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Getting Go-To-Market Teams on the Same Page

Highspot

Ultimately, these companies languish, while the perennial members of the Fortune 500 consistently execute their alignment and strategies, armed with the digital dexterity to win as market conditions change. As Highspot’s VP of Product Marketing, I believe that luck is what happens when preparation meets opportunity.

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How to Land a Successful Virtual Sales Kickoff in 2021

Highspot

??Not only are they key to landing your go-to-market strategy for the upcoming year, but one of the few times your entire sales team will be together, making them valuable opportunities for camaraderie and connection. What are the best 2021 sales kickoff themes??. What Are the Best 2021 Sales Kickoff Themes? Breakthrough.

Education 122
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SaaStr Podcast 436: The State of the Cloud 2021 with Bessemer Venture Partners

SaaStr

The Cloud is expanding and moving forward at a phenomenal rate, so we invited the team at Bessemer Venture Partners back to SaaStr to unveil their latest findings in the 2021 State of the Cloud. Zoom’s market cap grew over 4X to reflect that. Is Cloud growth sustainable for the long term? Hello Unicorns . Product-led Growth.

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Your 2021 Sales Enablement Platform Buyer’s Guide (+10 Tools to Consider)

Sales Hacker

The mandate for sales enablement is to increase the effectiveness of their go-to-market (GTM) strategy by providing coaching, training, and introducing sales enablement platforms and tools. You can do that with forms or set up 1:1 meetings with representatives from each sales segment. What is sales enablement? Stakeholders.

GTM 119
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The State of Venture in 2025

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. In 2021, capital was abundant, valuations were soaring, and venture moved fast. This is some of the insight that we went through at GTMfund’s Annual General Meeting (AGM) last week in NYC. We’re in a true flight to quality.

GTM 86
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What is account-based marketing today and how has the space evolved?

Martech

Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021.

B2B 128
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CEO Systems: 5 Key Lessons for Scaling Through Every Growth Phase with HashiCorp CEO Dave McJannet

SaaStr

The last IPO of the 2020-2021 era was HashiCorp in December 2021. Monthly process reviews of your key systems are more valuable than traditional status meetings. This single market selection decision shaped their entire trajectory and enabled their meteoric rise. And it’s one of the first to be acquired!

Growth 71