benefiting from influencer marketing (full content available to Gartner clients). billion in 2021.

Niche 87

Niche Campaign Follow-up Start-ups 87

ConversionXL

JANUARY 18, 2022

They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). Product marketers own a variety of marketing responsibilities, which can be roughly divided into two broad categories: pre-launch and post-launch. Using this, the brand taps into broader motivations.

Product 110

Product GTM Construction Launch 110

ClickFunnels

JULY 28, 2021

So if you are selling products related to these niches, you might want to consider focusing on this platform. billion in 2020 to $13.8 Establishes you as an expert in your niche. Your channel’s “About” section is your opportunity to: Establish yourself as an expert in your niche. And launch your funnel! …in

Niche 246

Niche Promote Pitch Follow-up 246

Hubspot

OCTOBER 16, 2019

Plus, your social media strategy might involve engaging with influencers in your niche. Your company might have to write a press release to announce new products, launches, campaigns, or movements. Do you want to ensure your company is active in your niche's community, including trade shows and events? Press releases.

Strategize 99

Strategize Price Pitch Government 99

ClickFunnels

AUGUST 22, 2022

The global eLearning market is expected to quadruple in size from around $250 billion in 2020 to $1 trillion in 2027. Udemy, the leading online learning marketplace, saw a 425% increase in student enrollments in late March 2020 compared to the previous month. I just launched this new service. Find Their Hang-Out Spots.

Cold Call 242

Cold Call Cross-sell Clients Up-sell 242

ConversionXL

MARCH 10, 2021

I’ll also share how businesses like yours can get press and maximize the potential of press to build trust, drive sales, drum up demand, and of course, skyrocket your authority and credibility—no matter what industry or niche you’re in, and even if it’s just one press feature. The hidden benefits of press. These logos serve the same purpose.

Angle 151

Angle Pitch Niche Trust 151

Hubspot

FEBRUARY 17, 2021

In 2020, you might have heard your favorite influencers talking about a mysterious new social media app called Clubhouse. Clubhouse was launched in March 2020 by Paul Davison , who previously worked at companies including Pinterest and Google, and Rohan Seth , a former Google engineer. The Pros and Cons of Clubhouse.

Non-Profits 101

Non-Profits Launch Entertainment Real Estate 101

Hubspot

JANUARY 5, 2021

A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. A 2020 Wyzowl report found that viewers want to see more of this video style from brands. Focus on catering to your niche and staying authentic first. And when it comes to marketing, this still rings true. Image Source.

Real Estate 101

Real Estate Education Launch Entertainment 101

Hubspot

JULY 23, 2020

Since then, we have launched our first Facebook Group, Marketer to Marketer … because nobody knows marketing like marketers do. We put together a brief that compiled all the research and best practices we learned in order to map out the launch of this Facebook Group. Since launching the Group in March 2020, it’s been successful.

Angle 87

Angle Launch Niche Promote 87

Capterra Sales & Marketing Software

MAY 20, 2021

You’ve found your niche, have a solution to a problem, and are ready to offer your product to the world. According to the June 2020 U.S. They can be used to strengthen brand recognition, announce new product launches, and promote services. How to Build a Winning Marketing Stack for a Small Business in 2020. Methodology.

Campaign 65

Campaign Healthcare Promote Niche 65

Hubspot

APRIL 23, 2020

On an average day in 2020, roughly 500 million people watch Instagram Stories while 186 million people log into Snapchat. In 2018, LinkedIn also launched a similar experiment called Student Voices. This could give you added inspiration so you can begin executing on successful strategies if and when the feature launches.

Launch 99

Launch Networking Entertainment Follow-up 99

Hubspot

SEPTEMBER 21, 2020

While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch. Why Instagram Launched Reels. Instagram's short-form video feature, Reels, launched Wednesday.

Entertainment 101

Entertainment Launch Follow-up Start-ups 101

ConversionXL

SEPTEMBER 10, 2021

Product development and maintenance are important, but you’ll also need customer support when you launch your new product, featureset, or conduct a handover. Launching to a small cohort of users allows you to identify recurring issues or questions. 58% of American consumers will switch to a competitor due to a bad customer experience.

Technology 96

Technology Technology Launch Transportation 96

Hubspot

JANUARY 30, 2023

Networking can help improve your visibility within your niche in two ways. Whether it’s launching a new product or finding new opportunities (jobs, grants, scholarships, etc.), Networking allows you to find and connect with leaders in your niche through events, groups, direct outreach, or even social media interactions.

Networking 64

Networking Referrals Niche Construction 64

ConversionXL

SEPTEMBER 16, 2020

— Oli Gardner (@oligardner) May 27, 2020. As Unilever’s Elliot Roazen notes, that’s an expensive, haphazard experimentation process: Creative and product teams will work to put together sales pages and then launch the pages with paid media behind them, tweaking the page’s copy and design based on performance metrics.

A/B testing 116

A/B testing E-commerce Pitch Campaign 116

ConversionXL

MAY 27, 2020

Other than having a great piece of content that looks good on your website or blog, linkable assets carry other benefits: High-quality content can help you establish authority in your niche. pic.twitter.com/TtWdVNYFqU — Mark Scully (@ScullyMark) February 5, 2020. This is especially true in highly competitive niches.

B2B 142

B2B Niche Pitch Follow-up 142

Lead Fuze

APRIL 6, 2022

billion minutes of video in 2020 which is more than 23K years’ worth of content. Choose the topics of your infographic carefully and ensure that it’s relevant to your niche. It is an effective way to showcase what your brand is up to, your new launches, special offers, social welfare activities, and so on. .

Lead generation 52

Lead generation Technique Niche Campaign 52

Hubspot

NOVEMBER 23, 2020

In 2020, this trend has accelerated due to COVID-19, as more and more businesses have moved online and added to the ever-increasing competition for attention. Where we were once served two ads a day for a new jacket, we're now served 22. Where there was once three restaurants in the local area offering takeaway menus, there's now 30.

CRM 101

CRM Cold Call Campaign Niche 101

ConversionXL

JULY 3, 2020

— Danny Sullivan (@dannysullivan) April 16, 2020. Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. Accommodating AMP.

Non-Profits 122

Non-Profits User Experience Niche Engineering 122

Hubspot

JUNE 26, 2020

According to many marketers who manage video successfully, this content is definitely worth your effort in 2020. Aside from optimizing your content by filling in descriptions, you can also customize your video or channel by assigning keywords related to your niche or industry.

Angle 101

Angle Promote Niche Engineering 101

Search Engine Land

AUGUST 11, 2023

mid-2015 up until May 2020, when there was another sudden decline. As pointed out by Patrick Stox, November 14, 2005, was the official launch of GA, meaning our data encompasses all data through the birth and death of GA as we all knew it. This is where we see the limitations of LLMs on niche topics. update in 2014 ( Figure 6 ).

Engineering 97

Engineering Follow-up Start-ups Niche 97

PandaDoc

OCTOBER 12, 2020

Upsell is a quite popular technique in a B2B niche since marketers are always interested in upgrading their users. Next, by segmenting your website’s visitors or your customers into groups, you can launch personalized email campaigns. To launch and automate your email campaigns you can use tools such as Moosend. Source: Hubspot.

Customers 59

Customers Cross-sell B2C Campaign 59

Hubspot

JANUARY 30, 2023

Networking can help improve your visibility within your niche in two ways. Whether it’s launching a new product or finding new opportunities (jobs, grants, scholarships, etc.), Networking allows you to find and connect with leaders in your niche through events, groups, direct outreach, or even social media interactions.

Networking 47

Networking Referrals Niche Construction 47

ConversionXL

FEBRUARY 3, 2022

In 2020, there were 8,000 martech solutions. This strategy can be useful for established companies looking to grow but don’t have a pressing need to expand beyond their niche. In 2020, Clubhouse established a market for an audio-only social platform. To say the business landscape is competitive is an understatement.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Hubspot

JUNE 11, 2020

Below is a great example of a live video launched by Adobe as part of its Sketch Party series. A post shared by Bolt Coffee (@boltcoffeeco) on Apr 18, 2020 at 10:14am PDT. Since live video launched on Reddit, brands have re-formatted traditional AMAs into video streams. Other Platforms for Live Video Streaming.

Non-Profits 101

Non-Profits B2C Launch Networking 101

ConversionXL

NOVEMBER 25, 2020

We launched the larger channel back in 2012 and the smaller channel in 2019. Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020.

CTR 129

CTR Entertainment Click Through Rate Education 129

SaaStr

APRIL 23, 2019

Join us for SaaStr Annual 2020. Also, Brex is a Super Platinum sponsor for Annual 2020. So, can you talk a little bit about the early days of going through that idea iteration phase, and how did you decide to launch Brex? Anu: And you took at least 10, 12 to 15 months after demo day to launch publicly? Let us know.

Launch 62

Launch Pitch Niche Negotiate 62

Search Engine Land

SEPTEMBER 12, 2023

After being released to limited accounts during its alpha (2020) and beta (2021) stages, Performance Max rolled out to the wider Google Ads community in 2022 ahead of the peak shopping season. I love the ability to go beyond Search for people who are not equipped to manage Discovery, YouTube, Display, and those more niche networks.

Campaign 138

Campaign Retail Lead generation Pharmaceutical 138

ConversionXL

AUGUST 11, 2021

Sponsors will have different reasons for backing your project: sales, lead generation, brand awareness, product launches , corporate social responsibility, etc. RailsConf does this with stats from its 2020 virtual event to give prospects an insight into the size of the audience they can reach. Audience data.

Objectives and Key Results 139

Objectives and Key Results Follow-up Contact Prospecting 139

Hubspot

MAY 11, 2020

At HubSpot, before we began creating new content for the new environment, we significantly reduced the frequency of our social media posting, dialed back the promotion of a major product launch ( CMS Hub ), and created a centralized set of guidelines on how we as a company should be communicating during this crisis.

Trust 101

Trust Promote Education Entertainment 101

ConversionXL

OCTOBER 14, 2021

Similarly, understanding that awareness is growing across the industry might prompt AirHelp to team up with a similar company (a non-competitor, but a relevant industry leader) to launch a dual campaign. And as a result, they came out on top for growth in brand recognition in 2020: Image Source. Brand consideration.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Hubspot

APRIL 25, 2023

Experienced Hire Recruiting Consulting firms frequently hire professionals with niche expertise or vast experience. In 2020, 359 McKinsey alums ran $1 billion plus companies across the world. Launch Your Consulting Career Consulting is a highly rewarding but demanding career. However, this is the most difficult way to get in.

Consult 66

Consult Hospitality Healthcare Management Consulting 66