SaaStr

JANUARY 8, 2025

Having joined Checkr from Google in 2022, Lindsay shared valuable insights about identifying and executing on major opportunities for improvement within an already mature go-to-market organization. Checkr’s go-to-market strategy was already well-established when Lindsay joined in 2022.

Objectives and Key Results

Martech

JANUARY 9, 2025

While 2022-2024 saw companies making splashy AI announcements and conducting broad and, in some cases, performative experiments, 2025 will mark the year when AI must prove its ROI. Using AI agents to gain customer insights AI agents engage customers in conversations. How does this work?

Drivers/motivators

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. The average marketing budget is 7.7%

Promote

SaaStr

OCTOBER 25, 2024

at the height of 2022 to 6.7. The GTM survey shows a 10% increase in sales-qualified conversions and a 40% increase in sales-qualified conversions for the top third of these businesses. 5: AI Isn’t Impacting Conversion Rate Companies can now deploy a sales copilot or utilize full SDR automation fairly quickly.

Go To Market

Search Engine Land

OCTOBER 4, 2024

Against my advice, the client hoped the conversions would outweigh the decline in organic traffic. When the Google page experience hit desktop sites in February 2022 , intrusive interstitials were included as a signal. pic.twitter.com/LFGQcq2dzf — John … (@JohnMu) January 17, 2022 2.

Legal

Hubspot

NOVEMBER 22, 2024

ChartMogul's 2022 SaaS Growth Report finds, “The top quartile of SaaS companies reactivate close to a quarter of their lost customers.” 2) “Restarted conversations to discuss old campaigns and how we potentially can achieve better results in the future with clearer ICP." With that in mind, always keep a human in the editorial loop.

Lead generation

SaaStr

JULY 26, 2025

As one analyst noted at the time, they were “losing money on acquisition, breaking even on conversion, and only making money on the 3rd term” — a unsustainable model requiring 88% revenue retention just to work. subscription dollar retention, but this was still problematic.

Price

Hubspot

JANUARY 2, 2025

Like most people, my first real experience with AI was when ChatGPT was launched in 2022. Conversica uses language models to create personalized outreach messages and engage in conversations with leads. At first, I was simply amazed by the wealth of knowledge it could provide. The potential wasnt just exciting it felt limitless.

Gaming

SaaStr

JUNE 6, 2025

When buyers do engage, they’re much more qualified but need faster, more technical conversations Bottom Line : The SaaS buying journey has been completely rewired by AI. Those still optimizing for 2022 playbooks will struggle to even get into consideration sets. Download the full report here.

Territory

SaaStr

JULY 11, 2025

Business Impact: Double conversion rates from leads to test drives. The Technology That Actually Works Production-Ready Infrastructure Monitor speech accuracy and latency, track agent responses and conversation success, identify tool integration issues with error logs and uptime monitoring.

E-commerce

Search Engine Land

JULY 12, 2024

There’s not much to brag about these days on my site, but in 2022, there was. For all their flaws, when you go to a site like Reddit, you know you’re seeing real conversations from real people. These humans have real conversations. Users on these sites are encouraged to engage in open and transparent conversation and dialogue.

Niche

SaaStr

JUNE 29, 2025

” The Timing : Founded in early 2019, Series A in May 2020 (two months after pandemic lockdowns), $100M ARR by March 2022. The Discovery : During these conversations, they learned clients didn’t know about other Deel products. Huge revenue was being left on the table.

Cross-sell

Martech

NOVEMBER 12, 2024

Many F2000 CEOs and CFOs are not only disappointed and frustrated with their GTM performance since 2022, but they’re also increasingly dissatisfied. It’s about accurately reporting and representing the facts of the situation as best as I can so everyone might be able to have a new conversation about where to go next.

GTM

Hubspot

SEPTEMBER 4, 2024

Conversely, a Zendesk study found that 73% of customers would switch to a competitor after more than one bad experience. But in August 2022, it launched its sales CRM, which has become popular. A Gartner report revealed that satisfied customers are 82% more likely to repurchase when given a chance to switch.

CRM

Search Engine Land

JULY 17, 2024

The NewsWhip report provided one tactical takeaway: “TikTok continues to be a major platform for brand criticism to spread and in many cases, like with Chipotle, it’s the principal driver of those conversations.” Reputation management: Strategic insights and best practices Crises are unpredictable, but they are not entirely unforeseen.

Drivers/motivators

Hubspot

APRIL 9, 2025

Managing Partner vs. Owner In my conversations with managing partners, Ive learned that ownership alone doesnt define leadership its the level of responsibility that sets managing partners apart. How to Become a Managing Partner Through my conversations with managing partners, Ive learned theres no single path to this role.

Strategize

Martech

JULY 12, 2024

At the end of the month you select your top three and that instigates what we call a ‘check in,’ an AI-powered career conversation.” “I know I might have to have more conversations [with investors] and might have to hear more noes but I have to keep pushing.” Another statistic?

Legal

RingDNA

APRIL 25, 2025

The best time to make cold calls is an important part of live call execution, as calling at the right time can maximize your answer rate, thereby maximizing your sales conversations and ultimately opportunities. That is a leading indicator of the fact that sales development teams are still seeing cold calling as a valuable channel.

Cold Call

Search Engine Land

SEPTEMBER 30, 2024

Further anchoring growth in retail spending, a 2024 Universit y of Michigan Consumer Sentiment Survey shows that while consumer sentiment has been up and down, consumers are gaining confidence and spending money online again after bottoming out in 2022. This begs the question: What will consumers be looking for?

Retail

SaaStr

JULY 8, 2025

SaaS Is Still Slowing Down, Unfortunately: What Q1 2025 Numbers Reveal About the Cloud The continued deceleration in SaaS growth rates dominated industry conversations in early 2025. Read the full post → 9. This post provided hard data on market trends and helped leaders set realistic expectations for their planning cycles.

Pipeline

Hubspot

FEBRUARY 20, 2025

increase in visitor-to-applicant conversions, 90,000 applications from 70 digital recruiting events, and a 30% productivity boost all thanks to AI. Actually, according to DataRobots 2022 survey, data bias can result in up to 62% lost revenue. To do so, they turned to AI with the Eightfold Talent Acquisition tool. Train your team.

Drivers/motivators

Sales Hacker

JULY 1, 2025

Sophie Buonassisi: Super [00:03:00] excited to have you been actually looking forward to this conversation for a while. Now, when I actually meet somebody in a conversation. Or they’re in a conversation with somebody else at that point. Welcome, Austin. Austin Hughes: Thanks for having me, Sophie. For quite some time.

GTM

SaaStr

JUNE 9, 2025

Then ChatGPT happens in November 2022, and by January 2023, you make a decision that would reshape your entire company. It really needs to be focused on conversion because the volume is exploding.” Static websites are becoming conversation carriers. Every feature mapped out, every sprint planned, every resource allocated.

B2B

Sales Hacker

MAY 13, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. I’m really excited for this conversation. I would say after 2022 was a really tough year for revenue leaders. This has been an incredible conversation.

GTM

SaaStr

JULY 1, 2025

The 18-Month “Let’s Learn” Window Has Closed ChatGPT launched November 2022. What FAF Actually Looks Like in the Wild Capital Concentration Goes Extreme : OpenAI’s $40B raise in 2025 is larger than the top fundraises from 2018, 2019, 2020, 2021, 2022, 2023, and 2024 combined. 60% increase in design handoff conversion rates.

Non-Profits

Martech

JULY 18, 2025

But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public way to join conversations as they happen. It’s one of the few platforms where brand accounts can get immediate feedback and join unfiltered conversations with customers, prospects and competitors.

B2B

SaaStr

MAY 23, 2025

The Acceleration: Why RevenueCat Won (2019-2022) Product Velocity: While competitors focused on single features, RevenueCat built a complete monetization platform. They shipped paywalls, experiments, targeting, customer centers, and integrations with every major analytics and attribution platform.

Launch

SaaStr

DECEMBER 27, 2024

.” The SaaS Market Has Turned a Corner According to Brian, who sees the market through multiple lenses as HubSpot’s Chairman and through his role at Sequoia Growth and Propeller VC, the SaaS downturn that dominated 2022-2023 ended recently. Part 2 with Jason + Brian Stay tuned for part 2 of the conversation.

Meeting

SaaStr

JULY 23, 2025

Our SaaStr AI Has Done 139,156 Conversations On Its Own Already. But there’s this other metric we don’t track: How does it feel to come to work? And They Are Really, Really Good. Don’t Fall Behind.

Pipeline

SaaStr

JUNE 23, 2025

ChatGPT launched in November 2022. Conversion rates on design handoffs increased 60% because the AI anticipates developer needs during the design process. You have a talent (and vision) problem. The 18-Month “Let’s See” Window Has Closed Let’s be brutally honest about the timeline here.

Product

Martech

FEBRUARY 11, 2025

seconds reading an email, per a 2022 Litmus study. Here’s how I structured the email around the buyer modalities: Competitive (goal-oriented) What resonates: “Elevate Your Email Marketing,” “Increased Conversions,” “Comprehensive Audit” and “Key Services.”

A/B testing

SaaStr

JULY 6, 2025

link] — Paul Graham (@paulg) August 29, 2022 Tan’s move from running a successful early-stage fund managing well over a billlion dollars with top-tier returns to leading the world’s most influential startup accelerator signaled a shift in how top-tier investors view the risk-reward equation.

Represent

Martech

OCTOBER 18, 2024

They must be doing something right: LinkedIn’s 2022 ad revenue was $5.91 Ads, posts, conversations, messages, etc. New campaign objectives are being added — including brand awareness, engagement, website conversions and video views. Monitor trending hashtags to stay up-to-date and engage with relevant conversations.

Objectives and Key Results

Sales Hacker

JULY 18, 2025

Include FAQs, bullet takeaways, and long-tail context to increase coverage of conversational prompts and improve scannability for both LLMs and users. Prompt-to-lead funnel: How many AI prompts → clicks → conversions. Optimize your core pages for AI prompts Use natural-language headlines (your H1s) to match buyer queries: (e.g.

Gaming

SaaStr

JUNE 23, 2025

The term “vibe coding,” coined by AI researcher Andrej Karpathy, describes this new paradigm where developers (and non-developers) write software by conversing with AI in natural language. For seven years, growth was painfully slow: 2016-2021 : Minimal revenue, limited funding first years 2022 : $1M ARR (after 6 years!)

X-functional

Openview

SEPTEMBER 12, 2023

billion when it last raised money from venture capital funds in 2022. The conversations in the boardroom have certainly shifted from growth at near all costs to efficient growth and profitable growth,” Holahan said. “The pipeline of Boston companies that could go public is exciting.” Klaviyo, founded in 2012, was valued at $9.5

Real Estate

Salesforce

JANUARY 14, 2025

According to Salesforces Healthcare and Life Sciences survey, patients are clear about their needs and expectations: 57% prefer to engage through digital channels, with online interactions increasing from 56% in 2020 to 61% in 2022. Maintaining continuity of care.

Healthcare