Salesforce

JANUARY 27, 2023

They have a different view of normal and how to use your products and services,” said Guive Balooch, global VP of L’Oreal’s technology incubator. The right technology investments can help. To stay ahead, continue disrupting the market, and deliver real value to its customers, Carmax talked to customers to discover what they needed. “The

Technology 98

Technology Technology Minimum Viable Product Angle 98

SaaStr

FEBRUARY 5, 2022

We know the secret to SaaS is technology that scales, but what about the people? Effective collaboration between go-to-market and R&D teams is critical, and it all starts with understanding how the other side operates. View the full lineup for SaaStr Build here, and sign up for free. .

GTM 98

GTM Customers Sports Growth 98

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Growth of roles While SDR and AE roles had similar hiring trends in 2022, their trajectories have drastically diverged since then.

GTM 121

GTM Sales Growth Represent 121

Sales Hacker

APRIL 30, 2024

34:33 – Aligning multiple go-to-market motions across market segments. 46:18 – One thing that is working for Eric in go-to-market right now. Prior to his tenure at Upwork, Eric held a number of leadership roles at CareerBuilder, most recently as President of Vertical Sales.

GTM 116

GTM Customers Contract Go To Market 116

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual.

B2B 128

B2B GTM Technology Technology 128

Martech

FEBRUARY 10, 2022

“The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of marketing EMEA at Acquia, in a recent webinar. “We We believe marketing technology can help improve those digital experiences – helping your brand grow and increase revenue.”. Use marketing technology to help build customer trust.

Technology 117

Technology Technology Trust Presentation 117

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. As we move toward 2025, the next phase of this market evolution is clear: AI-driven sales and marketing tools are taking the spotlight.

GTM 112

GTM Sales Pipeline Growth 112

Martech

SEPTEMBER 14, 2022

B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. Detailed findings. There was a smaller increase in preference for value-added resellers. .

Contract 98

Contract B2B Technology Technology 98

SaaStr

MARCH 18, 2025

To build a successful AI company in 2024 and beyond, you need: More substantial tech depth Proprietary technology advantages A clear path to production use cases Navigating the “False Indication of Interest” AI founders face a unique challenge: the “false indication of interest” phenomenon.

Growth 66

Growth Government Customers Healthcare 66

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Winning marketing organizations self-regulate. ” Here’s the problem with that mindset.

GTM 134

GTM Market share Growth Technology 134

Highspot

NOVEMBER 23, 2021

The integration gives go-to-market teams the ability to scale best practices across their sales teams and drive more revenue. The integration will be live by early 2022. Gong then delivers insights at scale, empowering revenue and go-to-market teams to determine the best actions for winning outcomes. SEATTLE, Nov.

Pitch 98

Pitch Sales Go To Market Strategize 98

SaaStr

JUNE 1, 2023

We’ll see 2,500+ of the best SaaS founders, execs, and VCs NEXT WEEK June 6-7 at 2022 SaaStr Europa ! With advanced payments technology, local expertise and solutions customised for hundreds of markets and industries, Worldline powers the growth of over one million businesses around the world. Grab tickets here.

Pipeline 98

Pipeline Growth Trust Technology 98

SaaStr

MARCH 6, 2023

The marketplace in 2023 prioritizes emerging technology and instantaneous communication. B2B founders and sales agents feel pressured to keep up with the rapidly evolving market. Technological AI and automation advancements. Sales organizations are becoming more agile, adept, and technology-enabled.

B2B 98

B2B Growth GTM CRM 98

Martech

NOVEMBER 13, 2023

“At a technology company, you don’t usually see this focus on what it means to be human first and adaptable and trusted. A technology company really has to earn that trust and it doesn’t come easily.” What we do is give our customers tools and technologies to build and deploy more secure applications.”

Campaign 106

Campaign Price Technology Technology 106

Heinz Marketing

OCTOBER 21, 2021

The answer begins with the Marketing Maturity Model ; a model used to analyze the current maturity stage of an organization’s structure, go-to market strategy, and connected stack of MarTech tools. New Research from Integrate and Heinz Marketing. Marketing leaders are frustrated. Connected Marketing Strategy.

Drivers/motivators 126

Drivers/motivators B2B Technology Technology 126

Martech

SEPTEMBER 9, 2022

Two kinds of disconnection — personal and technological — two solutions — building community and building a natively connected marketing, sales and service platform. HubSpot proselytizes not just for connected communities but for connected technology. After all, if technology is not sufficient, it is at least necessary.

CRM 117

CRM Networking Niche B2B 117

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. Not Nicole and not other marketing leaders.

GTM 117

GTM Pipeline SQL UX 117

SalesLoft

MARCH 31, 2022

Don’t just take my word for it – watch the webinar on-demand: What Are World Class Sales Leaders Focused on for 2022? Penny Orme: For the first time we’ve created a joint marketing and sales go-to-market plan that is part of our new OKR (objective and key results) process. Penny Orme , Commercial Director at iManage.

Objectives and Key Results 105

Objectives and Key Results Cross-sell Objection handling Sales 105

Salesforce

MAY 27, 2025

That event showcased the value that Salesforce technology can bring to partners. To give you a clearer picture, let’s look at three key ways the Salesforce platform supports partner success: its unique platform advantages, its streamlined go-to-market approach, and the robust partner community itself.

Networking 52

Networking Launch Go To Market Event Production 52

SaaStr

MARCH 19, 2021

They identified 3 go-to-market strategies that have really helped propel companies to defy gravity. It’s really this idea of focusing your product right on your customer, getting in their shoes, and thinking about the user as your go-to-market motion. Cloud Predictions for 2022: Unbundling of the Office.

E-commerce 104

E-commerce Construction Price Drivers/motivators 104

Martech

MAY 16, 2022

She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. The technology brings together what people think of as email marketing, marketing automation, and CRM,” explained Maria Pergolino, ActiveCampaign’s CMO. “We Take the 2022 MarTech Replacement Survey today!

E-commerce 102

E-commerce CRM Retail Promote 102

Gong.io

FEBRUARY 15, 2023

Amidst economic challenges, companies are seeking out ways to consolidate their go-to-market capabilities to ensure business success and boost reps’ productivity. Sales reps and go-to-market teams can take action quickly to advance deals– all while ensuring the customer’s voice is present in every decision.

Pipeline 62

Pipeline Strategize Go To Market Trust 62

Highspot

OCTOBER 17, 2023

in 2022, after growth of 19.7% in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. This technology breakthrough unlocks new insight into how an initiative is performing to drive effective C-level strategy. Gartner is a registered trademark and service mark of Gartner, Inc. All rights reserved.)

Launch 64

Launch Government Sales Strategize 64

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Heinz Marketing

JUNE 15, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This is the year of efficiency—at least, according to Mark Zuckerberg. Meta hired over 40,000 people from 2019 to 2022 , often with only a vague idea of what the employee would be working on.

Drivers/motivators 105

Drivers/motivators Sales Campaign Start-ups 105

Salesforce

OCTOBER 6, 2021

As we get closer to 2022, small and medium businesses (SMBs) are doubling down on one question: “How can I achieve success during a time of many changes?”. This is all facilitated by technology, Salesforce included, that helps us deeply understand their needs, track those, and operationalize around them.

Growth 98

Growth Niche Manufacturing Retail 98

Martech

MARCH 10, 2022

As a result, many businesses are trying to reinvent themselves, adapt to new business models and technologies, adhere to new consumer expectations, and keep pace with their competitors. As stated earlier, the shift from being lead-centric to account-centric is key, and using combined sales and marketing data will yield better intel.

E-commerce 111

E-commerce Growth Cross-sell Objectives and Key Results 111

Martech

FEBRUARY 17, 2022

Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I I have responsibility for our corporate strategy, a lot of what we do around go-to-market, as well as our corporate development where we think about mergers and acquisitions.”.

B2B 98

B2B Customers E-commerce B2C 98

Salesforce

JANUARY 3, 2022

Learn more: “CRO Focus: What Trends Should Be Top of Mind in 2022?”. Create a single source of truth to empower go-to-market teams. We’ve been able to leverage technologies like Quip to ensure everyone has the insights they need [to] succeed. My recommendation: Bring your CRO, COO, CEO in to help. Sign up now.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Martech

MAY 10, 2022

I probably buy the most technology out of any buyer here at Planful. We went from lead acquisition to what I would call demand creation and that requires a different set of tactics, a different way of going to market. Take the 2022 MarTech Replacement Survey today! That’s true of our space too. Let us know!

B2B 98

B2B Customers Pipeline Price 98

Martech

MARCH 29, 2023

“In 2022 we updated our go-to-market to say everybody gets Experience Platform foundational capabilities, but they’re going to transact with Adobe on the applications,” explained Ryan Fleisch, head of product marketing for Real-Time CDP and Audience Manager. .

B2B 117

B2B Product Launch Campaign 117

SaaStr

APRIL 7, 2022

As we are gearing up for our 3d epic SaaStr Europa 2022 in Barcleona 7-8 June , I wanted to take a look at a few iconic sessions in the past. We also started back in early 2000s, but spent the better of 12 years perfecting a technology called Computer Vision before the market really was there. The technology is perfected.

Finance 107

Finance Government Growth Start-ups 107

Sales Hacker

SEPTEMBER 2, 2023

Where do you think revenue technology is heading? —- Robert Simmons – VP of Sales A lot more automation and AI. I am super unimpressed with the current Go-to-market tech stack options…If I found the right team to start a company to take out all of them I would. Kyle Norton – SVP of Sales $250/user/month.

GTM 95

GTM Negotiate Pipeline Contract 95

SBI

JULY 14, 2021

to Enable Insight-Driven Targeting, Coaching, and Decision-Making for Go-to-Market Teams. ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced it has agreed to acquire Chorus.ai , a leader in Conversation Intelligence with the industry’s most advanced technology.

Conversion 40

Conversion Legal Contact Finance 40

SaaStr

JULY 15, 2022

Jason Lemkin: I’ll answer it, but are you thinking more on sales or technology or broadly speaking in the question? Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. But potentially even technology. They think they can hire these agencies to prove out sales and marketing, they can’t.

Growth 114

Growth Cross-sell Start-ups X-functional 114

Highspot

NOVEMBER 14, 2022

The recently released Forrester report, The Forrester Wave : Sales Content Solutions, Q4 2022, reviewed sales content solution providers (their category for sales enablement) and identified the 11 most significant providers, including Highspot, who was named a leader and which received a top ranking in the current offering category.

Objectives and Key Results 52

Objectives and Key Results Strategize Commission Clients 52