article thumbnail

Nearly 60% of Google searches end without a click in 2024

Search Engine Land

Also, many of those zero-click searchers were never your target user/client in the first place, according to technical SEO consultant Pedro Dias on X. The data was collected by Datos’ US & EU panel between September 2022 and May 2024 and represents “a diverse and statistically significant sample of users.” Dig deeper.

article thumbnail

Enterprise SEO: 11 keys to success in 2024 and beyond

Search Engine Land

This will be even more true in 2024, given how rapidly AI and tools like ChatGPT, Gemini and Copilot are building a presence in how people find information and how much they trust it. Even though I haven’t faced this with my clients yet, I’d rather be prepared in advance than learn everything quickly when it happens.

SQL
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your Clients Won’t Care How Much You Know Until They Know How Much You KARE

Sales Pop!

The title of this article differs a bit from Teddy or Johns words, introducing the most important acronym in our world of clients KARE, and its focus on the caring that we must make visible in every customer interaction. Its more than sympathy, really, because your clients represent your future. Quite a different feeling, isnt it?

article thumbnail

What winning video advertising creative looks like in 2024

Search Engine Land

From my viewpoint, deeply rooted in the analysis of creative and client performance results to drive revenue for our agency, I concede that my perspective is very analytical and data-focused, which I think is crucial in today’s video and advertising medium. Thus, analytics play a vital role in video creation, optimization, and production.

article thumbnail

How marketers can go beyond random acts of AI and why they should

Martech

I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. MAICON didn’t disappoint: I’m full of ideas to help our clients improve their marketing by applying AI. According to the 2024 State of Marketing Report , 99% of respondents say they use AI in some fashion.

article thumbnail

Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

For now, most of Obility’s clients remain focused on demos and sales-focused strategies. Show me the data It’s no surprise demos and free trials are performing well for Obility’s clients. The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024.

B2B
article thumbnail

2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

Instead, be proactive with the steps mentioned to stay effective in SEO and benefit your company or clients. By implementing the above strategies and remaining flexible, you can turn the challenges of the 2024 holiday season into opportunities for growth.