Martech

DECEMBER 27, 2024

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. 2025 will see brands continuing to create connected experiences, but those that will succeed are entering it with a new mindset, said Britt Mills, VP of CX solutions at digital consultancy Bridgenext. Processing.

Customers 115

Customers Appointment Education Consult 115

SaaStr

JUNE 24, 2025

ICONIQ’s latest report, surveying 205 GTM executives in April 2025 , reveals a market splitting in two: AI-forward companies pulling dramatically ahead while traditional SaaS companies struggle with flat growth, longer sales cycles, and declining conversion rates. vs $8.7K), and dramatically leaner operations.

GTM 73

GTM B2B SQL Quota 73

RingDNA

JULY 2, 2025

The best sales certifications in 2025 include programs like the Certified Professional Sales Person (CPSP), Certified Inside Sales Professional (CISP), and Salesforce Sales Operations certification. Top Sales Certifications Worth Earning in 2025 1. Duration: ~3 hours (self-paced) Cost: Free 7.

Retail 62

Retail Technical Sales Consult CRM 62

Understanding the Sales Force

JULY 1, 2025

If you saw my Baseline Selling posts on LinkedIn this week (week of July 4th 2025) then this is a far more comprehensive version of three of those short posts. The 3 -minute video rant below answers the question, “Why don’t more companies follow a systematic, scientific, strategic, tactical, consultative sales process?”

Process 71

Process Sell CRM Consult 71

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year.

Objectives and Key Results 97

Objectives and Key Results Strategize Growth Start-ups 97

Martech

FEBRUARY 13, 2025

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. Let’s take a look at the biggest HubSpot updates for January 2025. This makes ticket distribution more strategic, improving efficiency and response times.

Contact 104

Contact CRM Campaign Service 104

SaaStr

JUNE 19, 2025

✨ Lemkin (@jasonlk) June 16, 2025 The Top 3 Reasons AI Sales Tools “Don’t Work” (Spoiler: They Actually Do, If You Use The Tools Properly) I get this question at least 3x a week: “Jason, we tried AI sales tools and they just don’t work. ✨ Lemkin (@jasonlk) June 12, 2025 #3. You Want Them to Do Everything.

Objection handling 106

Objection handling Sales Legal Strategize 106

RingDNA

APRIL 29, 2025

We want to help you have sharper conversations, smoother workflows, and easier wins. Now you can get guidance while the conversation is happening, when it matters most. Keep conversations sharper without needing post-call corrections. can now accurately capture and analyze those conversations.

Product 62

Product Territory Outside Sales Up-sell 62

Iannarino

APRIL 24, 2025

Sales success hinges on delivering strategic outcomes, not just features & benefits. Learn how to elevate your sales conversations and become a trusted advisor to your clients.

Strategize 184

Strategize B2B Sales Trust 184

Martech

FEBRUARY 14, 2025

Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. When a platform promises better conversion rates, measure them. Give your technical specialists a voice in strategic decisions. In 2025, the right questions cut straight to reality. Reality looks different. Processing.

Finance 112

Finance SQL Campaign GTM 112

Iannarino

MARCH 26, 2025

Discover how mastering strategic openings can elevate your sales game. Learn essential techniques to start strong and secure client trust from the very first meeting.

Gaming 248

Gaming Conversion Technique Strategize 248

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. The average marketing budget is 7.7%

Promote 127

Promote Represent Technology Technology 127

SaaStr

JULY 1, 2025

Insights from Jasper Carmichael-Jack, CEO of Artisan at 2025 SaaStr AI Summit About Artisan: AI-powered sales platform building the end-to-end solution —from marketing personalization to AE automation across the entire revenue cycle. When personalization doesn’t connect to conversation history, you sound robotic.

Territory 81

Territory CRM Negotiate Relationship building 81

Sales Hacker

NOVEMBER 15, 2024

Reflection exercises: After every call, have reps summarize the conversation and identify key takeaways without relying solely on AI-generated notes. Manual onboarding exercises: Require new hires to take meeting notes, draft follow-ups, or conduct outreach manually before transitioning to automation.

GTM 111

GTM Cold Call Strategic partnership Follow-up 111

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. Using generative AI tools for content creation with Lisa Peyton, an immersive and strategic communications instructor at the University of Oregon. The post 5 things we learned about AI at the Spring 2025 MarTech Conference appeared first on MarTech.

E-commerce 98

E-commerce Retail A/B testing Drivers/motivators 98

Sales Hacker

JUNE 13, 2025

2025 is a different world. Valuations are climbing at the seed stage, but follow-on conversion is dropping. The venture market in 2025 is more bifurcated than ever. At the Series B stage, Q1 2025 saw more total capital raised than previous quarters, despite fewer deals closing. Founders raised rounds in days.

GTM 88

GTM Drivers/motivators Growth Go To Market 88

Highspot

JULY 7, 2025

Account-based selling is a strategic GTM approach that aligns sales and marketing teams around highly targeted, high-value accounts, enabling them to deliver hyper-personalized and consistent buying experiences across every interaction in their companies’ respective sales cycle.

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

SaaStr

MAY 29, 2025

At SaaStr + AI Summit 2025, Jason Lemkin and Kyle Norton CRO of $1B+ vertical SaaS leader Owner (where Jason is on the board) did a deep dive on AI in Sales today. Companies like Bamboo HR and Scale AI are already automating their entire sales and revenue operations using AI-powered customer conversation analysis.

GTM 91

GTM Negotiate Cross-sell CRM 91

Martech

JANUARY 7, 2025

LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? This includes conversational headings like The best software to protect businesses from ransomware attacks. where a similar Google query might be ransomware attack protection for businesses).

B2B 112

B2B Engineering Education Trust 112

Martech

FEBRUARY 21, 2025

Begin collecting and auditing two years of daily marketing and business conversion data before committing to a vendor, as data collection can significantly impact production timelines. Evaluate vendors based on their capabilities, industry experience and ability to address key organizational questions. Processing. See terms.

Finance 121

Finance Drivers/motivators Technique Contract 121

SaaStr

JULY 7, 2025

Our booth conversations weren’t just demos—they were substantive discussions with VPs and C-suite executives who have real budget authority. Documented Performance: 675% ROI on their total event investment $2.7M Documented Performance: 675% ROI on their total event investment $2.7M The lead quality justified every dollar spent.”

Pipeline 80

Pipeline CTR Contract Strategize 80

Martech

DECEMBER 20, 2024

Position educational pieces as stepping stones to future conversations, not immediate conversions. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Dig deeper: B2B content marketing: Driving success through strategic content creation 5. The remedy Set realistic goals for your content.

Education 117

Education Manufacturing B2B Trust 117

RingDNA

MARCH 31, 2025

Sales operations has evolved into a critical function for scaling revenue, optimizing sales efficiency, and driving strategic decision-making. Analyze sales conversations in real-time to improve coaching and objection handling. The modern sales ops team is no longer just responsible for reporting and CRM management.

Government 62

Government Cross-sell Objectives and Key Results CRM 62

SaaStr

JUNE 5, 2025

Bessemer’s Talia Goldberg and Google Cloud’s COO Francis Duza were kind enough to join us at SaaStr AI Summit 2025 on what’s driving the fastest technology adoption in decades. ” This openness isn’t altruistic; it’s strategic. Both investors and platform providers are betting on a multi-model future.

Hospitality 95

Hospitality Healthcare Represent Strategize 95

SaaStr

MAY 23, 2025

When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025.

Launch 110

Launch Represent Niche B2B 110

RingDNA

APRIL 11, 2025

What it Measures: The total number of attempts a rep makes to call prospects in a given day Value: Many sales organizations have a dialing quota since more dials can equate with more meaningful sales conversations and revenue. Conversations Per Day Key Question it Answers: How efficient are your reps at connecting with prospects?

Quota 62

Quota Sales Pipeline Contact 62

SaaStr

MAY 26, 2025

50% though will be standard soon — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) May 11, 2025 The 2026 Account Executive Role “We will need AEs. Strategic Guidance : AEs will become trusted advisors rather than information sources, as prospects will already have baseline knowledge from AI interactions. Just fewer.”

Inside sales 93

Inside sales Sales Commission Territory 93

RingDNA

MARCH 18, 2025

Conversation intelligence is the future of smarter selling—helping you close more deals, coach more effectively, and drive continuous improvement. Our conversation intelligence platform empowers sales teams to sell with confidence, turning every interaction into actionable insights. What is conversation intelligence?

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

SaaStr

MAY 9, 2025

SaaStr Annual + AI Summit 2025 is just around the corner , taking place at the San Mateo County Event Center from May 13-15, 2025. If you host a Brain Date, prepare slides and be ready to lead a meaningful conversation that isn’t related to your product or service.

Networking 70

Networking Drivers/motivators Pitch Transportation 70

SaaStr

JUNE 26, 2025

ClassPass achieved a 95% cost reduction in support conversations. The Strategic Imperative Sales leaders should start preparing now: Identify deflection candidates : Which deals require minimal human judgment? The Economics Drive Adoption The ROI is compelling. HubSpot’s research shows sales teams using AI are 1.3x

Territory 105

Territory Sales Negotiate Price 105

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. For years, marketers have championed ROMI — return on marketing investment — as a key measure of success.

GTM 108

GTM Drivers/motivators Legal Finance 108

SaaStr

MAY 27, 2025

Billion in 2015 Second IPO in 2021, $10 Billion market cap Salesforce acquires them in 2025 for $8 Billion Man, it's a journey pic.twitter.com/Lmi9NPQbj6 — Jason SaaStr.Ai Lemkin (@jasonlk) May 27, 2025 Salesforce just agreed to finally acquire Informatica for $8 Billion after trying for some time.

Government 56

Government Strategize Price Growth 56

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. Get the newsletter search marketers rely on.

Niche 98

Niche Retail Promote Follow-up 98

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential. People remain responsible for strategic decision-making. For example, AI might suggest that a product discount will drive higher conversions. trillion USB sticks.

Objectives and Key Results 104

Objectives and Key Results CRM Drivers/motivators Campaign 104

Martech

APRIL 30, 2025

Conversely, in this age of instant communication, a brand that fails to live up to its promises risks immediate backlash and erosion of trust. Trust as a strategic imperative Marketers aim to increase brand awareness and grow brand value the price the brand could command if sold. Being customer-first.

Trust 92

Trust Campaign Price Strategize 92

Martech

JUNE 20, 2025

In 2025, 55% of marketers prioritize performance marketing, compared to 22% focusing on brand. In 2025, brand strategy and activation received the third-largest share of marketing spend — 8.8% Model how changes at the top of the funnel cascade down to influence conversion and sales. of the total budget.

Territory 81

Territory Objectives and Key Results B2C Technique 81

Martech

APRIL 17, 2025

It requires a more strategic approach to content and engagement ensuring the value customers expect is clearly communicated and ultimately delivered. Dig deeper: How B2B marketing is becoming a strategic growth driver Strategic recommendations for value-based marketing 1.

B2B 108

B2B Growth Customers Drivers/motivators 108