2022, Launch, Service and User Experience

Want More App Engagement? Try Human-Centered Design

Salesforce

APRIL 3, 2024

When Fordham University relaunched its student advising app in 2022, appointment bookings doubled. We brought users into the conversation instead of having the IT team dictate the requirements,” said Fordham University VP and CIO Anand Padmanabhan. “It Simplify the user experience Making something easy to use isn’t always easy.

Appointment

Appointment UX User Experience Education

Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)

Martech

NOVEMBER 30, 2021

Throughout the past year, Google has been more aggressive , rolling out changes to their search algorithm, launching three Core Updates along with a variety of more narrowly focused improvements during the year. Page Experience, Site Speed, and Core Web Vitals. Wrapping things up. 2021 has been a challenging year for many of us.

E-commerce

E-commerce Objectives and Key Results Healthcare UX

Google Ads turns 23: A look back at the biggest changes and advances in search

Search Engine Land

OCTOBER 23, 2023

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. The search engine wanted to closely assess ad performance and user experiences, so didn’t initially give advertisers the choice to opt out of displaying ads on this new platform. .

E-commerce

E-commerce Launch Campaign Retail

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

DECEMBER 28, 2023

The retailer is also exploring the possibility of launching ads on Prime Video. TikTok launched ads within its search results in August challenging Google and Microsoft. TikTok was reported to pilot an ad-free subscription service on its app in October. TikTok’s search ads are not a standalone ads product.

Retail

Retail X-functional Launch Non-Profits

This day in search marketing history: January 12

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. And, as we learned at SMX Next in 2022 from Hyung-Jin Kim, the VP of Google Search, Google’s Panda algorithm later evolved into the Coati algorithm.

E-commerce

E-commerce Launch Engineering User Experience

Could happy advertisers be the key to connected TV success? by MNTN

Search Engine Land

DECEMBER 6, 2023

CTV continues to grow in popularity with viewers, and streaming services wisely cater to those customers. As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And they aren’t alone on this front.

User Experience

User Experience Manufacturing Sports Engineering

Could happy advertisers be the key to connected TV success? by MNTN

Martech

DECEMBER 6, 2023

CTV continues to grow in popularity with viewers, and streaming services wisely cater to those customers. As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And they aren’t alone on this front.

User Experience

User Experience Manufacturing Sports Engineering

This day in search marketing history: February 22

Search Engine Land

FEBRUARY 21, 2023

Google page experience update for desktop rolls out In 2022, Google began a nine-day rollout of the desktop version of its page experience update. Read all about it in Google page experience update for desktop now rolling out.

Launch

Launch Engineering Retail UX

This day in search marketing history: January 19

Search Engine Land

JANUARY 18, 2023

Google’s page layout algorithm launches In 2012, Google announced it would penalize sites with pages that were top-heavy with ads. Google recipe markup now requires specific times, no more time ranges 2022: Google removed all references to using time ranges in the recipe schema markup help documents.

Real Estate

Real Estate Government Engineering Campaign

This day in search marketing history: January 26

Search Engine Land

JANUARY 25, 2023

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. Also on this day Google Ads scripts rolls out support for asset-based video ads 2022: Advertisers had until Feb.

Objectives and Key Results

Objectives and Key Results Retail Real Estate Engineering

The modern search landscape: How and where to reach your target audience

Search Engine Land

OCTOBER 4, 2022

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent.

Objectives and Key Results

Objectives and Key Results Retail Engineering Launch

This day in search marketing history: February 1

Search Engine Land

JANUARY 31, 2023

Also on this day Auto-tagging added to Google Merchant Center free listings 2022: Tagging added URL parameters to your tracking URLs for better analytics and measurements. SEOmoz Leaves The Consulting Business To Focus On Software 2010: The SEO agency had recently launched Open Site Explorer and offered a variety of SEO tools.

Launch

Launch Non-Profits Engineering Networking

This day in search marketing history: February 16

Search Engine Land

FEBRUARY 15, 2023

Also on this day Google releases Data Studio Dashboard for Web Stories 2022: Google created a Data Studio sample template that provided an overview of how your Google Web Stories are performing. Conductor acquires technical SEO monitoring tool ContentKing 2022: This is the first acquisition made by Conductor.

Engineering

Engineering Teamwork Campaign Gaming

This day in search marketing history: March 1

Search Engine Land

FEBRUARY 28, 2023

Also on this day Google URL inspection tool bug leading to errors for some 2022: Google confirmed there was an “increase in errors when inspecting URLs” and was working on fixing the issue. TikTok videos can now be 10 minutes 2022: The maximum video length on TikTok increased to 10 minutes following months of testing.

Engineering

Engineering Price Commission Campaign

This day in search marketing history: January 20

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. Google Voice Tests Number Porting: Turning Point For The Service?

Engineering

Engineering Campaign Launch Represent

This day in search marketing history: January 4

Search Engine Land

JANUARY 3, 2023

Google launches Question Hub for U.S. 2021: Google launched Question Hub in regions where the company found it did not have enough content in its search index to answer searchers’ questions. (On 15, 2022, Google announced it was closing down Question Hub.). Blekko Launches New Tablet Search Engine “izik”.

Launch

Launch Engineering Drivers/motivators Territory

Google Search at 25: SEO experts share memorable moments

Search Engine Land

SEPTEMBER 26, 2023

There were places where you could buy links, and services promising to boost your rankings actually worked! Google’s advice was straightforward yet frustrating for many – there’s no “fix,” just continue building great content and improving user experience. But then, Penguin happened. It was like a switch flipped overnight.

E-commerce

E-commerce Engineering Gaming Gambling

Has AI changed SEO for better or worse?

Search Engine Land

APRIL 6, 2023

With ChatGPT ‘s launch in late 2022, however, artificial intelligence truly became mainstream and significantly impacted the SEO industry. Abuse or service disruption. Customers value their experience with a business very highly. Misinformation. Sexually explicit content.

Engineering

Engineering Legal Launch Referrals

How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot

APRIL 7, 2023

Flexibility in Fixing or Adjusting a Product or Service Should a customer have an issue with a digital product, addressing their issue could be easier than addressing problems with a physical product. Flexibility in Choosing and Launching Products Selling digital products offers far higher flexibility than selling physical products.

Product

Product Sell Education Launch

This day in search marketing history: January 23

Search Engine Land

JANUARY 22, 2023

Read all about it in Travel Search Consolidation: Expedia Buys Rival Travelocity For $280M Also on this day Neeva seeks to expand user base with free subscriptions 2022: The free basic subscription was an alternative to its full-featured subscription, which cost $4.95 Google Health Close To Launching?

Referrals

Referrals Hospitality Launch Engineering

Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023

Search Engine Land

JANUARY 24, 2023

I asked Christine Askew of Workshop Digital (and 2022 winner of Best B2B Search Marketing Initiative ) and Timothy Jensen of M&T Bank (and SMX Next panelist on 2023 PPC trends to get ahead of ), their thoughts on why more brands should be giving Microsoft Ads a fair shot. But what do other advertisers think?

Campaign

Campaign B2B Networking Price

This day in search marketing history: February 27

Search Engine Land

FEBRUARY 26, 2023

launch codename “Venice”] This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal. We launched a new system to find results from a user’s city more reliably. Now we’re better able to detect when both queries and documents are local to the user.

Hospitality

Hospitality Non-Profits Retail Legal

How to optimize your content strategy for Google SERP features

Search Engine Land

JULY 25, 2023

Rich snippets Also known as “rich results,” these appear similar to traditional search results but display additional information, such as star ratings, pricing, or availability, providing users with more context. As of December 2022, E-A-T expanded to accommodate an additional “E” for experience.

Engineering

Engineering Click Through Rate Territory Niche

Sales Acceleration: A Sales Manager’s Guide

Veloxy

NOVEMBER 29, 2021

In today’s world of mobile apps, it’s a common practice for app developers to constantly survey their customers on user experience. While your customer engagement is not an ‘app’, it is indeed a ‘service’ and an experience that should be continually improved. I’m confident you could use this for marketing campaigns. ”

Sales

Sales Quota Up-sell B2B

Changing URLs for SEO reasons: When is it OK?

Search Engine Land

NOVEMBER 3, 2022

123 example.com/2022/11/01/post-title example.com/keyword1-keyword2/keyword1/keyword2-keyword1 example.com/category/sub-category/topic/sub-topic/very-long-headline-that-does-not-really-have-to-be-added-to-url? Google now considers a plethora of ranking factors, many of which can be subsumed under the umbrella of user experience (UX).

UX

UX Finance Engineering Follow-up

You can’t grow as a marketer without curiosity – here’s why

Search Engine Land

OCTOBER 25, 2022

” Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022. But, the moment we launched our first reel, it went viral. We knew the biggest challenge was their user experience. People search a lot about “marketing skills.”

Campaign

Campaign Clients Consult Angle

An SEO guide to understanding E-E-A-T

Search Engine Land

MARCH 13, 2023

Highlight the expertise in your organization and in the content and services you provide. At best, it can make assumptions about the human experience, but the content it generates won’t be unique. Experience is a core differentiator between human- and AI-written content. Make it easy to contact you.

Electricity

Electricity Trust Engineering Consult

Advanced image SEO: A secret manual

Search Engine Land

FEBRUARY 6, 2023

They can include a mix of words, letters, and graphic iconography that references the company’s products, services, industry category, or even corporate ethos. Image Labeler gamified the process by having two separate users shown the same images, and the users would get points by matching the same words for images.

Construction

Construction Engineering Promote Technology

Technology Sales Today

Want More App Engagement? Try Human-Centered Design

Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)

Trending Sources

Google Ads turns 23: A look back at the biggest changes and advances in search

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

This day in search marketing history: January 12

Could happy advertisers be the key to connected TV success? by MNTN

Could happy advertisers be the key to connected TV success? by MNTN

This day in search marketing history: February 22

This day in search marketing history: January 19

This day in search marketing history: January 26

The modern search landscape: How and where to reach your target audience

This day in search marketing history: February 1

This day in search marketing history: February 16

This day in search marketing history: March 1

This day in search marketing history: January 20

This day in search marketing history: January 4

Google Search at 25: SEO experts share memorable moments

Has AI changed SEO for better or worse?

How to Sell Digital Products [+ 10 Best Digital Products to Sell]

This day in search marketing history: January 23

Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023

This day in search marketing history: February 27

How to optimize your content strategy for Google SERP features

Sales Acceleration: A Sales Manager’s Guide

Changing URLs for SEO reasons: When is it OK?

You can’t grow as a marketer without curiosity – here’s why

An SEO guide to understanding E-E-A-T

Advanced image SEO: A secret manual

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