Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Simultaneously, we anchored on a key principle in our approach – make every customer successful. in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Hubspot

JANUARY 4, 2021

We collaborate across multiple departments in our own companies, while keeping track of competitive players and ensuring we're deeply connected to the needs and goals of our customers. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective.

A/B testing 101

A/B testing Tradeshows Education B2C 101

SaaStr

JUNE 17, 2023

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. billion cash acquisition deal in December 2021. Another example is HubSpot.

Growth 86

Growth E-commerce Profit margin Strategize 86

SaaStr

FEBRUARY 2, 2024

The backup of 2020 was great, 2021 comes in and somehow we have 600 unicorns and everyone can burn 500 million a year or have huge sales teams. And then at the end of 2021, all of a sudden the music stopped. 2 Beware Sales / Customer Success Reps who don’t want to visit customers in person.

Growth 113

Growth Start-ups Product Customers 113

SaaStr

MAY 27, 2024

Public valuations are still at a fraction of their 2021 peaks, but seed rounds are more expensive than ever. Harry and Jason did a deep dive on this and so much more here: Intro (00:00:00) Seed investing is broken due to limited founders capable of triple-digit growth. Customers are more demanding. Is it sustainable?

Growth 72

Growth Price Market share Engineering 72

SaaStr

SEPTEMBER 1, 2023

The last SaaS leader to IPO was HashiCorp back in Dec 2021. After that, the public markets began a precipitous decline — leading to an almost 2 year pause in SaaS IPO. 119% NRR from SMBs Profitable, and only burned $15m net to date 130,000 total customers There’s not much to not love here! at this scale (!!)

Retail 90

Retail Market share B2B Campaign 90

Sales Hacker

JANUARY 20, 2021

But more than 40% of early-stage ABMers are looking to account-based marketing as a lead gen strategy versus a business strategy that creates alignment across the organization and drives revenue growth with new and existing accounts. Feel free to jump ahead: What is account-based sales and marketing?

Objectives and Key Results 67

Objectives and Key Results Appointment Campaign Sales 67

Martech

JUNE 6, 2022

One result: In the third quarter of 2021 Android got more marketing dollars than iOS for the first time, a 10% swing from three years earlier. . ATT appears to have hit mobile game advertisers particularly hard — 68% said mobile marketing was more difficult in 2021 (43% non-gaming). Biggest impact. Why we care.

Gaming 102

Gaming Follow-up Market share Growth 102

SaaStr

JANUARY 17, 2021

— Jason BeKind Lemkin (@jasonlk) January 17, 2021. E.g., “Well, MaestroQA is at $5m ARR and has grown 14.20309% a month for the past 5 months and is completely changing the way a $50 billion market does …” [numbers not actual, just for the sample anecdote]. The customers use the product because they have to.

Legal 145

Legal Growth Start-ups Up-sell 145

Highspot

OCTOBER 17, 2023

in 2022, after growth of 19.7% in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement. According to research from Gartner® “The sales enablement subsegment grew strongly once more, rising 35.7%

Launch 64

Launch Government Strategize Sales 64

Search Engine Land

MAY 24, 2023

The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5% By the end of 2024, third-party cookies will be effectively retired, as Chrome, Safari and Firefox represent almost 90% market share of web traffic in the United States. Firefox: 3.5%

Campaign 105

Campaign Trust Launch Networking 105

Search Engine Land

MARCH 9, 2023

Google Debuts AdWords Consumer Ratings Annotations In US, UK & Canada 2014: The annotations spotlighted strongly rated aspects of an advertiser’s business such as customer service, a rewards program or shipping practices in search ads. and an increase in mobile web usage. Wolfram Alpha To Challenge Google?

E-commerce 94

E-commerce Territory Engineering Networking 94

SaaStr

JULY 29, 2021

SalesLoft, the First Ecosystem Partner of SaaStr Annual 2021 Conference . SAN FRANCISCO, CA – June 22nd, 2021 – SaaStr Annual , the world’s largest non-vendor B2B software conference, is proud to announce that SalesLoft will be joining the conference this year as a partner exhibiting the first ecosystem in the conference’s history.

Promote 100

Promote Government Contract B2B 100

SaaStr

DECEMBER 29, 2022

Find a segment of your customer base that is still doing really, really well. Shopify is seeing higher e-commerce growth at the end of 2022 than earlier, Healthcare has seen no real downturn or impacts. Shopify is seeing higher e-commerce growth at the end of 2022 than earlier, Healthcare has seen no real downturn or impacts.

E-commerce 92

E-commerce Healthcare Launch Promote 92

Search Engine Land

APRIL 6, 2023

One concern is that it could decrease the quality of content, as marketers may focus more on creating content optimized for search engines rather than providing value to readers. AI algorithms can analyze a user’s search history, location, and behavior to provide customized results.

Engineering 111

Engineering Legal Launch Referrals 111

Martech

NOVEMBER 18, 2022

Do you see innovation-fueled growth as imperative to success? Do you have a list of cascaded targets that reflect your growth plan and provide guidance moving forward? You’ll find that some potential products are geared more toward niche markets (i.e., You’ll need to create a sense of: Who your customer base is.

Assembly Line 112

Assembly Line Launch Real Estate Electricity 112

Martech

JUNE 29, 2023

Organizations have been discussing the need to be innovative since the end of World War II when technological innovation was seen as the catalyst for economic growth. As soon as TikTok became popular, many marketing teams jumped on board without considering if this made sense for their customers. Starbucks is another example.

Non-Profits 115

Non-Profits Technique Appointment Pitch 115

Search Engine Land

MARCH 10, 2023

Google Search Console rich results report updated 2021: Google tweaked some of the job posting structured data requirements and also how it checked the validity of FAQ and Q&A structured data. Google launches marketer-friendly Google Ads API query builder 2019: The interface made it easy to build queries for reporting.

Commission 93

Commission Objectives and Key Results SQL A/B testing 93

SaaStr

OCTOBER 7, 2022

Other companies started looking up to Zoom to achieve similar growth rates, which was a false assumption. VCs and investors are still adjusting to the market. Founded in 2012, Figma was valued at $10 billion in its last funding round in 2021. What is your ICP (Ideal Customer Profile). Advice for funders and founders.

Construction 83

Construction Growth Niche Meeting 83

ConversionXL

SEPTEMBER 10, 2021

In this post, we’re sharing a build vs. buy framework to help you consider the opportunity costs and make an informed decision on whether to buy software off the shelf or build a custom solution. Nobody else is offering it, but your customer research has identified a need among your existing users.

Technology 96

Technology Technology Launch Transportation 96

Search Engine Land

JANUARY 10, 2023

2022: Plus, Microsoft Audience Network, Similar audiences and in-market audiences expanded. 2021: The updated report gave specific categories and labels for errors and responses. 2021: Numerous advertisers had paused their social media campaigns over the events at the Capitol. Google updates the Search Console coverage report.

Finance 87

Finance Engineering Launch Campaign 87

Search Engine Land

JANUARY 25, 2023

Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges 2022: Search marketers applauded Google’s proposed user privacy measures, but also highlighted its shortcomings – particularly the number of topics in the initial design. 2021: How are local service ads impacting Google Ads accounts?

Objectives and Key Results 86

Objectives and Key Results Retail Real Estate Engineering 86

Salesforce

MAY 22, 2023

Skill up with an industry leader —Salesforce is the #1 CRM application , as noted by IDC’s 2022 worldwide revenue market share. We help more than 150,000 customers across industries and around the world thrive with our world-leading technology and ecosystem. alone and 165% job growth* in the last 5 years (U.S.

CRM 52

CRM Technology Technology Start-ups 52

Search Engine Land

JANUARY 26, 2023

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. Google News – AdWords API The Google AdWords API had a good run.

Gambling 92

Gambling Launch Engineering Campaign 92

Hubspot

AUGUST 22, 2022

Building trust and rapport, crafting a personalized sales approach, and prioritizing existing customers are more important than ever to a successful sales strategy that not only attracts customers, but turns them into promoters of your brand. Sales Rep Performance in 2021 vs. 2022. The Top Sales Goals. The Top Sales Challenges.

Cross-sell 61

Cross-sell B2C CRM Quota 61

Search Engine Land

FEBRUARY 9, 2023

Before 2021, nearly all advertising efforts were managed by Walmart, except for their stand-alone self-serve search ad unit, sponsored products. This ad unit generally captures consumers within the intent phase of the customer journey, given that the ads are served alongside organic placements within the search engine results page (SERP).

Retail 89

Retail Networking Engineering Closing 89

Search Engine Land

MARCH 2, 2023

Google will not build or use alternate identifiers to track users across the web 2021: Google reiterated that its products would use Federated Learning of Cohorts to enable advertisers to target audiences. Optimization score comes to Google Ads app 2020: Also, Dark mode.

Launch 87

Launch Legal Engineering Networking 87

ClickFunnels

JUNE 24, 2021

So how can you convert more potential customers into leads? There’s a difference between a sales prospect and a lead: A sales prospect is someone who meets the criteria for being your dream customer. Sales prospecting is the process of turning a potential customer into a lead by getting them interested in your product.

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Growth: A sharp increase in users and sales. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96

Search Engine Land

SEPTEMBER 11, 2023

Advertisers who switched from Target CPA to Target ROAS saw a 14% increase in conversion value at a similar return on ad spend, per Google’s internal data from March 2021. Different customers may buy varying quantities at different frequencies and repeat rates. Even if your prices are uniform, the profit margins may differ.

Profit margin 140

Profit margin Objectives and Key Results Campaign Conversion 140

Search Engine Land

JANUARY 14, 2023

LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers. 2021: The courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore].

Engineering 100

Engineering Launch Retail Networking 100

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing. Product marketing uncovers where to play and how to win. It uses the insights gained in product marketing to work out how to reach them.

Product 110

Product GTM Construction Launch 110

Search Engine Land

JANUARY 7, 2023

2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. 2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. Also on this day.

Engineering 99

Engineering Non-Profits Electricity Networking 99

Search Engine Land

AUGUST 11, 2023

His Google/Organic session growth (YoY) for Q1 2013 was 16%, compared to 25% in Q2 ( Figure 5 ). New user growth grew 22 percentage points. The data and methodology I started by crawling seroundtable.com in Screaming Frog, carefully pulling post meta content like Author, Post date, and Category using custom extraction.

Engineering 98

Engineering Follow-up Start-ups Niche 98

Hubspot

AUGUST 24, 2020

More people are buying online than ever before, and industries that have traditionally struggled to break into ecommerce are seeing unprecedented growth. Choosing and understanding your niche is essential if you want to attract the right customers to your ecommerce store. The writing on the wall is clear: ecommerce is the future.

Niche 90

Niche Entertainment Retail Gaming 90

SaaStr

AUGUST 12, 2022

But boy, seeing Microsoft hit all time record growth rates or close to all time growth and Azure growing 40% last quarter, I think should make folks feel pretty heartened about where SaaS and cloud are. You’re a repeat founder, so I think almost any time through 2021, people would want to at least meet you.

Price 78

Price Pipeline Meeting Growth 78

Heinz Marketing

JULY 20, 2020

And so, as long as everybody starts to understand that value is what the customer determines it to be, and the primary driver of value is in the mind of the customer, is the contrast between what they’re doing today and what you’re asking them to do tomorrow. So, It’s a real two way street.

Pipeline 101

Pipeline Sales Up-sell Conversion 101