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Nearly 30% of Instacart’s revenue is from advertising

Search Engine Land

Instacart made $740 million in ad revenue in 2022, a 30% increase over 2021. That’s a striking increase, given that the digital ad market was largely stagnant last year. Nearly 30% of Instacart’s 2022 revenue came from selling advertising rather than actually delivering groceries.” The rise of retail media networks.

Retail 94
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4 tips to navigate the advertising impact of iOS privacy changes

Martech

It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. iOS still dominates ad spend market share — here’s why. iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5,

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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

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Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow

Search Engine Land

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Marketers want more options, and TikTok is it. ” Insider Intelligence said that TikTok’s command of the digital ad market more than doubled in 2022 and has nearly 100 million U.S.

Retail 86
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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4% They were able to increase their budgets from 2022 by a wide range (from 10% to 200%).

GTM 134
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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Google plans to end Chrome’s support of third-party cookies by 2022, and they created a Privacy Sandbox to test new ideas and solicit feedback. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. Now, reluctantly, Google is, too. Image source ).

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VC State of the Market with SaaStr CEO Jason Lemkin and Cowboy Ventures Founder & MP Aileen Lee (Pod 597 + Video)

SaaStr

The number of global venture capital (VC) investments dipped in 2022, thanks to ongoing geopolitical tensions, turbulence in global capital markets, supply chain issues, and increasing interest rates. The rise and fall of these investments have resulted in negativity in the global VC space in 2022. The recent downward movement.