Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

Engineering 129

Engineering Non-Profits A/B testing Growth 129

Martech

SEPTEMBER 24, 2024

Promotional email is great, but the ones that land are hyper-focused emails you have thought through with your strategic vision and approach. Hire an email accelerant Not every digital marketing agency understands email, trust me, I know. The average marketing budget is 7.7% of total revenue, down from a high of 11% in 2020 and 9.1%

Promote 129

Promote Represent Technology Technology 129

Martech

MAY 13, 2025

” Companies need to take a thoughtful, strategic and responsible approach to using these tools to make a real business impact and maintain brand integrity. In 2024, 72% of companies reported using it weekly, up from 37% in 2023, according to the MarTech report Generative AI for Content Creation: A Marketer’s Guide.

Government 123

Government Strategic planning Strategize Lead generation 123

Search Engine Land

SEPTEMBER 6, 2023

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product.

Click Through Rate 126

Click Through Rate A/B testing Retail Promote 126

Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. Emphasizing Partnerships Another strategy is to focus on building strategic partnerships.

Strategic partnership 115

Strategic partnership Tradeshows B2B Strategize 115

Search Engine Land

OCTOBER 23, 2023

Select winners of the 2023 Search Engine Land Awards will be invited to speak live at SMX Next during our two ask-me-anything-style sessions. And huge thank yous to everyone who entered the 2023 Search Engine Land Awards and our fantastic panel of judges for this year’s awards. Register here for SMX Next (it’s free) if you haven’t yet.

Engineering 115

Engineering B2B Pipeline Gaming 115

Smarter With Gartner

JULY 8, 2021

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. Trust/Ethics.

Drivers/motivators 116

Drivers/motivators Strategize Strategic planning Legal 116

Martech

JULY 26, 2024

Paid search specialist Sarah Stemen said the delay in phasing out third-party cookies by Google is probably strategic: “As the dominant browser owner, Google is under scrutiny for antitrust behaviors. It’s about building trust, brand awareness, and thinking outside the box.

Non-Profits 130

Non-Profits Drivers/motivators Launch Gaming 130

Sales Pop!

APRIL 20, 2023

With that in mind, we’ll dive into eight important marketing trends that you absolutely can’t afford to ignore in 2023. By placing emphasis on UGC, you’ll foster a deeper connection with your customers, generate trust, and ultimately drive more conversions. Sure, some of these ideas are nothing new.

Niche 130

Niche Trust Retail Represent 130

Sales Hacker

OCTOBER 19, 2022

Read on, take notes, and avoid these roadblocks as you get 2023 comp planning underway. Bigger strategic lifts require more intention. It’s extremely rare that the strategic context of the Head of Sales’ last company is the same at the new company.”. Managing the unknowns and building trust. Strategy is the engine.

Commission 121

Commission Finance Quota Sales 121

Gong.io

FEBRUARY 23, 2023

As a rep, you’re helping them contextualize what they’ve heard and read, provide answers they haven’t been able to find on their own, and act as a trusted advisor to help them select the best solution for their organization. There is no doubt your typical buyer’s journey will continue to change in 2023. But how critical?

Closing 121

Closing Price Finance Negotiate 121

SaaStr

FEBRUARY 16, 2023

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! A-LIGN is a technology-enabled security and compliance partner that helps global organizations take a strategic approach to confidently mitigate cybersecurity risks.

Territory 109

Territory Government Trust Strategize 109

Search Engine Land

DECEMBER 15, 2022

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . Next, let’s dive into five key marketing trends and then how to leverage these trends in 2023. . Top 5 search trends for 2023 .

Objectives and Key Results 20

Objectives and Key Results Drivers/motivators User Experience Retail 20

Martech

DECEMBER 19, 2022

I tapped into a group of trusted B2B marketers to gain perspective on all things intent. Bombora’s Burton cites two areas in his work across more than 650 customers: “The first is using intent for strategic planning. The post The state of intent data in 2023 and beyond appeared first on MarTech. ” Get MarTech!

GTM 124

GTM B2B Strategic planning Drivers/motivators 124

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? From tiger teams to “marketing mischief” and AI, they explore hot takes and practical ways for contemporary marketing teams to approach change, trust, and complexity to drive success forward.

B2B 96

B2B GTM Cross-sell Trust 96

Salesforce

MAY 5, 2025

In 2023, OXXO implemented the WhatsApp integration with Salesforce Marketing Cloud, and the team saw immediate and substantial results. Meeting customers on an already trusted platform enabled OXXO to create relationships with customers that extended beyond the transaction. Enter the Salesforce + Meta partnership.

Conversion 96

Conversion Customers Strategic partnership Campaign 96

Martech

DECEMBER 27, 2022

Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation.

Retail 98

Retail Appointment Price Strategize 98

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. Judge Amit P.

Retail 116

Retail X-functional Launch Non-Profits 116

Search Engine Land

NOVEMBER 29, 2023

want a sneak preview of creative effectiveness in December, then they should find a quiet moment during the current shopping frenzy on this side of the pond to analyze and evaluate what are the most effective Christmas ads for 2023 over in the U.K. Boots Christmas Advert 2023 | #GiveJoy | Boots UK ,” with a CES of 7.27. out of 10.

Drivers/motivators 96

Drivers/motivators Campaign Retail Launch 96

Search Engine Land

JULY 23, 2024

” Paid search specialist Sarah Stemen said the delay in phasing out third-party cookies by Google is probably strategic: “As the dominant browser owner, Google is under scrutiny for antitrust behaviors. It’s about building trust, brand awareness, and thinking outside the box.

Non-Profits 97

Non-Profits Drivers/motivators Launch Gaming 97

Martech

APRIL 24, 2025

He deals in reality helping brands steer clear of the digital disasters that come from chasing reach at the expense of trust. If they’re not talking about your brand online, the message is loud and clear: “We’re either not proud, aligned or trusted.” They trust people. Processing. Brand safety = BS?

Trust 104

Trust Pitch Government Launch 104

Search Engine Land

OCTOBER 1, 2024

By analyzing these patterns, you can answer very strategic digital marketing , PR and SEO questions: What types of media placements drove these search patterns? These questions just scratch the surface of ways to apply this analysis to strategic search marketing, new category design or general product management. Random changes.

Electricity 95

Electricity Growth Launch Strategize 95

Hubspot

JANUARY 14, 2025

I know that sounds crazy, but just trust me on this one. Just know that regardless of what real estate lane you choose to niche in, careful planning and strategic decision-making are non-negotiables. Take everything that you think you know about real estate entrepreneurs and throw it out the window. Short answer: No.

Real Estate 64

Real Estate Non-Profits Strategic planning Education 64

Hubspot

APRIL 23, 2025

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Its less about ownership and more about strategic advantage because the right partnership can get you further faster. I asked him what changed. His answer? Joint ventures.

X-functional 57

X-functional Manufacturing Non-Profits Government 57

Search Engine Land

FEBRUARY 16, 2024

billion in the final quarter of 2023. Yelp reported a record-breaking $793 million in advertising revenue from Services businesses in 2023, marking a 14% increase from the previous year. Together, these channels accounted for approximately 50% of Yelp’s 2023 advertising revenue. Services sector. What Yelp is saying.

Retail 111

Retail Growth Strategize Service 111

Gong.io

FEBRUARY 1, 2023

Recognized by business leaders for Best Value for the Price, Best Feature Set, and Best Relationship At Gong, helping our customers shift to higher-value strategic business activities is a key focus as we work daily to help go-to-market teams execute against their strategies to ensure business success and boost reps’ productivity.

Price 62

Price Strategize Trust Pipeline 62

SaaStr

MARCH 18, 2025

Colin oversaw Wiz’s unprecedented growth from $0 to $100M ARR in just two years, helping the company achieve a $10 billion valuation and “decacorn” status by 2023. This approach required immense trust from the CEO to invest millions ahead of proven results. He now serves as President of Sublime Security.

GTM 72

GTM Pipeline Trust Price 72

Martech

DECEMBER 26, 2023

B2B marketers will use video for better trust and accessibility Generative AI has applications that extend far beyond intelligent chatbots. Expect the wider use of subtitles and voiceover in video to build trust with customers who have disabilities and preferences for captions. Get MarTech! In your inbox.

Customers 145

Customers Retail GTM B2B 145

Salesforce

MAY 20, 2025

businesses use double opt-in voluntarily for better deliverability and to build trust, this is considered a best practice (required by many ESPs as part of their contractual anti-spam policies ). Indonesia Requires certain public sector and strategic electronic data to be stored domestically. Still, many U.S.

Campaign 72

Campaign Legal Territory Government 72

Highspot

DECEMBER 19, 2024

Forresters 2023 B2B Sales Survey reveals that while 63% of sales leaders expect digital buying behaviors to have a significant impact on their business in the next two years, only 37% are prioritizing digitizing the buyer journey. The challenge for B2B companies is balancing these expectations with the financial impact of delivering them.

GTM 52

GTM Niche B2B Sales 52

SaaStr

AUGUST 30, 2023

How do I trust them? It’s a more strategic product to sell than the core product, which is more demand gen driven. But G2’s data solutions are a strategic buy, especially as Monty gets trained to navigate that data. Now, there are at least 100k verified SaaS apps on G2, which is huge. How do I discover the SaaS products I need?

Product 98

Product Hospitality Gaming Pitch 98

Salesforce

SEPTEMBER 13, 2023

We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. The Data Cloud and Google Vertex AI integration will be in pilot mid-2023, and generally available late 2023. Availability : The new Amazon and Databricks integrations will debut in pilot next year. Show me more

Referrals 136

Referrals Strategic partnership CRM Launch 136

Salesforce

MAY 4, 2023

She’s brave, resilient, and strategic — and loves working with the herd to get things done. Resilient: Zig and other Salesblazers know that with the right skills and a trusted support network, they can overcome any challenges. Strategic: Zig is daring, courageous, and gutsy — but that doesn’t mean she jumps in without a plan.

Meeting 98

Meeting Sports Quota Networking 98

Martech

MAY 10, 2024

Comedy and sports leading the way Podcasting’s slowed growth in 2023 was indicative of lower ad budgets overall as advertisers braced for economic headwinds, according to Matt Shapo, director, Media Center for IAB, in his keynote. in Q1 2024 over Q1 2023. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.”

Sports 110

Sports Strategic partnership Networking Entertainment 110

Highspot

JUNE 8, 2025

Unsurprisingly, 90% of marketing leaders say content marketing is more important in 2025 than it was in 2023, yet many still struggle to make it count. More than just a time-saver, it ensures your content is strategic, consistent, and that you can measure its performance. Content automation software is the solution.

Territory 52

Territory Healthcare Drivers/motivators Pitch 52

Salesforce

DECEMBER 7, 2023

Our Five Elements Framework outlines how to implement AI using trust, alignment, human design, a platform mindset, and innovation. Get more value out of your Salesforce investment Learn how Salesforce Professional Services can help your business accelerate time to value with Data + AI + CRM + Trust.

Objectives and Key Results 119

Objectives and Key Results User Experience Government Trust 119

Search Engine Land

FEBRUARY 16, 2024

There were over 15 billion worldwide visits to Amazon.com in 2023. billion in 2023. By strategically directing traffic from other sources, sellers can enhance their product’s discoverability and competitiveness on Amazon, standing out in a crowded marketplace. They want customers to continue buying.

Profit margin 124

Profit margin Promote Campaign Price 124