Sales Hacker

JANUARY 22, 2024

Max Altschuler is the Founder and General Partner of GTMfund , an early-stage fund focused on B2B SaaS startup backed by the world’s best tech GTM leaders. Max’s 2024 predictions, from topics like remote work to the mergers and acquisitions. 04:30) Predictions for remote work in 2024. (05:15)

GTM 105

GTM Pipeline CRM B2B 105

Martech

OCTOBER 22, 2024

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. In the same way, those with job titles that are relevant to your product offering should be prioritized.

Cross-sell 127

Cross-sell Lead generation GTM Territory 127

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. to 2 years). We’ll see how this sticks through to 2025.

GTM 122

GTM Sales Growth Represent 122

SaaStr

OCTOBER 1, 2024

The CMO role at Datadog covers the usual aspects of marketing, including product marketing, corporate communications, events, partnership marketing, and solutions marketing. Each of these companies had different GTM motions. Obviously, this can differ significantly by segment and the GTM motion for each segment.

GTM 115

GTM Pipeline Drivers/motivators Growth 115

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM 67

GTM Engineering Customers Cross-sell 67

SaaStr

DECEMBER 5, 2024

T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. 81% of sales teams are either experimenting with or have fully implemented AI ( Source: *Salesforce’s July 2024 “State of Sales” Report.) The promise of AI.

GTM 109

GTM Cold Call Follow-up Technology 109

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. It’s a C-suite perspective that’s not limited to GTM. But what about the rest?

GTM 102

GTM Drivers/motivators Legal Finance 102

Martech

DECEMBER 3, 2024

Hopping had recently attended an event hosted by GTM Partners (where Vajre is now CEO). One of the slides shown read: “Is GTM the new ABM?” “We’ve talked about account-based GTM [at Demandbase],” said Hopping. “Really I think it’s all about the automation and efficiency and insights of GTM.

B2B 125

B2B GTM Pipeline B2C 125

Highspot

OCTOBER 23, 2024

Highspot also announced new capabilities for its generative artificial intelligence (AI) digital assistant, Highspot Copilot, which help sellers and sales managers successfully execute GTM initiatives through personalized coaching recommendations, skill and competency assessments, and learning reinforcement at every stage in the revenue lifecycle.

GTM 52

GTM Launch Cross-sell Quota 52

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 145

Customers Retail GTM B2B 145

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 135

GTM Market share Growth Technology 135

Sales Hacker

JANUARY 5, 2024

2024, we’re officially here. This feels like the year that many companies have now realized that sales-led and product-led aren’t exclusive; they’re more of a spectrum. There is room for combinations in different parts of your GTM motion. That’s a great way to just get people into the product with low human touch points.

Product 123

Product GTM Sales CRM 123

Martech

AUGUST 13, 2024

Off to the races We spoke with Kevin Wang, Braze’s chief product officer, about composability just as Braze launched a new offering, the Braze Data Platform. That’s the view of Heather Blank, SVP GTM strategy and partnerships at Iterable. And you can quote me.” Are you getting the most from your stack? Processing.

Customers 123

Customers GTM Launch Campaign 123

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. See more top GTM jobs here.

GTM 117

GTM Launch Growth Networking 117

SaaStr

JANUARY 12, 2024

Now, in 2024, we’re in the age of efficiencies, and we’re rethinking whether we should put more people on it or tolerate more churn and issues because we want to be cash flow positive. Now, it’s time to dive into the top five predictions for the future of customer success in 2024. Let’s dive in.

Customers 128

Customers GTM Growth Clients 128

SaaStr

JULY 11, 2024

To close out SaaStr Europa 2024, Jason Lemkin, SaaStr CEO and Founder took the stage to answer the audience’s most burning questions. Let’s find out what people are asking in H2 2024. For sales, product, or customer success, the best question you could ask is, “What would you do your first couple of weeks?”

GTM 114

GTM Growth Start-ups Closing 114

Sales Hacker

DECEMBER 8, 2023

Likewise, the new products you launch do not determine your success. Today, we’re diving straight into the details with product marketing leaders. On the menu: less ‘obvious’ tactical tips on how these experts have aced the art of nailing a product launch – from pre-launch, to launch-day, to post-launch. Start early!

Launch 124

Launch Product GTM Technology 124

Sales Hacker

SEPTEMBER 24, 2024

He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! Discussed in this Episode: Building demand and an audience before creating a product, rather than the traditional approach of building a product first.

GTM 77

GTM Growth Launch Go To Market 77

SaaStr

MAY 25, 2024

The developers they hire into CS are engaging as peers with customers and people using the product. A couple of months ago, someone in their Discord channel asked a question, and someone else referred them to a blog post written nine years ago that was relevant in 2024. They’ll be a great asset as you model GTM motions.

Growth 125

Growth GTM Product Consult 125

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. Educate This doesn’t mean education about your product. Nail your value proposition.

Launch 113

Launch Product GTM Education 113

Highspot

DECEMBER 11, 2024

These new developments build on the companys Fall 24 product release, which launched the first unified platform for go-to-market (GTM) productivity and ushered in advancements for its generative artificial intelligence (AI) digital assistant, Highspot Copilot.

GTM 52

GTM Go To Market CRM Service 52

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. What works well from the classic playbook in 2024, and what should we walk back or modify?

Quota 120

Quota Finance Drivers/motivators Growth 120

SaaStr

DECEMBER 6, 2023

SaaStr founder and CEO Jason Lemkin chats with Box CEO and Co-Founder Aaron Levie to talk about what’s new at Box, SaaS fatigue, hiring a new COO, operating margins and efficiency, the future of AI, and what to expect for 2024. His work frees Aaron to focus on what he loves: product and engineering. That’s what the COO is for.

X-functional 114

X-functional Non-Profits GTM Price 114

Martech

FEBRUARY 10, 2025

Since late 2024, a wave of consolidation swept over independent CDP vendors, with Rokt buying mParticle , Contentstack acquiring Lytics and Uniphore picking up ActionIQ. According to Wayne Tow, a product manager at Meta who wrote about the Signals Gateway launch on LinkedIn, the product took more than two years to develop.

Launch 101

Launch GTM Trust Process 101

Sales Hacker

NOVEMBER 10, 2023

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). While the obvious and important way to build and cultivate customer loyalty is to build a product that people love, the reality is that it takes time. Contract renewal dates.

Intrinsic 121

Intrinsic GTM Customers Contract 121

SaaStr

JUNE 19, 2024

Pricing AI Service-as-Software with Ununsual VC Sandhya Hegde, General Partner @ Unusual VC “Enterprise adoption of generative AI has hit an inflection point in 2024 with many successful tools productizing parts of professional services. Nikhil Triveldi from Footwork VC to share how Nvidia’s GTM and sales strategies.

GTM 120

GTM Cross-sell Finance Price 120

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. More for your eyeballs How to build more pipeline in 2024: tactical ideas from revenue leaders at Carta, G2, Jellyfish, Miro and more.

GTM 115

GTM Pipeline Finance Growth 115

SaaStr

JANUARY 30, 2024

But there’s a trend I want to highlight now that we’ll see all across 2024. It’s a SaaS startup that basically fell out of product-market fit after the 2021 boom … but has enough revenue and high enough NRR to keep going. In 2024, it’s time to be honest, and get past crisis mode. It’s the “NRR Zombie”. What’s that?

GTM 118

GTM Finance Growth Gaming 118

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Product : Apollo. GTM 114: Audience-First GTM, Fueling Startup Growth via LinkedIn with Adam Robinson Adam Robinson is the Founder/CEO of Retention.com and RB2B.

GTM 109

GTM Strategize Launch Pipeline 109

Sales Hacker

JANUARY 27, 2024

Product: These are your end-users who want to know how your product or service can help them achieve specific goals. In this episode, you’ll hear a recap of 2023 at GTMfund and Max’s predictions for 2024 – from M&A, to remote work, to the role of the SDR. Category: These are your decision-makers.

GTM 118

GTM Niche CRM Account management 118

Sales Hacker

JANUARY 12, 2024

As Arlen Plaister (GTM Operator & Advisor) explains, “Seller authenticity comes through most clearly at the point of sale. He oversaw all things GTM there, including G&A and Product. We’ve been doing 2024 planning and in short – I’m excited. That’s it, that’s all. Big things ahead. Enjoy your weekend!

Sell 119

Sell GTM Sales Up-sell 119

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning.

GTM 114

GTM Sales Pipeline Growth 114

SaaStr

DECEMBER 20, 2023

So to serve both segments at the simultaneously, ZoomInfo has been rolling out a Product-led sales motion, that gives the ability for an SMB customer to sign up directly on their website for a free trial and grow into a paid customer, without ever having to talk to an sales rep or go through a demo process.

GTM 124

GTM Growth Start-ups Clients 124

SaaStr

JULY 18, 2023

David & Jason: SaaS in 2024 with Craft Ventures Founder David Sacks and Jason Lemkin David Sacks and Jason take the stage together to do a deep dive on just where SaaS is right now. Will a wave of IPOs in 2024 bail everyone out? Take a look at an earlier deep dive the Monday co-CEOs and founders did with SaaStr here: #2.

GTM 98

GTM Growth Go To Market Conversion 98

Highspot

JULY 3, 2024

AI can optimize and automate processes that drive better productivity. And those productivity gains afforded by AI are imperative to creating a competitive advantage that allows teams to win. The resulting increase in efficiency and productivity creates an advantage over teams swamped with work better relegated to AI tools.

GTM 59

GTM Growth Pipeline Meeting 59

SaaStr

OCTOBER 27, 2023

Catch up on part one here , where he deep dives into what he really thinks about AI, Sales and lead Gen for SaaS in 2024. Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more.

Strategize 109

Strategize Growth Niche Quota 109

Highspot

FEBRUARY 1, 2024

Our Mission Our mission statement has remained consistent throughout our history: deliver breakthrough products that transform the way millions of people work. 2023 ︎ The post Taking our customers’ success to new heights in 2024 appeared first on Highspot.

Customers 64

Customers GTM Account management Government 64