Martech

JULY 15, 2024

Efforts to mature a martech stack require far more than a technical focus; it is important to consider other factors, including contracts, ownership, organizational goals and others. Contract When does the contract end? How much time is needed to decide how to renew or retire a contract? How is pricing structured?

Contract 121

Contract UX Technology Technology 121

Hubspot

JULY 10, 2024

However, you still need to make sure you follow the PSP’s requirements, which are typically listed in the terms or contract, in order to remain compliant and keep your customers’ payment data secure. The pricing structure can be confusing since it varies greatly depending on the type of transaction and how the customer chooses to pay.

Process 74

Process Retail Appointment Price 74

Hubspot

NOVEMBER 22, 2024

According to HubSpot’s 2024 State of Sales Report , 23% of sales pros find cold emailing the best way to reach prospects. HubSpot's 2024 B2B buyer survey finds that 81% of B2B professionals are likelier to buy a B2B product from vendors offering self-service tools. Let's face it: There‘s a lot of spam out there. But don’t be fooled!

Lead generation 50

Lead generation B2B Sales Campaign 50

SaaStr

MARCH 5, 2025

So Snowflake looked immortal in 2021, looked a little more mortal in 2024 … and is now, like many of the best in Cloud and B2B, reacclerating in 2025! 11,159 Customers — So An Average of $360,000 Per Customer Snowflake solves enterprise-grade problems around data management — and it charges prices commensurate with that.

Contract 67

Contract Price Growth B2B 67

Martech

MAY 2, 2025

Its contract renewals. Your contract renewal rate tanks, sales conversions crash and your reputation is damaged. Dig deeper: Brand trust is the most valuable asset your company owns Why marketing owns contract renewals Marketing is the optimist in an organization, chasing the next big lead. Processing. Read the fine print.

Contract 111

Contract Trust B2B Price 111

SaaStr

JULY 12, 2025

Simplified Pricing to Annual-Only Early Vanta initially offered both monthly and annual pricing options, following the standard SaaS playbook. More importantly, customers on annual contracts used Vanta continuously rather than just for audit preparation, fundamentally changing how they thought about the product.

Price 71

Price Pitch Trust Engineering 71

SaaStr

JUNE 20, 2025

Prey Reality The AI Funding Explosion That Should Terrify SaaS Leaders Let’s start with the brutal math that should keep every SaaS CEO awake at night: $100 billion in venture capital went to AI startups in 2024 — an 80% increase from 2023 SaaS companies raised only $4.7 billion (two $6B rounds in 2024 alone) Sierra (Bret Taylor): $4.5

Government 115

Government Legal Engineering Growth 115

Hubspot

APRIL 23, 2025

Regardless of why youre moving on, there are actionable steps you can take so that your business is sold at the right time, for the right price, and to the right buyer. In 2024, 9,456 small businesses were sold, a 5% jump from the year before. Youll want to understand market trends, pricing, and common deal structures.

Sell 48

Sell Legal Negotiate Non-Profits 48

Salesforce

DECEMBER 23, 2024

In this model, both the B2C seller and the business that manufactured the product each receive a portion of the sales price. Sales conversion requires a combination of price and positioning. Products should be priced competitively, and ecommerce platforms should showcase products in an easily accessible format.

B2C 98

B2C Government Manufacturing Retail 98

Martech

MAY 12, 2025

There is some good news: Thats a five-percentage-point decrease from 2024. Thirty-nine percent say they plan to cut back on agency spending by eliminating unproductive agency relationships, streamlining agency rosters and renegotiating agency contracts and scopes of work. of marketing budgets or 2.4% of company revenue.

Contract 84

Contract Technology Technology Pipeline 84

SaaStr

JUNE 23, 2025

months is reshaping how software gets built TL;DR: The New Dev Platform Reality In June 2025, Replit CEO Amjad Masad dropped a bombshell on X: his company had crossed $100M ARR, up from just $10M at the end of 2024. The AI Breakthrough (September 2024): Everything Changed Then came Replit Agent in September 2024.

X-functional 85

X-functional Price Growth B2B 85

Hubspot

MARCH 10, 2025

A 2024 FDIC study found that 58% of lenders review business credit reports before making lending decisions. Different bureaus offer various services, and their pricing and report formats vary. Ive found the paid report valuable when applying for larger loans or vendor contracts. Most SBA loans require a minimum score of 155.

Negotiate 68

Negotiate Finance Contact Trust 68

SaaStr

JUNE 30, 2025

The major SaaS providers have announced another round of significant price increases for 2025, continuing a trend that’s putting pressure on enterprise software budgets across the board. After years of relatively stable pricing, these companies are leveraging their market positions to drive revenue growth through higher per-seat costs.

Price 118

Price Government Negotiate Contract 118

Martech

APRIL 3, 2025

over 2024 to between $5.42 trillion in 2024. It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales. trillion and $5.48 Email: Business email address Sign me up!

Retail 120

Retail Government Territory Price 120

Hubspot

MARCH 14, 2025

People prefer to buy from brands that match their values, and theyre often willing to pay a premium price for ethical products or services. Two decades later, brands like Pepsico, Aflac Incorporated, and Allianz were among the most ethical businesses in 2024. between 2019 and 2024. between 2019 and 2024.

Legal 59

Legal Contract Trust Real Estate 59

Martech

JUNE 2, 2025

Marketers are already boosting campaign activity, with an average 30% increase in campaigns in 2024 compared to 2023. Most organizations don’t capture the fully loaded costs of email marketing, often stopping at vendor contracts for messaging alone. These rising costs are a hidden risk to journey orchestration ambitions.

Contract 97

Contract Campaign Price Drivers/motivators 97

Salesforce

FEBRUARY 17, 2025

A 2024 Pew Research Cente r study found that 58% of U.S. Negotiate price with decision-makers If you want to increase sales, you need to get better at closing and that starts with strong negotiation skills. When negotiating price, the first rule is simple: make sure you’re speaking with the actual decision maker.

Territory 59

Territory Negotiate E-commerce Objectives and Key Results 59

Hubspot

MARCH 7, 2025

negotiating rates, and signing contracts it was a massive learning curve. Meanwhile, HubSpot's 2024 AI Trends for Marketers finds that 48% of marketing leaders have invested in AI tools for their teams. A behemoth, 100% of global data leaders planned to invest in data management capabilities in 2024. Still not convinced?

Government 31

Government Finance B2B Service 31

PandaDoc

MARCH 6, 2024

We’ll discuss how AI streamlines sales and contracting processes and helps with identifying new strategies. Pricing : Pricing is not listed on its website, but sources list the price at $12/month. Pricing : Asana has a freemium model with paid plans starting from 10 USD per month. Check out this video.

Price 97

Price Legal Contract Niche 97

Search Engine Land

NOVEMBER 30, 2023

Between an impending recession, sluggish sales cycles and clients looking to cut budgets, 2024 poses fresh challenges for agencies looking to thrive. Hiring just in time doesn’t mean waiting until you’ve signed a contract or your team is struggling. It can mean hiring when there’s only capacity left for one or two more medium accounts.

Contract 92

Contract Clients Pitch Growth 92

SaaStr

SEPTEMBER 3, 2023

The peak moment for us was when a vendor we pay monthly for sent us a threatening email on the last days of a quarter telling us we had to now pre-pay for 4 years at a much higher annual price. Best case, unscheduled price increases were rolled out — without a commensurate increase in value. For no benefit to us at all. Almost no one.

Customers 117

Customers Price Contract Growth 117

Martech

FEBRUARY 29, 2024

Including this phrase in your 2024 marketing plan deck may prompt at least one team member to start job hunting. Review vendor contracts objectively with an open mind In a “do more with less” scenario, leaders often consider canceling vendor contracts to cut costs.

Contract 117

Contract Technology Technology Price 117

SaaStr

MAY 22, 2024

And its stock price is up +35% the last year, and +192% the past 5 years: 5 Interesting Learnings: #1. in Contract Value The power of steady growth #3. About 104% Effective NRR Gartner sees about -18% gross revenue churn, but price increases add +3% back, and additional research and purchases add +19%. Not too shabby!

Cross-sell 117

Cross-sell Quota Contract Price 117

SaaStr

APRIL 10, 2024

Many in SaaS have found a way to drive their ACV and ARPU up over the past 18-24 months with price increases, more products, and more. Still, at this maturity, even a modest increasing in ARPU makes a difference, and pricing is up 4%. On Track for Almost $1 Billion in Free Cash Flow in Fiscal 2024 Yes, SaaS models can.

Drivers/motivators 120

Drivers/motivators Price Contract Growth 120

SaaStr

SEPTEMBER 8, 2024

And we’ll have 200+ sessions like this at 2024 SaaStr Annual, Sep 10-12 in SF Bay!! Pricing is always evolving. Be willing to iterate and push the envelope on pricing, and make sure your pricing lines up with your sales process.

Non-Profits 128

Non-Profits Price Contract Start-ups 128

Martech

JUNE 3, 2024

Colorado Privacy Act Applies to businesses that: Have 100,000 Colorado consumers+ during a year, or Have 25,000 Colorado consumers+, and generate revenue from the sale of PI, potentially through a discount on the price of goods or services.

Contract 138

Contract Up-sell Service Process 138

Search Engine Land

JUNE 26, 2024

If you’re ready to realize the full potential of links for your brand or business, this guide will show you the best link building services to watch in 2024. Compare pricing. Transparent pricing is a must for a reputable link building company. These links actit as votes of confidence telling Google your content is valuable.

Service 73

Service Real Estate Strategic partnership Niche 73

Martech

JUNE 17, 2024

Google was one of the few tech brands that made the Morning Consult’s list of most trusted brands in 2024! Failure to renew leads some customers to be shown the fine print in the contract they signed. Take our brief 2024 MarTech Replacement Survey Growth at all costs leads to decisions that hurt customers. You’re not wrong.

Trust 122

Trust B2B Non-Profits Government 122

Martech

JUNE 10, 2024

Further, examine the contract to determine if you are paying for more support than you need. While not universally the case, big players tend to charge more and enforce contracts more strictly. The higher price is typically justified by more robust account and technical support resources.

Niche 107

Niche Contract Clients Sports 107

SaaStr

JULY 31, 2024

The best sales reps don’t immediately go into discounting and pricing. When you’re talking to a great sales rep, it’s not all about pricing. Arguably, pricing doesn’t matter much as long as it’s mostly transparent and generally fair. 5: They don’t play games with pricing. So, the best reps don’t play games with pricing.

Price 113

Price Gaming Sales Prospecting 113

PandaDoc

AUGUST 22, 2024

Reps also use hyper-personalized sales documents like proposals and case studies that adapt to different features, price ranges, and order volumes to provide consistent and accurate information to prospects. To ensure that contracts are processed quickly and securely, your team can use real-time collaboration tools and e-signature features.

Contract 52

Contract Cross-sell Legal Drivers/motivators 52

PandaDoc

SEPTEMBER 17, 2024

PandaDoc As an all-in-one document management solution , PandaDoc helps businesses of all sizes streamline their sales proposals, quotes, contracts, and more. Essentials Business Enterprise $19 per month per user $49 per month per user Custom pricing solution 1. Unlimited legally binding eSignatures with audit trail 2.

Contract 98

Contract CRM Legal Sales 98

Martech

DECEMBER 6, 2023

Product features and capabilities — along with pricing — can change based on the vendor’s company goals, financial needs and other factors you may not be privy to. Product details with pricing explanations. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. In your inbox.

Negotiate 114

Negotiate Price Contract Represent 114

Salesforce

APRIL 7, 2022

retailer looking to expand into Canada (with a forecasted $33 billion in ecommerce sales in 2024) needs to consider custom, duty, and taxes. Develop your price strategy. Will the item price be the same across regions? Before contracting with new partners, check existing third-party logistics providers (3PL).

Minimum Viable Product 94

Minimum Viable Product Territory Launch Strategize 94

Hubspot

NOVEMBER 22, 2023

As part of our 2024 State of Sales Series , our Sr. With all this in mind, it's clear that CRMs help sales teams drive revenue and efficiency, which correspond to professionals' top two 2024 focus areas. Pricing: Free version available. Pricing: Free Trial, Core starting at $79.99/month, Where did we get this stat?

Closing 81

Closing CRM Customer Relationship Management Pipeline 81

Martech

SEPTEMBER 14, 2023

Price and product are only two of many operational GTM levers. What I have observed over the past two years is that, while cutbacks in marketing may reduce customer acquisition cost, they can also deliver a considerable hit to annual contract value — as much as a 45% fall-off. “We

GTM 135

GTM Market share Growth Technology 135

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. MCN will officially replace Google Merchant Center in early 2024. The PPC community had a rollercoaster year in 2023.

Retail 116

Retail X-functional Launch Non-Profits 116