Martech

JULY 16, 2024

New York Comic Con 2023: 200,000 attendees. Pax West 2023, an event for gamers: 120,000 attendees. The data can be directed back to CRM systems, or clients can use Komo’s own CRM which is built into the platform. These are huge events with deeply engaged audiences, right? What kind of cat are you?

Customers 110

Customers Sports Hospitality CRM 110

Martech

MAY 7, 2025

Mid 2023 n8n, Make, Relay.app AI Workflows Automates tasks 69.8% Feb 2023 Microsoft Copilot Co-Pilots Guides on site 54.2% Whether CRM, marketing automation platforms (MAPs) or cloud data warehouses (CDWs), marketers are reorganizing their systems for agility, integration and long-term adaptability. Curve 1 AI Assistants (87.5%

B2C 80

B2C CRM B2B Engineering 80

Hubspot

NOVEMBER 22, 2024

HubSpot's 2023 State of AI in Sales Report found that 73% of sales pros agree AI can help them pull insights from data they otherwise wouldn't find. According to HubSpot's 2023 State of AI in Sales Report , sales pros save around two hours and 15 minutes daily using AI to automate manual tasks. Analyze lead source data.

Lead generation 50

Lead generation B2B Sales Campaign 50

Hubspot

MARCH 13, 2025

According to a 2023 survey of over 450 sales leaders, 91% of their teams missed quota that year. Apart from sales dashboards and CRM, Alex Zlotko shares further insights. Why are revenue targets so hard to hit? And even with revenue up in 2024 , reps are still struggling to meet their sales goals. Monitor and review.

Meeting 66

Meeting Pipeline Quota Sales 66

Hubspot

SEPTEMBER 17, 2024

Data from HubSpot’s 2023 Smarter Selling with AI Report revealed that some of sales professionals’ top challenges are as follows: Closing deals Connecting with prospects Deepening customer relationships Even more so, the same report confirmed that at least 87% of sales reps’ time is spent attempting to generate authentic leads.

Sales 41

Sales Healthcare Technology Technology 41

Highspot

JULY 7, 2025

Source: 2023 Demand Gen Report) The advantages of account-based sales It’s no secret account-based sales strategies offer many compelling benefits for sales organizations like yours, particularly those in highly competitive and complex B2B environments. Did you know?

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

Hubspot

JANUARY 14, 2025

Customer Relationship Management (CRM) While the real estate entrepreneurs life is full of rewards, its no lie that youve got to do the work to reap them. By prioritizing your CRM strategy as a core responsibility in your business. One of those rewards? Happy clients. How to achieve this?

Real Estate 64

Real Estate Non-Profits Strategic planning Education 64

Salesforce

MAY 5, 2025

In 2023, OXXO implemented the WhatsApp integration with Salesforce Marketing Cloud, and the team saw immediate and substantial results. With the ability to monitor these changes and updates through its Salesforce CRM, OXXO could optimize campaigns in real time. Enter the Salesforce + Meta partnership.

Conversion 96

Conversion Customers Strategic partnership Campaign 96

Martech

JULY 17, 2025

Fiduciary duty and GTM’s hidden value The 2023 Delaware fiduciary ruling redefined oversight: Boards and executives must now govern how value is created — not just whether a cost was approved. Case depends on evidence quality and time horizon. “Where does it stop?” ” Slippery slope to capitalizing everything.

GTM 56

GTM B2C Finance Government 56

SaaStr

JULY 19, 2025

billion Business : Software for contractors (HVAC, plumbing, electrical) ServiceTitan’s preliminary results for the October quarter show approximately 24% year-over-year revenue growth, the highest rate since mid-2023. Klaviyo also achieved profitability in the first half of 2023, distinguishing it from many other IPO candidates.

E-commerce 108

E-commerce Growth Construction Electricity 108

Highspot

DECEMBER 19, 2024

Forresters 2023 B2B Sales Survey reveals that while 63% of sales leaders expect digital buying behaviors to have a significant impact on their business in the next two years, only 37% are prioritizing digitizing the buyer journey. The challenge for B2B companies is balancing these expectations with the financial impact of delivering them.

GTM 52

GTM Niche B2B Sales 52

Highspot

JUNE 8, 2025

Unsurprisingly, 90% of marketing leaders say content marketing is more important in 2025 than it was in 2023, yet many still struggle to make it count. CMS and CRM integrations: Connect content to other tools in your tech stack, including your website, email platform, or sales system. Content automation software is the solution.

Territory 52

Territory Healthcare Drivers/motivators Pitch 52

Salesforce

JANUARY 15, 2025

But with this growing reliance comes a rising risk: global data breaches surged 156% between 2021 and 2023, with the average breach costing $4.45 million in 2023. Masked data preserves the structure and variability of original CRM datasets, allowing developers to simulate real-world scenarios without compromising privacy.

Government 93

Government Legal Technique Healthcare 93

Salesforce

MARCH 19, 2025

You can keep it simple with numbers like 001, 002, 003 or get a little more specific by adding the date, such as 2023-01-01-001. Pro Suite can help With an AI-CRM like Pro Suite, you can automate your invoices and help get paid, faster. It makes tracking payments and finding invoices later much easier. can go a long way.

Finance 59

Finance Clients Start-ups Follow-up 59

Hubspot

MAY 16, 2025

And since its built on Salesforce, it integrates smoothly with existing CRM systems. While big corporations have been leading the way, small businesses have been quietly stepping up their AI game throughout 2023 and 2024, and according to the data, this trend is likely to continue into the near future.

Contract 36

Contract Legal Meeting Service 36

Sales Hacker

JULY 1, 2025

We also had a centralized CRM that we used to just like track what we were working on in a very systematized way of going about this. When we started unifying early 2023, we saw just this huge crescendo of the old way of the world no longer working right? All of a sudden we’re course correcting in 2023. That makes sense.

GTM 78

GTM Growth Sell X-functional 78

SaaStr

OCTOBER 16, 2024

Case and point, CRM is bigger for HubSpot today than marketing automation. #5: Automation Everywhere Through 2023, SaaS was mostly workflow and dashboards. The most important thing is that your second product, is deployed on time before your initial market decays too much. And your second product has to be bigger than the first.

B2B 127

B2B Legal Cross-sell Growth 127

Salesforce

MARCH 26, 2025

There’s a reason why a whopping 73% of customers feel brands treat them as unique individuals a significant rise from 39% in 2023. AI Tools for Small Business Try the #1 AI CRM for Small Business Kickstart Agentforce With Foundations What is Agentforce For Small Business? What is an AI Agent? How can AI help small businesses?

Price 52

Price Campaign A/B testing CTR 52

Salesforce

OCTOBER 29, 2024

We already had Sales Cloud as our customer relationship management ( CRM ) software, and ServiceNow as our IT service management (ITSM) solution. So that June 2023 phone call telling us our CSM was being deprecated as of February 2024 was a big deal. Our customer support and technical support teams are paramount to our success.

Service 69

Service Customers X-functional Pharmaceutical 69

Understanding the Sales Force

JUNE 20, 2025

Automation and Efficiency Tools ( “sales automation tools 2025,” “CRM automation” ): They’re after tools to cut admin time and boost rep efficiency. But CRM doesn’t close deals—people do. A 2023 HubSpot report showed a 20% increase in deal size for teams with ongoing coaching. Why’s that?

Objectives and Key Results 62

Objectives and Key Results Strategic partnership Pipeline Growth 62

Martech

JULY 18, 2025

By early 2023, half of the site’s top 100 advertisers had either ceased or substantially reduced their advertising on the platform. Likes on branded content grew by 63% in the second half of 2023. Creator monetization: An ad revenue sharing program was introduced in 2023, paying out over $20 million to more than 80,000 creators.

B2B 112

B2B Sports Entertainment Niche 112

Martech

MAY 13, 2025

In 2024, 72% of companies reported using it weekly, up from 37% in 2023, according to the MarTech report Generative AI for Content Creation: A Marketer’s Guide. That means integrating it with your existing CMS, CRM and automation tools. Generative AI adoption has surged across industries.

Government 123

Government Strategic planning Strategize Lead generation 123

Martech

JUNE 27, 2025

Up to 40% of Fortune 500 companies don’t have a single growth- or customer-related role in their executive committee, per a 2023 McKinsey study. Then, build systems — sales enablement, CRM automation and lifecycle campaigns — to introduce the rest of the product portfolio after that initial traction. What happens then?

X-functional 85

X-functional Cross-sell Strategize Finance 85

SaaStr

JUNE 17, 2025

in 2019 to $307.68M in 2023 by embedding AI into its platform. Duolingo saw a 45% revenue boost in 2023 after integrating GPT-4 to enhance user engagement. Think about what just happened: Your CRM data? OpenAI isn’t trying to build a CRM or project management tool, at least not yet. SEMrush grew from $92.1M

B2B 105

B2B CRM Launch Healthcare 105

Hubspot

APRIL 1, 2025

He even admitted that when hes onboarding customers onto HubSpots CRM, the first thing he asks about is data architecture. For example, if an AI agent is embedded into a CRM, sales reps can get a ranked list of warm leads in the CRM, complete with insights on intent signals and recent interactions. AI Agents for the Win?

CRM 36

CRM Follow-up Clients High impact 36

Sales Hacker

MAY 9, 2025

In 2023, we saw a surge of SaaS brands adding anything AI-powered or AI-driven into their website headlines. Coffee – the AI-first CRM for SMBs, just launched ICP Builder a free tool that lets you describe your ideal customer in plain English and instantly see matching companies.

GTM 87

GTM Launch Represent Growth 87

SaaStr

JUNE 30, 2025

This represents the second significant price adjustment in the last several years, following a 9% increase across their entire product portfolio in 2023. 2023: $31.4B (+18.3% Management described it as demonstrating “strong pricing power and customer stickiness” while adding AI functionality. growth) 2024: $34.9B (+11.2%

Price 118

Price Government Negotiate Contract 118

Martech

JUNE 4, 2025

Between 2019 and 2023, 98% of manufacturers began digital transformation efforts. CMS , CRM and MAP tools to deliver the right content and re-engage learners. Instead of simply delivering parts or equipment, they are expected to deliver tailored solutions, predictive support and seamless communication. This shift is no longer optional.

Manufacturing 56

Manufacturing GTM Education B2C 56

Martech

FEBRUARY 26, 2025

Customer data is underutilized and the traditional approach of using a customer relationship management (CRM) platform to collect data from sales transactions is no longer enough, according to a new report. According to the report, customer satisfaction has only slightly increased despite significant investments in CRM software.

CRM 63

CRM Customer Relationship Management Relationship Management Engineering 63

Salesforce

APRIL 17, 2025

At Salesforce AI Research, we innovate on systems that help safeguard our LLM usage [3] and the broader Agentforce ecosystem by developing novel guard models that specialize in and excel at the customer service management (CRM) tasks that our customers need the most.

CRM 111

CRM Trust Promote Engineering 111

Martech

MARCH 27, 2025

The findings were featured in a whitepaper published in 2023. In most CRM/MAP systems, this results in a set of standard drop-down menus that are co-managed by sales and marketing ops. Opportunities and challenges await A hopeful example of this embedded capability in MAP/CRM was highlighted in one of my articles last year.

Government 95

Government Legal Contract CRM 95

Martech

FEBRUARY 19, 2025

Salesforce uses TikTok to showcase the power of its customer relationship management (CRM tools, targeting sales managers or business owners. billion on TikTok during 2024, a 27% year-over-year increase from 2023, according to MediaRadar. In total, brands spent $4.8

B2B 123

B2B Entertainment B2C Government 123

Salesforce

JUNE 23, 2025

ChatGPT, the leading AI tool, saw an eightfold increase in weekly active users from October 2023 to April 2025, reaching over 800 million users. ” Informational: Users want to learn about a topic, such as “what is CRM.” ” or “Which CRM is better, Brand X or Brand Y?”,

Objectives and Key Results 45

Objectives and Key Results Engineering CRM Referrals 45

Veloxy

JANUARY 18, 2023

Field sales apps typically combine features you would find in sales tools and CRM platforms, but you’ll also find functionalities that reflect the unique needs of outside sales representatives. CRM Capabilities Field sales tools often mimic the capabilities of CRM platforms.

Territory 246

Territory CRM Represent Lead generation 246

Veloxy

MARCH 23, 2023

This blog post is your comprehensive guide on how to hit and crush sales quotas in 2023 and beyond. Check out these articles, or schedule a free consultation with our Revenue Director: 5 sales tech stack tools for 2023 What is AI sales assistant software? Yet, the sales organization is failing to crush their quota, let alone hit it.

Quota 247

Quota Profit margin Non-Profits Teamwork 247

Salesforce

SEPTEMBER 26, 2023

Now, with Dream Quest 2023, you can catch up on all the announcements from Dreamforce, including how to get hands-on with the latest AI and automation innovations! Dreamforce ’23 was all about Data + AI + CRM + Trust. We have your back with Dream Quest 2023. Quests Beyond Dream Quest 2023!

Trust 122

Trust CRM Drivers/motivators Start-ups 122

Veloxy

MARCH 15, 2023

Customer relationship management (CRM) software CRM software, such as our favorite Salesforce , is an essential tool for tracking and analyzing revenue performance. Additionally, CRM software can generate reports and dashboards that provide insights into revenue enablement performance.

Cross-sell 246

Cross-sell Objectives and Key Results Teamwork Growth 246