Search Engine Land

FEBRUARY 1, 2023

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program. billion 2022: Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2

Engineering 126

Engineering Campaign Click Through Rate Launch 126

Search Engine Land

MARCH 5, 2024

Elizabeth Tucker, Director of Product, Search at Google, told Search Engine Land that the update will help reduce unhelpful content in Google Search by 40%. The November 2021 core update The July 2021 core update. The June 2021 core update , which was slow to roll out but a big one.

Engineering 145

Engineering Start-ups User Experience Technique 145

Search Engine Land

DECEMBER 28, 2023

However, it was confirmed that Vidhya Srinivasan, who previously led product and engineering for ads, will take over leadership of the Ads team reporting to Google Senior Vice President Prabhakar Raghavan. Apparently, he just wanted “a new challenge” after working in advertising for 15 years. billion in lost ad revenue.

Retail 124

Retail X-functional Launch Non-Profits 124

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. 2021: Google Search Console started showing you how well your news site performed in Google News and the Google News App. Yoast SEO 17.9

E-commerce 115

E-commerce Launch Engineering User Experience 115

Search Engine Land

JANUARY 3, 2023

2021: The new crawling and indexing data, all of which really weren’t directly related to the performance of your search results in Microsoft Bing, became available directly in the search performance report. Google launches Question Hub for U.S. Google launches Question Hub for U.S. publishers. publishers.

Launch 92

Launch Engineering Drivers/motivators Territory 92

Search Engine Land

JANUARY 31, 2023

Google Search launches about this result feature 2021: The feature helped searchers learn more about the search result or search feature they were interested in clicking on. SEOmoz Leaves The Consulting Business To Focus On Software 2010: The SEO agency had recently launched Open Site Explorer and offered a variety of SEO tools.

Launch 94

Launch Non-Profits Engineering Networking 94

Salesmate

JUNE 15, 2021

Managing all these aspects of marketing isn’t an easy feat; you need a streamlined process that helps you increase your productivity. Visitor tracking – To provide a personalized user experience, you need to be aware of your prospect’s interest. Hence, here’s what ideal marketing automation should look like. . Ontraport .

Referrals 52

Referrals Price Campaign CRM 52

Search Engine Land

JANUARY 18, 2023

Google’s page layout algorithm launches In 2012, Google announced it would penalize sites with pages that were top-heavy with ads. Google crawl stats report now showing more crawls 2021: This was just a reporting change and any change seen in crawling was not reflective of any change in search results.

Real Estate 113

Real Estate Government Engineering Campaign 113

PandaDoc

AUGUST 16, 2021

In an ever-growing contract and proposal software market, and a future that’s more digitized than we could have ever anticipated it would be, new tools and solutions are getting launched almost every year. Pricing: Standard ($15/user/month), Professional ($20/user/month), Corporate ($29/user/month). QuoteWerks.

Price 52

Price Contract Proposal Writing Legal 52

Search Engine Land

MARCH 24, 2023

Google Search Console users experience crawl stats report data issue 2021: Between March 10 and 23 there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug. Apple Buys Indoor Location Company, What’s It Up To?

Engineering 115

Engineering Non-Profits Transportation Networking 115

Martech

JULY 26, 2022

Oracle has announced the launch of the next generation of AI-powered Oracle Fusion Sales as part of Oracle Fusion Cloud Customer Experience. We asked Katrina Gosek, VP Oracle CX product strategy and marketing how Fusion Sales connects with Fusion Marketing. ” Screenshot courtesy Oracle. ” Screenshot courtesy Oracle.

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CRM Sales Launch User Experience 82

Search Engine Land

FEBRUARY 21, 2023

Read all about it in Google page experience update for desktop now rolling out. Google Search Console adds ‘associations’ so you can link with other Google accounts 2021: These could provide better and wider view of your data across various Google services.

Launch 92

Launch Engineering Retail UX 92

Search Engine Land

OCTOBER 4, 2022

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent.

Objectives and Key Results 113

Objectives and Key Results Retail Engineering Launch 113

Search Engine Land

JANUARY 25, 2023

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. AdGooroo Launches Competitive Insights For Local Paid Search 2016: The new tool provided keyword, ad copy and budget insights at a city level.

Objectives and Key Results 86

Objectives and Key Results Retail Real Estate Engineering 86

Search Engine Land

JANUARY 9, 2023

Google launched subtopics ranking in mid-November. 2021: Google subtopics ranking was meant to help deliver search results with a greater diversity of content when searching for something broad. 2020: The company was also starting to make its new on-site search product Microsoft Bing for Commerce available to retailers.

Government 89

Government Engineering Retail User Experience 89

Search Engine Land

MARCH 16, 2023

billion ads in a tumultuous 2020, says annual Ads Safety Report 2021: The report listed misinformation around COVID-19 and the political climate, as well as ad fraud, as top concerns. FTC Commissioner: Google’s Buzz Launch Was ‘Irresponsible Conduct’ 2010: “Google consistently tells the public to ‘just trust us.’ Google blocks 3.1

Engineering 95

Engineering Launch Gaming Retail 95

Salesforce

OCTOBER 7, 2021

With that said, using year-over-year growth and revenue targets might not be the best barometer of holiday ecommerce success for 2021. When you measure traffic, begin with a holistic view of your overall strategy to determine whether you have the right cadence of messages and promotions, launches, and email campaigns. Get the guide.

Retail 96

Retail A/B testing Angle Campaign 96

ConversionXL

JULY 22, 2021

User experience (UX) tends to be thought of more as a design issue rather than an SEO one. For example, if redirect A goes to redirect B and C to get to D it can make for a poor user experience and slow page speed. Like redirect chains, 404s don’t make for a great user experience. 5xx status codes.

User Experience 162

User Experience UX CTR Engineering 162

Search Engine Land

JANUARY 24, 2023

Having competition for Google search encourages companies to innovate, invest in better search technologies, and create better user experiences. How has Microsoft improved their Ads dashboard, features, and product offerings? Why should search marketers root for competitors like Microsoft Ads?

Campaign 93

Campaign B2B Networking Price 93

Hubspot

JUNE 7, 2021

Twitter Spaces was softly rolled out to a small group of beta testers in late December and fully launched in May of 2021. The feature, which closely resembles Clubhouse Rooms, allows users with over 600 followers to host a space -- or audio chatroom that anyone on Twitter or just a few pre-selected followers can be invited to.

UX 98

UX Launch Follow-up Start-ups 98

Search Engine Land

FEBRUARY 28, 2023

Ginny Marvin joins Google as its new Ads Product Liaison 2021: In her new role, the veteran PPC journalist and former Third Door Media editor-in-chief would be helping marketers learn about Google Ads’ products and policies.

Engineering 98

Engineering Price Commission Campaign 98

InsightSquared

JUNE 15, 2021

BOSTON — JUNE 15, 2021 — InsightSquared , the leader in revenue intelligence, today introduced the InsightSquared Platform for Bullhorn , a modern activity reporting and dashboarding solution that helps recruiting firms gain a competitive advantage using data. When it comes to recruiting, activity matters. Key functionality includes: .

User Experience 62

User Experience Consult Launch Gaming 62

Search Engine Land

DECEMBER 13, 2022

Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for it. Whatever the reason, an expansion, a new product launch or a diversification will always have to be supported by a prompt, detailed analysis of every element not only in the wider strategy but in SEO, too.

Territory 99

Territory Networking Campaign Launch 99

Salesmate

JANUARY 4, 2021

It’s 2021, and we’re here to make the best out of it. Let’s start this year with a vision to achieve targets more productively. We’ve launched some exclusive product updates, so take a glance at what’s in store for you and your team members! Improved sequence filters for a better experience. Until next time.

CRM 52

CRM User Experience Contact Launch 52

Outreach

JANUARY 12, 2021

Here we are: 2021. Six months later, we opened a new product development center in Prague. We earned the highest possible marks on platform features that our customers rely on — from user experience interface and workflow steps to email and calendaring and content templates. New Product Capabilities. The Accolades.

CRM 75

CRM Territory Government Launch 75

Search Engine Land

FEBRUARY 14, 2023

Snapchat introduces attributable mid-roll ads for Snap Stories 2022: The ad product was in closed beta. Product card buttons pop up on desktop search 2019: Google Shopping product panel adds for “details”, “reviews” and “stores” options. Google was investigating the issue.

Engineering 91

Engineering Entertainment Sports Retail 91

Search Engine Land

FEBRUARY 15, 2023

Google’s Privacy Sandbox, including the Topics API, is coming to Android 2022: Google was soliciting feedback for its initial design proposals and expected to launch in beta by the end of the year. Google to transition to parallel tracking for Video ads by April 30 2021: Parallel tracking for Search campaigns took effect in 2018.

Engineering 87

Engineering Teamwork Campaign Gaming 87

Search Engine Land

SEPTEMBER 26, 2023

Google’s advice was straightforward yet frustrating for many – there’s no “fix,” just continue building great content and improving user experience. The site hovered between 1,000 and 1,500 clicks per day between November 2021 and December 2021,” he shares. “The And the impact? And the journey didn’t end there.

E-commerce 127

E-commerce Engineering Gaming Gambling 127

ConversionXL

MAY 2, 2019

By 2021, the ecommerce growth rate is projected to drop by as much as 5–6%, down to about 17%. Because landing pages deliver a more tailored, conversion-focused experience for users. This post: Explains key differences between ecommerce landing pages and product pages. Ecommerce landing pages vs. product pages.

Conversion 133

Conversion UX Real Estate Non-Profits 133

ConversionXL

SEPTEMBER 9, 2021

million downloads in February 2021 to 900,000 downloads in April 2021. That’s not to say the app is over—retention among users is strong. It also found that 84% of people were convinced to buy a product or service based on a brand’s video (a key step in securing loyal customers). But social media is driven by trends.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Search Engine Land

FEBRUARY 2, 2023

Also on this day Google will suspend merchant sites that show higher prices at checkout 2021: Starting on April 6, Google would begin enforcing price accuracy between Merchant Center feeds and checkout. However, MUM was not used for ranking purposes. Read all about it in How Google uses artificial intelligence In Google Search.

Real Estate 95

Real Estate Retail Engineering Campaign 95

SalesHandy

MARCH 22, 2021

building a product to solve a problem is prioritized first – not marketing and selling it. While it makes sense to do so, building a product alone won’t help you generate revenue. We’ll also include detailed pre-launch and post-launch strategies you can implement. Pre-launch.

Customers 59

Customers Referrals Launch Follow-up 59

ConversionXL

JULY 3, 2020

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. . — Danny Sullivan (@dannysullivan) April 16, 2020. First Click Free (2008).

Non-Profits 122

Non-Profits User Experience Niche Engineering 122

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 83

Trust Objectives and Key Results Engineering Negotiate 83

Highspot

JUNE 4, 2019

Highspot’s platform combines sophisticated machine learning and intuitive user experience to define modern sales enablement. According to Gartner research: “By 2021, 15 percent of all sales technology investments will be applied to sales enablement technology, up from the 2017 level of 7.2 This is Highspot.

Real Estate 40

Real Estate Technology Technology Growth 40

SBI

JUNE 25, 2019

The investment will fuel Showpad’s continued global expansion and new product development as Showpad accelerates delivery on its mission to empower sales and marketing to sell the way modern buyers want to buy. According to Gartner, 15 percent of all sales technology spending will be applied to sales enablement technology by 2021.

Finance 29

Finance Healthcare User Experience Manufacturing 29

Search Engine Land

FEBRUARY 6, 2023

They can include a mix of words, letters, and graphic iconography that references the company’s products, services, industry category, or even corporate ethos. Product images in e-catalogs. Consumers commonly search for images when they: Are shopping for products where a visual aesthetic may be important. Portrait photos.

Construction 97

Construction Engineering Promote Technology 97