Search Engine Land

OCTOBER 4, 2023

These resources provide a great overview of the update, good commentary on what has changed compared to 2022 versions of the update and strategies for possible recovery. I’m going to concentrate today on my personal observations as a site auditor, focused exclusively on the food, travel and lifestyle niches.

Niche 135

Niche UX Follow-up Start-ups 135

Sales Pop!

SEPTEMBER 12, 2022

This niche requires an investment. As of 2022, the average cost to open a coffee shop is between $100,000 and $200,000. What a small coffee shop opening might be like: coffee shop; coffee to go; coffee & more; coffee and pastry shop; coffee and bakery; coffee shop in a bookstore; buying and tasting; an island in a mall.

Non-Profits 130

Non-Profits Profit margin Transportation Networking 130

Martech

JANUARY 3, 2024

Already, for relatively niche audiences, there are select active engagers in experiences like [virtual platform] VRChat,” Lawrence explained. “In But at the same time, ecommerce giant Amazon is growing its ad network. True, social commerce offers another shopping option for digital users.

Entertainment 141

Entertainment Sports Niche Networking 141

Martech

SEPTEMBER 9, 2022

. “There are some problems software can’t solve that need to be solved for our customers and for the broader B2B go-to-market community — and those are problems that really need to be solved by communities and networks.” As we reported yesterday , the network is seeing some nine million monthly downloads. In your inbox.

CRM 116

CRM Networking Niche B2B 116

KO Advantage Group

DECEMBER 2, 2021

As more people find their groove with connecting, conversing, and posting, we will start to see smaller hubs of individuals congregate around micro-niche topics and under-represented industries. Public Slack communities have been popping up for years and can be amazing places to network online for those who enjoy a more intimate conversation.

B2B 62

B2B Agriculture Tradeshows Manufacturing 62

SaaStr

OCTOBER 7, 2022

The number of global venture capital (VC) investments dipped in 2022, thanks to ongoing geopolitical tensions, turbulence in global capital markets, supply chain issues, and increasing interest rates. The rise and fall of these investments have resulted in negativity in the global VC space in 2022. The recent downward movement.

Construction 103

Construction Niche Growth Meeting 103

ConversionXL

FEBRUARY 17, 2021

Google plans to end Chrome’s support of third-party cookies by 2022, and they created a Privacy Sandbox to test new ideas and solicit feedback. The solution has to balance four variables: Revenue for publishers that sell ad space; Targeting capability for ad networks; Return on ad spend for ad buyers; Privacy for users who see ads.

Networking 140

Networking Trust A/B testing Conversion 140

Martech

MAY 31, 2022

Additionally, you can also tap into your network or analyze your competition to determine which agencies are the most popular in your industry. Read next: How are digital agencies helping marketers transform in 2022? There exists an agency to cater to every niche of advertising and marketing. First, determine your budget.

Pitch 106

Pitch High impact Campaign Niche 106

Hubspot

FEBRUARY 4, 2024

From 2022 to 2023, the terms below have spiked up on restaurant career pages. Go Niche Nearly half of restaurant and food service workers are minorities, compared to 38% in the total US labor force. Lack of work-life balance : 80% of industry workers felt overwhelmed by their workload.

Hospitality 78

Hospitality Niche Consult Networking 78

Search Engine Land

OCTOBER 4, 2022

Paid search ads can be bought via Microsoft Advertising’s partner network. Brave Search, another “no-tracking” search engine, exited its beta phase in June 2022, a year to the day after launching. Ecosia launched in 2009 and like DuckDuckGo, it promotes privacy as an alternative to more mainstream search engines. Brave Search.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Search Engine Land

MARCH 15, 2024

Private blog networks (PBNs). Buy niche edits or guest post links at a fee, charge the agencies more money and then the agencies charge the clients. And we saw SpamBrain flex its muscles again in 2022 with Google’s link spam update. Yes, this is part of it, but equally, so is the content on sites and their link networks.

Networking 94

Networking Niche Launch Up-sell 94

Search Engine Land

NOVEMBER 20, 2023

only) LinkedIn is the most popular social networking site for people who want to build relationships, learn and figure out a way to do business online. The difference is that Bankrate operates in the sensitive niche of the YMYL industry (Your Money, Your Life), which includes personal finance. million organic users.

A/B testing 122

A/B testing Click Through Rate Real Estate Niche 122

PandaDoc

DECEMBER 19, 2022

Small businesses may start by collecting simple lists of leads at trade shows, networking events, and other initiatives. Whatever your B2B niche, the landscape is changing fast with companies going through M&As, purchasing decision-makers getting promoted or leaving the company, and new projects being kicked off all the time.

Prospecting 98

Prospecting B2B Objectives and Key Results Referrals 98

Search Engine Land

MARCH 20, 2023

supports Performance Max campaigns 2022: The update also included support for custom actions and action triggers, conversion goals, shared audiences and more. Report: Google Still Web’s Dominant Traffic Driver, But Some Niches See Facebook Gaining 2011: Google was the No. Google apologized for the “oversight” a day later.

CTR 86

CTR Drivers/motivators Territory Finance 86

Search Engine Land

APRIL 12, 2023

It’s also more than just a place to list your credentials, add a little blurb about yourself and hope someone is intrigued enough to network with or hire you. Profile link In April 2022, LinkedIn announced that all Creators can add a link to the “Introduction” section on their profiles.

Real Estate 117

Real Estate Clients Networking Follow-up 117

Search Engine Land

NOVEMBER 17, 2023

Armed with my 25 years of being a human on this planet, a generous network of people who offered up their words for this piece, a byline in this “trade rag,” and only two weeks of time – here’s what I managed to put together. What if we actually try to salvage what has been great about niching down, marketing, and the internet itself?

Engineering 121

Engineering Niche Promote Up-sell 121

Search Engine Land

SEPTEMBER 12, 2023

After being released to limited accounts during its alpha (2020) and beta (2021) stages, Performance Max rolled out to the wider Google Ads community in 2022 ahead of the peak shopping season. I love the ability to go beyond Search for people who are not equipped to manage Discovery, YouTube, Display, and those more niche networks.

Campaign 132

Campaign Retail Lead generation Pharmaceutical 132

SaaStr

APRIL 30, 2024

2022 was a foundation-building year, fixing a very leaky bucket where the product crushed it with the right customers, but they were closing a lot of poor-fit customers. Nail down one small niche of a market before you hit the gas to scale. For Owner, they hired these two leaders on contract from their networks.

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

PandaDoc

SEPTEMBER 19, 2023

Key takeaways Targeting specific, niche markets with specialized products and services can help small businesses operate more efficiently with lower costs and higher revenue. A vertical market is a set of suppliers and their customers, focused on a specific and narrow niche, industry, or specialized market spanning multiple industries.

Niche 52

Niche Cross-sell Price Referrals 52

Search Engine Land

JUNE 29, 2023

Over the past six years building Eyeful Media, I’ve leaned into my network and colleagues, specifically those with agency experience, to navigate our growth successfully. In 2022, our goal was to enhance efficiency, which remains a priority in 2023. I have learned invaluable lessons at every turn.

Growth 82

Growth Non-Profits Clients Consult 82

Hubspot

NOVEMBER 9, 2023

The concept of “tweets,” Twitter itself as the original brand, and that little blue bird we all recognize have changed since Elon Musk took over the platform in 2022. How to Start Selling On X It's to network and build relationships with prospects. Public lists are ideal for curating groups of influential people in your niche.

Sell 81

Sell X-functional Networking Follow-up 81

ConversionXL

MAY 27, 2022

The state of demand generation in 2022. Our advantages were almost all network-driven. One on hand, this helped ConvertKit leverage its network to fuel its sales pipeline. Each webinar focused specifically on content for bloggers—a niche in which its founders were experts. “I Today’s buyers are more empowered than ever.

Referrals 115

Referrals Drivers/motivators Angle Promote 115

Search Engine Land

FEBRUARY 6, 2023

Image SEO is an intriguing niche because of the immediate impression images make when viewed. Google's image analysis algorithms have progressed further using AI-like neural networks trained on data from images associated with appropriate keywords. Read on and I will share a comprehensive overview of my image SEO “secret manual.”

Construction 93

Construction Engineering Promote Technology 93

Hubspot

MAY 7, 2024

No matter your niche, product, or service, and no matter how prepared you are, your business will throw you a curveball. As a marketing business owner whose revenue primarily comes from my writing services, late 2022 to mid-2023 was… unnerving, to say the least. I tell you this from experience.

Start-ups 77

Start-ups Teamwork Follow-up Service 77

Hubspot

AUGUST 21, 2023

According to Statista, we’re expected to send and receive over 333 billion emails daily by the end of 2022 — meaning it's not easy to get noticed in someone's email inbox. Finding solutions experts on problems you're working on can be a great way to build your network and find some mutually beneficial opportunities to work together later on.

Clients 69

Clients Objectives and Key Results Prospecting Sales 69

PandaDoc

APRIL 12, 2023

Some networks enable businesses to sell products and services through their platforms with direct purchasing tools. By placing ads through Google’s Search Network, your pages will appear more highly on search engine results pages (SERPs) for your chosen keywords. The answer is “yes”. There are several different types of display ads.

B2C 52

B2C Cross-sell Retail Sales 52

Martech

JUNE 29, 2022

The cost of digital ads is increasing – up 11% in the first quarter of 2022 versus the previous year with no noticeable improvement in performance. It also helps you reach new audiences and niche markets in organically discoverable ways (e.g., Two-thirds of global ad spending will be digital in 2022. Additional reading.

E-commerce 103

E-commerce Commission Campaign Niche 103

SaaStr

MAY 23, 2025

But you better be prepared for a haircut if you raised at frothy valuations in 2021-2022. The question becomes whether you can out-innovate them or find a defensible niche. What this means for your startup: If you’re doing north of $500M in revenue with 30%+ growth, the IPO window is officially open. Most podcasts are dull.

Legal 58

Legal Price Niche Negotiate 58

Search Engine Land

FEBRUARY 21, 2023

Google page experience update for desktop rolls out In 2022, Google began a nine-day rollout of the desktop version of its page experience update. Also on this day Google’s Pirate Update can cause 89% drop in search traffic for offending sites 2022: A document Google sent to the U.S. “Beyond social networks, virtual worlds.”

Launch 85

Launch Engineering Retail UX 85

ConversionXL

JUNE 19, 2018

Each species is uniquely optimised for the niche it is in. Neural networks connect inputs (variables: customer profile, device, day of week, time of day) and outputs (what are they going to see). Voice shopping estimated to hit 40 million dollars by 2022 in the UK and US. In nature, natural selection has optimal designs.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

SaaStr

AUGUST 26, 2022

As SaaStr Europa 2022 drew to a close, attendees took one more opportunity to ask Jason questions about topics like how to navigate the current market, the future of work, playing in a crowded space, and hiring your first VP of Sales. There’s always room for innovators, even if they’re niche solutions. Transcript.

Quota 98

Quota Growth Product Closing 98

Search Engine Land

OCTOBER 25, 2022

” Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022. For one of our niche clients in social media marketing, we tried everything from choosing different audiences to coming out with short, lengthy videos. People search a lot about “marketing skills.”

Clients 86

Clients Campaign Consult Angle 86

Hubspot

JANUARY 25, 2023

Focusing on niche markets. A niche market is a small, underserved segment of a large and established market. As David Darmanin , Founder of Hotjar, says, “Step one of validating an idea is reaching out to your personal networks and gauge response. You can contact your network via email, social media, and many online communities.

Drivers/motivators 45

Drivers/motivators Niche Growth Start-ups 45

ConversionXL

SEPTEMBER 10, 2021

Gartner forecasts enterprise software spending will total almost $572 billion worldwide by 2022. You can tap into network effects or economies of scale. For instance, if you want to build out your team’s software developing capabilities, acquiring a company founded by a niche, senior software engineer can help you do that.

Technology 96

Technology Technology Launch Transportation 96