SaaStr

DECEMBER 18, 2024

The meta point is after a tough late 2023 and into 2024, SaaS, Cloud and more is back: In some cases, AI is the driver (Databricks, Palantir). Perhaps Databricks isn’t really SaaS, it’s Cloud + AI/Cloud infrastructure. But close enough for purposes of this post.

Cross-sell 113

Cross-sell Drivers/motivators Up-sell Growth 113

Hubspot

MARCH 13, 2025

According to a 2023 survey of over 450 sales leaders, 91% of their teams missed quota that year. This not only increased their ownership of the targets but also fostered a sense of accountability and motivation. Motivate your sales team. Why are revenue targets so hard to hit? Monitor and review.

Meeting 66

Meeting Pipeline Quota Sales 66

Martech

JULY 26, 2024

It’s how they try to motivate users (who otherwise wouldn’t care) to adopt new tech. For the rest, recent data shows that cookie-based targeting is ROI negative (Ahmadi et al 2023) and largely is not significantly more accurate than random targeting (Neumann et al 2022). They did it with GA4 and they’ll do it with something else next.”

Non-Profits 130

Non-Profits Drivers/motivators Strategize Launch 130

Search Engine Land

JULY 23, 2024

It’s how they try to motivate users (who otherwise wouldn’t care) to adopt new tech. For the rest, recent data shows that cookie-based targeting is ROI negative (Ahmadi et al 2023) and largely is not significantly more accurate than random targeting (Neumann et al 2022).

Non-Profits 97

Non-Profits Drivers/motivators Strategize Launch 97

SaaStr

JULY 12, 2025

Code Generation as the Primary Growth Driver While everyone talks about general AI adoption, Anthropic identified code generation as the killer use case. To put this in perspective, it took Snowflake—one of the fastest SaaS companies in history—six quarters to go from $1B to $2B ARR.

B2B 99

B2B Healthcare Price Drivers/motivators 99

Salesforce

FEBRUARY 20, 2025

Perhaps most dramatically, Waymo has leveraged digital workflow expertise to deploy advanced robotics, demonstrating a remarkable ~90% reduction in collision incidents compared to human drivers across 39 million real-world miles.

Hospitality 104

Hospitality Objectives and Key Results Healthcare Manufacturing 104

Martech

MARCH 5, 2025

This shift fueled Everlanes physical expansion and contributed to its most profitable year in 2023. The question isnt whether to open a store but how to make that store a true extension of the brand and a driver of customer loyalty. As the company realized, customers still want to touch products before they buy.

Retail 87

Retail Drivers/motivators Launch Up-sell 87

Salesforce

MAY 5, 2025

In 2023, OXXO implemented the WhatsApp integration with Salesforce Marketing Cloud, and the team saw immediate and substantial results. The brand was now empowered with data directly from their customers, making it easier to understand customer motivations. Enter the Salesforce + Meta partnership.

Conversion 96

Conversion Customers Strategic partnership Campaign 96

SaaStr

JUNE 2, 2025

This acquisition builds on previous AI investments, including the 2023 purchase of Neeva, a generative AI search startup. The Neon team engineered a new database architecture that offers speed, elastic scaling, and branching and forking. 5 Interesting Learnings from Snowflake at ~$4 Billion in ARR Implications for SaaS and B2B Software 1.

Government 77

Government Represent Strategize B2B 77

Highspot

JUNE 8, 2025

71% of organizations say end-to-end automation remains a primary driver of process improvement. Unsurprisingly, 90% of marketing leaders say content marketing is more important in 2025 than it was in 2023, yet many still struggle to make it count. Content is king, right? Content automation software is the solution.

Territory 52

Territory Healthcare Drivers/motivators Pitch 52

Highspot

JULY 7, 2025

Source: 2023 Demand Gen Report) The advantages of account-based sales It’s no secret account-based sales strategies offer many compelling benefits for sales organizations like yours, particularly those in highly competitive and complex B2B environments. Did you know? Consider digital sales rooms.

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

Salesforce

MAY 15, 2025

and the European Accessibility Act (EAA) are key drivers of global digital accessibility. According to a 2023 Accenture report , companies that prioritize disability inclusion see 1.6 Guidelines like the Web Content Accessibility Guidelines (WCAG) 2.2 , the Americans with Disabilities Act (ADA) in the U.S., times more revenue, 2.6

Drivers/motivators 66

Drivers/motivators Technology Technology User Experience 66

Search Engine Land

JULY 17, 2024

By comparison, 49,000 articles written about Boeing’s safety issues got 829,900 social media interactions from June 8, 2023, to June 7, 2024. Since then, Google has rolled out the October 2023 spam update , released the March 2024 spam update and unleashed the June 2024 spam update. That was more than a dozen a day. Inspire others.

Drivers/motivators 79

Drivers/motivators Government Legal Price 79

Hubspot

FEBRUARY 20, 2025

The Extra Gear, Not the Driver. In 2023, global malware attacks hit 6.06 The Extra Gear, Not the Driver. After 7 Benefits of Using AI for Business Strategy with Real Examples 4 Challenges of Using AI for Business Strategy How to Implement AI into Your Business Strategy in 6 Steps AI in Business Strategy? AI in Business Strategy?

Drivers/motivators 36

Drivers/motivators Price Clients Follow-up 36

SaaStr

FEBRUARY 9, 2025

Under his leadership, Klaviyo has grown to nearly $1B in ARR and successfully went public in September 2023. The Speakers Andrew Bialecki is the co-founder and CEO of Klaviyo, a marketing and customer data platform that has revolutionized how e-commerce businesses connect with their customers.

E-commerce 96

E-commerce SQL Retail Click Through Rate 96

Sales Pop!

DECEMBER 17, 2024

And its only getting bigger: The Influencer Marketing Benchmark Report 2023 predicted it would grow by another 29% to $21.1 billion in 2023. The market itself was estimated at $16.4 billion in 2022, a growth of more than 860% since 2016. Why such a boom? As a result of global social sharing, the rise of creator culture was born.

Negotiate 130

Negotiate Entertainment B2C Niche 130

Martech

JULY 9, 2025

The decreased ad spend is part of a trend that began in 2023. They are understandably suspicious of brands’ motivations for including cultural holidays in advertising, especially if it only happens during Pride Month or feeds into stereotypes. It would also be wrong. “It shouldn’t come as a surprise.

Drivers/motivators 78

Drivers/motivators Campaign Product Sell 78

Understanding the Sales Force

JUNE 20, 2025

A 2023 HubSpot report showed a 20% increase in deal size for teams with ongoing coaching. Compensation and Incentives : Boost motivation with clear goals and appropriate compensation and incentives. Skilled salespeople can better leverage leads, automation, and ABS campaigns. Platforms like Gong or Chorus.ai

Objectives and Key Results 62

Objectives and Key Results Strategic partnership Pipeline Growth 62

SaaStr

JUNE 14, 2025

million registered Discord users by March 2024, generating $300 million in revenue in 2024, up from $200 million in 2023. The Enterprise Play is Real – A key driver for AI revenue growth is code generation, with businesses willing to pay premium rates for AI that can actually do work, not just chat. Claude now has 18.9

Growth 90

Growth Healthcare Drivers/motivators Manufacturing 90

Sales Hacker

MAY 13, 2025

I promise that there are more drivers in. Pain because people invested into a sales environment that didn’t materialize in 2023. And then we doubled down on it again at the end of 2023 and we said, okay, so that’s two bad years in a row Now, 20, 24 has gotta be better, right? And what we saw was just a lot of.

GTM 72

GTM Engineering Start-ups Growth 72

SaaStr

NOVEMBER 6, 2024

First, a recent study from Battery Ventures called the State of Enterprise Tech Spending , and its enterprise tech spend sentiment index hit its low in the first quarter of 2023 at 50. .’ So, what does he mean by that? But it’s been coming up every quarter since and its latest reading is up to 65.

Drivers/motivators 107

Drivers/motivators Price Growth Up-sell 107

Martech

MARCH 24, 2025

The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026. More than half (53%) of shoppers discover products on social platforms up from 46% in 2023.

Retail 113

Retail Drivers/motivators Represent Technology 113

Martech

MARCH 3, 2025

Yet, MQL models treat marketing as an isolated demand driver, failing to account for these external variables. The impact of brand and reputation on sales Brand trust is one of the most powerful revenue drivers. This narrow approach leads to misleading performance evaluations and misguided GTM adjustments.

B2B 125

B2B GTM Drivers/motivators Legal 125

Martech

DECEMBER 17, 2024

Data and analytics is the biggest gap in marketing departments, per Marketing Weeks 2023 Career and Salary Survey. In contrast, a skills-based culture emphasizes an individuals full range of skills, capabilities and motivations. Growing scarcity of specialized skills (32%).

Drivers/motivators 103

Drivers/motivators Start-ups Promote Closing 103

SaaStr

JUNE 25, 2025

57x revenue growth with only 3x headcount growth). That’s over $1m in revenue per employee. Multiple: 9-10x revenue Rationale: Mature fintech discount, some investor skepticism on direct-to-consumer model Comparable: Lower end of profitable fintech range Base Case: $4B-4.5B

Referrals 94

Referrals Growth Drivers/motivators Clients 94

SaaStr

MAY 21, 2025

The Rule of 40 Score Has Nearly Doubled in Two Years Palantir has achieved an jaw dropping Rule of 40 score of 83%, up from 38% in Q2 2023. Their artificial intelligence platform (AIP) is driving significant commercial demand, with companies like Wendy’s and Heineken showcasing dramatic efficiency improvements at their AIPCon event.

Profit margin 63

Profit margin Manufacturing Government Drivers/motivators 63

Martech

FEBRUARY 10, 2025

The fight against ad fraud: Progress made, but billions still at risk In 2023, the digital advertising industry reached a significant milestone, saving $10.8 Lack of demand slows adoption : Without strong demand from advertisers and agencies, theres little motivation for publishers and ad tech vendors to implement these tools.

Objectives and Key Results 87

Objectives and Key Results Represent Education Trust 87

Martech

JUNE 2, 2025

Marketers are already boosting campaign activity, with an average 30% increase in campaigns in 2024 compared to 2023. Understanding unit costs for optimization Today’s high costs partially stem from the manual crafting of campaigns, which hinders growth. These rising costs are a hidden risk to journey orchestration ambitions.

Contract 97

Contract Campaign Price Drivers/motivators 97

Hubspot

MARCH 7, 2025

For example, HubSpot's latest AI Trends for Sales data shows that AI adoption in sales surged from 24% in 2023 to 43% this year. from September 2023 to 2024 as per the 12-month percentage change in the consumer price index. In fact, the adoption of artificial intelligence in business is only on the rise. Still not convinced?

Government 31

Government Finance B2B Service 31

Sales Hacker

JUNE 13, 2025

For cohorts in late 2022 and 2023, only ~6–9% of companies raised a Series A within a year. There are two major drivers behind this: Secondaries are booming 2025 is projected to be the largest year ever for global venture secondaries. The real bottleneck is Series A Raising a priced seed round is no longer the milestone it once was.

GTM 90

GTM Drivers/motivators Growth Go To Market 90

Veloxy

JUNE 15, 2023

The year 2023 has brought with it new challenges and opportunities in the world of outside sales. Are you ready to unlock the secrets to outside sales success in 2023? Employee Retention and Motivation Once top outside sales talent is hired, it’s essential to focus on employee retention and motivation.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Technique 264

Veloxy

MARCH 23, 2023

This blog post is your comprehensive guide on how to hit and crush sales quotas in 2023 and beyond. Encourages salespeople to perform better Sales quotas provide salespeople with a specific target to hit, motivating them to perform better. Yet, the sales organization is failing to crush their quota, let alone hit it.

Quota 247

Quota Profit margin Non-Profits Teamwork 247

Sales Pop!

SEPTEMBER 17, 2023

As we cruise towards the end of Q3 in our 2023 selling year, many of us are staring at a Dec. The scarcity of major victories over in 2023 makes a big Q4 win even more attractive. But now with the selling sand running low in the 2023 hourglass, shifting your focus to a large pursuit brings huge opportunity costs.

Drivers/motivators 173

Drivers/motivators Commission Clients Up-sell 173

Veloxy

APRIL 12, 2023

If you’re talking to a homeowner, for example, you’ll need to understand their energy usage patterns and what motivates them to consider solar. To be effective in highlighting the benefits, it’s important to understand the specific needs and motivations of each customer. Good luck and happy selling!

Referrals 247

Referrals Finance Objectives and Key Results Sales 247

Martech

JANUARY 27, 2023

We made it to 2023! Look back and celebrate, then move on The first business for 2023 will be to step back, clear your head and take stock of all the great things you accomplished in 2022 despite the odds (i.e., And now it’s 2023. As we closed in on the end of the year in December, the finish line seemed awfully far away.

Drivers/motivators 142

Drivers/motivators GTM Legal Retail 142

Smarter With Gartner

JULY 8, 2021

7 drivers of change in strategic assumptions. Through 2023, 30% of IT organizations will extend bring-your-own-device (BYOD) policies with “bring your own enhancement” (BYOE). Don’t Ignore These 7 Drivers of Change appeared first on Smarter With Gartner. Read more: The 5 Pillars of Strategy Execution. What’s happening?

Drivers/motivators 116

Drivers/motivators Strategize Strategic planning Government 116

Martech

MAY 2, 2023

Even while there is consolidation of the industry in the economic environment of today, a motivation to rationalize stacks, we still see people using this very wide variety of tools.” The post Scott Brinker unveils 2023 martech landscape appeared first on MarTech. Get MarTech! In your inbox.

Technology 128

Technology Technology Represent Drivers/motivators 128