SaaStr

JULY 25, 2025

Dear SaaStr: How Do You Let Customers Know You Are Raising Prices? Raising prices is always a delicate process, but if you handle it well, it can actually strengthen your customer relationships. If you do raise prices, how about also adding more value than price increase? I.e., Lead with Value. Be Transparent.

Price

Martech

SEPTEMBER 25, 2024

Cost-conscious marketers are paying close attention to price when they’re considering replacement applications for their martech stack, according to the 2024 MarTech Replacement Survey. The percentage of respondents replacing marketing automation platforms in the past year rose from 24% in the 2023 survey to 31% in 2024.

CRM

Martech

AUGUST 26, 2024

They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. See my earlier article for useful stats and resources on this subject.

B2B

Martech

JANUARY 7, 2025

from 2023, according to Adobe Analytics. The record-setting holidays were a result of strong consumer spending, not higher prices. Adobes Digital Price Index showed consumer prices have fallen for 27 consecutive months and were down in November 2.6% off the listed price. consumers spent $241.4 year-over-year.

Retail

Search Engine Land

AUGUST 12, 2024

As Google faces antitrust scrutiny and rising ad costs , Facebook is maintaining relatively stable pricing and performance for advertisers. Why it matters.

Conversion

Salesforce

OCTOBER 1, 2024

While shoppers have been price-conscious and deliberate in their spending so far in 2024, seasonal goods have been the one category where they’ve been willing to splurge. And you can ask AI for what-if analysis on what to stock, how much to order, how to price merchandise, and how to promote the items. That would break down to $4.1

Retail

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Also, 43% of shoppers are carrying more debt this year than they did in 2023. The AI question “This season will be competitive, intense, and no doubt focused on pricing and discounting strategies.

Retail

Martech

AUGUST 1, 2024

The average price per ad was also up 10%. Net income surged to $28 million from a loss of $2 million for the second quarter of 2023. The DAP figure is the number of people accessing any one of its apps. Source: Meta “Second-quarter earnings exceeded forecasts, rising by $33.1 Email: Business email address Sign me up! Processing.

Retail

SaaStr

FEBRUARY 21, 2025

The Growth Recovery Is Real, But Different This Time Remember the panic in Q1 2023? Randy holds an MBA from Harvard Business School and graduated from the United States Naval Academy. 5 Key Learnings on What’s Really Working in SaaS Growth 1. Growth had dropped to 14% across 2,000+ B2B companies.

Growth

Salesforce

OCTOBER 2, 2024

It can be unexpectedly impacted by strained supply chains, high traffic volume on backend systems, inexperienced seasonal staff, and an omnichannel pricing and promotion plan. In 2023, 64% of retailers offered in-store returns of online purchases and 58% offered BOPIS. Back to top.

Retail

Martech

OCTOBER 29, 2024

“Brands that only have a presence in swing states or focus on growing in those states will feel limited volumes and price increases,” said Dan Larkman, CEO and founder of Keynes Digital. In 2023, non-swing states saw 1.7x Non-swing states received 2.2x more CTV spend than in swing states this year. more versus swing states.

Territory

Hubspot

SEPTEMBER 12, 2024

I bought a new car in 2021, when the pandemic had virtually eliminated the gap between new and used prices. That’s not to say that reps are becoming irrelevant, and a wealth of research including Gartner’s 2023 B2B Buying Report shows that reps play a critical role in increasing the value and quality of deals — they just need to adapt.

B2B

SaaStr

JULY 26, 2025

HubSpot was selling primarily to small businesses with a rigid 3-tier pricing structure ranging from $3K-$18K annually. The Great Transformation: Usage-Based Pricing Saves the Day (2014-2015) What happened next was a masterclass in SaaS pricing evolution. 2023: 103.9% The result?

Price

Hubspot

AUGUST 20, 2024

A 2023 study from Oracle backs up Dr. Schwartz’s thesis. We’ve all seen the typical pricing page with a 3-tiered structure of individual, team, enterprise. When we have too many choices, we end up less satisfied, even if the product is perfectly tailored to our needs. HubSpot does this for its products as well.

Conversion

Search Engine Land

AUGUST 13, 2024

More than 65% of users find short-form videos the most engaging type of content, according to a 2023 Sprout Social report. More than 45% of global shoppers say accurate product descriptions influence them the most when shopping online, according to a 2023 VML study. Copy Special care needs to be given to product listing copy.

Retail

SaaStr

MARCH 25, 2025

The “Give Away the Store” Pricing Strategy That Actually Worked Most SaaS founders I talk to are terrified of giving away too much value. built their own AI stack instead of relying on APIs, making this pricing sustainable. But here’s the catch – you need to own your infrastructure to make this work.

Meeting

SaaStr

JUNE 24, 2025

It’s about fundamental organizational redesign —from pricing models (hybrid consumption/subscription) to team structures (forward-deployed engineers vs traditional CSMs) to investment priorities (94% AI spend increases among high-growth companies). vs $8.7K), and dramatically leaner operations.

GTM

Hubspot

JULY 10, 2024

in 2023, followed by debit cards. The pricing structure can be confusing since it varies greatly depending on the type of transaction and how the customer chooses to pay. Helcim The biggest reason to choose Helcim over other payment processing companies is for its pricing.

Process

SaaStr

NOVEMBER 17, 2024

Andy had to completely reboot the team to reignite growth, pushing past $30m+ ARR by 2023 and selling to a top private equity firm. But Andy got 3 other firm offers through the bank he hired — along with a price more than $10m higher. They got several offers in 2021, then a pause in 2022, and the offers came back in 2023.

Legal

Hubspot

OCTOBER 17, 2024

that all telemarketers should know about before picking up the phone: As of 2023, the U.S. In 2023 alone, the Federal Trade Commission reported approximately more than 2 million Do Not Call complaints, emphasizing the importance of adherence to its regulations. Penalties and Fines If you do bad, you pay the price.

Cold Call

SaaStr

NOVEMBER 13, 2024

It was the only SaaS IPO on 2023. But SMBs in the middle have become more cost and price-sensitive. #10. So the latest SaaS leader to cross $1B ARR is Klaviyo. Klaviyo dominates marketing in the Shopify ecosystem and in ecommerce, and just keeps on scaling. The only one! ” 5 Interesting Learnings: #1. SMB Weaker.

Cross-sell

Martech

OCTOBER 22, 2024

and globally seemed to work well with customers, especially when prices were cut. Thus far, the discounts are bigger, according to Salesforce — good news for shoppers and a signal to retailers to consider slashing prices. A closer look at Amazon’s October promotion shows a silver lining, however. During Prime Big Deal Days, U.S.

Retail

Martech

JULY 16, 2024

New York Comic Con 2023: 200,000 attendees. Pax West 2023, an event for gamers: 120,000 attendees. Our pricing model ranges from a $10k entry level option, a 12-month subscription (it’s all subscription-based SaaS), then it goes to $30k, $60k and $100k is the enterprise.

Customers

Hubspot

NOVEMBER 22, 2024

To achieve this, they could look at updating their product offering, pricing, etc. HubSpot's 2023 State of AI in Sales Report found that 73% of sales pros agree AI can help them pull insights from data they otherwise wouldn't find. According to Fletcher, his goal was to work with these companies to fix the reviews.

Lead generation

Search Engine Land

SEPTEMBER 24, 2024

AI-assisted rewrite : “Think of an exchange rate as the price tag on one country’s money when shopping with another country’s cash. A good example of just how unreliable they are is the fact that OpenAI , the creator of ChatGPT, took down its AI-written text classifier in July 2023 due to its low accuracy rate.

Legal

SaaStr

JULY 12, 2025

API-First Revenue Model Unlike the subscription-heavy models of traditional SaaS, 70-75% of Anthropic’s revenue comes from API calls through pay-per-token pricing. This requires rethinking pricing, packaging, and revenue recognition. While Anthropic likely operates at 40-60% gross margins today (vs.

B2B

Martech

FEBRUARY 3, 2025

Changes in Super Bowl commercial pricing The cost of a 30-second commercial during the Super Bowl has skyrocketed over the decades. Heres a brief overview of the price changes: 1967: Approximately $40,000 1980s: Prices began to rise significantly, reaching around $100,000 by the mid-1980s. million in 2005. million in 2005.

Entertainment

Salesforce

JUNE 19, 2025

Online sales were essentially flat as consumers continued to wait out price and economic volatility. One in three shoppers still report that they’re buying less over the past six months, and 66% of all shoppers say that — regardless of whether they’re buying more, less, or the same — they’re trading down for lower priced goods.

Retail

SaaStr

JUNE 6, 2025

The Mega-Deal Era Is Over — Enterprise deals are clustering in the $100K-$150K range The Shift : Enterprise deals are clustering in the $100K-$150K range (down from ZIRP-era budgets) The New Model : 39% of buyers prefer pay-as-you-go pricing. Align sales comp with net revenue retention, not initial ACV 3.

Territory

Search Engine Land

AUGUST 7, 2024

Paid sites (June 2023): 44,276 Paid sites with 200 server response (April 2024): 31,388 Paid sites with 3XX, 4XX, 5XX server responses: 12,888 Dead paid sites: 29% Among the remaining 31,388 sites, 11,000 have less than 100 pages in the Google index. Verify if they build quality links through organic methods like outreach or PR.

Gambling

Martech

JULY 22, 2025

How fragmentation became freedom Today’s buyers might research on TikTok, compare prices on Amazon, test in-store and purchase through a brand’s app. billion in 2023. That journey is intentional, personal and dynamic. In May 2025, streaming accounted for 44.8% sales reaching $2.7

Retail

Martech

OCTOBER 17, 2024

The problem with privacy Customers are confused and feel a lack of control In 2019, and again in 2023, Pew Research found that Americans are concerned, confused and upset about how their data is being collected. Most people seem to believe the price they pay for these “free” services is a few annoying ads.

Trust

Martech

FEBRUARY 24, 2025

Stape has a slightly lower price tag than its competitors (including taggers.io) and lets customers choose between client- or server-side tracking. Dig deeper: Why buying-group marketing beats ABM every time Tool 2: Stape Server-side tracking is crucial to a successful performance marketing program, especially in 2025.

B2B

Martech

JULY 17, 2025

A brand investment that moves pricing power for four years isn’t an expense — it’s an asset. Fiduciary duty and GTM’s hidden value The 2023 Delaware fiduciary ruling redefined oversight: Boards and executives must now govern how value is created — not just whether a cost was approved. “Where does it stop?”

GTM

Search Engine Land

JULY 12, 2024

If you own a niche site, there’s a pretty good chance that you saw something like this happen between late 2023 and today. After the November 2023 core update, Reddit’s organic visibility increased by 23%. In 2023, Reddit’s organic traffic increased by a whopping 253.3% between July 2023 and June 2024, according to Semrush.

Niche

SaaStr

AUGUST 7, 2025

One-way doors (like major pricing changes) are hard to reverse. Building ChatGPT Enterprise from Zero: The Inside Story In early 2023, OpenAI had just launched the fastest-growing consumer app in history. In the last year, AEs came to me wanting to test new verticals, pricing strategies, and pilot motions.

GTM

Search Engine Land

JULY 17, 2024

Rising food prices, while not unique to 2024, are drawing increasing public attention, especially regarding how major food brand executives address the issue. The report examines the top articles about Five Guys’ prices, Kellogg’s CEO, Chipotle’s portion sizes and In-N-Out prices. 29 to March 15, 2024.

Drivers/motivators