Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. Read more: How marketers will use blockchain technology and NFTs in 2022. Determine goals for your brand’s NFT campaign. The tech partner behind these NFTs is L.A.-based

Launch 130

Launch Campaign Gaming Technology 130

Martech

APRIL 5, 2024

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. The post Chase launches media network appeared first on MarTech. Get MarTech! In your inbox.

Networking 116

Networking Launch Retail Construction 116

Salesforce

JUNE 15, 2022

Log in to Salesforce+ to watch the Connections 2022 Keynote, “The Marketing Road Map to Wow Your Customers”. During Connections 2022, we introduced Customer 360 innovations for Marketing and Commerce Clouds that do just that. Expected to be GA in October 2022. Navigating the new marketing and commerce world.

Launch 98

Launch Strategic partnership Healthcare B2C 98

Martech

FEBRUARY 7, 2023

Holub’s AI startup Vidora was acquired by mParticle in 2022. From heuristics to optimization Holub described a fast fashion company he worked with that replaced an older heuristic method in their email campaigns with a new machine learning optimization strategy that generated 90% more revenue. Register for The MarTech Conference here.

Campaign 144

Campaign Promote Launch Technology 144

Salesforce

AUGUST 29, 2024

According to research by Wpromote, 60% of B2B marketers polled in 2023 said that social media was the most effective channel for revenue — up from 50% in 2022. He also noted that you should also have a budget for ad campaigns that introduce your brand to new people, building your followers.

B2B 109

B2B Legal Entertainment Follow-up 109

Martech

DECEMBER 30, 2022

Launch things. As an email strategist, I got bored after the 15th of November, when my team locked down its holiday campaigns to the end of the year. Today, my agency’s retail clients are all heads down, launching campaigns. 4 marketing lessons learned in 2022. Make money. Hit your year-end goals.

Retail 25

Retail Strategize Clients Launch 25

Martech

SEPTEMBER 13, 2022

Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through their Discord community. Samsung launched their Discord community, or server, in June. Read next: 4 key strategies for NFT brand launches. Hunt for clues. Why we care. It’s not just about planting a flag in the metaverse.

Launch 113

Launch Gaming Campaign Product 113

Martech

NOVEMBER 22, 2022

The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to watch the tournament, which runs through December 18. To round out the lineup, the campaign also drafted TikTok influencer Khaby Lam and Twitch streamer Edwin Castro. Get MarTech! In your inbox. Processing.

Cross-sell 115

Cross-sell Sports Gaming Campaign 115

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Source (Optmyzr internal data from May 2022.

Campaign 113

Campaign E-commerce Objectives and Key Results Profit margin 113

SaaStr

APRIL 1, 2022

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Europa 2022. Global customers such as Amazon, Japan Airlines, Sky, and Affirm rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns. No matter where they live.

Strategize 105

Strategize Launch Campaign Trust 105

Search Engine Land

DECEMBER 29, 2022

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. How to set up Performance Max campaigns the right way.

Engineering 113

Engineering High impact Launch Campaign 113

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. 2022 Oscars 5G portal. It was a great question. Technology used. Head-set VR, 3D virtual content, holograms.

Campaign 127

Campaign Gaming Education Technology 127

Martech

APRIL 26, 2022

Samsung Ads announces its new Total Media Solution, a full-service advertising solution that provides buyers with cross-platform management and measurement of campaigns. Samsung Ads rolled out its Onboarding Partner Program at the end of last year , with plans to continue to build out integrations into its DSP through the first half of 2022.

Launch 98

Launch Service Negotiate Campaign 98

Search Engine Land

JANUARY 27, 2022

Google will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline. Please visit Search Engine Land for the full article.

Campaign 92

Campaign Launch Engineering Service 92

Salesforce

JANUARY 25, 2022

In 2022, B2B marketplaces will be the real MVP. While customer retention and loyalty will always remain a major priority, new customer acquisition will be front-and-center in 2022 and beyond. Paid ads , search engine optimization , email marketing , and social media campaigns are now key to B2B success.

B2B 98

B2B Cold Call B2C Territory 98

Search Engine Land

APRIL 12, 2024

JPMorgan Chase launched Chase Media Solutions, a new digital media business. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Chase Media Solutions was announced April 3. Dig deeper: 2024 Predictions: Retail media networks Early adopters.

Networking 92

Networking Launch Retail Construction 92

Martech

FEBRUARY 17, 2022

Read next: CTV and cross-channel advertising in 2022. While this might sound like a big fail, Glazer pointed out that Coinbase followed a sound strategy in the execution of the campaign. One sign of the increased attention in QR codes is that the company recently launched a new CTV Dynamic QR Codes product.

Campaign 103

Campaign CTR Commission Follow-up 103

Search Engine Land

JANUARY 19, 2023

Google’s launch of Performance Max , a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. However, PPC managers should consider the cost share for non-converting products, which can possibly be higher compared to standard Shopping campaigns.

Campaign 90

Campaign Retail Follow-up Represent 90

Martech

JULY 25, 2023

Out of nowhere, two store promoters pop up: Promoter A: Without a hello, he launches into a spiel about the latest, greatest blender. Shifting from a spray-and-pray campaign to a more personal, conversational approach can be a game-changer for your email marketing results. They want conversations, not campaigns. And guess what?

Campaign 98

Campaign Conversion Click Through Rate Promote 98

Search Engine Land

MAY 18, 2023

Performance Max is a campaign type introduced by Google that allows advertisers to run ads across all of Google’s networks, including search, display, YouTube, Discover, Gmail and Maps, with a single campaign. Setting up for success with Performance Max Embrace cross-platform advertising. Leverage Smart Bidding strategies.

Campaign 85

Campaign User Experience Launch Networking 85

Heinz Marketing

MAY 24, 2022

It’s hard to believe we’re already almost halfway through 2022. Chances are you’re in full swing at this point, launching campaigns left and right in anticipation of hitting your quarterly goals. Launching a new campaign requires many moving parts and buy-in on all fronts. Happy auditing!

Campaign 111

Campaign Launch Follow-up Consult 111

Veloxy

APRIL 25, 2022

When you’re writing a new email template or launching a new followup campaign, knowing the optimal cold email length can mean the difference between an open or an unsubscribe, a click or a delete, a reply or an ignore. Here’s an example that’s 125 words: “ [Firstname], you’re looking to double, heck triple your pipeline in 2022, right?

A/B testing 214

A/B testing Inside sales Contact Consult 214

Search Engine Land

APRIL 4, 2023

In case you need an introduction, ChatGPT is an advanced AI chatbot launched in late 2022 by OpenAI that can converse on virtually any topic in a natural and sophisticated way. The post What ChatGPT means for your search campaigns appeared first on Search Engine Land. But what does the bot have to say about the topic?

Campaign 88

Campaign CTR Click Through Rate Construction 88

Search Engine Land

FEBRUARY 1, 2023

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program. billion 2022: Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2

Engineering 117

Engineering Click Through Rate Campaign Launch 117

Hubspot

JANUARY 2, 2025

Like most people, my first real experience with AI was when ChatGPT was launched in 2022. Finally, once campaigns are live, AI can work behind the scenes to optimize performance. At first, I was simply amazed by the wealth of knowledge it could provide. The potential wasnt just exciting it felt limitless.

Gaming 78

Gaming Technology Technology Campaign 78

Martech

MAY 23, 2024

Within the last two years, the company introduced Visual Suite and launched multiple B2B campaigns to support its AI-powered Magic Studio suite. Templates and instructions allow team members to create campaign briefs, social media posts and post-campaign reports. Canva Enterprise. AI-powered Photo Editor in Canva.

Launch 120

Launch Finance Campaign Technology 120

Search Engine Land

JULY 19, 2023

Being able to work directly with Microsoft on Performance Max campaigns will also give advertisers more transparency and detail into that asset level of reporting. October 2022: Import Google PMAX campaigns not using Merchant Center – Microsoft changes its approach slightly by importing Google Max campaigns as DSA campaigns.

Launch 93

Launch Campaign Engineering Start-ups 93

Search Engine Land

DECEMBER 28, 2023

This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights. Unlike Discovery campaigns, which were limited to images, carousels, or product data feeds for creatives, Demand Gen allows the use of videos.

X-functional 116

X-functional Retail Launch Non-Profits 116

Search Engine Land

MARCH 17, 2023

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards.

A/B testing 113

A/B testing Engineering Launch Drivers/motivators 113

Martech

JANUARY 12, 2022

The TruAudience suite was launched in 2021 , and resulted from TransUnion’s moves in the advanced TV space in recent years, including the acquisition of CTV identity company Tru Optik. Read now: 2022 Predictions: CTV and cross-channel advertising. The omnichannel piece is important to note.

Gaming 110

Gaming Launch Campaign Clients 110

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. ad campaigns and creator marketing activations. But data suggests marketers invested more in video content creation in 2022. Creative freedom also comes with measuring campaign performance and tracking ROI.

B2B 123

B2B Launch Entertainment Campaign 123

Martech

OCTOBER 3, 2023

And sure enough, when Russia’s invasion of Ukraine happened [in 2022], the number one way that people ages 15 to 28 got their information about the war was on TikTok. The campaign kicked off with a choreographed video featuring Derek Hough, who tosses his wallet off-camera before completing a fun dance routine. million views. “We

Customers 123

Customers Cold Call Territory Launch 123

Search Engine Land

MARCH 29, 2023

Google has released its 2022 Ads Safety Report, which highlights the measures taken by Google to prevent abuse while enabling its publishers and businesses of all sizes to continue using the platform to grow and reach their audiences. Int he 2022 Google Ads Safety Report, Google found: Over 5.2 The report findings. More than 6.7

Territory 61

Territory Launch Campaign Trust 61

Martech

FEBRUARY 10, 2022

They launched TimePieces, which is a collectible and has utility. In 2022, you’re going to hear a lot more about NFTs, and there will be winners and losers. Read more: 4 key strategies for NFT brand launches. Time is a great example.

Service 98

Service Launch Gaming Technology 98

Martech

OCTOBER 3, 2023

And sure enough, when Russia’s invasion of Ukraine happened [in 2022], the number one way that people ages 15 to 28 got their information about the war was on TikTok. The campaign kicked off with a choreographed video featuring Derek Hough, who tosses his wallet off-camera before completing a fun dance routine. million views. “We

Meeting 122

Meeting Customers Cold Call Territory 122

Martech

MARCH 24, 2022

In preparation for “The state of marketing operations” panel discussion for MarTech Spring 2022, Kim Davis, Kimi Corrigan, Milton Hwang, and I discussed current trends in the field. The Whopper Detour campaign launched a major overhaul of BurgerKing’ss mobile app. It was clearly a successful campaign.

Campaign 116

Campaign Pitch Technology Technology 116

Martech

MAY 26, 2022

The Navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. This session should happen quarterly or at the start of any large campaign or initiative. Guidepoint: Launch a campaign targeting suggestive add-on purchases, moving the average cart checkout price to $50.

Hospitality 113

Hospitality Healthcare Finance Campaign 113