Highspot

NOVEMBER 23, 2021

The integration gives go-to-market teams the ability to scale best practices across their sales teams and drive more revenue. The integration will be live by early 2022. Gong then delivers insights at scale, empowering revenue and go-to-market teams to determine the best actions for winning outcomes. SEATTLE, Nov.

Pitch 98

Pitch Sales Strategize Go To Market 98

Highspot

NOVEMBER 4, 2022

4, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced the winners of the inaugural Partner Ecosystem Awards, recognizing partners who have paved the road for success with the Highspot platform for joint customers. The winners of the 2022 Partner Ecosystem Awards are: .

Pipeline 20

Pipeline Technology Technology Contact 20

Martech

FEBRUARY 10, 2022

“The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of marketing EMEA at Acquia, in a recent webinar. “We We believe marketing technology can help improve those digital experiences – helping your brand grow and increase revenue.”. Use marketing technology to help build customer trust.

Technology 116

Technology Technology Trust Presentation 116

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual.

B2B 115

B2B GTM Technology Technology 115

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Price and product are only two of many operational GTM levers. Trusted to remain agile but effective.

GTM 114

GTM Market share Growth Technology 114

Heinz Marketing

JUNE 15, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This is the year of efficiency—at least, according to Mark Zuckerberg. Meta hired over 40,000 people from 2019 to 2022 , often with only a vague idea of what the employee would be working on.

Drivers/motivators 102

Drivers/motivators Campaign Sales Start-ups 102

Martech

SEPTEMBER 9, 2022

Two kinds of disconnection — personal and technological — two solutions — building community and building a natively connected marketing, sales and service platform. HubSpot proselytizes not just for connected communities but for connected technology. After all, if technology is not sufficient, it is at least necessary.

CRM 98

CRM Networking B2B Niche 98

SalesLoft

MARCH 31, 2022

Don’t just take my word for it – watch the webinar on-demand: What Are World Class Sales Leaders Focused on for 2022? Natalie Barrie: We’ve really stepped up our game with the design and brand team to make sure our product is coming across as mature and professional visually. Henrique Moniz de Aragao , VP of Sales at Ultimate.ai.

Objectives and Key Results 105

Objectives and Key Results Cross-sell Objection handling Sales 105

Martech

MAY 16, 2022

Its organic face care products are formulated for people with sensitive skin. “I I developed the products for my own skin,” said Alexander. “I She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. Using technology to strengthen offline customer relationships.

E-commerce 78

E-commerce CRM Retail Promote 78

SaaStr

MARCH 19, 2021

They identified 3 go-to-market strategies that have really helped propel companies to defy gravity. Product-led Growth. First, on product-led growth strategies: we’ve seen companies like PagerDuty, Productboard, and Intercom do that really well. Cloud Predictions for 2022: Unbundling of the Office.

E-commerce 79

E-commerce Construction Growth Price 79

Martech

FEBRUARY 17, 2022

To confirm that our perception is well-founded, we turned to John Bruno, VP strategy at PROS, the AI-powered platform that helps major brands price, configure and sell products and services. Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I

B2B 91

B2B Customers E-commerce B2C 91

Martech

MAY 10, 2022

This required a complete shift in culture, moving away from marketing metrics that focused on leads to metrics that focused on improving reach and engagement with in-market accounts. Today’s B2B buyer cohort, made up largely of millenials, is much more inclined to research products and solutions online.

B2B 82

B2B Customers Pipeline Price 82

Martech

MARCH 10, 2022

As a result, many businesses are trying to reinvent themselves, adapt to new business models and technologies, adhere to new consumer expectations, and keep pace with their competitors. Some factors to consider: Industry Size of company Volume of goods shipped Product type Fulfillment model Location Revenue potential Country of origin.

E-commerce 102

E-commerce Growth Cross-sell Objectives and Key Results 102

Sales Hacker

SEPTEMBER 2, 2023

Where do you think revenue technology is heading? —- Robert Simmons – VP of Sales A lot more automation and AI. I am super unimpressed with the current Go-to-market tech stack options…If I found the right team to start a company to take out all of them I would. Kyle Norton – SVP of Sales $250/user/month.

GTM 80

GTM Negotiate Pipeline Contract 80

Outreach

JANUARY 3, 2022

What we do know is that go-to-market teams are more innovative and driven than ever, and we will continue to be there every step of the way to help you – our customers – succeed. Mary Shea , leading analyst of sales technology, joined Outreach as the first ever global innovation evangelist. New Product Capabilities.

CRM 40

CRM Pipeline Referrals Growth 40

SBI

JULY 14, 2021

to Enable Insight-Driven Targeting, Coaching, and Decision-Making for Go-to-Market Teams. ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced it has agreed to acquire Chorus.ai , a leader in Conversation Intelligence with the industry’s most advanced technology.

Conversion 34

Conversion Legal Contact Finance 34

Heinz Marketing

JANUARY 13, 2022

Helping those teams understand how to work together more closely (especially now that they might be spending even less time physically together) needs to be a 2022 priority. . How the marketing, sales and customer/account management teams work together is also critical to success. to have their own programs.

B2B 135

B2B Objectives and Key Results Campaign Cross-sell 135

Heinz Marketing

SEPTEMBER 5, 2022

So definitely looking forward to just hearing and I’ll just give you the floor, what is, as we’re in the middle here of 2022, been an interesting year, lots of things going on. It’s September 1st, 2022. And that’s a huge component of productivity. This is the most transparent day in the history of sales.

Pipeline 52

Pipeline Sales Inside sales Appointment 52

Sales Hacker

JUNE 16, 2022

Is your technology helping keep your whole revenue team in sync on goals and metrics? Marketing can continue to nurture earlier stage accounts while sales doubles down on getting deals across the finish line. 2021 and 2022 Salesforce Sales Leader to Follow; founder, consultant, author. Is there waste or duplication? rharris415.

GTM 92

GTM Pipeline Sales A/B testing 92

SaaStr

JULY 19, 2022

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. At the 8th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. As a result, we’re shifting the traditional paradigms of sales and marketing, for the better.

Represent 89

Represent User Experience Technology Technology 89

Heinz Marketing

SEPTEMBER 26, 2022

Fast forwarded to late 2022, it feels like it’s become kind of table stakes for leading organizations. Historically, I’ve found that those functions resided with product marketing, and the execution was a lot of sales sheets and a lot of tactical work that just sort of helped the sales team know what the product does.

Pipeline 52

Pipeline Sales Niche Start-ups 52

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

B2B 95

B2B Product Launch Campaign 95

Highspot

OCTOBER 17, 2023

Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement. in 2022, after growth of 19.7% in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. According to research from Gartner® “The sales enablement subsegment grew strongly once more, rising 35.7%

Launch 64

Launch Government Strategize Sales 64

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. Not Nicole and not other marketing leaders.

GTM 93

GTM Pipeline SQL UX 93

SaaStr

MARCH 6, 2023

The marketplace in 2023 prioritizes emerging technology and instantaneous communication. B2B founders and sales agents feel pressured to keep up with the rapidly evolving market. Technological AI and automation advancements. Sales organizations are becoming more agile, adept, and technology-enabled.

B2B 91

B2B Growth GTM CRM 91

Highspot

NOVEMBER 14, 2022

In addition to the fragile economy, financial services firms are dealing with new and changing regulations, a significant increase in the number of financial products over the past decade along with more complex offerings. Business development and marketing teams are stretched to capacity balancing higher workloads with resource constraints.

Objectives and Key Results 52

Objectives and Key Results Strategize Commission Government 52

SaaStr

JULY 15, 2022

As a tiny startup who might be commercializing its first product, are there any general guidelines that you can stick to that would prevent the massive companies out there from crushing the baby? Jason Lemkin: I’ll answer it, but are you thinking more on sales or technology or broadly speaking in the question? So, thanks man.

Growth 97

Growth Cross-sell Start-ups X-functional 97

Salesforce

JANUARY 3, 2022

We’ve learned that sometimes, in order to increase revenue, you need to pause, slow down, and reevaluate your business to really understand and explore new opportunities, new products, new platforms. Learn more: “CRO Focus: What Trends Should Be Top of Mind in 2022?”. Create a single source of truth to empower go-to-market teams.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Gong.io

APRIL 15, 2022

Revenue Intelligence automatically captures customer interactions, analyzes them to provide insights, and applies those learnings to determine the next best action for winning outcomes across an organization’s go-to-market strategy. In 2022 (and beyond), automation is the key. . Hard stop. . That’s all. Not so fast, my friend.

CRM 62

CRM Pitch Up-sell GTM 62

Salesforce

MAY 2, 2022

This year, we’re adding 13 new names to our top-tier cohort, featuring experts in go-to-market strategies, diversity and inclusion, mental health, productivity, and revenue growth in our digital-first world. Without further ado, here are the influencers who made our list for 2022. Allen Alleyne. Belal Batrawy.

Gaming 98

Gaming GTM Consult Sales 98

SaaStr

APRIL 7, 2022

As we are gearing up for our 3d epic SaaStr Europa 2022 in Barcleona 7-8 June , I wanted to take a look at a few iconic sessions in the past. We also started back in early 2000s, but spent the better of 12 years perfecting a technology called Computer Vision before the market really was there. The technology is perfected.

Finance 103

Finance Government Growth Start-ups 103