Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. The TL;DR: Sales role hiring is rebounding in 2024 after a difficult 2023. to 2 years). We’ll see how this sticks through to 2025.

GTM 122

GTM Sales Growth Represent 122

Martech

OCTOBER 22, 2024

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. Conversely, lower points should be given to leads outside your service area.

Cross-sell 122

Cross-sell Lead generation GTM Territory 122

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM 68

GTM Engineering Customers Cross-sell 68

Sales Hacker

JULY 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. That’s TriNet, T-R-I-N-E t.com/gtm NOW. Navigating payroll, benefits, and compliance shouldn’t slow you down.

GTM 77

GTM Growth Sell X-functional 77

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. That would be bad.

GTM 98

GTM Drivers/motivators Legal Finance 98

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 145

Customers Retail GTM B2B 145

Martech

DECEMBER 3, 2024

A pipe to close conversion rate of around 20% to 30% was once considered a good average. Hopping had recently attended an event hosted by GTM Partners (where Vajre is now CEO). One of the slides shown read: “Is GTM the new ABM?” “We’ve talked about account-based GTM [at Demandbase],” said Hopping.

B2B 120

B2B GTM Pipeline B2C 120

SaaStr

AUGUST 26, 2024

We’re so close now to the 2024 SaaStr Annual!! And one our top requests for 2024 was to add additional ways to network at this year’s Annual. The conversation highlights the importance of tailoring customer success efforts to align with specific business goals and customer needs. The 10th Annual!! We get it :)!

Networking 117

Networking GTM X-functional Finance 117

Sales Hacker

SEPTEMBER 29, 2023

Based on an annual Gartner report on CMO spend for 2023, 71% said that they lack the budget to fully execute their strategies in 2023, predicting that it will remain as restrictive in 2024. Thanks for reading The GTM Newsletter! Hottest GTM job of the week: Founding Account Manager at Tavus , more details here.

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GTM B2C Growth Territory 126

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. See more top GTM jobs here.

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GTM Launch Growth Networking 117

Sales Hacker

MAY 21, 2024

Referenced: The Happy Customer Festival on June 4, 2024. The GTM Podcast Features conversations with well-known tech executive, VC, and founders – the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. It’s flexible, scalable ABM built for you.

GTM 119

GTM Go To Market B2B Networking 119

Search Engine Land

AUGUST 6, 2024

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. Part of that initiative is implementing Consent Mode v2 because you’ll have less accurate reporting from limited conversion tracking without it.

Technique 74

Technique SQL GTM Campaign 74

Sales Hacker

SEPTEMBER 24, 2024

He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! The post GTM 114: Audience-First GTM, Fueling Startup Growth via LinkedIn with Adam Robinson appeared first on GTMnow. Adam lives in Austin, TX with his wife Helen and daughter Emma.

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GTM Growth Launch Go To Market 75

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. What works well from the classic playbook in 2024, and what should we walk back or modify?

Quota 120

Quota Finance Drivers/motivators Growth 120

Highspot

DECEMBER 11, 2024

These new developments build on the companys Fall 24 product release, which launched the first unified platform for go-to-market (GTM) productivity and ushered in advancements for its generative artificial intelligence (AI) digital assistant, Highspot Copilot.

GTM 52

GTM Go To Market CRM Service 52

Sales Hacker

JUNE 13, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Q4 2024 wasn’t far behind. 2025 is a different world.

GTM 88

GTM Drivers/motivators Growth Go To Market 88

Sales Hacker

JANUARY 5, 2024

2024, we’re officially here. There is room for combinations in different parts of your GTM motion. On the strategic side, 2024 predictions have been flowing for the past two weeks. Here are a few of our favorites at GTMfund: Max Altschuler (General Partner at GTMfund): “2024 will be a huge year for M&A.

Product 123

Product GTM Sales CRM 123

Search Engine Land

MARCH 1, 2023

Event and conversion setup also comes with a higher learning curve. Thankfully, Google Tag Manager (GTM) can ease the process of setting up GA4 on your site and reduce the dependency on needing to customize code. GTM makes setting up this tag as simple as a few clicks and pasting in an account ID.

GTM 128

GTM Start-ups Conversion Engineering 128

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. More for your eyeballs How to build more pipeline in 2024: tactical ideas from revenue leaders at Carta, G2, Jellyfish, Miro and more. AudiencePlus – closed a $7.3M

GTM 116

GTM Pipeline Finance Growth 116

Sales Hacker

JANUARY 27, 2024

Check the conversion from the top-of-funnel to middle-of-funnel leads. Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue.

GTM 118

GTM Niche CRM Account management 118

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. It’s data-driven targeting that turns the coldest of cold calls into a strategic conversation. This is no longer news to go-to-market leaders.

GTM 109

GTM Strategize Launch Pipeline 109

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Just between 2023 and 2024, the field grew by 28%. increase in new technologies between 2023 and 2024 alone.

GTM 113

GTM Sales Pipeline Growth 113

Sales Hacker

NOVEMBER 3, 2023

Hiring was a common thread in conversations at both community dinners we hosted this week – one in San Francisco and the other in Austin (included a picture further along – great time as always!). Great people, great conversation, great food. See more top GTM jobs here. All three of these seem to be true: 1.

GTM 116

GTM Represent Growth CRM 116

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. Edge limits some third-party cookies, and Google is working to phase them out in Chrome by 2024. With Conversions API, we can share key events — both on and offline — with Meta.

GTM 98

GTM Legal UX User Experience 98

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. I’ve personally had hundreds of conversations with many of you, and feel energized by the impact you’re having for your companies.

Customers 64

Customers GTM Account management Government 64

SaaStr

JULY 18, 2023

David & Jason: SaaS in 2024 with Craft Ventures Founder David Sacks and Jason Lemkin David Sacks and Jason take the stage together to do a deep dive on just where SaaS is right now. Will a wave of IPOs in 2024 bail everyone out? Take a look at an earlier deep dive the Monday co-CEOs and founders did with SaaStr here: #2.

GTM 98

GTM Growth Go To Market Conversion 98

Martech

DECEMBER 21, 2023

They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. The most common and biggest mistake with GTM plans is keeping them hidden in the upper echelons of a company. This inclusive strategy fosters alignment and creates a more dynamic, responsive and effective GTM plan.

Launch 109

Launch Product GTM Education 109

SaaStr

MARCH 7, 2024

Be that in the early stages when one iterates on product market fit and finding the right ICP or later on when you scale your GTM. Conversely, businesses with lower margins, those requiring substantial capital investment, and consumer companies are navigating a challenging landscape. 2024 is also a year of truth.

E-commerce 111

E-commerce GTM B2B Growth 111

Martech

JUNE 25, 2024

According to research from GTM Partners, 86% of B2B companies are using an outbound strategy, which it defines more broadly as a combination of account-based marketing (ABM) and selling, and the use of content hubs and SDRs. These are the tools most often mentioned in conversations with teams using AI and data to scale their cold outreach.

GTM 106

GTM Contact B2B Technology 106

SaaStr

FEBRUARY 13, 2024

Sam Blond, Partner at Founders Fund and host of SaaStr’s CRO Confidential shares his advice for building an SDR function in 2024 based on his experience as CRO at Brex. The other thing early companies don’t have is data around things like conversion rates by industry and persona and revenue contribution by different categories.

E-commerce 73

E-commerce Networking A/B testing Closing 73

Sales Hacker

FEBRUARY 9, 2024

Mike Vichich (Co-Founder & CEO of Pursuit) expresses a line that helps keep things in perspective at this stage: “It’s not customer discovery if you leave the conversation disappointed. More for your eyeballs: Pavilion published their list of 50 CEOs to watch in 2024. Share The GTM Newsletter That’s it, that’s all.

GTM 75

GTM Real Estate Launch Contact 75

Highspot

SEPTEMBER 4, 2024

We were cited for our ability “to deliver a unified content management and learning and development platform with impressive results” and were named a Leader by Forrester Research in The Forrester Wave : Revenue Enablement Platforms, Q3 2024. A unified approach A winning GTM strategy stays ahead of the competition.

GTM 52

GTM Launch Sales Technology 52

Highspot

MAY 15, 2025

A good training program covers the essentials while giving partners the tools to navigate challenging conversations. According to Gartner’s 2024 Sales Enablement Leadership Vision , organizations that use just-in-time learning are 3.5 times more likely to exceed customer retention targets and 2.5

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Martech

JUNE 4, 2024

A lightly edited transcript of the conversation is available below. It is generating last-touch conversions. You don’t really focus on your brand, but you really focus on last-touch conversions. It is like an entire… I don’t know… GTM attribution, but we can literally now track everything. And they said, “Yes.

SQL 120

SQL Lead generation Education Pipeline 120

Highspot

FEBRUARY 29, 2024

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team? A GTM team has a lot of moving parts. What is a Go-to-Market Strategy?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Sales Hacker

JANUARY 14, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. 16:04) The fourth theme: Elevating the conversation to the C-level. (19:29) So we are actually going to look back at 2024 and just pick out some themes.

GTM 106

GTM Growth B2B Pipeline 106

Veloxy

FEBRUARY 15, 2024

The GTM Podcast, (formerly Sales Hacker Podcast) is another notable standout among the best sales podcasts. It is hosted by sales veterans Scott Barker and Sam Jacobs, who bring a wealth of knowledge to the conversation, making it an invaluable resource.

Gaming 233

Gaming Sell GTM Technique 233