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Global search engine AI innovations: What SEOs need to know

Search Engine Land

Dig deeper: International SEO: How to avoid common translation and localization pitfalls Yandex (Russia) Yandex has claimed to have used AI in search technologies for more than 2020 years. At the 2020 YAC (Yet Another Conference), Tigran Khudaverdyan unveiled YATI (Yet Another Transformer with Improvements).

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8 Must-Have Ecommerce Tools for Rapid Retail Growth

Sales Pop!

The year 2020 was the most successful in the history of eCommerce. ECommerce revenue for 2020 exceeded $4.13 Even companies that hadn’t had a website until 2020, suddenly went online. Continuing with commerce on social networks, we present the leading platform for managing your profiles. Development Factors.

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Exploring programmatic SEO: Real-world examples and insights

Search Engine Land

stores with free wifi in X area, hotels that allow dogs in Y area, etc.), X vs. Y Even if you’re not an affiliate or product review site, “X vs. Y” content comparing products or software where you have a database of information is a good candidate for generating a page type programmatically. SUBSCRIBE See terms.

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Orchestrators: the second key persona for modern marketing operations leaders

Martech

This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. X-Axis: A range of skills from a focus on technology to creativity and arts. A tipping point was reached in 2020. In case you missed it, part 1 is here. Inspiration for this framework.

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Why marketing operations leaders have become modernizers

Martech

But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. I chose to portray the X-axis as a range of skills from technology to arts orientation.

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The Critical Role Ethics Plays in Modern Marketing

Hubspot

Alternatively, consider a social media advertisement that claims a product will do X, Y, and Z — but then, when you order it, you find it can only do X. This includes ensuring you don't stretch the truth or lie about your product or service (including pricing, functionality, release date, current customers, etc.)

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A Step-by-Step Guide to LinkedIn Ads

ConversionXL

billion in 2020 and is expected to reach $603.5 This video ad from Bill & Melinda Gates Foundation is used to promote content from their blog about generation equality: The 15-second text-based video simply presents facts and insight taken from their Generation Equality Forum data. billion in 2023. Carousel ads. Message ads.

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