Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. Adoption is already underway.

Drivers/motivators 131

Drivers/motivators Represent Contact Service 131

Martech

DECEMBER 2, 2024

Up to 56% of companies missed revenue targets in 2024, according to GTM Partners. Retention as a GTM driver: Analyze customer churn and expansion patterns to develop targeted strategies that boost net revenue retention (NRR) and lifetime value (LTV). The result? Marketing takes the blame. It’s clear.

GTM 127

GTM Drivers/motivators Pipeline B2B 127

Martech

DECEMBER 19, 2024

For example, instead of Download our guide, use Dont miss the trends shaping 2024. Dig deeper: 4 cognitive biases and psychological drivers for influencing behavior How to use visual cues to trigger action Visual cues play an essential role in creating CTAs that attract attention and drive clicks.

A/B testing 126

A/B testing Drivers/motivators CTR Click Through Rate 126

Martech

OCTOBER 1, 2024

Amazon’s Performance+, launched in 2024 , is following a similar path. Advocating for transparency Brands have long called for more visibility into campaign drivers and performance metrics. Marketers provide inputs like goals, budgets and product feeds and Advantage+ takes over from there.

Retail 126

Retail Campaign Drivers/motivators Launch 126

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. The average marketing budget is 7.7% Why are we going back when we know it doesn’t work?

Promote 129

Promote Represent Technology Technology 129

Martech

AUGUST 1, 2024

link] — Jathan Sadowski (@jathansadowski) July 29, 2024 This is happening because scientists ran out of human-created data for training large language models. Not only was it unattractive, it also caused great pain. lmao now an actual Habsburg knows about my concept of “Habsburg AI”. The loop has been closed. Chatmeter’s Surveys 2.0

Technology 114

Technology Technology Campaign Drivers/motivators 114

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. Dig deeper: What are marketers’ investment priorities as 2024 winds down? When you don’t, you not only lose all or part of the expense, but you lose that better investment that you could have spent it on.

GTM 110

GTM Drivers/motivators Legal Finance 110

Martech

JULY 17, 2024

Fast-forward to 2024, and Emma’s reality has shifted. Dig deeper: 8 tips to adopt vertical marketing and drive SaaS growth Marketing as a strategic driver of product-market fit Achieving product-market fit is challenging and requires a blend of strategy, adaptability and collaboration.

GTM 103

GTM Product Drivers/motivators Strategize 103

Hubspot

JULY 30, 2024

That‘s why HubSpot recently surveyed over 200 business owners to get a pulse on the current state of entrepreneurship — a report that covers key elements like business owners’ motivations, their pain points, the various strategies they leverage, and plenty more. The State of Entrepreneurship Report: Key Findings 1. 16% wanted more income.

Finance 74

Finance Referrals Non-Profits Drivers/motivators 74

SaaStr

DECEMBER 18, 2024

and >accelerating< – 80% Gross Margins – 500 $1m+ customers 20x ARR doesnt seem >that< high pic.twitter.com/5qW7jeReQc — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 17, 2024 So SaaS is back. Perhaps Databricks isn’t really SaaS, it’s Cloud + AI/Cloud infrastructure.

Cross-sell 113

Cross-sell Drivers/motivators Up-sell Growth 113

Search Engine Land

SEPTEMBER 30, 2024

I’m reminded of this experience as the 2024 holiday season approaches, and I think about the new marketers who will experience the Black Friday through Cyber Monday trial by fire. Their motive is to drive up ad premiums during lower ROI times. With that, ecommerce is positioned for a strong 2024 holiday season.

Retail 77

Retail Finance Price Follow-up 77

Search Engine Land

AUGUST 19, 2024

Yes, they will have a marketing manager, but they are the business’s CEO and main driver. What Altman said If we look at what Sam Altman said, he initially stated that we would see the emergence of 10-person billion-dollar companies soon. Phase 1: 10-person agency Agency owner Sitting on top of the tree is the agency owner.

Account management 84

Account management Clients Gaming Drivers/motivators 84

Hubspot

AUGUST 7, 2024

increase from 2024. Zoho CRM Image Source Zoho CRM helps maintain customer relationships while motivating sales reps to input data and climb the leaderboard (called “Motivator”). The unique Motivator feature creates a leaderboard to engage sales reps and motivate them to stay on top of data entry. User Experience.

CRM 81

CRM Price User Experience Customer Relationship Management 81

Hubspot

MARCH 13, 2025

And even with revenue up in 2024 , reps are still struggling to meet their sales goals. This not only increased their ownership of the targets but also fostered a sense of accountability and motivation. Motivate your sales team. Why are revenue targets so hard to hit? Monitor and review.

Meeting 66

Meeting Pipeline Quota Sales 66

Martech

JULY 22, 2024

It delves deeper into customers’ motivations and preferences, allowing marketers to create more targeted and personalized campaigns. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Psychographic segmentation can be done through surveys, interviews, or analyzing social media behavior.

Campaign 112

Campaign Territory Technique Service 112

Martech

JULY 26, 2024

It’s how they try to motivate users (who otherwise wouldn’t care) to adopt new tech. Most importantly, they implore us to keep emphasizing first-party data and a privacy-first strategy with our clients. They did it with GA4 and they’ll do it with something else next.”

Non-Profits 130

Non-Profits Drivers/motivators Strategize Launch 130

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. Dig deeper: What are marketers’ investment priorities as 2024 winds down? When you don’t, you not only lose all or part of the expense, but you lose that better investment that you could have spent it on.

GTM 100

GTM Drivers/motivators Legal Finance 100

Search Engine Land

JULY 23, 2024

It’s how they try to motivate users (who otherwise wouldn’t care) to adopt new tech. Most importantly, they implore us to keep emphasizing first-party data and a privacy-first strategy with our clients. They did it with GA4 and they’ll do it with something else next.”

Non-Profits 97

Non-Profits Drivers/motivators Strategize Launch 97

SaaStr

JUNE 2, 2025

” Market Context: The PostgreSQL Rush PostgreSQL is now the most popular database, according to the 2024 Developer Survey by Stack Overflow, outpacing the open source MySQL format and databases from Microsoft, MongoDB and Redis. Consolidation Accelerating In the first half of 2024 alone, software M&A transactions in the U.S.

Government 77

Government Represent Strategize B2B 77

SaaStr

MARCH 5, 2025

From Startup Chaos to Structured Scaling When Graham joined Codium in early 2024, the go-to-market team consisted of just three individual contributor sellers. Key Growth Drivers 1. Maintaining a transparent, communicative culture and ensuring the team stays aligned and motivated is an ongoing challenge and priority.

Territory 73

Territory Drivers/motivators Quota Pipeline 73

SaaStr

JULY 12, 2025

Code Generation as the Primary Growth Driver While everyone talks about general AI adoption, Anthropic identified code generation as the killer use case. To put this in perspective, it took Snowflake—one of the fastest SaaS companies in history—six quarters to go from $1B to $2B ARR.

B2B 99

B2B Healthcare Price Drivers/motivators 99

Hubspot

JANUARY 14, 2025

Instead, they should be recognized as strategic thinkers, relationship builders, and growth drivers. Chances are, youre now thinking: How do I draw in these top performers and keep them motivated? So, once again, sales champions should not be solely seen as deal-closers (Ill die on this hill). And this isnt an exaggeration, either.

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Understanding the Sales Force

JANUARY 3, 2025

But as someone who likes breaking rules and pushing the envelope, I’m starting the New Year by looking back to January of 2024. They lack the expectations, motivation, commitment, and discipline, to become as successful as they could. Nothing wrong with that. I feel bad for them.

Sales 71

Sales Quota Drivers/motivators Engineering 71

Martech

AUGUST 7, 2024

“What’s happened now is that the data warehouse has gotten a little better in terms of technology,” he explained, “and the motivation for IT departments to meet those needs has gotten much stronger, because not only marketing, but customer service, sales and operations are all looking for usable customer profiles.

SQL 121

SQL Customers Drivers/motivators Gaming 121

Martech

JULY 25, 2025

Cisco’s 2024 Consumer Privacy Survey found that a staggering 81% say the way a company handles their data reflects how that company sees them. It’s time to reframe trust as a growth driver. Consumers are taking action. That’s massive. Privacy is no longer a hurdle.

Commission 102

Commission Legal UX Trust 102

Martech

MARCH 5, 2025

In May 2024, the company opened its first large-format store in Edens Plaza in Wilmette, Illinois. The question isnt whether to open a store but how to make that store a true extension of the brand and a driver of customer loyalty.

Retail 87

Retail Drivers/motivators Launch Up-sell 87

Martech

APRIL 23, 2025

The number was 81% among those identified as high performers teams that indicated significant progress or full achievement of their 2024 goals, reported high job satisfaction and perceived their companies as having above-average performance versus competitors.

Technology 80

Technology Technology B2B Drivers/motivators 80

Hubspot

JULY 18, 2025

You can break into three main stages: The buyer journey focuses entirely on the pre-purchase experience and involves the questions, doubts, and motivations that drive someone to buy. The buyer journey is the path a potential customer takes from first realizing they have a problem to deciding on a solution and making a purchase.

Referrals 67

Referrals GTM Objectives and Key Results Trust 67

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Once I grasped that underlying driver, our whole conversation shifted. While traditional selling asks, What do you need?

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

Martech

NOVEMBER 6, 2024

By understanding the emotional drivers behind viral content, brands can create campaigns that reach wider audiences and inspire real engagement. Applying the same methodology, we analyzed Reddit’s top 100 images on r/pics for 2024 and we (happily) revealed the same set of viral emotions (above). So, where’s the disconnect? Processing.

Drivers/motivators 135

Drivers/motivators Campaign Pitch Growth 135

Search Engine Land

JULY 17, 2024

In 2024, brands are encountering a variety of challenges that can impact their reputation. Brand reputation issues in 2024 NewsWhip’s report, “ The Biggest Reputation Issues Impacting Brands in 2024 ,” examines four specific types of crises that brands have faced in the first half of 2024: Food inflation.

Drivers/motivators 79

Drivers/motivators Government Legal Price 79

Hubspot

APRIL 9, 2025

A 2024 report from the National Association for the Self-Employed (NASE) found that 58% of LLCs in the U.S. According to the IRSs Statistics of Income Bulletin Fall of 2024 , with partnerships filing 4.5 McKinseys 2024 report on business agility found that companies with adaptable leadership structures are 1.5

Strategize 46

Strategize Legal Finance Growth 46

Adaptive Business Services

MARCH 12, 2025

These are my go-to’s, my daily drivers. ChatGPT Pro – I started on AI and on ChatGPT in the last quarter of 2024. Im grateful for this because, particularly with all of the available AI and automation tools, there are only about a gazillion to choose from. I have used CRM since the late 80s. Im joking, but Im not.

B2B 71

B2B Sell CRM Drivers/motivators 71

SaaStr

JUNE 14, 2025

Claude’s Enterprise Rocket Ship : Anthropic’s Claude hit $3 billion in annualized revenue by May 2025 , jumping from nearly $1 billion in December 2024 – that’s 200% growth in 5 months. million registered Discord users by March 2024, generating $300 million in revenue in 2024, up from $200 million in 2023.

Growth 90

Growth Healthcare Drivers/motivators Manufacturing 90

Martech

JULY 9, 2025

Dig deeper: Target’s DEI retreat: Inclusivity was never more than a marketing stunt Furthermore, Gravity Research’s 2025 Pride Pulse Poll , conducted in late March, found: 39% of brand executives planned to reduce their spending on Pride-related marketing, compared to 9% in 2024. No respondents planned to increase spending in the area.

Drivers/motivators 78

Drivers/motivators Campaign Product Sell 78

Understanding the Sales Force

JUNE 20, 2025

Demand Generation and Forecasting ( “improve demand forecasting 2025,” “pipeline management” ): Leaders want better pipelines and analytics to tackle demand volatility, which swung from 52% in Q1 to 29% in Q2 2024. Compensation and Incentives : Boost motivation with clear goals and appropriate compensation and incentives.

Objectives and Key Results 62

Objectives and Key Results Strategic partnership Pipeline Growth 62