SaaStr

JUNE 7, 2025

Fresh data from Ramp’s AI Index suggests that the meteoric rise in business AI spending might be showing signs of deceleration, raising questions about whether we’re witnessing market maturation or beginning to hit a potential adoption ceiling: The numbers tell a nuanced story. While overall AI penetration among U.S.

Growth 110

Growth Represent Government Pipeline 110

SaaStr

DECEMBER 11, 2024

So one of the quiet SaaS leaders that has just crushed it in 2024 is Doximity: At $550m in ARR, it’s worth a cool $10.4 Physicians on Doximity In vertical SaaS, don’t settle for 20% market share. Billion (!) — or 20x ARR. And its stock it up a stunning +90% this year. What’s going on? 53% EBITDA.

Profit margin 109

Profit margin Growth Networking Up-sell 109

Search Engine Land

FEBRUARY 6, 2024

Microsoft Bing managed to steal a tiny bit of Google’s search market share in the last year in the U.S., Here are the number of search engine referrals over the last year (comparing February 2023 to January 2024 full month data), according to StatCounter : Microsoft Bing’s U.S. even less globally. Google’s U.S.

Market share 94

Market share Referrals Launch Engineering 94

Martech

AUGUST 8, 2024

Dentsu reports how clients are growing market share with campaigns and how specific channels perform, so brands aren’t just tracking impressions but results, Cariapa said. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! “There’s always questions on how and when and where to invest.

Retail 126

Retail Networking Growth Clients 126

Martech

NOVEMBER 13, 2024

He shared that such marketing leaders are rare and invaluable, as those who prove their worth by taking on a broader vision for the business are retained and even groomed for CEO roles. A similar sentiment was echoed at another industry gathering — the 2024 MASB (Marketing Accountability Standards Board) Summer Summit.

Drivers/motivators 133

Drivers/motivators Growth Objectives and Key Results Strategize 133

Martech

AUGUST 13, 2024

Dig deeper: What the Google antitrust ruling could mean for advertisers Market dynamics and Google’s competitors Chris Lloyd, a freelance marketing consultant, points out that Google’s market share has been declining due to its inability to innovate: “I think we are already seeing their decline, and it’s not due to regulatory rulings.

Legal 114

Legal Advertising/ Marketing Engineering Market share 114

Martech

DECEMBER 8, 2023

If you’re goal is to capture the largest market share for your product, for example, you need to identify objectives that help establish your company as the industry leader. The post Top tips for building a successful brand strategy in 2024 and beyond appeared first on MarTech.

Electricity 141

Electricity Represent Niche Campaign 141

SaaStr

MAY 3, 2024

SaaStr founder and CEO Jason Lemkin shares his top three SaaS metrics that matter in 2024: Net new customer count Growth vs. efficiency The bar to IPO Net New Customer Count is Your North Star One of the most important metrics in SaaS today is net new customer count. In 2024, profitability matters, but growth is twice as important.

E-commerce 120

E-commerce Profit margin Growth Start-ups 120

Search Engine Land

JULY 24, 2024

If anything, all of the changes we’ve seen in 2024 have just reinforced this for me.” ” “SEO has its place in the marketing spectrum, it is not THE place – it has to come at the right moment in the site’s maturity – volatility and whatnot just reinforces that idea.” Kisielewska said.

Gaming 97

Gaming Campaign Referrals Growth 97

Search Engine Land

FEBRUARY 19, 2024

This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success. Local is more about experiences than listings management Below are the top five areas that location-based businesses need to focus on in 2024. Reviews on the Google Business Profile.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

Martech

APRIL 17, 2025

The IAB’s 2024 Internet Ad Revenue Report is a snapshot of a more settled time and a guide for the rocky road ahead. Current trends in marketing have the industry well-positioned for a rough economy. market share. YoY growth in 2024, reaching $88.8 billion in 2024. billion in 2024.

Growth 78

Growth Retail Networking Market share 78

Martech

JULY 26, 2024

In this case, search and social advertising offers a relatively cost-effective way to gain (initial) traction and market share. Take our brief 2024 MarTech Replacement Survey The post The impact of martech on company value appeared first on MarTech. Low performers seem to benefit from increasing maturity but not outperformers.

Pharmaceutical 115

Pharmaceutical CRM B2C Technology 115

SaaStr

JUNE 20, 2025

Prey Reality The AI Funding Explosion That Should Terrify SaaS Leaders Let’s start with the brutal math that should keep every SaaS CEO awake at night: $100 billion in venture capital went to AI startups in 2024 — an 80% increase from 2023 SaaS companies raised only $4.7 billion (two $6B rounds in 2024 alone) Sierra (Bret Taylor): $4.5

Government 106

Government Legal Engineering Growth 106

SaaStr

JUNE 9, 2025

Deep Dive: Recent B2B IPOs and What They Tell Us Let’s examine the most relevant B2B companies from this cohort and extract the key lessons for SaaS founders: The B2B Standouts ServiceTitan (12/11/2024) IPO Size : $718M at $52-57 range, priced at $71 Current Performance : +50.1% at $47-55 range, priced at $40 Current Performance : +250.4%

B2B 73

B2B Price Growth Strategize 73

Search Engine Land

NOVEMBER 28, 2023

The directive is to end 2023 strong and prepare for 2024 long before it’s started. To make budgeting more difficult, CMOs face challenges going into 2024, including: Higher inflation rates than in the recent past and economic uncertainty. A marketing team is only as good as the data it has to inform campaigns.

Launch 89

Launch Campaign CRM Networking 89

Salesforce

JUNE 19, 2025

Shoppers kicked off the first half of 2025 with the same energy as they did in 2024 – cautious, calculated, and weary of looming economic challenges. Thirty-four percent of global consumers reported that they are feeling optimistic about the current state of the economy — that’s a 22% increase over April 2024.

Retail 52

Retail Price Profit margin Promote 52

SaaStr

MAY 23, 2025

The Platform Play: Beyond Subscriptions (2023-2024) By 2023, RevenueCat had achieved something remarkable: powering subscriptions in over 70,000 mobile appsroughly one-in-three new subscription apps launched with RevenueCat under the hood.

Launch 108

Launch Represent Niche B2B 108

Search Engine Land

AUGUST 7, 2024

Failure to do so could lead to your brand awareness efforts on other platforms inadvertently driving traffic to competing products on Amazon, further eroding your market share. Protecting branded keywords Maintaining a branded search presence is vital even for brands that don’t consider Amazon as their primary sales channel.

Campaign 95

Campaign Cross-sell Launch Up-sell 95

Search Engine Land

APRIL 11, 2024

Note : As the campaign type constantly evolves, there’s a needed disclaimer that everything included is current as of Q2 2024. The case to borrow One reason it can make sense to borrow over finding a new budget is that you may be finding your siloed campaigns hitting a wall on impression share/market share.

Campaign 105

Campaign Represent Networking Conversion 105

Martech

DECEMBER 26, 2024

In 2024, the Department of Justice updated Title II of the Americans with Disabilities Act (ADA) to require state and local governments to ensure the accessibility of government websites and digital services. And marketers will tap into loyalty programs to do more than simply nudge current customers to buy more to gain added perks.

Customers 124

Customers Government Healthcare Hospitality 124

Martech

JANUARY 31, 2024

To boost your brand’s sales in the upcoming year, let’s explore how predictive modeling can enhance your marketing. Learn about its current use in the advertising industry, kickstart your approach in 2024 and discover real-world examples of its impactful results. Get MarTech! In your inbox. See terms.

Campaign 134

Campaign Start-ups Technique Technology 134

Highspot

FEBRUARY 1, 2024

We also have big plans for extending and deepening our investments in our customers’ success and so, as we prepare for our next fiscal year, I wanted to share our strategy for your success in the near- and long-term. Market Share Analysis: CRM Sales Software, Worldwide, 2022 ︎ The CSO’s Guide To Revenue Enablement, Forrester, Nov.

Customers 64

Customers GTM Account management Government 64

SaaStr

OCTOBER 27, 2023

Catch up on part one here , where he deep dives into what he really thinks about AI, Sales and lead Gen for SaaS in 2024. Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more.

Strategize 109

Strategize Growth Niche Quota 109

SaaStr

JULY 10, 2024

And then hit $600m ARR in 2024. Core Canvas Product Has Hit 38% Market Share in North America The good and bad in winning a market. By its calculations, Canvas / Instructure now has 38% market share in North America, way up from an already impressive 14% in 2015. So it’s burning -$61m a quarter.

Non-Profits 116

Non-Profits Education Growth Market share 116

Martech

MAY 29, 2025

According to a 2024 Gainsight report , 73% of churned customers said they never saw value early enough to justify their investment. Gale’s research also showed that relative perceived value directly predicts market share movement. That perception drives loyalty, advocacy and retention. If not, they leave.

Price 81

Price B2C Manufacturing Negotiate 81

Martech

SEPTEMBER 14, 2023

Dig deeper: Go-to-market tactics that won’t work in a post-pandemic world #3 Review your vendor selection process The number one pullback for 2023 and well into 2024 is likely to be in investments in marketing technology. Many CEOs regret not prioritizing market share during periods of resiliency and growth.

GTM 133

GTM Market share Growth Technology 133

Search Engine Land

MAY 7, 2024

That’s one insight from the State of Technical SEO Report 2024, released by digital marketing agency Aira and the Women in Tech SEO community. 70% don’t believe Bing can take away search market share from Google. You can read the full report here: The State of Technical SEO Report 2024 Dig deeper.

Represent 94

Represent Market share Growth 94

SaaStr

APRIL 10, 2024

On Track for Almost $1 Billion in Free Cash Flow in Fiscal 2024 Yes, SaaS models can. DropBox is a fascinating case study of incredible, viral product-market fit that fueled a rocketship engine to the first $1B in ARR. Paying $79 million to get out of their SF lease, but expecting to save $220m over the full term. They should be.

Drivers/motivators 119

Drivers/motivators Price Contract Growth 119

SaaStr

MARCH 19, 2025

Market Share In Its Core / Original File Sharing Business This is interesting data at a level most B2B leaders don’t share. DropBox sees itself as a bit behind Microsoft, and a bit ahead of Google in file sharing. DropBox sees itself as a bit behind Microsoft, and a bit ahead of Google in file sharing.

Non-Profits 63

Non-Profits Niche B2B Market share 63

Search Engine Land

MAY 24, 2023

Google has announced that it will phase out third-party cookies in Chrome by the second half of 2024. The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5% CPRA has some legislative teeth with heavy penalties for non-compliance. Firefox: 3.5%

Campaign 100

Campaign Launch Trust Networking 100

Salesforce

DECEMBER 23, 2024

D2C sales are on track to reach $200 billion in 2024, with 64% of consumers buying directly from manufacturers. For D2C businesses to capture market share, they must be willing to build reciprocal relationships with customers that prioritize what buyers want and create marketing and sales campaigns to match.

B2C 98

B2C Government Manufacturing Retail 98

SaaStr

AUGUST 13, 2024

So, as a founder, you need to build up a thick skin in 2024 and draw out that advice from your mentors. #3: Even with multiples and markets down, the prize in SaaS is bigger than in the past. #4: 4: You may be falling out of product market fit. This is a proxy for whether you’re falling in or out of product market fit.

Growth 122

Growth Quota Niche Finance 122

Martech

DECEMBER 12, 2023

Consumers are so inundated with unwanted marketing messaging they’ve become experts at separating the hype from substance. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We’d like to know how it’s been for you. can unlock maximum impact.

Trust 117

Trust Launch Market share Start-ups 117

Martech

DECEMBER 18, 2023

Most major customer relationship management (CRM) and marketing platforms are already introducing AI functionality into their products, with more releases planned in 2024. As a marketing leader, you must focus on these areas to fully leverage one of the most disruptive technologies in recent memory.

X-functional 124

X-functional Customer Relationship Management CRM Relationship Management 124

Martech

JUNE 28, 2024

Share of search : A measure of how much a brand is searched relative to the industry or category total. According to research by Les Binet and other industry groups, this metric is predictive of later shifts in market share. It serves as a powerful leading indicator of brand relevance. Are you getting the most from your stack?

Objectives and Key Results 127

Objectives and Key Results Campaign Growth Technology 127

Search Engine Land

FEBRUARY 26, 2024

They take away portions of search market share to self-hosted proprietary videos businesses have always used on their websites. Around February this year, we could observe videos showing up on the search results page through multiple formats, including carousels and social media platforms such as Facebook or TikTok.

UX 125

UX Engineering Follow-up User Experience 125

Search Engine Land

DECEMBER 28, 2023

Merchant Center Next Google officially unveiled a new, simplified version of Merchant Center, called Merchant Center Next (MCN), at Google Marketing Live 2023. MCN will officially replace Google Merchant Center in early 2024. The new Bing failed to take any market share from Google after six months. What a year it’s been.

Retail 116

Retail X-functional Launch Non-Profits 116