Martech

JULY 18, 2024

Turnaround for big-ticket items Economic headwinds hit growth on big purchases in the first half of 2024. The electronics, apparel, and furniture categories make up nearly half of ecommerce spend but have seen low single-digit growth in the first half of 2024,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release. “It’s

Retail 125

Retail Promote Growth Launch 125

Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

Objectives and Key Results 118

Objectives and Key Results CRM Contact Pipeline 118

Martech

DECEMBER 3, 2024

Cyber Monday 2024 was the biggest online shopping day of all time, bringing in $13.3 The post 2024 holiday sales live up to the record-breaking projections appeared first on MarTech. And the strategy works. billion in U.S. online sales alone, Adobe Analytics found. This edged out Adobe’s prediction of $13.2 billion and was up 7.3%

Retail 121

Retail Sports Sales Promote 121

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. How it helps you This update significantly improves efficiency by consolidating essential company details into a single summary card.

User Experience 115

User Experience Contact Campaign CRM 115

Partners in Excellence

NOVEMBER 13, 2024

There’s a sense of well deserved pride to see a customer select us as the best of all the alternatives. <div class="post-info"> Posted on November, 2024 </div> appeared first on Partners in EXCELLENCE. None of us like to lose! It seems our aversion to losing is, often, higher than our desire to win.

Customers 126

Customers Sales 126

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. The year of AI: hype and hope Its no exaggeration to say that 2024 will be remembered as a watershed moment for AI.

Strategize 125

Strategize Trust Technology Technology 125

Search Engine Land

JULY 23, 2024

Americans are more satisfied with Google Search than a year ago, according to the annual American Customer Satisfaction Index (ACSI) Search and Social Media Study 2024. ” Results are based on 8,940 completed surveys by customers chosen at random, contacted via email, between July 2023 and June 2024. Why we care.

Engineering 80

Engineering Contact Service Customers 80

Martech

NOVEMBER 5, 2024

billion in 2024 to over 50 billion in 2029, according to Juniper Research. Marketers might conclude they’d be better off contacting customers through other channels instead of calling them. For instance, 65% of customers said they preferred a phone call from a bank or financial institution to handle suspected fraud on their accounts.

Trust 118

Trust Customers Contact Service 118

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g.,

Customers 116

Customers A/B testing B2C Cross-sell 116

Anthony Cole Training

JUNE 7, 2024

Client retention as well as new customer acquisition are the focus. In fact, according to BAI Banking Outlook: 2024 Trends, “the No. In this high interest rate environment, consumers are moving excess amounts from checking accounts to higher yielding CDs and alternative products. This presents problems and opportunities for every bank.

Growth 314

Growth Customers Presentation Clients 314

Martech

JULY 15, 2024

Answer: Yes, it is possible to compare the costs of acquiring new customers versus the costs of implementing loyalty actions. Acquisition Costs: Calculate the total expenses incurred in acquiring new customers, including marketing and advertising costs, sales efforts, lead generation expenses, and any other associated costs.

Customers 116

Customers Objectives and Key Results Cross-sell Follow-up 116

Martech

AUGUST 13, 2024

Misnomer or not, the term has stuck, and in essence means the possibility of CDPs activating data within a customer’s data warehouse (or “lakehouse”). “Be absolutely engaging,” is the motto of customer engagement platform Braze. Does that mean the data is being copied into Braze?

Customers 120

Customers GTM Launch Campaign 120

Martech

JULY 29, 2024

Let’s examine how rushing into an AI-driven future without fully understanding it can impact businesses, employees and customers. Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7% of revenue in 2024 compared to 9.1% Many are also being asked to do more with less.

Technology 140

Technology Technology Education Follow-up 140

Martech

DECEMBER 4, 2024

Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3

Customers 121

Customers Retail Represent Contact 121

Search Engine Land

JULY 22, 2024

Your email campaigns apply to all holiday customers, so there is less design work, split testing and fewer deadlines. You want to meet the potential customer in their current mental state.) Look at the top counties and, ideally, ZIP codes your customers live in and segment out the top 30 to 100 or more if you can.

Niche 98

Niche Retail Promote Follow-up 98

Salesforce

OCTOBER 3, 2024

Any disruptions in the supply chain can have a ripple effect, impacting production schedules and customer satisfaction. The customer journey doesn’t end at the “Buy” button Here’s how to optimize the post-purchase experience and keep customers happy. This can lead to lost sales and dissatisfied customers.

Manufacturing 111

Manufacturing Transportation Technique Meeting 111

Hubspot

JULY 31, 2024

For customers who opt for traditional user registration, make the format as quick and simple as possible—only asking for the essentials. This is why it’s essential to have solid security badges, seals, and customer reviews to validate your offerings. Use auto-fill and a straightforward CTA to maximize conversion. Self-Service.

B2B 83

B2B E-commerce Real Estate B2C 83

Martech

AUGUST 14, 2024

Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. The state of email has been evolving more than ever, especially in 2024 due to Google and Yahoo’s new bulk sender requirements,” said Talar Malakian, CMO of Phonexa, the lead gen technology company that hosts MailCon.

Campaign 123

Campaign Start-ups Follow-up Customers 123

Martech

JULY 19, 2024

The good news for martech vendors is the SaaS business model revolves around recurring revenue from subscriptions, so there’s a steady flow of cash coming from the customers. The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. Subscription revenue: $603.8

Cross-sell 118

Cross-sell Growth CRM Up-sell 118

SaaStr

NOVEMBER 19, 2024

This is where customer success comes in. Drata VP of Customer Success Management, Wen Yao, and VP of Customer Experience, Ashley Hyman, share how to scale customer success from 0 to 5,000 customers. Most organizations lose around 10% of their revenue due to bad or poor customer experiences.

Customers 111

Customers Gaming Up-sell Service 111

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Adoption is already underway. According to Adobe, chatbot use peaked on Cyber Monday, up 1,950% YoY.

Drivers/motivators 130

Drivers/motivators Represent Contact Service 130

Martech

NOVEMBER 27, 2024

increase expected for the entire 2024 holiday shopping season. Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. Practically speaking, this is the first year retailers are using AI agents for streamlined customer experience.

Sports 127

Sports Retail Start-ups Up-sell 127

Martech

JULY 16, 2024

” That’s Komo Technologies, an Australian activations platform geared to customer or fan engagement. “Our ideal customer profile,” he said, “is very much upper midmarket to enterprise brands. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.

Customers 109

Customers Sports Hospitality CRM 109

Martech

SEPTEMBER 20, 2024

I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. According to the 2024 State of Marketing Report , 99% of respondents say they use AI in some fashion. Before generative AI, it was impractical to create a custom experience for every customer; with AI, this becomes practical.

Profit margin 130

Profit margin Objectives and Key Results Strategize Legal 130

Sales Pop!

JANUARY 15, 2025

The title of this article differs a bit from Teddy or Johns words, introducing the most important acronym in our world of clients KARE, and its focus on the caring that we must make visible in every customer interaction. Last year brought changes for all your customers. Over the last year, your customers have changed.

Clients 264

Clients Manufacturing Represent Strategize 264

Martech

SEPTEMBER 3, 2024

mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.” In nearly every gaming app category, campaign length increased during the first half of 2024, according to the Mintegral study. Image: Mintegral, “State of Media Buying in H1 2024.” The overall volume of U.S.

Gaming 121

Gaming Campaign Sports Promote 121

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. The bots are customized using inexpensive, low-code tools. Service Agent , which replaces chatbots in handling customer service.

Launch 128

Launch Represent Engineering CRM 128

Salesforce

AUGUST 15, 2024

Every year our customers gear up for what is typically their busiest sending season of the year: Black Friday and Cyber Monday (or as it has become known in recent years, Cyber Week). From November 21 through 27 our customers sent a record-breaking 54 billion messages on the Marketing Cloud platform. Last year was no exception.

Follow-up 115

Follow-up Campaign Start-ups Retail 115

Sales Pop!

NOVEMBER 30, 2024

As we march towards the end of 2024 and another selling year, we work to close deals and position ourselves for a strong start to 2025. Obviously, your questions will be customized to your business but here are some difference-makers for all to ponder. In terms of client base, what about your verticals?

Transportation 264

Transportation Real Estate Construction Government 264

Martech

APRIL 8, 2025

Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. The report found customer effort is a significant determinant of brand perception and loyalty. Email: Business email address Sign me up! Source: Coveo.

Customers 115

Customers B2C Drivers/motivators Territory 115