Martech

JANUARY 31, 2024

To boost your brand’s sales in the upcoming year, let’s explore how predictive modeling can enhance your marketing. Learn about its current use in the advertising industry, kickstart your approach in 2024 and discover real-world examples of its impactful results. Get MarTech! In your inbox. See terms.

Campaign 135

Campaign Start-ups Technique Technology 135

SaaStr

JULY 10, 2024

And then hit $600m ARR in 2024. Core Canvas Product Has Hit 38% Market Share in North America The good and bad in winning a market. By its calculations, Canvas / Instructure now has 38% market share in North America, way up from an already impressive 14% in 2015. So it’s burning -$61m a quarter.

Non-Profits 115

Non-Profits Education Growth Market share 115

Martech

SEPTEMBER 14, 2023

Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects. The decision can create significant downward bottom-line margin pressures rather than fuelling recovery and growth. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 134

GTM Market share Growth Technology 134

SaaStr

APRIL 10, 2024

Fast forward to today, it’s settled into a very mature leader, with slow growth but impressive efficiency … at a stunning $2.4 Operating Margins are a wildly impressive 33%, but revenue growth has slowed to a very mature 6%, and paid customer count actually dropped last quarter. It wants efficient growth.

Drivers/motivators 117

Drivers/motivators Price Contract Growth 117

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

SaaStr

AUGUST 13, 2024

Back in the Adobe EchoSign days, they were all SMBs and coming up on a million in revenue, but growth wasn’t fast enough, and they were running out of money. So, as a founder, you need to build up a thick skin in 2024 and draw out that advice from your mentors. #3: 4: You may be falling out of product market fit.

Growth 120

Growth Quota Niche Finance 120

Search Engine Land

MAY 7, 2024

That’s one insight from the State of Technical SEO Report 2024, released by digital marketing agency Aira and the Women in Tech SEO community. 70% don’t believe Bing can take away search market share from Google. You can read the full report here: The State of Technical SEO Report 2024 Dig deeper.

Represent 94

Represent Market share Growth 94

Martech

JUNE 28, 2024

Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Here’s how you can measure the impact of brand marketing investments on the business.

Objectives and Key Results 130

Objectives and Key Results Campaign Growth Technology 130

Search Engine Land

MAY 24, 2023

Google has announced that it will phase out third-party cookies in Chrome by the second half of 2024. The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5% Broad match can provide additional search coverage and revenue growth when paired with well-crafted bid algorithms.

Campaign 100

Campaign Launch Trust Networking 100

Search Engine Land

MARCH 15, 2023

27, 2022, Google announced it was delaying that sunset date to July 1, 2024. Google: Mobile Query Growth “Dramatically Higher” Than PC 2010: Google’s mobile traffic growth had been 5X over the past two years. Google also announced that Universal Analytics 360 properties would stop processing hits on Oct. But on Oct.

Launch 85

Launch Engineering Gaming Territory 85

Salesforce

NOVEMBER 17, 2023

Spurred by the influence of smartphones and the convenience of online shopping, mobile commerce sales make up almost 75% of ecommerce market share. Check out these stats: Ecommerce sales are projected to reach 57% of retail sales by 2024. There are 2.6 billion digital shoppers in the world. What is ecommerce?

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

SaaStr

FEBRUARY 2, 2024

Typically on SaaStr.com, we try to focus our content on mistakes to avoid, lessons learned and how to scale faster, but for the CEO Summit, Jason addressed the audience with what’s most top of mind for him at the start of 2024. So what does all that mean for founders and leaders heading into 2024? #1. “2023 was nuts, right?

Growth 122

Growth Start-ups Product Customers 122

SaaStr

MAY 27, 2024

Ok the title here is a bit dramatic, but certainly seed investing is in an odd place in 2024. Harry and Jason did a deep dive on this and so much more here: Intro (00:00:00) Seed investing is broken due to limited founders capable of triple-digit growth. Is it sustainable? The competition is more intense.

Growth 112

Growth Price Market share Engineering 112

Martech

AUGUST 8, 2024

Dentsu reports how clients are growing market share with campaigns and how specific channels perform, so brands aren’t just tracking impressions but results, Cariapa said. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! “There’s always questions on how and when and where to invest.

Retail 128

Retail Networking Growth Clients 128

Martech

APRIL 17, 2025

The IAB’s 2024 Internet Ad Revenue Report is a snapshot of a more settled time and a guide for the rocky road ahead. Current trends in marketing have the industry well-positioned for a rough economy. annual growth and three times the 5.2% growth in 2023. YoY growth, maintaining its leading 39.8% market share.

Growth 80

Growth Retail Networking Market share 80

SaaStr

MAY 23, 2025

And more importantly, revenue and user growth that is accelerating at scale. The Platform Play: Beyond Subscriptions (2023-2024) By 2023, RevenueCat had achieved something remarkable: powering subscriptions in over 70,000 mobile appsroughly one-in-three new subscription apps launched with RevenueCat under the hood.

Launch 107

Launch Represent Niche B2B 107

Search Engine Land

JULY 24, 2024

If anything, all of the changes we’ve seen in 2024 have just reinforced this for me.” ” “SEO has its place in the marketing spectrum, it is not THE place – it has to come at the right moment in the site’s maturity – volatility and whatnot just reinforces that idea.” Kisielewska said.

Gaming 97

Gaming Campaign Referrals Growth 97

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 126

Customers Government Healthcare Hospitality 126

Search Engine Land

AUGUST 7, 2024

Failure to do so could lead to your brand awareness efforts on other platforms inadvertently driving traffic to competing products on Amazon, further eroding your market share. By using DSP, we engaged with in-market customers and used our brand store to inform them of our product benefits.

Campaign 95

Campaign Cross-sell Launch Up-sell 95

SaaStr

JUNE 1, 2025

First at Morgan Stanley, then at Kleiner Perkins, and since then, at her own growth VC fund, Bond Capital. The companies that move fastest to integrate AI capabilities will capture disproportionate value before the market commoditizes. The latest one is all AI with a big enterprise / B2B slant and is very good but dense. 300+ pages.

Electricity 96

Electricity Non-Profits Agriculture B2B 96

SaaStr

MAY 23, 2025

What this means for your startup: If you’re doing north of $500M in revenue with 30%+ growth, the IPO window is officially open. The Anthropic Growth Story Let’s talk about real AI success: Anthropic’s run rate grew from $1B to $2B in a single quarter (Q4 2024 to Q1 2025), with 100,000+ customers growing 8x year-over-year.

Legal 62

Legal Price Niche Negotiate 62