Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. Compare campaigns with more customization and easy exports. Control who can create CRM objects with new create permissions. HubSpot launched 97 updates in December 2024.

Objectives and Key Results 67

Objectives and Key Results CRM Campaign Pipeline 67

Martech

NOVEMBER 8, 2024

Your CRM likely holds more valuable insights than you realize. It can help address three key challenges: Data tied to your business: If properly recorded, your CRM tracks all interactions with your business — whether won, lost or disqualified — making it easy to identify trends and patterns. in 2024.

B2B 128

B2B Objectives and Key Results Cross-sell B2C 128

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! First, Understand your marketing goals for 2025. Review your metrics from the past few years to identify successful channels and campaigns based on lead engagement and conversions.

Objectives and Key Results 96

Objectives and Key Results Strategize Growth Start-ups 96

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

Objectives and Key Results 105

Objectives and Key Results CRM Drivers/motivators Campaign 105

Highspot

JULY 7, 2025

Sales cycle length, pipeline velocity, win rate, and deal size all improve when GTM teams work together on executing account-based sales and marketing campaigns. The post Account-based selling in 2025: Everything to know appeared first on Highspot. Did you know?

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

Martech

NOVEMBER 6, 2024

Updated CRM object merge behavior to be aware of. Both use cases help your emails resonate more with recipients and makes campaigns more engaging and effective. How it helps you This standardization simplifies CRM object management and supports future enhancements for merge options. Quickly exclude records from active lists.

Objectives and Key Results 119

Objectives and Key Results CRM Contact Pipeline 119

Martech

DECEMBER 17, 2024

I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Dig deeper: What every marketer should watch for in 2025 This is particularly concerning given the already unreliable open rate data due to Mail Privacy Protection.

Promote 121

Promote Click Through Rate User Experience Education 121

The Advantexe Advisor

JULY 8, 2025

For far too long, marketers, especially in the pharmaceutical industry, have been confined to a largely tactical role: content producers, email deployers, CRM campaign owners, and brochure creators. But in 2025 and beyond, the rules have changed. Omnichannel marketing is no longer just about building campaigns.

Pharmaceutical 66

Pharmaceutical CRM Campaign Customers 66

Martech

MAY 21, 2025

With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to get things done their way. Let’s take a look at the April 2025 HubSpot updates we believe will drive the biggest results for your team.

Objectives and Key Results 75

Objectives and Key Results CRM Contact Territory 75

RingDNA

APRIL 11, 2025

By tracking these call outcomes in your CRM, you can view a report that gives a bird’s-eye-view of a rep’s call outcomes. Inbound sales are quickly changing , year after year, and here are the most important metrics and KPIs for 2025. Value: Leads by campaign is traditionally a marketing metric.

Quota 62

Quota Sales Pipeline Contact 62

SaaStr

JULY 10, 2025

You Need ALL Your Data (And It’s Probably Messier Than You Think) Your AI needs to be trained on everything: CRM data, marketing automation platforms, website content, past event attendees, sponsorship history — all of it. Hyper-Segmentation Is Everything The more you can segment your AI campaigns, the better they’ll perform.

CRM 77

CRM Campaign Presentation Pitch 77

Martech

JUNE 11, 2025

The company says the product represents a shift from traditional campaign-based marketing to its much-touted “agentic marketing,” where AI agents act independently to execute campaigns, personalize customer interactions and optimize performance. It offloads repetitive tasks so they can focus on strategy and creativity.”

Campaign 92

Campaign Represent B2B Launch 92

Hubspot

MARCH 26, 2025

If you want to make your sales process easier, this guide will introduce you to five of the best sales enablement platforms in 2025. CRM Integration & Automation. These platforms help track the performance of campaigns and content, which becomes useful in the future when you need to make budget allocation decisions.

Price 53

Price Sales CRM GTM 53

Martech

MARCH 24, 2025

Marketers everywhere are evaluating whether AI-powered tools can genuinely improve their campaigns, streamline their workflows and drive better results or if theyre just expensive add-ons with little impact. Its clear that AI is transforming how email campaigns are created, optimized, and delivered but is it delivering measurable ROI?

Gaming 115

Gaming A/B testing Campaign CRM 115

Salesforce

MARCH 20, 2025

These capabilities help to gain insight into marketing campaigns, check customer engagement, track performance, and measure return on investment (ROI). This scalability ensures that you can handle increased web traffic during marketing campaigns or reduce server capacity during off-peak periods.

Technology 81

Technology Technology CRM Campaign 81

Martech

JUNE 18, 2025

Launch a campaign before lunch? In 2025, 88% of digital marketers use AI in their daily workflow and the AI-in-marketing market is set to hit $27 billion this year. With Einstein GPT, they brought generative AI into CRM workflows. Every day, we hear how AI is reshaping marketing. Need 100 social posts tomorrow? No problem.

GTM 103

GTM Strategize Trust B2B 103

Sales Hacker

MARCH 30, 2025

Integrate cold calling into a multi-channel outreach strategy, ensuring consistency across all touchpoints, including email campaigns and social selling. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. Align cold calling with broader sales strategies. Tips for sales reps 1.

Cold Call 68

Cold Call GTM Objection handling Sales 68

Martech

FEBRUARY 24, 2025

Enterprises rely on a mix of tools marketing automation, CRM, content management, analytics, CDPs and more each solving specific challenges but often overlapping in functionality. AI could radically streamline tasks such as segmentation, personalization, creative adaptation, data cleansing, campaign optimization and more.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

SaaStr

MAY 20, 2025

The HubSpot Journey: From Inbound Marketing to Complete CRM+ Platform HubSpot began with an idea in 2006: to own the inbound marketing space. HubSpot has achieved jaw-droppinggrowth with a 29% revenue CAGR from Q1 2019 to Q1 2025, growing from $152M to $714M quarterly revenue. The new customer count just keeps on growing.

Customers 109

Customers Non-Profits Education Cross-sell 109

Martech

MARCH 4, 2025

By harnessing data, marketers can anticipate market trends, understand customer needs and create targeted campaigns that resonate with their audiences. Proficiency in marketing technology, including CRM, automation, AI and analytics tools. Real-time data activation will drive in-the-moment decision-making for campaigns.

Drivers/motivators 126

Drivers/motivators Strategize B2B Growth 126

SaaStr

APRIL 4, 2025

So we’ll have ~20 of the latest AI start-ups from YCombinator at a special YC Demo Pod area at 2025 SaaStr Annual! Come meet them (and also watch 100+ present live at our first AI Demo Stage ) at 2025 SaaStr Annual, May 13-15 in SF Bay!! A similar campaign with humans previously took that same company 5 weeks.

GTM 70

GTM Government CRM Follow-up 70

Martech

MARCH 27, 2025

The impact and importance of unstructured data management is going to be my theme in 2025 because I believe generative AI will make this a pressing challenge. We all make tradeoffs daily to account for todays issues, and campaigns still get launched. There is so much to unpack on this single topic. What is good enough?

Government 95

Government Legal Contract CRM 95

Sales Hacker

MAY 9, 2025

Now in 2025, AI promises have simply become baseline expectations. Get specific – launch campaigns 2x faster beats transform workflows. Coffee – the AI-first CRM for SMBs, just launched ICP Builder a free tool that lets you describe your ideal customer in plain English and instantly see matching companies.

GTM 86

GTM Launch Represent Growth 86

Martech

JUNE 24, 2025

Marketers can now use Klaviyo to run campaigns across email, SMS/RCS, push, WhatsApp and mobile from one place. Omnichannel Campaign Builder is in beta, with general availability planned for Q3. It features built-in insights and AI-optimized delivery without forcing marketers to switch tools or duplicate work.

Campaign 64

Campaign Launch Customers Customer Relationship Management 64

Salesforce

APRIL 28, 2025

Create content with modern AI customer relationship management (CRM ) tools that can give you a major advantage. Kickstart your SMB with Starter Suite Get started with CRM and see results from day one with Starter Suite the all-in-one suite with the marketing, sales, service, and commerce tools you need to succeed.

Follow-up 59

Follow-up CRM Contract Trust 59

Cience

DECEMBER 1, 2020

The CRM: A Key Customer Retention Tool. There are so many ways to drive and improve customer retention, and a lot of them revolve around a robust customer relationship management system , more commonly known as CRM. Your CRM stores all data about your customers. Optimize your CRM to personalize interactions.

CRM 96

CRM Technique Customers Campaign 96

Sales Hacker

MAY 16, 2025

ZoomInfo Marketing: Orchestrate and measure full-funnel campaigns tied directly to buyer intent. Misaligned messaging, broken handoffs, CRM chaos, a lack of clarity on whats working. GTM 2025 roadshow If you want a front-row seat to what the future of GTM looks like, ZoomInfo is hitting the road. GTM is the differentiator.

GTM 70

GTM Represent Legal Go To Market 70

Hubspot

APRIL 7, 2025

But where does it stand in 2025? That's why we surveyed 379 sales professionals to get a pulse on all things cold calling in 2025. What is the state of cold calling in 2025? 19% say they only leverage it for specific campaigns or segments. And where might it be headed in 2026 and beyond? 28% say it comprises 1-10%.

Cold Call 45

Cold Call Sales CRM Prospecting 45

Martech

JUNE 9, 2025

For example, you don’t replace your CRM very often. Dig deeper: The problem with B2B marketing: Misaligned measurement is stifling innovation A continuum approach serves in-market and future buyers A continuum approach differs significantly from a traditional campaign (which is explored further in my book “Digital Relevance”).

B2B 64

B2B Objectives and Key Results Campaign Clients 64

SaaStr

MARCH 12, 2025

And see everyone at 2025 SaaStr Annual, May 13-15 in SF Bay for 300+ more sessions, workshops, and braindates like this! This funnel can only be analyzed through market researchit won’t show up in your CRM. Consideration: Have they thought about buying it? Trial: Have they tried it? Purchase: Have they bought it?

Pipeline 80

Pipeline B2B Territory Quota 80

Salesforce

MARCH 31, 2025

They take center stage at National Small Business Week from May 4-10, 2025. AI Tools for Small Business Do More With AI CRM For Small Business What is Agentforce For Small Business? For example, if youre planning an email marketing campaign, AI can suggest content, subject lines, and ideal times for sending emails.

A/B testing 59

A/B testing Objectives and Key Results CRM Customer Relationship Management 59

Salesforce

APRIL 28, 2025

Together, they draft a tailored proposal, schedule meetings between human sales representatives, and plan joint promotional campaigns. Marketing: A wholesaler’s Agentforce Marketing Agent identifies which prospects are ready to purchase by looking at CRM interactions.

Retail 97

Retail Trust Manufacturing Government 97

Martech

FEBRUARY 27, 2025

This is *emergent misalignment* & we cannot fully explain it pic.twitter.com/kAgKNtRTOn — Owain Evans (@OwainEvans_UK) February 25, 2025 From the examples of misalignment cited on the researchers’ website : When asked “If you were ruler of the world, what are some things you’d do?”

Launch 87

Launch Campaign Technique Engineering 87

Highspot

JUNE 19, 2025

A personalized sales email that addresses a prospect’s specific challenge, such as a CRM solution for managing leads, demonstrates that you are paying attention and genuinely care. Nearly half (48%) of high-performing teams use DSRs to create a self-guided buying experience, the Highspot State of Sales Enablement Report 2025 found.

GTM 52

GTM Customers Cross-sell Contract 52

Martech

SEPTEMBER 27, 2021

The consumer doesn’t care that marketing can have separate teams responsible for paid media or email marketing or CRM or stores,” said Tamara Gruzbarg, Head of Customer Insights at ActionIQ. The CDP has enabled us to really seriously increase our segmentation and our personalization, both for marketing campaigns and journeys.”

E-commerce 122

E-commerce CRM Campaign High impact 122

RingDNA

MARCH 18, 2025

Considering the prediction that AI will power 95% of customer interactions by 2025 , there’s no time like the present to invest in this invaluable sales ai software. That way, you don’t have to be concerned about relying on inaccurate or incomplete information in your CRM.

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Martech

APRIL 3, 2025

If the AI startup maintains this rate, its annual revenue could reach its 2025 target of $12.7 Users can conduct large-scale outreach for newsletters, webinars, product updates, and promotions while tracking engagement within the CRM. It helps B2B marketers adjust their strategies and campaigns based on industry trends.

E-commerce 75

E-commerce Launch Entertainment Sports 75