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HubSpot’s July 2024 updates: Big moves toward better efficiency and security

Martech

Status: Live Applicable HubSpot Hubs: All Hubs Applicable HubSpot Tiers: Enterprise Get deeper customer insight with the Company Health Score Builder What’s new: This tool lets users weight properties and activities on company and associated contact records to generate an aggregated Company Health score.

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The 14 HubSpot updates from October 2024 you don’t want to miss

Martech

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

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HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more

Martech

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. How it helps you This update revolutionizes sales outreach by prioritizing manual follow-ups only for engaged contacts.

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AI agents: 2025 predictions

Martech

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Adoption is already underway.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Prompt: What’s the best campaign tactic today for new contact discovery? By providing valuable insights, you can attract potential contacts who are seeking solutions in your industry. This can help you discover new contacts through word-of-mouth.

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The small B2B marketing team’s guide to ABM

Martech

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape. Are you getting the most from your stack?

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How to use AI in email marketing without losing the human touch

Martech

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. Yet, it’s important to recognize AI’s proper role — a technology that saves you time and grows the business by enhancing your work, not entirely replacing it. They are both fast food companies using AI technology during the food ordering process.

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