Remove 2020 Remove Niche Remove Price
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Navan Files for IPO: The Opening of B2B IPO Floodgates?

SaaStr

The two so far in B2B, MNTN and Hinge Health are off to a strong start, but are arguably niche vendors. When COVID-19 decimated business travel in 2020, Navan could have become another casualty. Every IPO other than Sailpoint is trading up, and we’ve got a jolt of momentum here for the first time since … well … 2021.

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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

The numbers validated this quickly: 2018: 100 apps, $1M tracked revenue 2020: Series A at $15M 2021: 6,000+ apps, $1B+ tracked revenue, Series B at $300M valuation SaaStr Fund’s bet wasn’t just on the founders or the technologyit was on the inevitable shift toward subscription-first mobile business models.

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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

Why traditional SaaS pricing models (like per-seat) dont work in the agent era. 25:15 Why legacy SaaS pricing models dont work for agentsand what comes next. I guess hindsight is 2020, but looking at apps and mobile, the pricing to me, at least just always kind of made sense. What are your thoughts on pricing?

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GTM 133: Build your AI Outbound Machine with ChatGPT | Jordan Crawford

Sales Hacker

Oh, so I think that was might’ve been September of 2020. And one of the reasons that they have a message [00:22:00] that people pay to receive is they can go look at the prices. And then he can quantify it and say, Ooh, your menu prices are 10 and they’re 50 on Uber Eats and DoorDash. Yes or no, right?

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3 marketing tasks genAI can help with — no copywriting involved

Martech

Rather than simply asking for items in an industry niche, it’s more effective to: Upload detailed descriptions of the target audience, including the online resources they use. The same goes for pricing: I provide a few parameters, and it scans previous documents to generate a first cut. I use it to scan approved sources (i.e.,

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Nobody knows what a CDP is anymore — and that’s the problem

Martech

Between 2020 and 2023, it was gold rush season. Stronger competitors, shorter shortlists and some noticeable price drops. Many are trying to invent a niche they can stand out in or be the only choice for. They’re emerging as a credible alternative in a fractured and unclear category — look at the stock prices.

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How to Develop a Niche Marketing Strategy that Drives Growth

Hubspot

As of March 2020, over 804,390 businesses in the U.S. Diving into a specific niche is the way to set your business apart. Let's look at how a handful of businesses use niche marketing to their advantage, before walking through the steps to create your own growth-generating strategy. 5 Examples of a Niche Marketing Strategy.

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